{"id":8619,"date":"2024-02-09T13:43:00","date_gmt":"2024-02-09T12:43:00","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8619"},"modified":"2025-08-29T14:37:35","modified_gmt":"2025-08-29T12:37:35","slug":"superweek-analytics-summit-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/","title":{"rendered":"Superweek Analytics Summit 2024"},"content":{"rendered":"<p>En cette fin janvier, plus de 160 experts en analyse d&rsquo;une quarantaine de pays se sont r\u00e9unis en Hongrie pour le <a href=\"https:\/\/www.linkedin.com\/company\/superweek\/\">Superweek Analytics Summit<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9146\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-On-Air.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-On-Air.jpg 960w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-On-Air-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-On-Air-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Rencontrer des personnes passionn\u00e9es d&rsquo;analyse originaires du monde entier est une exp\u00e9rience r\u00e9v\u00e9latrice. Il est remarquable de constater que nous partageons des d\u00e9fis et des questionnements similaires. Le contenu de la Superweek fut, en tous points, tr\u00e8s riche.<\/p>\n<p>Pour le d\u00e9tail des conf\u00e9rences et des interventions, vous pouvez consulter les articles r\u00e9dig\u00e9s lors du Summit par Nicolas Malo :<\/p>\n<p>Superweek 2024 <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-2024-day-1-nicolas-malo-wdjae\/\">premier jour<\/a><br \/>\nSuperweek 2024 <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-2024-day-2-part-1-nicolas-malo-dc2of\/\">deuxi\u00e8me jour<\/a> &#8211; partie 1<br \/>\nSuperweek 2024 <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-2024-day-2-part-nicolas-malo-c7dpf\/\">deuxi\u00e8me jour<\/a> &#8211; partie 2<br \/>\nSuperweek 2024 <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-2024-day-3-nicolas-malo-41yue\/\">troisi\u00e8me jour<\/a><br \/>\nSuperweek 2024 <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-2024-day-4-nicolas-malo-vctbe\/\">quatri\u00e8me jour<\/a><\/p>\n<p>Nous vous souhaitons une bonne lecture !<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9147\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-2024.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-2024.jpg 700w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-2024-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus de 160 experts en analyse d&rsquo;une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.<\/p>\n","protected":false},"author":1,"featured_media":12042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-8619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Superweek Analytics Summit 2024 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Plus de 160 experts en analyse d&#039;une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superweek Analytics Summit 2024\" \/>\n<meta property=\"og:description\" content=\"Plus de 160 experts en analyse d&#039;une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-09T12:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T12:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marionwfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marionwfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\"},\"author\":{\"name\":\"marionwfr\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/c27cc757987dbd64eb6682ae3a7e906f\"},\"headline\":\"Superweek Analytics Summit 2024\",\"datePublished\":\"2024-02-09T12:43:00+00:00\",\"dateModified\":\"2025-08-29T12:37:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\",\"url\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\",\"name\":\"Superweek Analytics Summit 2024 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg\",\"datePublished\":\"2024-02-09T12:43:00+00:00\",\"dateModified\":\"2025-08-29T12:37:35+00:00\",\"description\":\"Plus de 160 experts en analyse d'une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage\",\"url\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg\",\"contentUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg\",\"width\":801,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.optimalways.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Superweek Analytics Summit 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#website\",\"url\":\"https:\/\/www.optimalways.com\/fr\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\/\/www.optimalways.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png\",\"contentUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/c27cc757987dbd64eb6682ae3a7e906f\",\"name\":\"marionwfr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74703ba53164b11916bb6008e0deb3873788dbb31fdf71746d005b01c1cefa29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74703ba53164b11916bb6008e0deb3873788dbb31fdf71746d005b01c1cefa29?s=96&d=mm&r=g\",\"caption\":\"marionwfr\"},\"sameAs\":[\"https:\/\/www.optimalways.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Superweek Analytics Summit 2024 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"Plus de 160 experts en analyse d'une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Superweek Analytics Summit 2024","og_description":"Plus de 160 experts en analyse d'une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.","og_url":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_published_time":"2024-02-09T12:43:00+00:00","article_modified_time":"2025-08-29T12:37:35+00:00","og_image":[{"width":801,"height":450,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg","type":"image\/jpeg"}],"author":"marionwfr","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"marionwfr","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/"},"author":{"name":"marionwfr","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/c27cc757987dbd64eb6682ae3a7e906f"},"headline":"Superweek Analytics Summit 2024","datePublished":"2024-02-09T12:43:00+00:00","dateModified":"2025-08-29T12:37:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/"},"wordCount":126,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg","articleSection":["Actualit\u00e9s","Retours d'exp\u00e9riences"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/","url":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/","name":"Superweek Analytics Summit 2024 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg","datePublished":"2024-02-09T12:43:00+00:00","dateModified":"2025-08-29T12:37:35+00:00","description":"Plus de 160 experts en analyse d'une quarantaine de pays se sont r\u00e9unis en Hongrie pour le Superweek Analytics Summit la derni\u00e8re semaine de janvier.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/02\/Superweek-Analysis-2.jpg","width":801,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2024\/02\/superweek-analytics-summit-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Superweek Analytics Summit 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/c27cc757987dbd64eb6682ae3a7e906f","name":"marionwfr","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74703ba53164b11916bb6008e0deb3873788dbb31fdf71746d005b01c1cefa29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74703ba53164b11916bb6008e0deb3873788dbb31fdf71746d005b01c1cefa29?s=96&d=mm&r=g","caption":"marionwfr"},"sameAs":["https:\/\/www.optimalways.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/8619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=8619"}],"version-history":[{"count":1,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/8619\/revisions"}],"predecessor-version":[{"id":9148,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/8619\/revisions\/9148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/12042"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=8619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=8619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=8619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}