{"id":14666,"date":"2026-10-15T17:20:32","date_gmt":"2026-10-15T15:20:32","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=14666"},"modified":"2026-10-15T17:32:54","modified_gmt":"2026-10-15T15:32:54","slug":"replay-webinaire-donnees-digitales-ecommerce-fiables-tirer-parti-ia","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2026\/10\/replay-webinaire-donnees-digitales-ecommerce-fiables-tirer-parti-ia\/","title":{"rendered":"Replay webinaire \u00ab\u00a0Vos donn\u00e9es digitales et e-commerce sont-elles assez fiables pour tirer parti de l\u2019IA ?\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14666\" class=\"elementor elementor-14666\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599b5543 e-flex e-con-boxed e-con e-parent\" data-id=\"599b5543\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5a9927 elementor-widget elementor-widget-text-editor\" data-id=\"1f5a9927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019intelligence artificielle promet de transformer l\u2019acquisition, la personnalisation et l\u2019optimisation des performances e-commerce.<br \/><br \/>Encore faut-il pouvoir faire confiance aux donn\u00e9es qui l\u2019alimentent !<br \/><br \/>\ud83d\udcca Une donn\u00e9e erron\u00e9e dans un tableau de bord peut fausser une analyse.<br \/><br \/>\ud83e\udd16 Cette m\u00eame donn\u00e9e exploit\u00e9e par une IA peut entra\u00eener des recommandations inadapt\u00e9es, des d\u00e9cisions incorrectes et m\u00eame des actions automatis\u00e9es \u00e0 grande \u00e9chelle.<br \/><br \/>Avec l\u2019IA, le co\u00fbt de la mauvaise qualit\u00e9 des donn\u00e9es change de dimension.<br \/><br \/>Pendant 60 minutes, <span class=\"hv4fb3 hv4lg2\"><a class=\"hv4f6r hv4ljx\" href=\"https:\/\/www.linkedin.com\/in\/nicolasmalo\/\" aria-label=\"View Nicolas Malo\u2019s profile\"><strong>Nicolas Malo<\/strong><\/a><\/span> et <span class=\"hv4fb3 hv4lg2\"><a class=\"hv4f6r hv4ljx\" href=\"https:\/\/www.linkedin.com\/in\/hugo-stepien-b804a7b1\/en\/\" aria-label=\"View Hugo Stepien\u2019s profile\"><strong>Hugo Stepien<\/strong><\/a><\/span> d\u2019<span class=\"hv4fb3 hv4lg2\"><a class=\"hv4f6r hv4ljx\" href=\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\" aria-label=\"View company: Optimal Ways\"><strong>Optimal Ways<\/strong><\/a><\/span>, accompagn\u00e9s de <span class=\"hv4fb3 hv4lg2\"><a class=\"hv4f6r hv4ljx\" href=\"https:\/\/www.linkedin.com\/in\/thomaspinte\/\" aria-label=\"View Thomas PINTE\u2019s profile\"><strong>Thomas PINTE<\/strong><\/a><\/span>, Directeur g\u00e9n\u00e9ral de <span class=\"hv4fb3 hv4lg2\"><a class=\"hv4f6r hv4ljx\" href=\"https:\/\/www.linkedin.com\/company\/seenaptic\/\" aria-label=\"View company: Netvigie(&amp; Seenaptic)\"><strong>Netvigie(&amp; Seenaptic)<\/strong><\/a><\/span>, ont partag\u00e9 des exemples concrets et des approches op\u00e9rationnelles pour :<br \/>\ud83d\udd39 Comprendre la r\u00e8gle 1\u201310\u2013100\u20131000 et l\u2019amplification des erreurs par l\u2019IA.<br \/>\ud83d\udd39 D\u00e9couvrir le Spec-Driven Measurement pour fiabiliser la collecte de donn\u00e9es \u00e0 l&rsquo;\u00e8re de l&rsquo;IA.<br \/>\ud83d\udd39 Identifier les principales sources d\u2019erreurs dans les donn\u00e9es e-commerce.<br \/>\ud83d\udd39 Mesurer les impacts sur l\u2019acquisition, la personnalisation et la conversion.<br \/>\ud83d\udd39 D\u00e9tecter les anomalies gr\u00e2ce \u00e0 notre Weekly Data Quality Check (WDQC).<br \/>\ud83d\udd39 Automatiser la surveillance de la qualit\u00e9 et de la conformit\u00e9 avec Netvigie.<br \/>\ud83d\udd39 Construire des fondations de donn\u00e9es r\u00e9ellement pr\u00eates pour l\u2019IA.<br \/><br \/>\ud83d\udca1 Notre conviction : l\u2019IA ne transforme pas de mauvaises donn\u00e9es en bonnes d\u00e9cisions. Elle risque surtout d\u2019en amplifier les cons\u00e9quences.<\/p><p data-start=\"68\" data-end=\"257\">Si ces enjeux vous concernent , ne ratez pas le \u00ab\u00a0replay\u00a0\u00bb de notre <strong data-start=\"236\" data-end=\"256\">webinar exclusif<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c27e45 e-flex e-con-boxed e-con e-parent\" data-id=\"3c27e45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6656146 elementor-widget elementor-widget-html\" data-id=\"6656146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/7714570.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"a08582ac-8e92-4434-b10b-5c4e1246a9f1\" data-portal-id=\"7714570\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.<\/p>\n<p>Si ces enjeux vous concernent au quotidien, ne ratez pas le \u00ab\u00a0replay\u00a0\u00bb de notre webinar exclusif.<\/p>\n<p>Au programme de ce webinar :<br \/>\n\u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic.<br \/>\n\u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe.<br \/>\n\u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.<\/p>\n","protected":false},"author":2,"featured_media":14674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,48],"tags":[],"class_list":["post-14666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-tribunes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay webinaire &quot;RGPD et ePrivacy : votre tracking e-commerce est-il toujours conforme ?&quot;<\/title>\n<meta name=\"description\" content=\"Ne manquez pas le replay de notre webinaire exclusif sur la fiabilit\u00e9 des donn\u00e9es digitales et e-commerce \u00e0 l&#039;\u00e8re de l&#039;IA g\u00e9n\u00e9rative\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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