{"id":14280,"date":"2026-06-30T16:53:12","date_gmt":"2026-06-30T14:53:12","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=14280"},"modified":"2026-08-28T16:58:08","modified_gmt":"2026-08-28T14:58:08","slug":"measurecamp-paris-2026","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2026\/06\/measurecamp-paris-2026\/","title":{"rendered":"MeasureCamp Paris 2026"},"content":{"rendered":"

\ud83d\uddfcMeasureCamp Paris<\/a> \u00e9tait de retour le 13 juin 2026 pour sa 11e \u00e9dition, r\u00e9unissant plus de 190 professionnels du Digital Analytics venus de toute la France et d\u2019Europe pour une nouvelle journ\u00e9e riche en partage de connaissances, \u00e9changes et esprit de communaut\u00e9.<\/p>\n

Optimal Ways \u00e9tait ravi de participer \u00e0 l\u2019\u00e9v\u00e9nement, repr\u00e9sent\u00e9 par\u00a0 Hugo Stepien<\/a> et Nicolas Malo<\/a>.<\/p>\n

Nicolas Malo et Marie Fenner<\/a> de Piano<\/a> ont coanim\u00e9 l\u2019atelier : \u00ab\u00a0MCP for Analytics: Michelin-Star Insights or AI Fast Food?\u00a0\u00bb: https:\/\/lnkd.in\/epYamUC6<\/a><\/p>\n

Cette session a explor\u00e9 comment le Model Context Protocol (MCP) peut aider les professionnels de l\u2019analytics \u00e0 aller au-del\u00e0 des r\u00e9ponses g\u00e9n\u00e9riques de l\u2019IA pour produire des analyses fiables, contextualis\u00e9es et directement exploitables par les m\u00e9tiers. Un grand merci \u00e0 toutes celles et ceux qui ont activement contribu\u00e9 aux \u00e9changes et aux sondages Slido !<\/p>\n

Nicolas a \u00e9galement publi\u00e9 un r\u00e9capitulatif des principales sessions anglophones de MeasureCamp Paris, autour de sujets tels que l\u2019impact business, la CRO, le server-side tagging, la visibilit\u00e9 dans les IA (GEO), le MCP et l\u2019avenir des m\u00e9tiers de l\u2019analytics :
\nhttps:\/\/lnkd.in\/eKEPBdfF<\/a><\/p>\n

\ud83d\udc99 Un immense merci \u00e0 nos b\u00e9n\u00e9voles, sponsors, intervenants et \u00e0 l\u2019ensemble des participants qui ont contribu\u00e9 \u00e0 faire de cette 11e \u00e9dition de MeasureCamp Paris un nouveau tr\u00e8s beau succ\u00e8s !<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\uddfcMeasureCamp Paris \u00e9tait de retour le 13 juin 2026 pour sa 11e \u00e9dition, r\u00e9unissant plus de 190 professionnels du Digital Analytics venus de toute la France et d\u2019Europe pour une nouvelle journ\u00e9e riche en partage de connaissances, \u00e9changes et esprit de communaut\u00e9. Optimal Ways \u00e9tait ravi de participer \u00e0 l\u2019\u00e9v\u00e9nement, repr\u00e9sent\u00e9 par\u00a0 Hugo Stepien et […]<\/p>\n","protected":false},"author":2,"featured_media":14282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-14280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nMeasureCamp Paris 2026 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"\ud83d\uddfcMeasureCamp Paris \u00e9tait de retour le 13 juin 2026 pour sa 11e \u00e9dition, r\u00e9unissant plus de 190 professionnels du Digital Analytics venus de toute la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2026\/06\/measurecamp-paris-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MeasureCamp Paris 2026\" \/>\n<meta property=\"og:description\" content=\"\ud83d\uddfcMeasureCamp Paris \u00e9tait de retour le 13 juin 2026 pour sa 11e \u00e9dition, r\u00e9unissant plus de 190 professionnels du Digital Analytics venus de toute la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2026\/06\/measurecamp-paris-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T14:53:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T14:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/08\/1782808704759-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\"},\"author\":{\"name\":\"nmalo\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b49833bf64a5072bd20bea321792965\"},\"headline\":\"MeasureCamp Paris 2026\",\"datePublished\":\"2026-06-30T14:53:12+00:00\",\"dateModified\":\"2026-08-28T14:58:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\"},\"wordCount\":224,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/1782808704759-1.jpeg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\",\"name\":\"MeasureCamp Paris 2026 - 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