Achievements
Data collection audit for mobile applications
An e-commerce brand specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.
Reliable product data with Google Analytics
A specialist retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The brand offers simple products in kit / bundle form, some with a sliding-scale price…
Optimization of customer paths
A specialist retailer is faced with a situation: the standard dashboards created by the teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of additions to basket…
long-term support for e-commerce teams
Despite the tools in place, data reliability remains uncertain with the site’s various evolutions, and regulatory compliance remains a challenge.
Strategic management lacks a clear vision…
Piano Analytics training
A fashion retailer wanted to train its teams in the Piano Analytics tool: the teams don’t look at the same figures and don’t have the same reflexes for analyzing their performance. In all, there are 4 teams to train: acquisition, merchandising, web analyst and store managers.
Multi-site deployment of a new branding plan with the Magento platform
In a highly complex B2B e-commerce environment (multi-site, multi-country, multi-environment), data was initially neither structured nor managed. Business, tech and marketing teams…
Maxime Blaise
Digital and Transformation Director, Afibel
“When we implemented our new Piano Analytics solution, Optimal Ways trained us with our data directly, which made the difference because we could see the value and effectiveness of the Piano Analytics product straight away.
Optimal Ways brings us confidence and serenity for our website: tracking, tagging plan, consent and analytics. The Optimal Ways teams are real experts who keep their finger on the pulse of new developments, digital subtleties and regulations. It’s great.”
Testimonial
Measurement of attribution for consent-exempt campaigns
A specialist retailer wants to analyze its acquisition campaigns and their performance. It faces several problems: Google Analytics provides a partial view of campaign performance…