{"id":8459,"date":"2024-07-11T14:45:10","date_gmt":"2024-07-11T12:45:10","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8459"},"modified":"2025-08-28T14:09:11","modified_gmt":"2025-08-28T12:09:11","slug":"points-cles-de-la-conference-fevad-lia-generative-au-service-du-ecommerce","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/07\/points-cles-de-la-conference-fevad-lia-generative-au-service-du-ecommerce\/","title":{"rendered":"Points cl\u00e9s de la conf\u00e9rence Fevad : l&rsquo;IA g\u00e9n\u00e9rative au service du ecommerce"},"content":{"rendered":"<p>\u00c0 l&rsquo;occasion de notre r\u00e9cente adh\u00e9sion \u00e0 la <a href=\"https:\/\/www.fevad.com\/\">Fevad<\/a> en tant que membre associ\u00e9, nous avons eu le plaisir de participer \u00e0 l&rsquo;assembl\u00e9e g\u00e9n\u00e9rale de l&rsquo;association le 10 juillet 2024, ainsi qu&rsquo;\u00e0 la conf\u00e9rence sur l&rsquo;IA g\u00e9n\u00e9rative et l&rsquo;ecommerce.<\/p>\n<p><a id=\"ember1880\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/patrick-martin-medef\/\">Patrick Martin<\/a>, pr\u00e9sident du <a class=\"app-aware-link \" href=\"https:\/\/www.linkedin.com\/company\/medef\/\" data-test-app-aware-link=\"\">Mouvement des Entreprises de France<\/a>, a accueilli les participants en partageant son appr\u00e9ciation des incertitudes politiques actuelles, qui interviennent alors que l&rsquo;\u00e9conomie \u00e9tait d\u00e9j\u00e0 tr\u00e8s fragile. La plupart des investissements des soci\u00e9t\u00e9s non financi\u00e8res sont actuellement en baisse, alors que nous devrions investir au moins 10 % de plus par an pour atteindre les objectifs de d\u00e9carbonation de l&rsquo;\u00e9conomie. Par ailleurs, si la France et l&rsquo;Europe ne se ressaisissent pas rapidement sur les investissements au niveau de l&rsquo;IA, nous allons louper le coche. Il y a actuellement une intensification rapide et violente de la comp\u00e9tition internationale. Au niveau de la transition technologique avec l&rsquo;IA, le MEDEF a d\u00e9cid\u00e9 de lancer un Tour de France de l&rsquo;IA \u00e0 l&rsquo;automne prochain afin de sensibiliser les entreprises \u00e0 prendre en compte le sujet de l\u2019intelligence artificielle. Nous avons besoin d\u2019acc\u00e9l\u00e9rer car cela va devenir discriminant. Ceux qui n&rsquo;adopteront pas l&rsquo;IA dans leurs entreprises seront d\u00e9class\u00e9s.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9101\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1.jpg\" alt=\"\" width=\"2048\" height=\"693\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-300x102.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-1024x347.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-768x260.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-1536x520.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-1200x406.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Marc-Lolivier-2048x693-1-1980x670.jpg 1980w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-9102\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1.jpg\" alt=\"\" width=\"2048\" height=\"941\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-300x138.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-1024x471.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-768x353.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-1536x706.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-1200x551.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/07\/Patrick-Martin-2048x941-1-1980x910.jpg 1980w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><a id=\"ember1883\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/marclolivier\/\">Marc Lolivier<\/a>, d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral de la Fevad, a ensuite introduit la table ronde en partageant une statistique int\u00e9ressante : 71 % des entreprises ecommerce d\u00e9clarent utiliser au moins une solution d&rsquo;IA g\u00e9n\u00e9rative, contre 7 % en France et 12 % en Allemagne tous secteurs confondus.<\/p>\n<p>La table ronde \u00e9tait compos\u00e9e de <a id=\"ember1885\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/nbouzou\/\">Nicolas Bouzou<\/a>, \u00e9conomiste &amp; essayiste, <a id=\"ember1886\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/julia-de-fun%C3%A8s-a36b70a3\/\">Julia de Fun\u00e8s<\/a>, docteur en philosophie &amp; essayiste et <a href=\"https:\/\/www.linkedin.com\/in\/thomas-metivier\/\">Thomas M\u00e9tivier<\/a>, PDG de Cdiscount et CEO de CNOVA.<\/p>\n<p>Pour le d\u00e9tail des sujets abord\u00e9s lors de la table ronde, vous pouvez consulter l\u2019article en entier <a href=\"https:\/\/www.linkedin.com\/pulse\/points-cl%C3%A9s-de-la-conf%C3%A9rence-fevad-lia-g%C3%A9n%C3%A9rative-au-service-vuk2e\/?trackingId=ZcKbGNzBUnXYQeOBSBVddA%3D%3D\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion de notre r\u00e9cente adh\u00e9sion \u00e0 la Fevad en tant que membre associ\u00e9, nous avons eu le plaisir de participer \u00e0 l&rsquo;assembl\u00e9e g\u00e9n\u00e9rale de l&rsquo;association le 10 juillet 2024, ainsi qu&rsquo;\u00e0 la conf\u00e9rence sur l&rsquo;IA g\u00e9n\u00e9rative et l&rsquo;ecommerce. <\/p>\n","protected":false},"author":1,"featured_media":11965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-8459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Points cl\u00e9s de la conf\u00e9rence Fevad : l&#039;IA g\u00e9n\u00e9rative au service du ecommerce - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"\u00c0 l&#039;occasion de notre r\u00e9cente adh\u00e9sion \u00e0 la Fevad en tant que membre associ\u00e9, nous avons eu le plaisir de participer \u00e0 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