2024 ! - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The whole team wishes you a successful, united and responsible New Year!

The whole team wishes you a successful, sustainable and responsible New Year!

Dernières actualités

Back from the Adobe Club Data March 2025 in Paris

The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest advances in its analytics and artificial intelligence stack. Kahan N’guessan and Hugo Stepien, from Optimal Ways, were on hand for the discussions. Adobe continues to innovate to meet the needs […]

Les Jeudis de la Retail Tech on Retail Media

The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the sector. A unique opportunity to decipher the challenges of this rapidly structuring market, and to explore the strategies of leading brands and retailers. The Optimal Ways team was represented by […]

The Favor’i e-commerce Grand Prix!

Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites and initiatives in the sector. The event took place on Thursday March 6, 2025 in the prestigious Salle Wagram, and was broadcast live on BFM Business. The evening was hosted […]

Partner Breakfast Piano H1 2025

On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An enriching morning focused on digital analytics trends in 2025 and upcoming innovations. Key trends to remember: AI & automation – Optimizing analytics and real-time trend detection. Data democratization – Make […]