{"id":8214,"date":"2024-04-22T15:56:07","date_gmt":"2024-04-22T13:56:07","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=8214"},"modified":"2025-08-29T14:45:41","modified_gmt":"2025-08-29T12:45:41","slug":"retours-de-measurecamp-amsterdam-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/04\/retours-de-measurecamp-amsterdam-2024\/","title":{"rendered":"Retours de MeasureCamp Amsterdam 2024"},"content":{"rendered":"

La 7e \u00e9dition de Measurecamp Amsterdam<\/a> s’est tenue avec succ\u00e8s au Amsterdam Art Center, rassemblant une foule enthousiaste de plus de 160 participants le 20 avril 2024. L’\u00e9v\u00e9nement de cette ann\u00e9e a mis en avant de nombreux sujets, refl\u00e9tant la croissance et la maturation significatives de l’industrie au cours des derni\u00e8res ann\u00e9es.<\/p>\n

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Comme les sessions se d\u00e9roulent simultan\u00e9ment, vous trouverez ici<\/a> l’article se r\u00e9f\u00e9rant \u00e0 celles auxquelles Nicolas Malo a pu assister :<\/p>\n

– D\u00e9cisions vs. Analytics : Probl\u00e8mes li\u00e9s aux personnes, aux processus et \u00e0 la technologie par\u00a0<\/span>Steen Rasmussen<\/a>
\n– Le CRO ne suffit pas. Quelle est la prochaine \u00e9tape dans le domaine du e-commerce et du retail : CLV, par Valentin Radu<\/a>
\n– D\u00e9verrouiller les secrets de la conversion des utilisateurs. Comment l’IA r\u00e9v\u00e8le les facteurs de conversion chez Villamedia, par\u00a0<\/span>Eelco van Kuik<\/a>
\n– Session Questions\/R\u00e9ponses avec un responsable produit GA4, par Carly Boddy<\/a>
\n– Corriger vos lacunes en attribution avec Firestore + ssGTM, par\u00a0<\/span>Alejandro Zielinsky<\/a><\/p>\n

Un grand merci \u00e0 l’\u00e9quipe organisatrice<\/a> pour cette excellente 7e \u00e9dition !<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La 7e \u00e9dition de MeasureCamp Amsterdam s’est d\u00e9roul\u00e9e avec succ\u00e8s ce 20 avril 2024. Nicolas Malo, a particip\u00e9 \u00e0 l’\u00e9v\u00e9nement et a r\u00e9dig\u00e9 un article r\u00e9sumant ses principaux enseignements.<\/p>\n","protected":false},"author":1,"featured_media":12045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-8214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nRetours de MeasureCamp Amsterdam 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"La 7e \u00e9dition de MeasureCamp Amsterdam s'est d\u00e9roul\u00e9e avec succ\u00e8s ce 20 avril 2024. 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