Greetings 2023!

The Optimal Ways team wishes you an excellent 2023!

The Optimal Ways team wishes you an excellent year in 2023!

A team that’s always there for you!

Dernières actualités

The Positive Aperitif 2025: an inspiring and daring third edition!

The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. The aim of this event is to raise awareness among our clients and partners about corporate social responsibility (CSR) issues through concrete testimonials from committed stakeholders. Syneido, a pioneering communications […]

Join us at NRF 2025 Retail’s Big Show Europe in Paris!

Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in Paris Porte de Versailles. We’ll be delighted to talk to you about the analytics and optimisation aspects of your ecommerce projects at stand 4 ST 10 in the Start-up Village. […]

A wealth of experience at Optimal Ways, by Andrea Orozco

I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about French professional culture, challenges and projects, but above all an experience that left its mark on me personally and professionally. Despite my basic knowledge of data analysis for e-commerce, Optimal […]

Key points of the FEVAD event: What kind of commerce in 2035?

On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the retail sector of tomorrow. The event outlined the profound and inevitable transformation of the sector by 2035. More than 200 participants attended. The Optimal Ways team, represented by Hugo Stepien, […]