{"id":6479,"date":"2023-01-10T08:00:36","date_gmt":"2023-01-10T07:00:36","guid":{"rendered":"https:\/\/www.optimalways.com\/fr\/?p=6479"},"modified":"2025-08-29T14:56:05","modified_gmt":"2025-08-29T12:56:05","slug":"quelle-strategie-en-digital-analytics-pour-2023","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2023\/01\/quelle-strategie-en-digital-analytics-pour-2023\/","title":{"rendered":"Quelle strat\u00e9gie en Digital Analytics pour 2023 ?"},"content":{"rendered":"<p>Nicolas Malo, fondateur d\u2019Optimal Ways, partage sa vision sur le changement qui s\u2019impose au sein des \u00e9quipes ecommerce des retailers, avec la fin annonc\u00e9e de la solution Universal Analytics (Google Analytics 3) en juillet 2023 dans la chronique \u00ab\u00a0<a href=\"https:\/\/mind-retail.com\/fr\/e-commerce-quelle-strategie-en-digital-analytics-en-2023\/\">E-commerce : Quelle strat\u00e9gie en Digital Analytics pour 2023 ?<\/a>\u00a0\u00bb sur le site <a href=\"https:\/\/mind-retail.com\/fr\/#\">mind Retail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolas Malo, fondateur d\u2019Optimal Ways, partage sa vision sur le changement qui s\u2019impose au sein des \u00e9quipes ecommerce des retailers avec la fin annonc\u00e9e de la solution Universal Analytics.<\/p>\n","protected":false},"author":1,"featured_media":12051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,29],"tags":[],"class_list":["post-6479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-nouveautes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quelle strat\u00e9gie en Digital Analytics pour 2023 ? - Agence Digital Analytics &amp; 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