Greetings 2023!

The Optimal Ways team wishes you an excellent 2023!

The Optimal Ways team wishes you an excellent year in 2023!

A team that’s always there for you!

Dernières actualités

Supply chain & logistics: key lessons from Retail Tech Thursdays

After a “tile tour” on the Champs-Élysées, we returned to rue de Valois for the 35th edition of Les Jeudis de la Retail Tech, dedicated to supply chain and logistics issues. The atmosphere was more intimate than usual, but the discussions were rich and fascinating, on a dimension of retail and e-commerce that is sometimes […]

A Tour of the Champs-Élysées: When AI Speeds Things Up… and Retail Becomes Human Again

For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully expressed: in the field. For one morning, the rue de Valois gave way to an immersion in the heart of Paris, carefully imagined by Mike Hadjadj 🛍️, Barbara SARRE-DEROUBAIX and […]

A Look Back at the Retail Morning Session: Lessons from the Arthur Case Study on Unified Retail (Shopify)

On Thursday March 19, 2026, we had the pleasure of being invited to the first “retail performance” morning co-organized by our Lille-based colleague Fourseeds, alongside their partners ShopiShopa and COD4IS, in a setting ideally located opposite the Gare Saint-Lazare in Paris. On the agenda for this morning: a subject at the heart of today’s challenges […]

Café 1 % Lille 2026: Rethinking Business to Serve Life and Social Engagement

Building on the success of the previous edition held in Lille, which included testimonials from Tikamoon andAvril Cosmétique Bio (report here), the Café 1% was back in the exceptional setting of the CCI meeting room. This new event, dedicated to commitment, experience-sharing and concrete action, once again illustrated the company’s determination to become a fully-fledged […]