{"id":8692,"date":"2024-11-12T19:00:55","date_gmt":"2024-11-12T18:00:55","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8692"},"modified":"2025-02-26T15:25:07","modified_gmt":"2025-02-26T14:25:07","slug":"breakfast-learn-sur-lattribution-avec-thankyou-analytics","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/11\/breakfast-learn-sur-lattribution-avec-thankyou-analytics\/","title":{"rendered":"Breakfast & Learn sur l’attribution avec ThankYou Analytics"},"content":{"rendered":"

Dans le cadre de nos engagements RSE et de notre certification B Corp, nous avons lanc\u00e9 en septembre 2024 un tout nouveau format de partage de connaissances pour nos clients : les Breakfast & Learn ! Ces rencontres conviviales sont l\u2019occasion id\u00e9ale de renforcer les comp\u00e9tences sur des sujets cl\u00e9s, en collaboration avec nos experts et partenaires.<\/p>\n

Apr\u00e8s une premi\u00e8re \u00e9dition d\u00e9di\u00e9e aux cas d’usage du server-side, <\/a>nous avons accueilli pour notre \u00e9dition d’octobre Damien Ousaci<\/a>, co-fondateur de ThankYou Analytics<\/a>, une solution sp\u00e9cialis\u00e9e dans le pilotage de la performance des campagnes d’aquisition.<\/p>\n

Damien a partag\u00e9 des insights pr\u00e9cieux sur la collecte de donn\u00e9es d\u2019acquisition de trafic tout en respectant les directives ePrivacy et RGPD. Cette session nous a \u00e9galement permis d\u2019aborder des enjeux strat\u00e9giques tels que la disparition progressive des cookies tiers, la Privacy Sandbox, les parcours cross-device et cross-canal, les bonnes pratiques, et l\u2019avenir de l\u2019attribution.<\/p>\n

Plus de 20 participants \u00e9taient pr\u00e9sents dans nos locaux, rejoints par une dizaine en ligne. Un grand merci \u00e0 toutes et \u00e0 tous pour votre pr\u00e9sence et votre enthousiasme qui ont fait de cet \u00e9v\u00e9nement un v\u00e9ritable succ\u00e8s !<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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