{"id":14254,"date":"2026-07-01T16:10:17","date_gmt":"2026-07-01T14:10:17","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=14254"},"modified":"2026-08-28T16:11:27","modified_gmt":"2026-08-28T14:11:27","slug":"connect-lille-2026-jour-1-le-vrai-sujet-nest-plus-lia-cest-la-vitesse-dexecution","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2026\/07\/connect-lille-2026-jour-1-le-vrai-sujet-nest-plus-lia-cest-la-vitesse-dexecution\/","title":{"rendered":"Connect Lille 2026 &#8211; Jour 1 : le vrai sujet n&rsquo;est plus l&rsquo;IA. C&rsquo;est la vitesse d&rsquo;ex\u00e9cution."},"content":{"rendered":"<p id=\"ember2495\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;\u00e9dition 2026 de <strong>Connect Lille<\/strong> s&rsquo;est tenue au Casino Barri\u00e8re de Lille les <strong>30 juin et 1er juillet<\/strong>, r\u00e9unissant <strong>plus de 250 d\u00e9cideurs<\/strong> autour des grands enjeux du <strong>e-commerce<\/strong>, du <strong>retail<\/strong>, de la <strong>data<\/strong> et de <strong>l&rsquo;intelligence artificielle<\/strong>.<\/p>\n<p id=\"ember2496\" class=\"ember-view reader-text-block__paragraph\">Au programme : <strong>retours d&rsquo;exp\u00e9rience concrets<\/strong>, cas d&rsquo;usage, transformations op\u00e9rationnelles et vision strat\u00e9gique.<\/p>\n<p id=\"ember2497\" class=\"ember-view reader-text-block__paragraph\">Une tendance s&rsquo;est impos\u00e9e tout au long de cette premi\u00e8re journ\u00e9e :<\/p>\n<blockquote id=\"ember2498\" class=\"ember-view reader-text-block__blockquote\"><p><strong>L&rsquo;avantage concurrentiel ne vient plus de l&rsquo;acc\u00e8s \u00e0 l&rsquo;IA. Il vient de la capacit\u00e9 des entreprises \u00e0 l&rsquo;int\u00e9grer rapidement dans leurs processus m\u00e9tiers.<\/strong><\/p><\/blockquote>\n<p id=\"ember2499\" class=\"ember-view reader-text-block__paragraph\">Voici les principaux enseignements.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2500\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHi_mf6z9DYbQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfptfJIAI-\/0\/1782889493490?e=1789603200&amp;v=beta&amp;t=ymYlSrvOJiWJHl9fJRFGQOyLGOeTtcZ4y1m9ZKmQqvU\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2501\" class=\"ember-view reader-text-block__heading-3\">Pocket Coach chez Leroy Merlin : l&rsquo;IA au service des conseillers de vente<\/h3>\n<p id=\"ember2502\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenante : Isma Hadjersi \u2013 Directrice des ventes, Leroy Merlin France<\/strong><\/p>\n<p id=\"ember2503\" class=\"ember-view reader-text-block__paragraph\">Chez Leroy Merlin, l&rsquo;IA n&rsquo;a pas vocation \u00e0 remplacer les vendeurs.<\/p>\n<p id=\"ember2504\" class=\"ember-view reader-text-block__paragraph\"><strong>Elle leur permet de devenir meilleurs.<\/strong><\/p>\n<p id=\"ember2505\" class=\"ember-view reader-text-block__paragraph\">Pour r\u00e9pondre \u00e0 l&rsquo;obsolescence acc\u00e9l\u00e9r\u00e9e des comp\u00e9tences, Leroy Merlin a d\u00e9velopp\u00e9 <strong>Pocket Coach<\/strong>, une application d&rsquo;entra\u00eenement conversationnel con\u00e7ue avec Muchbetter et Twins.<\/p>\n<p id=\"ember2506\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est simple : <strong>renforcer la confiance, les comp\u00e9tences et la qualit\u00e9 du conseil apport\u00e9 aux clients.<\/strong><\/p>\n<h3 id=\"ember2507\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 Un client virtuel pour progresser chaque semaine<\/h3>\n<p id=\"ember2508\" class=\"ember-view reader-text-block__paragraph\">Accessible directement sur le smartphone des <strong>9 200 conseillers de vente<\/strong>, Pocket Coach permet de dialoguer \u00e0 voix haute avec un client virtuel.<\/p>\n<p id=\"ember2509\" class=\"ember-view reader-text-block__paragraph\">Apr\u00e8s chaque simulation, l&rsquo;application fournit imm\u00e9diatement :<\/p>\n<ul>\n<li>un d\u00e9brief personnalis\u00e9 ;<\/li>\n<li>des axes d&rsquo;am\u00e9lioration ;<\/li>\n<li>des recommandations concr\u00e8tes.<\/li>\n<\/ul>\n<p id=\"ember2511\" class=\"ember-view reader-text-block__paragraph\">Quelques simulations hebdomadaires suffisent pour am\u00e9liorer la posture commerciale, la connaissance produit et les ventes compl\u00e9mentaires.<\/p>\n<h3 id=\"ember2512\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Des r\u00e9sultats d\u00e9j\u00e0 tr\u00e8s concrets<\/h3>\n<p id=\"ember2513\" class=\"ember-view reader-text-block__paragraph\">Test\u00e9e pendant <strong>4 mois<\/strong> dans <strong>8 magasins<\/strong> aupr\u00e8s de <strong>plus de 300 collaborateurs<\/strong>, la solution affiche d\u00e9j\u00e0 des r\u00e9sultats impressionnants :<\/p>\n<ul>\n<li><strong>+15 points de transformation<\/strong><\/li>\n<li><strong>+9 % de ventes associ\u00e9es<\/strong><\/li>\n<li><strong>+30 % de fid\u00e9lisation<\/strong><\/li>\n<li><strong>+21 points de NPS<\/strong><\/li>\n<li><strong>jusqu&rsquo;\u00e0 +90 \u20ac de panier moyen<\/strong> sur les gros paniers<\/li>\n<\/ul>\n<p id=\"ember2515\" class=\"ember-view reader-text-block__paragraph\">Mais le principal b\u00e9n\u00e9fice est ailleurs.<\/p>\n<p id=\"ember2516\" class=\"ember-view reader-text-block__paragraph\">Les \u00e9quipes constatent des conseillers <strong>plus confiants<\/strong>, <strong>plus autonomes<\/strong> et <strong>plus \u00e0 l&rsquo;aise<\/strong> face aux clients.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2517\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQH_bsKP00Aazw\/article-inline_image-shrink_1500_2232\/B4EZ8cfpNIJYAQ-\/0\/1782889487557?e=1789603200&amp;v=beta&amp;t=WuySL--66RcK_3_YvEjlsbfU_qzwwDpHSaXbjh2uNJU\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2518\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Une adoption pens\u00e9e d\u00e8s le d\u00e9part<\/h3>\n<p id=\"ember2519\" class=\"ember-view reader-text-block__paragraph\">Pocket Coach a \u00e9t\u00e9 co-construit avec les \u00e9quipes terrain.<\/p>\n<p id=\"ember2520\" class=\"ember-view reader-text-block__paragraph\">Cette d\u00e9marche a permis de lever une inqui\u00e9tude souvent rencontr\u00e9e lors des projets IA : <strong>l&rsquo;outil n&rsquo;est pas un syst\u00e8me de contr\u00f4le.<\/strong><\/p>\n<p id=\"ember2521\" class=\"ember-view reader-text-block__paragraph\">Il constitue avant tout <strong>un outil d&rsquo;accompagnement et de progression<\/strong> destin\u00e9 aux collaborateurs comme aux managers.<\/p>\n<h3 id=\"ember2522\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>L&rsquo;IA augmente les collaborateurs au lieu de les remplacer.<\/strong><\/li>\n<li><strong>La formation devient continue gr\u00e2ce aux simulations conversationnelles.<\/strong><\/li>\n<li><strong>L&rsquo;adoption passe avant tout par la confiance des \u00e9quipes.<\/strong><\/li>\n<li><strong>L&rsquo;impact se mesure autant sur la posture que sur les r\u00e9sultats commerciaux.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2524\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQF81ZWjdejh6w\/article-inline_image-shrink_1000_1488\/B4EZ8cfps9IcAI-\/0\/1782889492077?e=1789603200&amp;v=beta&amp;t=0I00vw_xqaI5oa_4byxCTIygneK2SgKDHSmUVIOixYE\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2525\" class=\"ember-view reader-text-block__heading-3\">KIABI &amp; Splio : quand un agent IA transforme le quotidien des \u00e9quipes CRM<\/h3>\n<p id=\"ember2526\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenants : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAABQ8SQBjDLENImm3v9yKuOIqOFqVcwqWQY?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABQ8SQBjDLENImm3v9yKuOIqOFqVcwqWQY\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Pierre-Emmanuel Halimi<\/strong><\/a> <strong>(Splio) &amp; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAB3MQKIBbgGl1_gCaupa-kIIGzq-qGdLGCs?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB3MQKIBbgGl1_gCaupa-kIIGzq-qGdLGCs\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Julie Huguet-Macquart<\/strong><\/a> <strong>(KIABI)<\/strong><\/p>\n<p id=\"ember2527\" class=\"ember-view reader-text-block__paragraph\">Apr\u00e8s les mod\u00e8les pr\u00e9dictifs puis g\u00e9n\u00e9ratifs, une nouvelle g\u00e9n\u00e9ration d&rsquo;IA arrive dans les entreprises : <strong>les agents IA sp\u00e9cialis\u00e9s.<\/strong><\/p>\n<p id=\"ember2528\" class=\"ember-view reader-text-block__paragraph\">Avec <strong>Ask My CRM<\/strong>, d\u00e9velopp\u00e9 par Splio gr\u00e2ce aux technologies de Tinyclues AI, les \u00e9quipes CRM peuvent d\u00e9sormais dialoguer directement avec leurs donn\u00e9es en langage naturel.<\/p>\n<h3 id=\"ember2529\" class=\"ember-view reader-text-block__heading-3\">\u26a1 De plusieurs jours&#8230; \u00e0 quelques secondes<\/h3>\n<p id=\"ember2530\" class=\"ember-view reader-text-block__paragraph\">Avant l&rsquo;arriv\u00e9e de l&rsquo;agent IA, une simple demande d&rsquo;analyse impliquait plusieurs \u00e9quipes :<\/p>\n<ul>\n<li>CRM<\/li>\n<li>Data<\/li>\n<li>Produit<\/li>\n<li>Connaissance client<\/li>\n<\/ul>\n<p id=\"ember2532\" class=\"ember-view reader-text-block__paragraph\">Les d\u00e9lais pouvaient atteindre plusieurs jours.<\/p>\n<p id=\"ember2533\" class=\"ember-view reader-text-block__paragraph\">Aujourd&rsquo;hui, une simple question permet d&rsquo;obtenir une premi\u00e8re analyse en <strong>moins de 30 secondes<\/strong>, puis de poursuivre la conversation afin d&rsquo;obtenir directement des recommandations.<\/p>\n<h3 id=\"ember2534\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Le cas concret des soldes<\/h3>\n<p id=\"ember2535\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;exemple pr\u00e9sent\u00e9 est particuli\u00e8rement parlant.<\/p>\n<p id=\"ember2536\" class=\"ember-view reader-text-block__paragraph\">Construire le plan CRM des quatre semaines de soldes demandait auparavant plusieurs jours :<\/p>\n<ul>\n<li>analyser les campagnes pr\u00e9c\u00e9dentes ;<\/li>\n<li>identifier les segments performants ;<\/li>\n<li>d\u00e9finir les cibles ;<\/li>\n<li>ajuster la pression marketing.<\/li>\n<\/ul>\n<p id=\"ember2538\" class=\"ember-view reader-text-block__paragraph\">Avec Ask My CRM, les \u00e9quipes ont simplement demand\u00e9 \u00e0 l&rsquo;agent :<\/p>\n<ul>\n<li>de repartir des campagnes 2025 ;<\/li>\n<li>d&rsquo;int\u00e9grer le contexte actuel ;<\/li>\n<li>de proposer un nouveau plan CRM.<\/li>\n<\/ul>\n<p id=\"ember2540\" class=\"ember-view reader-text-block__paragraph\"><strong>R\u00e9sultat : un travail r\u00e9alis\u00e9 en seulement 30 minutes.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2541\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQExMij8jXK8rQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfpZXKoAI-\/0\/1782889488357?e=1789603200&amp;v=beta&amp;t=58eYhtV614XdsA7sQ216R3trs-N-WM1hEOnzzzpZUL4\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2542\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 L&rsquo;IA devient un v\u00e9ritable copilote<\/h3>\n<p id=\"ember2543\" class=\"ember-view reader-text-block__paragraph\">Rapidement, les utilisateurs sont pass\u00e9s de simples demandes de KPI \u00e0 de v\u00e9ritables \u00e9changes strat\u00e9giques avec l&rsquo;agent.<\/p>\n<p id=\"ember2544\" class=\"ember-view reader-text-block__paragraph\">Gr\u00e2ce au prompting et \u00e0 l&rsquo;accompagnement des \u00e9quipes Splio, l&rsquo;IA est devenue capable de :<\/p>\n<ul>\n<li>proposer des recommandations ;<\/li>\n<li>identifier des opportunit\u00e9s oubli\u00e9es ;<\/li>\n<li>d\u00e9tecter des segments clients sous-exploit\u00e9s.<\/li>\n<\/ul>\n<p id=\"ember2546\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;exemple pr\u00e9sent\u00e9 sur les clients peu sensibles aux promotions illustre parfaitement cette \u00e9volution.<\/p>\n<h3 id=\"ember2547\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>Les agents IA rapprochent directement les m\u00e9tiers de leurs donn\u00e9es.<\/strong><\/li>\n<li><strong>Les analyses passent de plusieurs jours \u00e0 quelques secondes.<\/strong><\/li>\n<li><strong>L&rsquo;IA ne fournit plus seulement des KPI : elle formule aussi des recommandations.<\/strong><\/li>\n<li><strong>Le CRM entre dans une nouvelle \u00e8re, pilot\u00e9e par des assistants conversationnels sp\u00e9cialis\u00e9s.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2549\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFHvTL-BFPEtQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfp3sHwAI-\/0\/1782889495261?e=1789603200&amp;v=beta&amp;t=lKAw7CykRyuCvsK6h6jN09A4vmVWG661gYT-1FzByVw\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2550\" class=\"ember-view reader-text-block__heading-3\">Cr\u00e9ation de contenu : trouver le bon \u00e9quilibre entre IA et expertise humaine<\/h3>\n<p id=\"ember2551\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABHFXasBDBeFH_C1cIXEdipa3FNHxDmhxIA?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABHFXasBDBeFH_C1cIXEdipa3FNHxDmhxIA\" target=\"_self\" data-test-app-aware-link=\"\"><strong>jean-christophe darcheville<\/strong><\/a> <strong>\u2013 CEO, Altavia Wetail<\/strong><\/p>\n<p id=\"ember2552\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;intelligence artificielle bouleverse profond\u00e9ment les m\u00e9tiers de la cr\u00e9ation.<\/p>\n<p id=\"ember2553\" class=\"ember-view reader-text-block__paragraph\">Mais selon Jean-Christophe Darcheville, une id\u00e9e revient tout au long de la conf\u00e9rence :<\/p>\n<blockquote id=\"ember2554\" class=\"ember-view reader-text-block__blockquote\"><p><strong>L&rsquo;IA acc\u00e9l\u00e8re la cr\u00e9ation. Elle ne remplace pas la cr\u00e9ativit\u00e9.<\/strong><\/p><\/blockquote>\n<p id=\"ember2555\" class=\"ember-view reader-text-block__paragraph\">Les directions marketing doivent d\u00e9sormais produire davantage de contenus, sur davantage de canaux, sans augmentation significative des budgets.<\/p>\n<p id=\"ember2556\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA devient donc un formidable levier de productivit\u00e9.<\/p>\n<h3 id=\"ember2557\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Produire davantage&#8230; \u00e0 budget constant<\/h3>\n<p id=\"ember2558\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif n&rsquo;est pas de r\u00e9duire les co\u00fbts.<\/p>\n<p id=\"ember2559\" class=\"ember-view reader-text-block__paragraph\">Il est de <strong>produire beaucoup plus de contenus avec les m\u00eames moyens<\/strong>.<\/p>\n<p id=\"ember2560\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA permet ainsi :<\/p>\n<ul>\n<li>d&rsquo;explorer davantage de pistes cr\u00e9atives ;<\/li>\n<li>de multiplier les variantes ;<\/li>\n<li>d&rsquo;adapter rapidement une campagne \u00e0 plusieurs pays ou formats ;<\/li>\n<li>de personnaliser les contenus \u00e0 grande \u00e9chelle.<\/li>\n<\/ul>\n<h3 id=\"ember2562\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 Quatre usages d\u00e9j\u00e0 matures<\/h3>\n<p id=\"ember2563\" class=\"ember-view reader-text-block__paragraph\">Aujourd&rsquo;hui, l&rsquo;IA apporte une r\u00e9elle valeur sur quatre grands domaines :<\/p>\n<ul>\n<li><strong>l&rsquo;exploration cr\u00e9ative<\/strong> ;<\/li>\n<li><strong>la production industrielle de contenus<\/strong> ;<\/li>\n<li><strong>la s\u00e9curisation r\u00e9glementaire<\/strong> ;<\/li>\n<li><strong>l&rsquo;assistance des \u00e9quipes cr\u00e9atives<\/strong> gr\u00e2ce \u00e0 des agents sp\u00e9cialis\u00e9s.<\/li>\n<\/ul>\n<p id=\"ember2565\" class=\"ember-view reader-text-block__paragraph\">Les cr\u00e9atifs consacrent ainsi davantage de temps \u00e0 la conception et beaucoup moins aux t\u00e2ches r\u00e9p\u00e9titives.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2566\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGWr6p9WZ7fYw\/article-inline_image-shrink_1000_1488\/B4EZ8cfpX9JEAM-\/0\/1782889487831?e=1789603200&amp;v=beta&amp;t=GdOjPWVVJjRl0HDehDD_UaQ0k3cLpQuexI8d3ISHW1w\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2567\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc68\ud83c\udfa8 La valeur reste profond\u00e9ment humaine<\/h3>\n<p id=\"ember2568\" class=\"ember-view reader-text-block__paragraph\">Altavia insiste sur un point essentiel.<\/p>\n<p id=\"ember2569\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA peut g\u00e9n\u00e9rer, proposer, acc\u00e9l\u00e9rer ou enrichir.<\/p>\n<p id=\"ember2570\" class=\"ember-view reader-text-block__paragraph\">Mais elle ne remplace jamais :<\/p>\n<ul>\n<li>la vision cr\u00e9ative ;<\/li>\n<li>l&rsquo;intention ;<\/li>\n<li>les arbitrages ;<\/li>\n<li>le regard d&rsquo;un directeur artistique.<\/li>\n<\/ul>\n<p id=\"ember2572\" class=\"ember-view reader-text-block__paragraph\"><strong>L&rsquo;humain reste celui qui donne la direction.<\/strong><\/p>\n<p id=\"ember2573\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA ex\u00e9cute ensuite beaucoup plus vite.<\/p>\n<h3 id=\"ember2574\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>L&rsquo;IA d\u00e9multiplie les capacit\u00e9s de production des \u00e9quipes cr\u00e9atives.<\/strong><\/li>\n<li><strong>La valeur se d\u00e9place vers la strat\u00e9gie, la conception et le pilotage.<\/strong><\/li>\n<li><strong>Produire plus ne signifie pas produire moins bien.<\/strong><\/li>\n<li><strong>Le bon \u00e9quilibre entre IA et expertise humaine devient un avantage concurrentiel.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2576\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHd0X_a-zdd_A\/article-inline_image-shrink_1000_1488\/B4EZ8cfpWUKIAI-\/0\/1782889486804?e=1789603200&amp;v=beta&amp;t=PoqfE8WODYoR11VdU4pFPrtvyU-2ktVFhLDJEVa1tdE\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2577\" class=\"ember-view reader-text-block__heading-3\">Blancheporte &amp; Veeton : quand l&rsquo;IA g\u00e9n\u00e9rative r\u00e9volutionne la production de visuels e-commerce<\/h3>\n<p id=\"ember2578\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenantes : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/flore-lestrade?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACk2lWkBMxe-nrsvdIChtY2jBkYsQuaPGM4\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Flore Lestrade<\/strong><\/a> <strong>\u2013 Co-Founder &amp; CEO, Veeton &amp; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAznSB8BF1KQNFyWnk35PPTervCyhZ73nkY?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAznSB8BF1KQNFyWnk35PPTervCyhZ73nkY\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Manuela Martin<\/strong><\/a> <strong>\u2013 Cheffe de groupe communication commerciale, Blancheporte<\/strong><\/p>\n<p id=\"ember2579\" class=\"ember-view reader-text-block__paragraph\">Le e-commerce exige toujours plus de contenus : davantage de visuels, plus de d\u00e9clinaisons, davantage de personnalisation\u2026 mais avec des d\u00e9lais plus courts et des budgets qui n&rsquo;augmentent pas.<\/p>\n<p id=\"ember2580\" class=\"ember-view reader-text-block__paragraph\">Face \u00e0 cette \u00e9quation, Blancheporte a choisi de transformer compl\u00e8tement sa cha\u00eene de production visuelle gr\u00e2ce \u00e0 <strong>l&rsquo;IA g\u00e9n\u00e9rative<\/strong>.<\/p>\n<p id=\"ember2581\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif n&rsquo;est pas seulement de produire plus vite.<\/p>\n<p id=\"ember2582\" class=\"ember-view reader-text-block__paragraph\"><strong>Il s&rsquo;agit surtout de produire beaucoup plus de contenus tout en pr\u00e9servant l&rsquo;identit\u00e9 de la marque.<\/strong><\/p>\n<h3 id=\"ember2583\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Industrialiser la cr\u00e9ation sans perdre son ADN<\/h3>\n<p id=\"ember2584\" class=\"ember-view reader-text-block__paragraph\">Veeton est une plateforme fran\u00e7aise sp\u00e9cialis\u00e9e dans la g\u00e9n\u00e9ration de visuels de mode par IA.<\/p>\n<p id=\"ember2585\" class=\"ember-view reader-text-block__paragraph\">Chez Blancheporte, le choix s&rsquo;est port\u00e9 sur une approche tr\u00e8s diff\u00e9rente des outils g\u00e9n\u00e9riques.<\/p>\n<p id=\"ember2586\" class=\"ember-view reader-text-block__paragraph\">La marque a cr\u00e9\u00e9 :<\/p>\n<ul>\n<li>ses propres \u00e9g\u00e9ries virtuelles ;<\/li>\n<li>ses poses ;<\/li>\n<li>son univers graphique ;<\/li>\n<li>ses codes visuels.<\/li>\n<\/ul>\n<p id=\"ember2588\" class=\"ember-view reader-text-block__paragraph\">Ainsi, <strong>les images g\u00e9n\u00e9r\u00e9es restent imm\u00e9diatement reconnaissables comme des visuels Blancheporte<\/strong>.<\/p>\n<p id=\"ember2589\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA devient donc un acc\u00e9l\u00e9rateur de cr\u00e9ation, sans uniformiser la marque.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2590\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHEdvdzKhJacg\/article-inline_image-shrink_1500_2232\/B4EZ8cfpVdJgAQ-\/0\/1782889487948?e=1789603200&amp;v=beta&amp;t=dUxA53nJ0Z4JZWTySJMzRTMc-f-ss8RC2tYa4mPcDzs\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2591\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Une transformation qui concerne aussi les \u00e9quipes<\/h3>\n<p id=\"ember2592\" class=\"ember-view reader-text-block__paragraph\">Le projet n&rsquo;a pas uniquement consist\u00e9 \u00e0 d\u00e9ployer un nouvel outil.<\/p>\n<p id=\"ember2593\" class=\"ember-view reader-text-block__paragraph\">Il a fallu accompagner les collaborateurs pour leur apprendre \u00e0 travailler autrement.<\/p>\n<p id=\"ember2594\" class=\"ember-view reader-text-block__paragraph\">Les cr\u00e9atifs se sont progressivement appropri\u00e9 :<\/p>\n<ul>\n<li>le prompting ;<\/li>\n<li>les nouveaux workflows ;<\/li>\n<li>les m\u00e9thodes de validation.<\/li>\n<\/ul>\n<p id=\"ember2596\" class=\"ember-view reader-text-block__paragraph\"><strong>L&rsquo;objectif n&rsquo;\u00e9tait jamais de remplacer les \u00e9quipes, mais d&rsquo;augmenter leurs capacit\u00e9s de cr\u00e9ation.<\/strong><\/p>\n<p id=\"ember2597\" class=\"ember-view reader-text-block__paragraph\">Le r\u00e9sultat est parlant.<\/p>\n<p id=\"ember2598\" class=\"ember-view reader-text-block__paragraph\">En quelques mois, Blancheporte est pass\u00e9 de <strong>2 utilisateurs \u00e0 une vingtaine<\/strong>, capables de g\u00e9n\u00e9rer <strong>plusieurs milliers de visuels<\/strong>.<\/p>\n<h3 id=\"ember2599\" class=\"ember-view reader-text-block__heading-3\">\u2696\ufe0f IA et photographie : une compl\u00e9mentarit\u00e9 assum\u00e9e<\/h3>\n<p id=\"ember2600\" class=\"ember-view reader-text-block__paragraph\">Blancheporte ne croit pas au <strong>100 % IA<\/strong>.<\/p>\n<p id=\"ember2601\" class=\"ember-view reader-text-block__paragraph\">Les shootings photo restent privil\u00e9gi\u00e9s pour :<\/p>\n<ul>\n<li>les campagnes majeures ;<\/li>\n<li>les catalogues ;<\/li>\n<li>les visuels premium.<\/li>\n<\/ul>\n<p id=\"ember2603\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA intervient principalement pour :<\/p>\n<ul>\n<li>enrichir les fiches produits ;<\/li>\n<li>produire rapidement des variantes ;<\/li>\n<li>adapter les contenus \u00e0 diff\u00e9rents usages.<\/li>\n<\/ul>\n<p id=\"ember2605\" class=\"ember-view reader-text-block__paragraph\"><strong>Chaque technologie est utilis\u00e9e l\u00e0 o\u00f9 elle cr\u00e9e le plus de valeur.<\/strong><\/p>\n<h3 id=\"ember2606\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>L&rsquo;IA permet d&rsquo;industrialiser la cr\u00e9ation sans sacrifier l&rsquo;identit\u00e9 de marque.<\/strong><\/li>\n<li><strong>Les m\u00e9tiers \u00e9voluent davantage qu&rsquo;ils ne disparaissent.<\/strong><\/li>\n<li><strong>La photographie et l&rsquo;IA deviennent compl\u00e9mentaires.<\/strong><\/li>\n<li><strong>Le v\u00e9ritable gain r\u00e9side dans la capacit\u00e9 \u00e0 produire beaucoup plus de contenus de qualit\u00e9.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2608\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQE6jxSc4i0MLA\/article-inline_image-shrink_1000_1488\/B4EZ8cfpVTHwAM-\/0\/1782889486531?e=1789603200&amp;v=beta&amp;t=h30e4Yja1ks1yOS2i7IYLygfXF6CdG5EsOfCPIfC3cI\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2609\" class=\"ember-view reader-text-block__heading-3\">Eden Park : quand le commerce unifi\u00e9 remplace enfin les silos<\/h3>\n<p id=\"ember2610\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABn7eZUBwL1Q5dKo8V755kJdorQh0qfyb20?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABn7eZUBwL1Q5dKo8V755kJdorQh0qfyb20\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Bastien BORGET<\/strong><\/a> <strong>\u2013 Directeur Digital, Eden Park<\/strong><\/p>\n<p id=\"ember2611\" class=\"ember-view reader-text-block__paragraph\">Pendant longtemps, les boutiques physiques et le site e-commerce d&rsquo;Eden Park \u00e9voluaient dans deux univers presque ind\u00e9pendants.<\/p>\n<p id=\"ember2612\" class=\"ember-view reader-text-block__paragraph\">Pour Bastien Borget, cette situation n&rsquo;\u00e9tait plus acceptable.<\/p>\n<p id=\"ember2613\" class=\"ember-view reader-text-block__paragraph\">La marque a donc lanc\u00e9 une transformation ambitieuse afin de construire <strong>un v\u00e9ritable commerce unifi\u00e9<\/strong>, reposant sur une seule plateforme et une seule donn\u00e9e.<\/p>\n<h3 id=\"ember2614\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd04 Une seule plateforme, une seule v\u00e9rit\u00e9<\/h3>\n<p id=\"ember2615\" class=\"ember-view reader-text-block__paragraph\">Malgr\u00e9 un nouvel ERP et un nouveau syst\u00e8me de caisse, de nombreuses donn\u00e9es restaient encore cloisonn\u00e9es :<\/p>\n<ul>\n<li>clients ;<\/li>\n<li>produits ;<\/li>\n<li>prix ;<\/li>\n<li>stocks.<\/li>\n<\/ul>\n<p id=\"ember2617\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est d\u00e9sormais clair :<\/p>\n<p id=\"ember2618\" class=\"ember-view reader-text-block__paragraph\"><strong>disposer d&rsquo;une seule source de v\u00e9rit\u00e9 entre les magasins, le e-commerce et le si\u00e8ge.<\/strong><\/p>\n<p id=\"ember2619\" class=\"ember-view reader-text-block__paragraph\">Pour y parvenir, Eden Park s&rsquo;appuie notamment sur <strong>Shopify POS<\/strong>, d\u00e9j\u00e0 utilis\u00e9 pour son activit\u00e9 e-commerce.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2620\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFZXKBoNWv4jw\/article-inline_image-shrink_1500_2232\/B4EZ8cfpVuKIAQ-\/0\/1782889487660?e=1789603200&amp;v=beta&amp;t=IapKVfog4YYlPgvmx58AxQgsaIyM4gsSkEr1Ad52JFw\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2621\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 Des donn\u00e9es en temps r\u00e9el<\/h3>\n<p id=\"ember2622\" class=\"ember-view reader-text-block__paragraph\">Le b\u00e9n\u00e9fice le plus spectaculaire concerne le pilotage op\u00e9rationnel.<\/p>\n<p id=\"ember2623\" class=\"ember-view reader-text-block__paragraph\">Les \u00e9quipes peuvent d\u00e9sormais consulter quasiment en temps r\u00e9el :<\/p>\n<ul>\n<li>le chiffre d&rsquo;affaires des magasins ;<\/li>\n<li>les stocks disponibles ;<\/li>\n<li>les tailles restantes ;<\/li>\n<li>les meilleures ventes ;<\/li>\n<li>les ruptures.<\/li>\n<\/ul>\n<p id=\"ember2625\" class=\"ember-view reader-text-block__paragraph\">Les informations sont mises \u00e0 jour en <strong>moins de deux secondes<\/strong>.<\/p>\n<p id=\"ember2626\" class=\"ember-view reader-text-block__paragraph\"><strong>La donn\u00e9e devient enfin exploitable au quotidien.<\/strong><\/p>\n<h3 id=\"ember2627\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Une meilleure rentabilit\u00e9<\/h3>\n<p id=\"ember2628\" class=\"ember-view reader-text-block__paragraph\">Les premiers b\u00e9n\u00e9fices apparaissent d\u00e9j\u00e0 sur les op\u00e9rations commerciales.<\/p>\n<p id=\"ember2629\" class=\"ember-view reader-text-block__paragraph\">Gr\u00e2ce \u00e0 une vision unifi\u00e9e des stocks, Eden Park peut ajuster beaucoup plus pr\u00e9cis\u00e9ment les remises pendant les soldes.<\/p>\n<p id=\"ember2630\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est simple : <strong>\u00e9viter de solder des produits qui continuent de bien se vendre afin de pr\u00e9server les marges.<\/strong><\/p>\n<p id=\"ember2631\" class=\"ember-view reader-text-block__paragraph\">La donn\u00e9e devient ainsi un v\u00e9ritable levier de rentabilit\u00e9.<\/p>\n<h3 id=\"ember2632\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>Le commerce unifi\u00e9 va bien au-del\u00e0 de l&rsquo;omnicanal.<\/strong><\/li>\n<li><strong>Une seule plateforme simplifie l&rsquo;ensemble des op\u00e9rations.<\/strong><\/li>\n<li><strong>Le temps r\u00e9el am\u00e9liore consid\u00e9rablement le pilotage.<\/strong><\/li>\n<li><strong>Une donn\u00e9e unifi\u00e9e permet d&rsquo;optimiser les marges autant que l&rsquo;exp\u00e9rience client.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2634\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFANrtCut6jxw\/article-inline_image-shrink_1000_1488\/B4EZ8cfnE0JMAI-\/0\/1782889477837?e=1789603200&amp;v=beta&amp;t=cZOhwS7bIPeOeUD-KCu0W5UDG-GxfXdDXsLjOtdKhPc\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2635\" class=\"ember-view reader-text-block__heading-3\">Carrefour : acc\u00e9l\u00e9rer l&rsquo;omnicanalit\u00e9 gr\u00e2ce au mobile, \u00e0 la data et \u00e0 l&rsquo;IA<\/h3>\n<p id=\"ember2636\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAUnWeEBDosUyYKWJo3f696eEQXfzoo0fCo?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAUnWeEBDosUyYKWJo3f696eEQXfzoo0fCo\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Karim Dali<\/strong><\/a> <strong>\u2013 Directeur E-commerce, Carrefour<\/strong><\/p>\n<p id=\"ember2637\" class=\"ember-view reader-text-block__paragraph\">Pour Carrefour, l&rsquo;e-commerce alimentaire entre dans une nouvelle phase de croissance.<\/p>\n<p id=\"ember2638\" class=\"ember-view reader-text-block__paragraph\">La priorit\u00e9 n&rsquo;est plus simplement de d\u00e9velopper les ventes en ligne.<\/p>\n<p id=\"ember2639\" class=\"ember-view reader-text-block__paragraph\"><strong>L&rsquo;objectif est de cr\u00e9er une exp\u00e9rience v\u00e9ritablement omnicanale o\u00f9 magasin et digital fonctionnent comme un seul \u00e9cosyst\u00e8me.<\/strong><\/p>\n<h3 id=\"ember2640\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Un march\u00e9 qui acc\u00e9l\u00e8re<\/h3>\n<p id=\"ember2641\" class=\"ember-view reader-text-block__paragraph\">Aujourd&rsquo;hui, le e-commerce repr\u00e9sente d\u00e9j\u00e0 <strong>11 %<\/strong> du march\u00e9 des produits de grande consommation.<\/p>\n<p id=\"ember2642\" class=\"ember-view reader-text-block__paragraph\">Sa croissance est <strong>pr\u00e8s de trois fois sup\u00e9rieure<\/strong> \u00e0 celle du commerce physique.<\/p>\n<p id=\"ember2643\" class=\"ember-view reader-text-block__paragraph\">Carrefour souhaite conforter sa position sur le drive tout en acc\u00e9l\u00e9rant fortement la livraison \u00e0 domicile.<\/p>\n<h3 id=\"ember2644\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Les clients omnicanaux cr\u00e9ent davantage de valeur<\/h3>\n<p id=\"ember2645\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;un des enseignements les plus int\u00e9ressants concerne la rentabilit\u00e9 des clients.<\/p>\n<p id=\"ember2646\" class=\"ember-view reader-text-block__paragraph\">Chez Carrefour : <strong>un client omnicanal d\u00e9pense environ deux fois plus qu&rsquo;un client monocanal.<\/strong><\/p>\n<p id=\"ember2647\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;enjeu consiste donc \u00e0 multiplier les passerelles entre les diff\u00e9rents canaux.<\/p>\n<h3 id=\"ember2648\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 L&rsquo;application devient le nouveau point d&rsquo;entr\u00e9e<\/h3>\n<p id=\"ember2649\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;application Carrefour joue d\u00e9sormais un r\u00f4le central.<\/p>\n<p id=\"ember2650\" class=\"ember-view reader-text-block__paragraph\">Elle concentre aujourd&rsquo;hui :<\/p>\n<ul>\n<li><strong>63 % du chiffre d&rsquo;affaires e-commerce ;<\/strong><\/li>\n<li><strong>8 millions de t\u00e9l\u00e9chargements ;<\/strong><\/li>\n<li><strong>4 millions d&rsquo;utilisateurs mensuels.<\/strong><\/li>\n<\/ul>\n<p id=\"ember2652\" class=\"ember-view reader-text-block__paragraph\">Au-del\u00e0 des promotions personnalis\u00e9es, elle facilite \u00e9galement les parcours en magasin gr\u00e2ce \u00e0 la g\u00e9olocalisation des produits.<\/p>\n<h3 id=\"ember2653\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udd16 L&rsquo;IA accompagne d\u00e9sormais les courses<\/h3>\n<p id=\"ember2654\" class=\"ember-view reader-text-block__paragraph\">Avec <strong>Hopla Plus<\/strong>, bas\u00e9 sur Gemini, Carrefour introduit progressivement l&rsquo;IA g\u00e9n\u00e9rative dans le parcours d&rsquo;achat.<\/p>\n<p id=\"ember2655\" class=\"ember-view reader-text-block__paragraph\">Les usages sont nombreux :<\/p>\n<ul>\n<li>pr\u00e9paration des courses ;<\/li>\n<li>suggestions de recettes ;<\/li>\n<li>r\u00e9ponses aux questions des clients.<\/li>\n<\/ul>\n<p id=\"ember2657\" class=\"ember-view reader-text-block__paragraph\">Les premiers r\u00e9sultats montrent que <strong>les utilisateurs de l&rsquo;assistant IA r\u00e9alisent des paniers plus importants.<\/strong><\/p>\n<p id=\"ember2658\" class=\"ember-view reader-text-block__paragraph\">Carrefour exp\u00e9rimente \u00e9galement les premiers sc\u00e9narios de commerce conversationnel avec ChatGPT.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2659\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFbSDCb1Huv1A\/article-inline_image-shrink_1000_1488\/B4EZ8cfnIzHwAQ-\/0\/1782889478331?e=1789603200&amp;v=beta&amp;t=RRTtq2kajqJVcmXw7W03wWbIqnG2eNG7B6rD9RyBF1A\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2661\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfea Le magasin devient un centre logistique<\/h3>\n<p id=\"ember2662\" class=\"ember-view reader-text-block__paragraph\">Autre \u00e9volution majeure : pr\u00e8s de <strong>60 %<\/strong> des commandes e-commerce sont d\u00e9sormais pr\u00e9par\u00e9es directement depuis les magasins.<\/p>\n<p id=\"ember2663\" class=\"ember-view reader-text-block__paragraph\">Cette organisation permet :<\/p>\n<ul>\n<li>des livraisons plus rapides ;<\/li>\n<li>une meilleure disponibilit\u00e9 des produits ;<\/li>\n<li>un service plus fluide.<\/li>\n<\/ul>\n<p id=\"ember2665\" class=\"ember-view reader-text-block__paragraph\">Le magasin devient progressivement une v\u00e9ritable plateforme logistique de proximit\u00e9.<\/p>\n<h3 id=\"ember2666\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>Le client omnicanal g\u00e9n\u00e8re davantage de valeur.<\/strong><\/li>\n<li><strong>L&rsquo;application devient le c\u0153ur de la relation client.<\/strong><\/li>\n<li><strong>L&rsquo;IA enrichit progressivement le parcours d&rsquo;achat.<\/strong><\/li>\n<li><strong>Le magasin joue d\u00e9sormais un r\u00f4le central dans l&rsquo;e-commerce alimentaire.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2668\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEd_FT28ABkHA\/article-inline_image-shrink_1500_2232\/B4EZ8cfnJWJkAU-\/0\/1782889477858?e=1789603200&amp;v=beta&amp;t=0_KWx1pu-RpkcWuIzzm7Et6iWr5yorS5zpJnI-WvwJ4\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2669\" class=\"ember-view reader-text-block__heading-3\">CABAIA : pourquoi l&rsquo;hypercroissance repose d&rsquo;abord sur l&rsquo;alignement des \u00e9quipes<\/h3>\n<p id=\"ember2670\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAh4r9QBER9unpZL8EtogSlFBQncjtIuMCE?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAh4r9QBER9unpZL8EtogSlFBQncjtIuMCE\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Fran\u00e7ois D.<\/strong><\/a> <strong>\u2013 Head of Transformation, CABAIA<\/strong><\/p>\n<p id=\"ember2671\" class=\"ember-view reader-text-block__paragraph\">Lorsque les ventes doublent ou triplent, le v\u00e9ritable d\u00e9fi n&rsquo;est plus commercial.<\/p>\n<p id=\"ember2672\" class=\"ember-view reader-text-block__paragraph\">Il devient op\u00e9rationnel.<\/p>\n<p id=\"ember2673\" class=\"ember-view reader-text-block__paragraph\">Pour Fran\u00e7ois Danel, la croissance ne peut \u00eatre durable que si <strong>les achats, le marketing, la supply chain, la logistique et les op\u00e9rations avancent au m\u00eame rythme.<\/strong><\/p>\n<h3 id=\"ember2674\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd2e Anticiper plusieurs mois \u00e0 l&rsquo;avance<\/h3>\n<p id=\"ember2675\" class=\"ember-view reader-text-block__paragraph\">Chez CABAIA, certaines d\u00e9cisions doivent \u00eatre prises <strong>pr\u00e8s de dix mois avant la commercialisation<\/strong>.<\/p>\n<p id=\"ember2676\" class=\"ember-view reader-text-block__paragraph\">Entre :<\/p>\n<ul>\n<li>les d\u00e9lais fournisseurs ;<\/li>\n<li>le Nouvel An chinois ;<\/li>\n<li>les capacit\u00e9s industrielles ;<\/li>\n<li>les pr\u00e9visions de ventes,<\/li>\n<\/ul>\n<p id=\"ember2678\" class=\"ember-view reader-text-block__paragraph\">chaque arbitrage influence directement la performance future.<\/p>\n<p id=\"ember2679\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA permet d\u00e9sormais de construire plus rapidement des simulations et des sc\u00e9narios, notamment gr\u00e2ce \u00e0 Python.<\/p>\n<h3 id=\"ember2680\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udce6 Les ventes ne servent \u00e0 rien&#8230; si l&rsquo;on ne peut pas livrer<\/h3>\n<p id=\"ember2681\" class=\"ember-view reader-text-block__paragraph\">Pendant les pics d&rsquo;activit\u00e9, notamment No\u00ebl, les volumes peuvent \u00eatre multipli\u00e9s par <strong>3 ou 4<\/strong>.<\/p>\n<p id=\"ember2682\" class=\"ember-view reader-text-block__paragraph\">Or les capacit\u00e9s logistiques restent limit\u00e9es.<\/p>\n<p id=\"ember2683\" class=\"ember-view reader-text-block__paragraph\"><strong>Augmenter les investissements marketing sans pouvoir exp\u00e9dier les commandes est contre-productif.<\/strong><\/p>\n<p id=\"ember2684\" class=\"ember-view reader-text-block__paragraph\">La collaboration entre acquisition, marketing et supply chain devient donc indispensable.<\/p>\n<h3 id=\"ember2685\" class=\"ember-view reader-text-block__heading-3\">\u2696\ufe0f Structurer sans perdre son agilit\u00e9<\/h3>\n<p id=\"ember2686\" class=\"ember-view reader-text-block__paragraph\">Grandir implique aussi davantage de processus.<\/p>\n<p id=\"ember2687\" class=\"ember-view reader-text-block__paragraph\">Mais Fran\u00e7ois Danel rappelle qu&rsquo;ils ne doivent jamais freiner l&rsquo;innovation.<\/p>\n<p id=\"ember2688\" class=\"ember-view reader-text-block__paragraph\">Au contraire.<\/p>\n<p id=\"ember2689\" class=\"ember-view reader-text-block__paragraph\"><strong>Des processus bien con\u00e7us permettent d&rsquo;anticiper plus rapidement les probl\u00e8mes et de conserver de l&rsquo;agilit\u00e9.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2690\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFhAlZl1jWLGg\/article-inline_image-shrink_1500_2232\/B4EZ8cfnIHJIAU-\/0\/1782889478492?e=1789603200&amp;v=beta&amp;t=ZfKY4YPAW-CpuUUYJDwU7Kum2hhCaXNzMcuhSlAtY6I\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2691\" class=\"ember-view reader-text-block__heading-3\">\u26a0\ufe0f Les risques de l&rsquo;hypercroissance<\/h3>\n<p id=\"ember2692\" class=\"ember-view reader-text-block__paragraph\">Une croissance tr\u00e8s rapide amplifie \u00e9galement les erreurs :<\/p>\n<ul>\n<li>stocks mal dimensionn\u00e9s ;<\/li>\n<li>capacit\u00e9s insuffisantes ;<\/li>\n<li>outils trop fragiles ;<\/li>\n<li>tr\u00e9sorerie sous tension.<\/li>\n<\/ul>\n<p id=\"ember2694\" class=\"ember-view reader-text-block__paragraph\">D&rsquo;o\u00f9 l&rsquo;importance de s&rsquo;entourer rapidement de profils exp\u00e9riment\u00e9s et de partenaires solides.<\/p>\n<h3 id=\"ember2695\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>La croissance doit \u00eatre synchronis\u00e9e avec les capacit\u00e9s op\u00e9rationnelles.<\/strong><\/li>\n<li><strong>Le marketing ne peut plus travailler ind\u00e9pendamment de la supply chain.<\/strong><\/li>\n<li><strong>L&rsquo;IA am\u00e9liore la planification mais ne remplace pas les arbitrages m\u00e9tiers.<\/strong><\/li>\n<li><strong>L&rsquo;humain reste au c\u0153ur de l&rsquo;ex\u00e9cution op\u00e9rationnelle.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2697\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQE77TvlPBat2w\/article-inline_image-shrink_1000_1488\/B4EZ8cfnHZHsAI-\/0\/1782889477737?e=1789603200&amp;v=beta&amp;t=LxLCpoqiIU9iu1-p_CwFfsKAUecJIRe_PuWiwrEhkGE\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2698\" class=\"ember-view reader-text-block__heading-3\">Orange Business &amp; imagino : la donn\u00e9e souveraine devient un levier de performance<\/h3>\n<p id=\"ember2699\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenants : <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/jphlechene?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABBkWEBAAwqglfaTj_0Uj8jbgFUMm8OgtA\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Jean-Philippe LECH\u00caNE<\/strong><\/a> <strong>, Expert Imagino, Orange Business &amp; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/quentinbarrat?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAqNv78B4yPT7AhguM_daC5IeiUXFJSqYzM\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Quentin Barrat<\/strong><\/a>, <strong>directeur commercial, imagino<\/strong><\/p>\n<p id=\"ember2700\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;intelligence artificielle occupe aujourd&rsquo;hui tous les d\u00e9bats. Pourtant, un message est revenu \u00e0 plusieurs reprises lors de cette conf\u00e9rence :<\/p>\n<blockquote id=\"ember2701\" class=\"ember-view reader-text-block__blockquote\"><p><strong>La performance de l&rsquo;IA d\u00e9pend avant tout de la qualit\u00e9 des donn\u00e9es qui l&rsquo;alimentent.<\/strong><\/p><\/blockquote>\n<p id=\"ember2702\" class=\"ember-view reader-text-block__paragraph\">Sans donn\u00e9es fiables, gouvern\u00e9es et accessibles, les meilleurs mod\u00e8les d&rsquo;IA restent limit\u00e9s.<\/p>\n<p id=\"ember2703\" class=\"ember-view reader-text-block__paragraph\">Pour Orange Business et imagino, la priorit\u00e9 consiste donc \u00e0 reprendre le contr\u00f4le de son patrimoine de donn\u00e9es avant de multiplier les cas d&rsquo;usage IA.<\/p>\n<h3 id=\"ember2704\" class=\"ember-view reader-text-block__heading-3\">\ud83e\uddf1 La qualit\u00e9 des donn\u00e9es avant l&rsquo;intelligence artificielle<\/h3>\n<p id=\"ember2705\" class=\"ember-view reader-text-block__paragraph\">Dans beaucoup d&rsquo;entreprises, les donn\u00e9es clients sont encore dispers\u00e9es entre de multiples outils.<\/p>\n<p id=\"ember2706\" class=\"ember-view reader-text-block__paragraph\">Cette fragmentation entra\u00eene :<\/p>\n<ul>\n<li>des co\u00fbts d&rsquo;infrastructure \u00e9lev\u00e9s ;<\/li>\n<li>des incoh\u00e9rences ;<\/li>\n<li>des difficult\u00e9s d&rsquo;exploitation ;<\/li>\n<li>des d\u00e9lais importants pour activer les campagnes marketing.<\/li>\n<\/ul>\n<p id=\"ember2708\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est donc de construire <strong>une plateforme unique<\/strong>, capable de centraliser, qualifier et enrichir l&rsquo;ensemble des donn\u00e9es clients.<\/p>\n<p id=\"ember2709\" class=\"ember-view reader-text-block__paragraph\"><strong>Une IA performante commence toujours par une donn\u00e9e de qualit\u00e9.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2710\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEx264ST4Ts7Q\/article-inline_image-shrink_1000_1488\/B4EZ8cfnL7KkAI-\/0\/1782889479064?e=1789603200&amp;v=beta&amp;t=n2IWSZwqbURKrgcpASF7CyFSf2F0zE_Hdz7nCez6Yck\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2711\" class=\"ember-view reader-text-block__heading-3\">\u2699\ufe0f Simplifier l&rsquo;architecture pour gagner en agilit\u00e9<\/h3>\n<p id=\"ember2712\" class=\"ember-view reader-text-block__paragraph\">Au fil des ann\u00e9es, les entreprises ont empil\u00e9 les solutions.<\/p>\n<p id=\"ember2713\" class=\"ember-view reader-text-block__paragraph\">R\u00e9sultat :<\/p>\n<ul>\n<li>davantage de maintenance ;<\/li>\n<li>davantage de co\u00fbts ;<\/li>\n<li>davantage de d\u00e9pendances.<\/li>\n<\/ul>\n<p id=\"ember2715\" class=\"ember-view reader-text-block__paragraph\">imagino d\u00e9fend une approche beaucoup plus simple.<\/p>\n<p id=\"ember2716\" class=\"ember-view reader-text-block__paragraph\">Une plateforme unique permet de :<\/p>\n<ul>\n<li>connecter les diff\u00e9rentes sources ;<\/li>\n<li>unifier les donn\u00e9es ;<\/li>\n<li>piloter les activations marketing ;<\/li>\n<li>acc\u00e9l\u00e9rer les futurs cas d&rsquo;usage IA.<\/li>\n<\/ul>\n<p id=\"ember2718\" class=\"ember-view reader-text-block__paragraph\"><strong>Moins de complexit\u00e9, davantage de vitesse d&rsquo;ex\u00e9cution.<\/strong><\/p>\n<h3 id=\"ember2719\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udee1\ufe0f La souverainet\u00e9 devient un avantage concurrentiel<\/h3>\n<p id=\"ember2720\" class=\"ember-view reader-text-block__paragraph\">Longtemps r\u00e9serv\u00e9 aux directions informatiques, le sujet de la souverainet\u00e9 devient d\u00e9sormais strat\u00e9gique.<\/p>\n<p id=\"ember2721\" class=\"ember-view reader-text-block__paragraph\">Les entreprises veulent savoir :<\/p>\n<ul>\n<li>o\u00f9 r\u00e9sident leurs donn\u00e9es ;<\/li>\n<li>qui peut y acc\u00e9der ;<\/li>\n<li>comment conserver leur ind\u00e9pendance technologique.<\/li>\n<\/ul>\n<p id=\"ember2723\" class=\"ember-view reader-text-block__paragraph\">Orange Business rappelle que le cloud souverain permet aujourd&rsquo;hui de r\u00e9pondre \u00e0 ces enjeux tout en garantissant s\u00e9curit\u00e9 et gouvernance.<\/p>\n<p id=\"ember2724\" class=\"ember-view reader-text-block__paragraph\"><strong>Avec l&rsquo;IA, ma\u00eetriser ses donn\u00e9es devient un avantage comp\u00e9titif.<\/strong><\/p>\n<h3 id=\"ember2725\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd0c Miser sur des architectures ouvertes<\/h3>\n<p id=\"ember2726\" class=\"ember-view reader-text-block__paragraph\">Autre sujet particuli\u00e8rement int\u00e9ressant : les connecteurs <strong>MCP (Model Context Protocol).<\/strong><\/p>\n<p id=\"ember2727\" class=\"ember-view reader-text-block__paragraph\">Plut\u00f4t que de d\u00e9pendre d&rsquo;un seul fournisseur d&rsquo;IA, ces architectures permettent de connecter facilement plusieurs mod\u00e8les.<\/p>\n<p id=\"ember2728\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;entreprise conserve ainsi sa libert\u00e9 de choix au fur et \u00e0 mesure que les technologies \u00e9voluent.<\/p>\n<h3 id=\"ember2729\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>La qualit\u00e9 des donn\u00e9es reste le premier facteur de r\u00e9ussite des projets IA.<\/strong><\/li>\n<li><strong>Centraliser les donn\u00e9es simplifie les architectures et r\u00e9duit les co\u00fbts.<\/strong><\/li>\n<li><strong>La souverainet\u00e9 devient un v\u00e9ritable enjeu business.<\/strong><\/li>\n<li><strong>Les architectures ouvertes apportent davantage d&rsquo;agilit\u00e9 face \u00e0 l&rsquo;\u00e9volution rapide des mod\u00e8les d&rsquo;IA.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2731\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGapImkv5y2Yw\/article-inline_image-shrink_1500_2232\/B4EZ8cgK.lIsAU-\/0\/1782889624713?e=1789603200&amp;v=beta&amp;t=tYkmHfcU6xTDuvvWDZwhz-LKS6uPAEqL6tNrtAr7pzo\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2732\" class=\"ember-view reader-text-block__heading-2\">Saint-Gobain : quand la donn\u00e9e devient enfin accessible \u00e0 tous les m\u00e9tiers<\/h2>\n<p id=\"ember2733\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a id=\"ember2734\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/simoh-mohammed-labdoui-63a09210\/\">Simoh-Mohammed LABDOUI<\/a> <strong>\u2013 Directeur Data, Saint-Gobain<\/strong><\/p>\n<p id=\"ember2735\" class=\"ember-view reader-text-block__paragraph\">Chez Saint-Gobain, la question n&rsquo;est plus de rendre la donn\u00e9e disponible.<\/p>\n<p id=\"ember2736\" class=\"ember-view reader-text-block__paragraph\">Elle est d\u00e9j\u00e0 partout.<\/p>\n<p id=\"ember2737\" class=\"ember-view reader-text-block__paragraph\">Le v\u00e9ritable d\u00e9fi consiste d\u00e9sormais \u00e0 la rendre <strong>compr\u00e9hensible, exploitable et utile<\/strong> pour l&rsquo;ensemble des m\u00e9tiers.<\/p>\n<p id=\"ember2738\" class=\"ember-view reader-text-block__paragraph\">La Data Marketplace d\u00e9velopp\u00e9e par le groupe r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 cette ambition.<\/p>\n<h3 id=\"ember2739\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udf0d Passer de \u00ab Data for All \u00bb \u00e0 \u00ab Data by All \u00bb<\/h3>\n<p id=\"ember2740\" class=\"ember-view reader-text-block__paragraph\">Pendant longtemps, la promesse consistait \u00e0 donner acc\u00e8s aux donn\u00e9es.<\/p>\n<p id=\"ember2741\" class=\"ember-view reader-text-block__paragraph\">Aujourd&rsquo;hui, l&rsquo;objectif est beaucoup plus ambitieux : <strong>permettre aux m\u00e9tiers de produire eux-m\u00eames de la valeur gr\u00e2ce \u00e0 la donn\u00e9e.<\/strong><\/p>\n<p id=\"ember2742\" class=\"ember-view reader-text-block__paragraph\">Marketing, commerce, finance, supply chain ou op\u00e9rations doivent progressivement devenir autonomes dans leurs analyses.<\/p>\n<p id=\"ember2743\" class=\"ember-view reader-text-block__paragraph\">La donn\u00e9e cesse d&rsquo;\u00eatre un sujet r\u00e9serv\u00e9 aux experts.<\/p>\n<h3 id=\"ember2744\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udded Donner du contexte plut\u00f4t que des tableaux<\/h3>\n<p id=\"ember2745\" class=\"ember-view reader-text-block__paragraph\">Une donn\u00e9e brute ne suffit pas.<\/p>\n<p id=\"ember2746\" class=\"ember-view reader-text-block__paragraph\">Pour \u00eatre utilis\u00e9e, elle doit \u00eatre comprise.<\/p>\n<p id=\"ember2747\" class=\"ember-view reader-text-block__paragraph\">Saint-Gobain investit donc fortement dans des <strong>mod\u00e8les s\u00e9mantiques<\/strong>, capables d&rsquo;offrir un langage commun \u00e0 l&rsquo;ensemble de l&rsquo;organisation.<\/p>\n<p id=\"ember2748\" class=\"ember-view reader-text-block__paragraph\">Qu&rsquo;est-ce qu&rsquo;un client ?<\/p>\n<p id=\"ember2749\" class=\"ember-view reader-text-block__paragraph\">Qu&rsquo;est-ce qu&rsquo;un produit ?<\/p>\n<p id=\"ember2750\" class=\"ember-view reader-text-block__paragraph\">Qu&rsquo;est-ce qu&rsquo;une vente ?<\/p>\n<p id=\"ember2751\" class=\"ember-view reader-text-block__paragraph\">Ces d\u00e9finitions deviennent partag\u00e9es dans toutes les entit\u00e9s du groupe.<\/p>\n<p id=\"ember2752\" class=\"ember-view reader-text-block__paragraph\"><strong>Parler le m\u00eame langage est la premi\u00e8re \u00e9tape de la d\u00e9mocratisation de la donn\u00e9e.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2753\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHFVqFfWCbMig\/article-inline_image-shrink_1500_2232\/B4EZ8cgUlYJMAQ-\/0\/1782889665804?e=1789603200&amp;v=beta&amp;t=sxohNOQy3a7gp4nR3894lOOvSCgof6NU9GI8bYTc3Lk\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2754\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfdb\ufe0f La gouvernance avant l&rsquo;IA<\/h3>\n<p id=\"ember2755\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;intelligence artificielle ouvre d&rsquo;immenses perspectives.<\/p>\n<p id=\"ember2756\" class=\"ember-view reader-text-block__paragraph\">Mais elle ne peut fonctionner correctement sans une gouvernance solide.<\/p>\n<p id=\"ember2757\" class=\"ember-view reader-text-block__paragraph\">Pour Simoh-Mohammed Labdoui, la priorit\u00e9 reste :<\/p>\n<ul>\n<li>la qualit\u00e9 ;<\/li>\n<li>la structuration ;<\/li>\n<li>la documentation ;<\/li>\n<li>la gouvernance.<\/li>\n<\/ul>\n<p id=\"ember2759\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;IA vient ensuite acc\u00e9l\u00e9rer les usages.<\/p>\n<p id=\"ember2760\" class=\"ember-view reader-text-block__paragraph\"><strong>Elle ne remplace jamais une donn\u00e9e bien construite.<\/strong><\/p>\n<h3 id=\"ember2761\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Une transformation avant tout humaine<\/h3>\n<p id=\"ember2762\" class=\"ember-view reader-text-block__paragraph\">La technologie ne repr\u00e9sente qu&rsquo;une partie du projet.<\/p>\n<p id=\"ember2763\" class=\"ember-view reader-text-block__paragraph\">Le succ\u00e8s d\u00e9pend principalement de l&rsquo;accompagnement des \u00e9quipes.<\/p>\n<p id=\"ember2764\" class=\"ember-view reader-text-block__paragraph\">Les experts data doivent apprendre \u00e0 comprendre les besoins m\u00e9tiers.<\/p>\n<p id=\"ember2765\" class=\"ember-view reader-text-block__paragraph\">Les m\u00e9tiers doivent progressivement s&rsquo;approprier leurs donn\u00e9es.<\/p>\n<p id=\"ember2766\" class=\"ember-view reader-text-block__paragraph\"><strong>La transformation est d&rsquo;abord culturelle.<\/strong><\/p>\n<h3 id=\"ember2767\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>La donn\u00e9e ne cr\u00e9e de valeur que lorsqu&rsquo;elle est utilis\u00e9e par les m\u00e9tiers.<\/strong><\/li>\n<li><strong>Les mod\u00e8les s\u00e9mantiques facilitent l&rsquo;adoption \u00e0 grande \u00e9chelle.<\/strong><\/li>\n<li><strong>La gouvernance reste le socle indispensable de l&rsquo;IA.<\/strong><\/li>\n<li><strong>La r\u00e9ussite d\u00e9pend autant de l&rsquo;accompagnement humain que de la technologie.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2769\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEUNy8iiXQWCg\/article-inline_image-shrink_1500_2232\/B4EZ8ch1.iHoAQ-\/0\/1782890062804?e=1789603200&amp;v=beta&amp;t=Tgt3e0jV0i0Wd52EFAaVVH1hGHy4p5HsXXCYWzppRLY\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2771\" class=\"ember-view reader-text-block__heading-2\">Bamboo Rose : comment l&rsquo;IA transforme les pr\u00e9visions Supply Chain<\/h2>\n<p id=\"ember2772\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : <\/strong><a id=\"ember2773\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/clementguillon\/\">Clement Guillon<\/a> <strong>\u2013 Directeur G\u00e9n\u00e9ral, Bamboo Rose<\/strong><\/p>\n<p id=\"ember2774\" class=\"ember-view reader-text-block__paragraph\">Peut-on r\u00e9ellement pr\u00e9voir l&rsquo;impr\u00e9visible ?<\/p>\n<p id=\"ember2775\" class=\"ember-view reader-text-block__paragraph\">Entre m\u00e9t\u00e9o, promotions, ruptures d&rsquo;approvisionnement et changements de comportement des consommateurs, les \u00e9quipes Supply Chain travaillent dans un environnement de plus en plus instable.<\/p>\n<p id=\"ember2776\" class=\"ember-view reader-text-block__paragraph\">Pour Bamboo Rose, la question n&rsquo;est plus de produire <strong>des pr\u00e9visions parfaites<\/strong>.<\/p>\n<p id=\"ember2777\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est de produire <strong>des pr\u00e9visions suffisamment fiables pour prendre de meilleures d\u00e9cisions.<\/strong><\/p>\n<h3 id=\"ember2778\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfaf Des pr\u00e9visions r\u00e9ellement exploitables<\/h3>\n<p id=\"ember2779\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;exemple pr\u00e9sent\u00e9 avec <strong>une marque fran\u00e7aise d&rsquo;\u00e9picerie fine<\/strong> illustre parfaitement cette approche.<\/p>\n<p id=\"ember2780\" class=\"ember-view reader-text-block__paragraph\">Les mod\u00e8les doivent pr\u00e9voir :<\/p>\n<ul>\n<li>plusieurs centaines de magasins ;<\/li>\n<li>des milliers de r\u00e9f\u00e9rences ;<\/li>\n<li>des effets m\u00e9t\u00e9o ;<\/li>\n<li>des promotions ;<\/li>\n<li>des saisonnalit\u00e9s tr\u00e8s diff\u00e9rentes.<\/li>\n<\/ul>\n<p id=\"ember2782\" class=\"ember-view reader-text-block__paragraph\">Le tout avec un horizon pouvant atteindre <strong>18 mois<\/strong>.<\/p>\n<h3 id=\"ember2783\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udd16 Une IA au service de toute l&rsquo;entreprise<\/h3>\n<p id=\"ember2784\" class=\"ember-view reader-text-block__paragraph\">Les pr\u00e9visions ne servent pas uniquement \u00e0 la Supply Chain.<\/p>\n<p id=\"ember2785\" class=\"ember-view reader-text-block__paragraph\">Elles alimentent \u00e9galement :<\/p>\n<ul>\n<li>la production ;<\/li>\n<li>les achats ;<\/li>\n<li>le marketing ;<\/li>\n<li>la finance ;<\/li>\n<li>les op\u00e9rations.<\/li>\n<\/ul>\n<p id=\"ember2787\" class=\"ember-view reader-text-block__paragraph\">Les simulations permettent notamment d&rsquo;anticiper les effets d&rsquo;une promotion avant m\u00eame son lancement.<\/p>\n<p id=\"ember2788\" class=\"ember-view reader-text-block__paragraph\">Certaines enseignes constatent d\u00e9j\u00e0 <strong>jusqu&rsquo;\u00e0 10 points de pr\u00e9cision suppl\u00e9mentaires<\/strong>.<\/p>\n<h3 id=\"ember2789\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udf26\ufe0f L&rsquo;IA apprend en permanence<\/h3>\n<p id=\"ember2790\" class=\"ember-view reader-text-block__paragraph\">La m\u00e9t\u00e9o reste impr\u00e9visible.<\/p>\n<p id=\"ember2791\" class=\"ember-view reader-text-block__paragraph\">En revanche, l&rsquo;IA apprend extr\u00eamement vite.<\/p>\n<p id=\"ember2792\" class=\"ember-view reader-text-block__paragraph\">Apr\u00e8s une premi\u00e8re vague de chaleur, les mod\u00e8les r\u00e9\u00e9valuent automatiquement le poids du facteur m\u00e9t\u00e9o afin d&rsquo;am\u00e9liorer les pr\u00e9visions suivantes.<\/p>\n<p id=\"ember2793\" class=\"ember-view reader-text-block__paragraph\"><strong>L&rsquo;objectif n&rsquo;est pas d&rsquo;\u00e9liminer l&rsquo;incertitude mais de s&rsquo;y adapter plus rapidement.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2794\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFgapIrhrxaqA\/article-inline_image-shrink_1500_2232\/B4EZ8ecLGKJEAQ-\/0\/1782922130705?e=1789603200&amp;v=beta&amp;t=OnRrkFnX1eCmV2XDFif8XgjinvZoXz9tRJTH6mZbdaE\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2796\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd0d Une IA transparente<\/h3>\n<p id=\"ember2797\" class=\"ember-view reader-text-block__paragraph\">Autre point essentiel : la confiance.<\/p>\n<p id=\"ember2798\" class=\"ember-view reader-text-block__paragraph\">Contrairement \u00e0 de nombreuses approches consid\u00e9r\u00e9es comme des bo\u00eetes noires, Bamboo Rose explique les facteurs ayant conduit \u00e0 chaque pr\u00e9vision.<\/p>\n<p id=\"ember2799\" class=\"ember-view reader-text-block__paragraph\">Les utilisateurs peuvent \u00e9galement ajuster manuellement les r\u00e9sultats lorsqu&rsquo;ils disposent d&rsquo;informations terrain.<\/p>\n<p id=\"ember2800\" class=\"ember-view reader-text-block__paragraph\">Cette transparence facilite fortement l&rsquo;adoption.<\/p>\n<h3 id=\"ember2801\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>Pr\u00e9voir parfaitement est impossible. D\u00e9cider plus vite est essentiel.<\/strong><\/li>\n<li><strong>L&rsquo;IA am\u00e9liore les pr\u00e9visions tout en facilitant les simulations m\u00e9tiers.<\/strong><\/li>\n<li><strong>Les mod\u00e8les apprennent rapidement des \u00e9v\u00e9nements exceptionnels.<\/strong><\/li>\n<li><strong>La transparence reste indispensable pour instaurer la confiance.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2803\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGBpMxVo_HMkw\/article-inline_image-shrink_1500_2232\/B4EZ8chCT2HoAQ-\/0\/1782889851569?e=1789603200&amp;v=beta&amp;t=mp1b2IMgYOdUpUUudFx5Mi9Atc8dcojWiH2FxXKUfc4\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2804\" class=\"ember-view reader-text-block__heading-2\">Lyreco Group : quand la robotisation devient un levier de performance globale<\/h2>\n<p id=\"ember2805\" class=\"ember-view reader-text-block__paragraph\"><strong>Intervenant : Beno\u00eet Bocquet \u2013 Directeur Supply Chain France, Lyreco Group<\/strong><\/p>\n<p id=\"ember2806\" class=\"ember-view reader-text-block__paragraph\">Chez Lyreco, la robotisation ne vise pas uniquement \u00e0 gagner en productivit\u00e9.<\/p>\n<p id=\"ember2807\" class=\"ember-view reader-text-block__paragraph\">Elle transforme en profondeur l&rsquo;organisation logistique.<\/p>\n<p id=\"ember2808\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;objectif est double :<\/p>\n<p id=\"ember2809\" class=\"ember-view reader-text-block__paragraph\"><strong>am\u00e9liorer simultan\u00e9ment la performance op\u00e9rationnelle et les conditions de travail.<\/strong><\/p>\n<h3 id=\"ember2810\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Transformer une contrainte en opportunit\u00e9<\/h3>\n<p id=\"ember2811\" class=\"ember-view reader-text-block__paragraph\">Apr\u00e8s <strong>35 ann\u00e9es de fonctionnement<\/strong>, le syst\u00e8me historique arrivait en fin de vie.<\/p>\n<p id=\"ember2812\" class=\"ember-view reader-text-block__paragraph\">Plut\u00f4t que de reproduire l&rsquo;existant, Lyreco a choisi de repenser enti\u00e8rement son entrep\u00f4t autour des robots <strong>Exotec<\/strong>.<\/p>\n<p id=\"ember2813\" class=\"ember-view reader-text-block__paragraph\">Les ambitions \u00e9taient multiples :<\/p>\n<ul>\n<li>r\u00e9duire la p\u00e9nibilit\u00e9 ;<\/li>\n<li>am\u00e9liorer la qualit\u00e9 de pr\u00e9paration ;<\/li>\n<li>optimiser le dernier kilom\u00e8tre ;<\/li>\n<li>accompagner la croissance future.<\/li>\n<\/ul>\n<h3 id=\"ember2815\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udce6 Une robotisation pens\u00e9e pour les op\u00e9rateurs<\/h3>\n<p id=\"ember2816\" class=\"ember-view reader-text-block__paragraph\">Le projet ne cherche pas uniquement \u00e0 automatiser.<\/p>\n<p id=\"ember2817\" class=\"ember-view reader-text-block__paragraph\">Il am\u00e9liore \u00e9galement l&rsquo;ergonomie.<\/p>\n<p id=\"ember2818\" class=\"ember-view reader-text-block__paragraph\">Les op\u00e9rateurs travaillent d\u00e9sormais \u00e0 hauteur constante.<\/p>\n<p id=\"ember2819\" class=\"ember-view reader-text-block__paragraph\">Les charges lourdes sont beaucoup moins manipul\u00e9es.<\/p>\n<p id=\"ember2820\" class=\"ember-view reader-text-block__paragraph\">Les palettes sont automatiquement construites dans le bon ordre afin de s\u00e9curiser le transport.<\/p>\n<p id=\"ember2821\" class=\"ember-view reader-text-block__paragraph\"><strong>La technologie am\u00e9liore autant les conditions de travail que la productivit\u00e9.<\/strong><\/p>\n<h3 id=\"ember2822\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Des gains spectaculaires<\/h3>\n<p id=\"ember2823\" class=\"ember-view reader-text-block__paragraph\">Les r\u00e9sultats pr\u00e9sent\u00e9s sont impressionnants :<\/p>\n<ul>\n<li><strong>productivit\u00e9 multipli\u00e9e par trois<\/strong> ;<\/li>\n<li>r\u00e9duction importante des erreurs de tri ;<\/li>\n<li>passage de <strong>8 000 m\u00b2 \u00e0 1 800 m\u00b2<\/strong> pour la m\u00eame activit\u00e9 ;<\/li>\n<li><strong>105 robots<\/strong> ;<\/li>\n<li><strong>20 000 emplacements de stockage<\/strong>.<\/li>\n<\/ul>\n<p id=\"ember2825\" class=\"ember-view reader-text-block__paragraph\">Au-del\u00e0 des gains imm\u00e9diats, le nouveau syst\u00e8me pr\u00e9pare \u00e9galement les futures phases de croissance.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember2826\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGGo5w5dkIhMA\/article-inline_image-shrink_1500_2232\/B4EZ8chVvoJYAQ-\/0\/1782889930956?e=1789603200&amp;v=beta&amp;t=cwngsceTypSZcSOuCu7akU0d11G9J_FyKLxqeCwwpOY\" alt=\"Article content\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2827\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcb0 Une vision patrimoniale<\/h3>\n<p id=\"ember2828\" class=\"ember-view reader-text-block__paragraph\">Le projet repr\u00e9sente un investissement de <strong>24 millions d&rsquo;euros<\/strong>.<\/p>\n<p id=\"ember2829\" class=\"ember-view reader-text-block__paragraph\">Entreprise familiale depuis cinq g\u00e9n\u00e9rations, Lyreco n&rsquo;a pas raisonn\u00e9 uniquement en retour sur investissement.<\/p>\n<p id=\"ember2830\" class=\"ember-view reader-text-block__paragraph\">La r\u00e9flexion s&rsquo;inscrit dans une logique de long terme.<\/p>\n<p id=\"ember2831\" class=\"ember-view reader-text-block__paragraph\"><strong>Investir aujourd&rsquo;hui pour rester performant pendant plusieurs d\u00e9cennies.<\/strong><\/p>\n<h3 id=\"ember2832\" class=\"ember-view reader-text-block__heading-3\">\u2705 Ce qu&rsquo;il faut retenir<\/h3>\n<ul>\n<li><strong>La robotisation am\u00e9liore autant l&rsquo;ergonomie que la productivit\u00e9.<\/strong><\/li>\n<li><strong>L&rsquo;automatisation r\u00e9duit fortement les erreurs tout en pr\u00e9parant la croissance.<\/strong><\/li>\n<li><strong>Le dernier kilom\u00e8tre commence d\u00e9sormais dans l&rsquo;entrep\u00f4t.<\/strong><\/li>\n<li><strong>Les meilleurs projets logistiques s&rsquo;inscrivent dans une vision de long terme.<\/strong><\/li>\n<\/ul>\n<h2 id=\"ember2835\" class=\"ember-view reader-text-block__heading-2\">\ud83c\udfaf Les grands enseignements de cette premi\u00e8re journ\u00e9e<\/h2>\n<p id=\"ember2836\" class=\"ember-view reader-text-block__paragraph\">S&rsquo;il fallait r\u00e9sumer cette premi\u00e8re journ\u00e9e de Connect Lille en une phrase, ce serait probablement celle-ci :<\/p>\n<blockquote id=\"ember2837\" class=\"ember-view reader-text-block__blockquote\"><p><strong>Le vrai sujet n&rsquo;est plus l&rsquo;IA. C&rsquo;est la vitesse d&rsquo;ex\u00e9cution.<\/strong><\/p><\/blockquote>\n<p id=\"ember2838\" class=\"ember-view reader-text-block__paragraph\">Toutes les conf\u00e9rences, quels que soient les secteurs ou les m\u00e9tiers, convergent vers les m\u00eames constats :<\/p>\n<ul>\n<li><strong>L&rsquo;IA quitte les laboratoires pour entrer dans les processus op\u00e9rationnels.<\/strong><\/li>\n<li><strong>La qualit\u00e9 de la donn\u00e9e devient le principal facteur de succ\u00e8s.<\/strong><\/li>\n<li><strong>Les entreprises recherchent d\u00e9sormais des gains mesurables, pas des d\u00e9monstrations technologiques.<\/strong><\/li>\n<li><strong>Les m\u00e9tiers \u00e9voluent, mais l&rsquo;humain reste au c\u0153ur des d\u00e9cisions.<\/strong><\/li>\n<li><strong>Les organisations capables d&rsquo;ex\u00e9cuter rapidement prendront une longueur d&rsquo;avance.<\/strong><\/li>\n<\/ul>\n<p id=\"ember2840\" class=\"ember-view reader-text-block__paragraph\">C&rsquo;est sans doute le message le plus marquant de cette premi\u00e8re journ\u00e9e : <strong>l&rsquo;innovation n&rsquo;est plus une question de technologie, mais de capacit\u00e9 \u00e0 transformer concr\u00e8tement les organisations.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9dition 2026 de Connect Lille s&rsquo;est tenue au Casino Barri\u00e8re de Lille les 30 juin et 1er juillet, r\u00e9unissant plus de 250 d\u00e9cideurs autour des grands enjeux du e-commerce, du retail, de la data et de l&rsquo;intelligence artificielle. Au programme : retours d&rsquo;exp\u00e9rience concrets, cas d&rsquo;usage, transformations op\u00e9rationnelles et vision strat\u00e9gique. Une tendance s&rsquo;est impos\u00e9e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-14254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connect Lille 2026 - Jour 1 : le vrai sujet n&#039;est plus l&#039;IA. 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