{"id":8994,"date":"2024-12-16T10:20:59","date_gmt":"2024-12-16T09:20:59","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8994"},"modified":"2025-02-26T15:24:22","modified_gmt":"2025-02-26T14:24:22","slug":"breakfast-learn-sur-lanalyse-des-parcours-ecommerce-avec-piano-analytics","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-lanalyse-des-parcours-ecommerce-avec-piano-analytics\/","title":{"rendered":"Breakfast &#038; Learn sur l&rsquo;analyse des parcours ecommerce avec Piano Analytics"},"content":{"rendered":"<p>Dans le cadre de nos engagements RSE et de notre certification B Corp, nous avons lanc\u00e9 en septembre 2024 un tout nouveau format de partage de connaissances pour nos clients : les Breakfast &amp; Learn ! Ces rencontres conviviales sont l\u2019occasion id\u00e9ale de renforcer les comp\u00e9tences sur des sujets cl\u00e9s, en collaboration avec nos experts et partenaires.<\/p>\n<p>Apr\u00e8s les pr\u00e9c\u00e9dentes \u00e9ditions d\u00e9di\u00e9es <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/09\/premier-breakfast-learn-sur-les-cas-dusage-du-server-side-addingwell\/\">aux cas d&rsquo;usage du server-side, <\/a><a href=\"https:\/\/www.optimalways.com\/fr\/2024\/11\/breakfast-learn-sur-lattribution-avec-thankyou-analytics\/\">la mesure de l&rsquo;attribution des campagnes <\/a>et <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-loptimisation-du-consentement-avec-didomi\/\">l&rsquo;optimisation du consentement<\/a>, nous avons accueilli pour notre session de d\u00e9cembre trois repr\u00e9sentants de Piano : <a href=\"https:\/\/www.linkedin.com\/in\/samia-abara-19606a27\/\">Samia Abara<\/a>, VP Partnerships, <a href=\"https:\/\/www.linkedin.com\/in\/titus-over-de-linden\/\">Titus over de Linden<\/a>, Solution Engineer et <a href=\"https:\/\/www.linkedin.com\/in\/thibaultgm\/\">Thibault Gateclou-Marest<\/a>, directeur commercial. Piano propose une plateforme avanc\u00e9e de Digital Analytics exemptable de consentement selon les crit\u00e8res de la CNIL.<\/p>\n<p>Samia et Titus ont partag\u00e9 des retours d&rsquo;exp\u00e9rience tr\u00e8s int\u00e9ressants sur l&rsquo;analyse des parcours ecommerce en utilisant des exemples concrets de mise en oeuvre \u00e0 partir des diff\u00e9rentes fonctionnalit\u00e9s de Piano Analytics. Cette session nous a notamment permis d&rsquo;aborder les principaux points d&rsquo;analyse, comme les pages d&rsquo;entr\u00e9e, l&rsquo;intention de visite, la descente produit et le tunnel de commande.<\/p>\n<p>Plus de 20 participants \u00e9taient pr\u00e9sents dans nos locaux, rejoints par une dizaine en ligne. Un grand merci \u00e0 toutes et \u00e0 tous pour votre pr\u00e9sence et votre enthousiasme qui ont fait de cet \u00e9v\u00e9nement un v\u00e9ritable succ\u00e8s !<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9000 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png\" alt=\"\" width=\"722\" height=\"157\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png 722w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1-300x65.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-9001 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1.jpg\" alt=\"\" width=\"2016\" height=\"1323\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-300x197.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1024x672.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-768x504.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1536x1008.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1200x788.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1980x1299.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9005\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240.jpg\" alt=\"\" width=\"2016\" height=\"1512\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1980x1485.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9003\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169.jpg\" alt=\"\" width=\"1600\" height=\"1080\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169.jpg 1600w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-300x203.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1024x691.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-768x518.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1536x1037.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1200x810.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9004\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1.jpg\" alt=\"\" width=\"2016\" height=\"949\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-300x141.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1024x482.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-768x362.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1536x723.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1200x565.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1980x932.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9007\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901.jpg\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901.jpg 800w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901-300x218.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901-768x559.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9006\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1.jpg\" alt=\"\" width=\"2048\" height=\"978\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-300x143.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1024x489.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-768x367.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1536x734.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1200x573.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1980x946.jpg 1980w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons accueilli pour notre session de d\u00e9cembre trois repr\u00e9sentants de Piano : Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer et Thibault Gateclou-Marest, directeur commercial. Piano propose une plateforme de Digital Analytics exemptable de consentement selon les crit\u00e8res de la CNIL.<\/p>\n","protected":false},"author":1,"featured_media":8997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,44],"tags":[],"class_list":["post-8994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vie-de-lagence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breakfast &amp; Learn sur l&#039;analyse des parcours ecommerce avec Piano Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Nous avons accueilli pour notre session de d\u00e9cembre trois repr\u00e9sentants de Piano : Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer et Thibault Gateclou-Marest, directeur commercial. Piano propose une plateforme de Digital Analytics exemptable de consentement selon les crit\u00e8res de la CNIL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-lanalyse-des-parcours-ecommerce-avec-piano-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breakfast &amp; Learn sur l&#039;analyse des parcours ecommerce avec Piano Analytics\" \/>\n<meta property=\"og:description\" content=\"Nous avons accueilli pour notre session de d\u00e9cembre trois repr\u00e9sentants de Piano : Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer et Thibault Gateclou-Marest, directeur commercial. 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