Greetings 2023!

The Optimal Ways team wishes you an excellent 2023!

The Optimal Ways team wishes you an excellent year in 2023!

A team that’s always there for you!

Dernières actualités

Tech for Retail 2025 in Paris

In the full momentum of Black Friday week, the big family of retail, e-commerce, and tech gathered at Porte de Versailles for two days as intense as they were inspiring. Tech for Retail, already in its fifth edition, once again delivered on all its promises: more than 200 conferences, 400 exhibitors, 13,000 visitors, and a palpable energy in […]

Adobe Summit in Paris: AI at the service of creativity and customer experience

On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit Paris. More than 1,000 participants immersed themselves in the world of data, creation and AI through inspiring keynotes, captivating demos and testimonials from advertisers who came to share their vision […]

New French DPA Compliance Rules for Audience Measurement: Ready to Comply?

In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These must be implemented no later than January 1, 2026. In this article, we review the main developments compared with the rules that have been in effect since December 2020. ✨ Key […]

NRF Europe: Our Adventure Inside the Retail Tech Startup Hub

Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first edition of NRF 2025: Retail’s Big Show Europe . Powered by the amazing La Retail Tech team — Barbara SARRE-DEROUBAIX , Mike Hadjadj 🛍️ and Julia Massoteau — the Startup Hub brought together 60+ startups from 15 countries. For us, […]