{"id":8355,"date":"2024-09-17T11:54:16","date_gmt":"2024-09-17T09:54:16","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8355"},"modified":"2025-08-29T15:04:58","modified_gmt":"2025-08-29T13:04:58","slug":"premier-breakfast-learn-sur-les-cas-dusage-du-server-side-addingwell","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/09\/premier-breakfast-learn-sur-les-cas-dusage-du-server-side-addingwell\/","title":{"rendered":"Premier Breakfast &#038; Learn sur les cas d&rsquo;usage du server-side avec Addingwell"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dans le cadre de nos engagements RSE et dans la continuit\u00e9 de notre certification <\/span><b>B Corp<\/b><span style=\"font-weight: 400;\"> , nous sommes ravis de lancer un nouveau format de partage de connaissances pour nos clients : <\/span><b>les Breakfast &amp; Learn<\/b><span style=\"font-weight: 400;\"> ! Ces rencontres conviviales sont l\u2019occasion de monter en comp\u00e9tences sur des sujets pr\u00e9cis avec nos experts et nos partenaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cette <\/span><b>premi\u00e8re \u00e9dition<\/b><span style=\"font-weight: 400;\">, nous avons eu le plaisir d\u2019accueillir <\/span><a href=\"https:\/\/www.linkedin.com\/in\/romainbaert\/\"><b>Romain Baert<\/b><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/romainbaert\/\">,<\/a> CEO d\u2019<\/span><a href=\"https:\/\/www.addingwell.com\/fr\/\"><b>Addingwell<\/b><\/a><span style=\"font-weight: 400;\">, qui nous a partag\u00e9 l\u2019exp\u00e9rience de son \u00e9quipe sur les <\/span><b>cas d\u2019usage du server side<\/b><span style=\"font-weight: 400;\">. Bas\u00e9e \u00e0 Lille, Addingwell est aujourd\u2019hui un leader mondial dans la gestion du <\/span><b>server side avec Google Tag Manager<\/b><span style=\"font-weight: 400;\"> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Romain a captiv\u00e9 l\u2019audience en allant bien au-del\u00e0 des exemples traditionnels, comme le contournement des <\/span><b>ad blockers<\/b><span style=\"font-weight: 400;\">, et en pr\u00e9sentant notamment des <\/span><b>cas d\u2019int\u00e9gration de donn\u00e9es tierces<\/b><span style=\"font-weight: 400;\">, telles que la <\/span><b>marge produit<\/b><span style=\"font-weight: 400;\"> et la <\/span><b>segmentation client<\/b><span style=\"font-weight: 400;\">. Un moment riche en apprentissage !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet \u00e9v\u00e9nement a r\u00e9uni plus de <\/span><b>20 participants<\/b><span style=\"font-weight: 400;\"> dans nos locaux et une dizaine en ligne. Un grand merci \u00e0 toutes et \u00e0 tous pour votre participation et votre \u00e9nergie !\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9000\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png\" alt=\"\" width=\"722\" height=\"157\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png 722w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1-300x65.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-9078\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo.jpg\" alt=\"\" width=\"2000\" height=\"707\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo.jpg 2000w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-300x106.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-1024x362.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-768x271.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-1536x543.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-1200x424.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/nicolas-malo-1980x700.jpg 1980w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-9079\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1485\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-scaled.jpg 2560w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-300x174.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-1024x594.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-768x446.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-1536x891.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-2048x1188.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-1200x696.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/09\/romain-baert-scaled-1-1980x1149.jpg 1980w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de nos engagements RSE et dans la continuit\u00e9 de notre certification B Corp , nous sommes ravis de lancer un nouveau format de partage de connaissances pour nos clients : les Breakfast &#038; Learn ! Ces rencontres conviviales sont l\u2019occasion de monter en comp\u00e9tences sur des sujets pr\u00e9cis avec nos experts et nos partenaires.<\/p>\n","protected":false},"author":1,"featured_media":12054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,44],"tags":[],"class_list":["post-8355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vie-de-lagence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Premier Breakfast &amp; Learn sur les cas d&#039;usage du server-side avec Addingwell - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Dans le cadre de nos engagements RSE et dans la continuit\u00e9 de notre certification B Corp , nous sommes ravis de lancer un nouveau format de partage de connaissances pour nos clients : les Breakfast &amp; Learn ! 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