{"id":8603,"date":"2024-06-14T12:00:41","date_gmt":"2024-06-14T10:00:41","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8603"},"modified":"2024-12-19T11:36:48","modified_gmt":"2024-12-19T10:36:48","slug":"points-cles-de-shoptalk-europe-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/06\/points-cles-de-shoptalk-europe-2024\/","title":{"rendered":"Points cl\u00e9s de Shoptalk Europe 2024"},"content":{"rendered":"

C’est dans les locaux d’Optimal Ways qu’Adrien Naeem<\/a> & Michel Koch<\/a> ont partag\u00e9 en avant premi\u00e8re leur retour d’exp\u00e9rience \u00ab\u00a0Back From Shoptalk 2024\u00a0\u00bb avec une dizaine de participants issus du monde du retail et du ecommerce de la m\u00e9tropole lilloise.<\/p>\n

Organis\u00e9 \u00e0 Barcelone, Shoptalk Europe<\/a> rassemble tous les ans des milliers d’acteurs innovants du secteur de la vente au d\u00e9tail pour fa\u00e7onner l’avenir du commerce.<\/p>\n

Contexte march\u00e9<\/strong><\/p>\n

Les Etats-Unis s’en sortent plut\u00f4t bien alors que l’Europe reste \u00e0 la tra\u00eene. La zone Asie- Pacifique conna\u00eet une moins forte croissance qu’escompt\u00e9 pendant que l’Am\u00e9rique latine reprend du poil de la b\u00eate.<\/p>\n

Les 4 tendances suivantes ont \u00e9t\u00e9 partag\u00e9es dans le retail :<\/p>\n

    \n
  1. le retail \u00ab\u00a0exp\u00e9rientiel\u00a0\u00bb <\/strong>: proposer aux clients une connexion qui soit \u00e9motionnelle, engag\u00e9e et immersive.<\/li>\n
  2. l’intelligence artificielle<\/strong> : l’IA va tout r\u00e9volutionner. Aucun processus et aucune solution ne seront \u00e9pargn\u00e9es.<\/li>\n
  3. l’\u00e9conomie des cr\u00e9ateurs et des influenceurs<\/strong> : Tiktok et le Liveshopping tirent le business actuellement.<\/li>\n
  4. un changement de r\u00f4le pour les magasins<\/strong> qui peuvent devenir des entrep\u00f4ts, centre de traitement des commandes, point relais, etc.<\/li>\n<\/ol>\n

    Les principales priorit\u00e9s technologiques dans le retail sont actuellement d’apr\u00e8s IHL Group :<\/p>\n

      \n
    1. personnalisation de l’exp\u00e9rience client (61 %)<\/li>\n
    2. mise \u00e0 niveau du CRM (54 %)<\/li>\n
    3. la mont\u00e9e en puissance et en responsabilisation des \u00e9quipes de vente en magasin (53 %)<\/li>\n
    4. la visibilit\u00e9 sur l’inventaire (46 %)<\/li>\n
    5. le rafra\u00eechissement des points de vente (38 %)<\/li>\n<\/ol>\n

      L’\u00e9v\u00e9nement Shoptalk a d\u00e9cid\u00e9 de faire un focus sur les 4 grandes tendances de fond suivantes : l’IA dans le retail, la nouvelle g\u00e9n\u00e9ration du parcours client, le pouvoir de la marque et le d\u00e9verrouillage du commerce unifi\u00e9.<\/p>\n

      Vous retrouverez le d\u00e9tail de ces tendances et l’article entier ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      C’est dans les locaux d’Optimal Ways qu’Adrien Naeem & Michel Koch ont partag\u00e9 en avant premi\u00e8re leur retour d’exp\u00e9rience \u00ab\u00a0Back From Shoptalk 2024\u00a0\u00bb avec une dizaine de participants issus du monde du retail et du ecommerce de la m\u00e9tropole lilloise.<\/p>\n","protected":false},"author":1,"featured_media":8606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-8603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nPoints cl\u00e9s de Shoptalk Europe 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"C'est dans les locaux d'Optimal Ways qu'Adrien Naeem & Michel Koch ont partag\u00e9 en avant premi\u00e8re leur retour d'exp\u00e9rience "Back From Shoptalk 2024" avec une dizaine de participants issus du monde du retail et du ecommerce de la m\u00e9tropole lilloise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2024\/06\/points-cles-de-shoptalk-europe-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Points cl\u00e9s de Shoptalk Europe 2024\" \/>\n<meta property=\"og:description\" content=\"C'est dans les locaux d'Optimal Ways qu'Adrien Naeem & Michel Koch ont partag\u00e9 en avant premi\u00e8re leur retour d'exp\u00e9rience "Back From Shoptalk 2024" avec une dizaine de participants issus du monde du retail et du ecommerce de la m\u00e9tropole lilloise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2024\/06\/points-cles-de-shoptalk-europe-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T10:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T10:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/06\/Shoptalk-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marionwfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marionwfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/\"},\"author\":{\"name\":\"marionwfr\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/c27cc757987dbd64eb6682ae3a7e906f\"},\"headline\":\"Points cl\u00e9s de Shoptalk Europe 2024\",\"datePublished\":\"2024-06-14T10:00:41+00:00\",\"dateModified\":\"2024-12-19T10:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Shoptalk-2024.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/06\\\/points-cles-de-shoptalk-europe-2024\\\/\",\"name\":\"Points cl\u00e9s de Shoptalk Europe 2024 - 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