2024 !

The whole team wishes you a successful, united and responsible New Year!

The whole team wishes you a successful, sustainable and responsible New Year!

Dernières actualités

Summer Seminar at Ecoland

On July 3, the entire Optimal Ways team gathered for a retreat at ECOLAND Experience Alternative, an eco-friendly venue located in the Pas-de-Calais region, less than an hour from Lille. We discovered a place that was as inspiring as it was welcoming, set in a magnificent setting, with a team that took great care of […]

Didomi Partner Day 2026

🌟 On July 1, 2026, we were delighted to participate in the 2nd edition of Didomi’s Partner Day France in Paris. Optimal Ways was represented by Hugo Stepien, alongside numerous partners from the ecosystem. 🛣️ The event provided an opportunity to learn about the upcoming innovations from Didomi and Addingwell by Didomi. Their roadmap is […]

5000 thanks!

We’ve just surpassed 5,000 followers on the Optimal Ways LinkedIn page! https://lnkd.in/eFxYbSE3 Beyond the numbers, it’s above all a wonderful community of professionals passionate about digital analytics, data quality, AI, retail, and e-commerce—a community that’s growing every week. A huge thank you to everyone who follows us, engages with our posts, attends our webinars, or […]

Connect Lille 2026 – Day 2: The real issue is no longer AI. It’s the ability to transform business.

After a first day filled with lively discussions, which continued with a VIP dinner featuring a fascinating presentation byEdouard Dequeker, full professor of Urban Economics at ESSEC and co-author of “Command Never Sleeps: Transform or Perish”, the second day of Connect Lille 2026 confirmed a fundamental trend: artificial intelligence is gradually moving beyond the realm […]