{"id":14107,"date":"2026-04-13T14:14:55","date_gmt":"2026-04-13T12:14:55","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=14107"},"modified":"2026-04-13T14:14:55","modified_gmt":"2026-04-13T12:14:55","slug":"partner-piano-breakfast-2026-structurer-lanalytics-dans-un-monde-qui-accelere-avec-lia","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2026\/04\/partner-piano-breakfast-2026-structurer-lanalytics-dans-un-monde-qui-accelere-avec-lia\/","title":{"rendered":"Partner Piano Breakfast 2026 : structurer l\u2019analytics dans un monde qui acc\u00e9l\u00e8re avec l&rsquo;IA"},"content":{"rendered":"<p id=\"ember964\" class=\"ember-view reader-text-block__paragraph\">Comme chaque d\u00e9but d\u2019ann\u00e9e, Piano r\u00e9unissait ses partenaires dans ses locaux de la rue Taitbout. Un moment pr\u00e9cieux pour sortir des projets op\u00e9rationnels et r\u00e9fl\u00e9chir \u00e0 l\u2019\u00e9volution de nos m\u00e9tiers.<\/p>\n<p id=\"ember965\" class=\"ember-view reader-text-block__paragraph\">Un grand merci \u00e0 <a id=\"ember966\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/samia-abara-19606a27\/\">Samia ABARA<\/a> (VP Partnerships) pour l\u2019accueil et \u00e0 <a id=\"ember967\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/cedferreira\/\">C\u00e9dric FERREIRA<\/a> (Chief Product Officer) pour une pr\u00e9sentation dense, lucide\u2026 et tr\u00e8s align\u00e9e avec ce que nous observons sur le terrain.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember968\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHz3o4YB5Jgzg\/article-inline_image-shrink_1500_2232\/B4EZxwVc7SIMAY-\/0\/1771411199698?e=1777507200&amp;v=beta&amp;t=jg2EmklwLR3EJQPbpLOq8ZJUYi0N0mXSe3S5HSl8IzY\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember969\" class=\"ember-view reader-text-block__heading-2\">\ud83c\udf0d \u201cLe monde ne change plus en 2 ans\u2026 mais en 2 mois.\u201d<\/h2>\n<p id=\"ember970\" class=\"ember-view reader-text-block__paragraph\">Entre nouveaux mod\u00e8les IA, protocoles comme MCP, int\u00e9grations LLM et acc\u00e9l\u00e9ration permanente, l\u2019environnement technologique \u00e9volue \u00e0 une vitesse impressionnante.<\/p>\n<p id=\"ember971\" class=\"ember-view reader-text-block__paragraph\">Mais au-del\u00e0 de l\u2019effet \u201cwow\u201d, un constat int\u00e9ressant a \u00e9t\u00e9 partag\u00e9 :<\/p>\n<p id=\"ember972\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udcc8 L\u2019adoption de l\u2019IA explose.<\/p>\n<p id=\"ember973\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udcc9 Le taux d\u2019abandon des projets IA aussi.<\/p>\n<p id=\"ember974\" class=\"ember-view reader-text-block__paragraph\">Beaucoup d\u2019entreprises ont test\u00e9. Moins nombreuses sont celles qui ont r\u00e9ellement transform\u00e9 ces initiatives en impact business mesurable.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember975\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGfEMpV0A1s7w\/article-inline_image-shrink_1000_1488\/B4EZxwUvLhHMAQ-\/0\/1771411013055?e=1777507200&amp;v=beta&amp;t=ZP7ZqTb5oUCzgd8sP7im2r6xLE-3CX-VlwLXYEt6soA\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember976\" class=\"ember-view reader-text-block__heading-2\">\ud83e\udd16 L\u2019IA en analytics : deux gaps majeurs<\/h2>\n<h3 id=\"ember977\" class=\"ember-view reader-text-block__heading-3\">1\ufe0f\u20e3 Le gap de contexte<\/h3>\n<p id=\"ember978\" class=\"ember-view reader-text-block__paragraph\">L\u2019IA n\u2019a pas besoin de plus de donn\u00e9es. Elle a besoin de <strong>meilleur contexte<\/strong>.<\/p>\n<p id=\"ember979\" class=\"ember-view reader-text-block__paragraph\">Compter des actions ne suffit pas. Il faut comprendre l\u2019environnement dans lequel elles se produisent.<\/p>\n<p id=\"ember980\" class=\"ember-view reader-text-block__paragraph\">Exemple simple : baisse de consommation vid\u00e9o sur un site. Probl\u00e8me ? Pas forc\u00e9ment, si les usages se d\u00e9placent vers le replay ou le podcast.<\/p>\n<p id=\"ember981\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udc49 Sans contexte, les chiffres peuvent induire en erreur.<\/p>\n<h3 id=\"ember982\" class=\"ember-view reader-text-block__heading-3\">2\ufe0f\u20e3 Le gap d\u2019outcomes<\/h3>\n<p id=\"ember983\" class=\"ember-view reader-text-block__paragraph\">Les outils analytics doivent livrer plus que des dashboards. Ils doivent produire <strong>des r\u00e9sultats concrets<\/strong>.<\/p>\n<p id=\"ember984\" class=\"ember-view reader-text-block__paragraph\">Le SaaS n\u2019est pas \u201cmort\u201d, mais il est challeng\u00e9 : les clients attendent une valeur plus int\u00e9gr\u00e9e, plus activable, plus directement reli\u00e9e aux enjeux business.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember985\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFq2UqE0HwLug\/article-inline_image-shrink_1500_2232\/B4EZxwU.aXI4AY-\/0\/1771411075037?e=1777507200&amp;v=beta&amp;t=vXVUu25vh71BbubKSb5zc5gCoJ6D2kjA3-LVwD28Auc\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember986\" class=\"ember-view reader-text-block__heading-2\">\ud83e\udde9 La r\u00e9ponse Piano : Data Excellence &amp; Data Empowerment<\/h2>\n<p id=\"ember987\" class=\"ember-view reader-text-block__paragraph\">Deux piliers structurent la roadmap :<\/p>\n<h3 id=\"ember988\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd39 Data Excellence<\/h3>\n<p id=\"ember989\" class=\"ember-view reader-text-block__paragraph\">Structurer les mod\u00e8les, normaliser les approches, faciliter l\u2019impl\u00e9mentation.<\/p>\n<p id=\"ember990\" class=\"ember-view reader-text-block__paragraph\">Avec notamment :<\/p>\n<ul>\n<li><strong>Data Sources<\/strong> par industrie (media, retail, banking, travel, healthcare\u2026)<\/li>\n<li><strong>Data Source Studio<\/strong> pour acc\u00e9l\u00e9rer la mise en place d\u2019un mod\u00e8le de tracking coh\u00e9rent<\/li>\n<li>Monitoring en temps r\u00e9el de l\u2019impl\u00e9mentation<\/li>\n<li>D\u00e9tection automatique des mod\u00e8les d\u00e9j\u00e0 en place pour les clients existants<\/li>\n<\/ul>\n<p id=\"ember992\" class=\"ember-view reader-text-block__paragraph\">L\u2019objectif : transformer des semaines de cadrage en quelques clics, et donner \u00e0 l\u2019IA un cadre propre et coh\u00e9rent.<\/p>\n<h3 id=\"ember993\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd39 Data Empowerment<\/h3>\n<p id=\"ember994\" class=\"ember-view reader-text-block__paragraph\">Faire circuler la donn\u00e9e dans l\u2019entreprise.<\/p>\n<p id=\"ember995\" class=\"ember-view reader-text-block__paragraph\">Quelques \u00e9volutions marquantes :<\/p>\n<p id=\"ember996\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udcca <strong>Workspace : <\/strong>des workspaces pr\u00eats \u00e0 l\u2019emploi en fonction des data sources activ\u00e9es (et progressivement la fin d\u2019Explorer). Une logique plus dynamique, adapt\u00e9e \u00e0 chaque organisation.<\/p>\n<p id=\"ember997\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udce9 <strong>Exports programm\u00e9s avec r\u00e9sum\u00e9 IA : <\/strong>pour passer d\u2019une logique passive \u00e0 une logique proactive.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember998\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGBGukiwVMckA\/article-inline_image-shrink_1500_2232\/B4EZxwVrAhH0AY-\/0\/1771411256992?e=1777507200&amp;v=beta&amp;t=WPigAtLNasUC2gAIzGwQ4Aa6UgqDISoSrxqYp1Zm9Pg\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember999\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd0e Data Query repens\u00e9<\/h3>\n<p id=\"ember1000\" class=\"ember-view reader-text-block__paragraph\">Autre chantier important :<\/p>\n<ul>\n<li>Langage naturel int\u00e9gr\u00e9<\/li>\n<li>Mise en forme conditionnelle<\/li>\n<li>Bucketing \u00e0 la vol\u00e9e<\/li>\n<li>Attribution exploitable directement dans Workspace<\/li>\n<li>G\u00e9n\u00e9ration de SQL pour les environnements Snowflake<\/li>\n<\/ul>\n<p id=\"ember1002\" class=\"ember-view reader-text-block__paragraph\">Une volont\u00e9 claire : donner plus d\u2019autonomie aux \u00e9quipes sans complexifier l\u2019usage.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1003\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQG5u4yg7fr91Q\/article-inline_image-shrink_1500_2232\/B4EZxwVxxNJ8AU-\/0\/1771411284770?e=1777507200&amp;v=beta&amp;t=u0FbjZIBURM_oFkKUdfKQYQdGYa5LIwzTob3Wh5IIoM\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember1004\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd17 MCP : connecter les LLM aux donn\u00e9es r\u00e9elles<\/h3>\n<p id=\"ember1005\" class=\"ember-view reader-text-block__paragraph\">Avec MCP, il devient possible de :<\/p>\n<ul>\n<li>Interroger ses donn\u00e9es depuis son LLM pr\u00e9f\u00e9r\u00e9<\/li>\n<li>Automatiser des workflows (analyse \u2192 cr\u00e9ation de page Confluence \u2192 partage Slack\u2026)<\/li>\n<\/ul>\n<p id=\"ember1007\" class=\"ember-view reader-text-block__paragraph\">Mais avec une approche ma\u00eetris\u00e9e : \u2714\ufe0f Pas d\u2019analyse inter-clients \u2714\ufe0f Donn\u00e9es silot\u00e9es \u2714\ufe0f Possibilit\u00e9 d\u2019opt-out IA selon les contraintes internes.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1008\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFpcqoGVZkKsQ\/article-inline_image-shrink_1000_1488\/B4EZxwWBGVJoAU-\/0\/1771411348241?e=1777507200&amp;v=beta&amp;t=4poYie716kuqZf-PIfiQ4SvZlmjyPZ5Hseuw7Nr3dQE\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember1009\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 Ce que nous en retenons<\/h3>\n<p id=\"ember1010\" class=\"ember-view reader-text-block__paragraph\">Dans un contexte o\u00f9 tout va tr\u00e8s vite, la tentation est grande de \u201cmettre de l\u2019IA partout\u201d.<\/p>\n<p id=\"ember1011\" class=\"ember-view reader-text-block__paragraph\">La vision partag\u00e9e ici est plus pragmatique :<\/p>\n<ul>\n<li>Structurer avant d\u2019automatiser<\/li>\n<li>Donner du contexte avant d\u2019interpr\u00e9ter<\/li>\n<li>Produire de la valeur avant de produire des dashboards<\/li>\n<\/ul>\n<p id=\"ember1013\" class=\"ember-view reader-text-block__paragraph\">Une approche qui fait \u00e9cho \u00e0 beaucoup de discussions actuelles avec nos clients.<\/p>\n<p id=\"ember1014\" class=\"ember-view reader-text-block__paragraph\">La vraie question n\u2019est peut-\u00eatre plus \u201ccomment ajouter de l\u2019IA ?\u201d. Mais plut\u00f4t : <strong>comment rendre nos \u00e9cosyst\u00e8mes data r\u00e9ellement exploitables et activables ?<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1015\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGvslXq-9FI9g\/article-inline_image-shrink_1000_1488\/B4EZxwS3A9GgAQ-\/0\/1771410521734?e=1777507200&amp;v=beta&amp;t=O8HT3UQ9NhLGHcyDVfy-l2sdJvrUel7T4Vx5fh32JjM\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">C\u00e9dric Ferreira &amp; Samia Abara Basly<\/figcaption><\/figure>\n<\/div>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\n\n        \"><img decoding=\"async\" id=\"ember1016\" class=\"ivm-view-attr__img--centered  reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGEquaPIOa-jQ\/article-inline_image-shrink_1000_1488\/B4EZxwUZJvGYAU-\/0\/1771410921714?e=1777507200&amp;v=beta&amp;t=OugTXO56yFPExsbncVyEHiiQYRNHZytl9EuWdiszS6Y\" alt=\"Contenu de l\u2019article\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">Thibault Gateclou-Marest<\/figcaption><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comme chaque d\u00e9but d\u2019ann\u00e9e, Piano r\u00e9unissait ses partenaires dans ses locaux de la rue Taitbout. Un moment pr\u00e9cieux pour sortir des projets op\u00e9rationnels et r\u00e9fl\u00e9chir \u00e0 l\u2019\u00e9volution de nos m\u00e9tiers. Un grand merci \u00e0 Samia ABARA (VP Partnerships) pour l\u2019accueil et \u00e0 C\u00e9dric FERREIRA (Chief Product Officer) pour une pr\u00e9sentation dense, lucide\u2026 et tr\u00e8s align\u00e9e [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-14107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Partner Piano Breakfast 2026 : structurer l\u2019analytics dans un monde qui acc\u00e9l\u00e8re avec l&#039;IA - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Comme chaque d\u00e9but d\u2019ann\u00e9e, Piano r\u00e9unissait ses partenaires dans ses locaux de la rue Taitbout. 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