{"id":8541,"date":"2024-09-20T16:11:47","date_gmt":"2024-09-20T14:11:47","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8541"},"modified":"2025-08-27T16:54:27","modified_gmt":"2025-08-27T14:54:27","slug":"points-cles-de-paris-retail-week-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/09\/points-cles-de-paris-retail-week-2024\/","title":{"rendered":"Points cl\u00e9s de Paris Retail Week 2024"},"content":{"rendered":"

Nous avons eu l’opportunit\u00e9 d’assister la 10e \u00e9dition de Paris Retail Week<\/a> afin de d\u00e9couvrir les derni\u00e8res tendances et innovations d’un secteur en pleine mutation, sous l’effet de pressions \u00e9conomiques telles que l’inflation et de bouleversements technologiques comme l’intelligence artificielle.<\/p>\n

Cet \u00e9v\u00e9nement a commenc\u00e9 par l’annonce de Matthew Shay<\/a>, president de la NRF et d’Arnaud Gallet<\/a>, pr\u00e9sident de Paris Retail Week, d’une alliance strat\u00e9gique entre la National Retail Federation<\/a> et COMEXPOSIUM<\/a>, visant \u00e0 cr\u00e9er un nouveau salon d’envergure in\u00e9dite en Europe : le NRF Big Show Europe.<\/p>\n

L’ann\u00e9e prochaine, Paris Retail Week c\u00e9dera ainsi sa place \u00e0 cet \u00e9v\u00e9nement ambitieux, qui offrira un positionnement renouvel\u00e9, un contenu enrichi, avec davantage de conf\u00e9renciers internationaux et une exposition plus vaste, r\u00e9partie sur deux pavillons au lieu d’un seul.<\/p>\n

\"\"<\/p>\n

Pour le d\u00e9tail des conf\u00e9rences et des interventions, vous pouvez consulter les articles du premier jour<\/a> et du deuxi\u00e8me jour<\/a>.<\/p>\n

Au sommaire du premier jour, vous trouverez la conf\u00e9rence de la rentr\u00e9e de la Fevad sur le bilan du ecommerce au 2e trimestre 2024 ; la conf\u00e9rence Kantar sur l’\u00e9volution du digital dans l’ecommerce et l’univers de la mode ; la conf\u00e9rence Havas Commerce sur l’impact de l’IA dans le secteur du retail \u00e0 travers le monde ; l’utilisation de la data et de l’IA chez Vestiaire Collective ; le tracking des donn\u00e9es dans Shopify gr\u00e2ce au server side d’Addingwell et l’IA au service des marketplaces de Leboncoin et La Redoute.<\/p>\n

Pour le deuxi\u00e8me jour, vous trouverez les tendances Retail de 2025 – vers une r\u00e9invention du magasin ; le consommateur au c\u0153ur de la transition soci\u00e9tale – comment l’embarquer ; Castorama et Petit Bateau – la RSE, un enjeu strat\u00e9gique au c\u0153ur de leur transformation ; vers une \u00ab\u00a0Customer-Centricity\u00a0\u00bb durable – l’avenir de l’exp\u00e9rience client chez L’Or\u00e9al ; supprimer les silos pour une vision compl\u00e8te de l’exp\u00e9rience client – le\u00e7ons de Jardiland et Gamm Vert et un bilan du ecommerce europ\u00e9en 2024.<\/p>\n

Nous vous souhaitons une bonne lecture !<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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