{"id":8719,"date":"2024-10-16T16:54:43","date_gmt":"2024-10-16T14:54:43","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8719"},"modified":"2024-12-19T11:14:23","modified_gmt":"2024-12-19T10:14:23","slug":"retour-sur-la-premiere-edition-de-retail-go","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/10\/retour-sur-la-premiere-edition-de-retail-go\/","title":{"rendered":"Retour sur la premi\u00e8re \u00e9dition de Retail Go"},"content":{"rendered":"

Le mercredi 16 octobre 2024, Retail Go<\/strong> a accueilli plus de 150 participants<\/strong> pour sa premi\u00e8re \u00e9dition, un \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 l\u2019innovation dans le secteur du retail.<\/p>\n

Organis\u00e9 par Cap Digital<\/strong>, le CITC<\/strong>, l\u2019EDIH Hauts-de-France<\/strong> et EuraTechnologies<\/strong>, cet \u00e9v\u00e9nement a mis en lumi\u00e8re les transformations majeures et les d\u00e9fis auxquels les entreprises de retail sont confront\u00e9es aujourd\u2019hui.<\/p>\n

\"\"<\/p>\n

L\u2019un des moments forts de cette journ\u00e9e a \u00e9t\u00e9 l’interview de Catherine Gallais<\/a>, directrice g\u00e9n\u00e9rale de RougeGorge Lingerie<\/a> par Julien Mena<\/a> de The field<\/a>.<\/p>\n

Dans son t\u00e9moignage, Catherine Gallais a partag\u00e9 son analyse des \u00e9volutions profondes du march\u00e9 du textile. Ce secteur, confront\u00e9 \u00e0 la fois \u00e0 des mutations structurelles et conjoncturelles, fait face \u00e0 des d\u00e9fis sans pr\u00e9c\u00e9dent<\/strong>.<\/p>\n

Elle a insist\u00e9 sur l\u2019importance pour RougeGorge de rester fid\u00e8le \u00e0 sa proposition de valeur singuli\u00e8re<\/strong> dans un march\u00e9 o\u00f9 la concurrence fait rage. L\u2019entreprise mise sur une raison d\u2019\u00eatre forte<\/strong> (\u00ab\u00a0Soutenir le f\u00e9minin, dans sa libre expression, pour faire avancer le monde de mani\u00e8re plus juste et plus durable\u00a0\u00bb)<\/em> et une ambition claire<\/strong> d’\u00eatre une marque engag\u00e9e, en combinant une proximit\u00e9 avec ses clientes, une efficience op\u00e9rationnelle renforc\u00e9e par le digital, et une agilit\u00e9 technologique<\/strong> \u00e0 travers des outils informatiques l\u00e9gers, en mode SaaS, permettant une bonne r\u00e9activit\u00e9.<\/p>\n

L\u2019int\u00e9gration de l\u2019Intelligence artificielle<\/strong> est un axe strat\u00e9gique pour RougeGorge. Bien que relativement r\u00e9cente dans l\u2019entreprise, l\u2019IA s\u2019est rapidement impos\u00e9e comme un levier cl\u00e9 pour l\u2019efficience op\u00e9rationnelle<\/strong>.<\/p>\n

Enfin, RougeGorge place la Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE)<\/strong> au c\u0153ur de sa strat\u00e9gie.<\/p>\n

\"\"<\/p>\n

Par la suite, une table ronde anim\u00e9e par Akim Demora<\/a>, fondateur de digiFind.fr<\/a> , a permis d’\u00e9changer sur l\u2019int\u00e9gration de l\u2019Intelligence Artificielle (IA) dans quatre enseignes. Les intervenants, Moez HAMAD, Ph.D<\/a> (responsable de l\u2019animation data & IA chez Jules), LAURE PILLIAERT<\/a> (directrice de l\u2019exp\u00e9rience client chez Electro D\u00e9p\u00f4t), Nozha Boujemaa<\/a> (vice-pr\u00e9sidente innovation chez Decathlon) et Justine Sanson<\/a> (responsable technologies et partenariats chez Kiabi), ont partag\u00e9 leurs retours d’exp\u00e9rience et leur vision de l\u2019IA, tant sur le plan technologique qu\u2019organisationnel.<\/p>\n

Pour tous les d\u00e9tails concernant cette premi\u00e8re \u00e9dition et l’ensemble des interventions, vous pouvez vous r\u00e9f\u00e9rer \u00e0 l’article en ligne<\/a>. Bonne lecture !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le mercredi 16 octobre 2024, Retail Go a accueilli plus de 150 participants pour sa premi\u00e8re \u00e9dition, un \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 l\u2019innovation dans le secteur du retail.<\/p>\n","protected":false},"author":1,"featured_media":9057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-8719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nRetour sur la premi\u00e8re \u00e9dition de Retail Go - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Le mercredi 16 octobre 2024, Retail Go a accueilli plus de 150 participants pour sa premi\u00e8re \u00e9dition, un \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 l\u2019innovation dans le 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