{"id":13986,"date":"2026-02-06T08:56:48","date_gmt":"2026-02-06T07:56:48","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13986"},"modified":"2026-02-06T08:56:48","modified_gmt":"2026-02-06T07:56:48","slug":"le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/","title":{"rendered":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision"},"content":{"rendered":"<p id=\"ember630\" class=\"ember-view reader-text-block__paragraph\"><strong>100 lignes. 6 colonnes. 3 heures d\u2019analyses. <\/strong>Et au final, <strong>aucune d\u00e9cision prise<\/strong>. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement.<\/p>\n<h3 id=\"ember631\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udde0 Le constat<\/h3>\n<p id=\"ember632\" class=\"ember-view reader-text-block__paragraph\">En Digital Analytics, on nous encourage \u00e0 tout croiser : plus de dimensions, plus de m\u00e9triques, plus de profondeur.<\/p>\n<p id=\"ember633\" class=\"ember-view reader-text-block__paragraph\">R\u00e9sultat :<\/p>\n<ul>\n<li>des rapports denses<\/li>\n<li>des tableaux complexes<\/li>\n<li>des \u00e9quipes qui passent plus de temps \u00e0 <strong>explorer<\/strong> qu\u2019\u00e0 <strong>d\u00e9cider<\/strong><\/li>\n<\/ul>\n<p id=\"ember635\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udc49 Le probl\u00e8me n\u2019est <strong>pas la donn\u00e9e<\/strong>. \ud83d\udc49 Le probl\u00e8me, c\u2019est <strong>l\u2019absence de question claire avant de l\u2019ouvrir<\/strong>.<\/p>\n<h3 id=\"ember636\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfaf Le filtre qui change tout<\/h3>\n<p id=\"ember637\" class=\"ember-view reader-text-block__paragraph\">Avant tout croisement, une seule question :<\/p>\n<p id=\"ember638\" class=\"ember-view reader-text-block__paragraph\"><strong>\u00ab Si on trouve un \u00e9cart significatif, quelle d\u00e9cision prend-on lundi matin ? \u00bb<\/strong><\/p>\n<ul>\n<li>Pas de r\u00e9ponse claire ?<\/li>\n<li>Pas d\u2019action \u00e9vidente ?<\/li>\n<\/ul>\n<p id=\"ember640\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udc49 Alors ce croisement n\u2019est probablement <strong>pas prioritaire<\/strong>.<\/p>\n<h3 id=\"ember641\" class=\"ember-view reader-text-block__heading-3\">\ud83e\uddea Exemple concret<\/h3>\n<p id=\"ember642\" class=\"ember-view reader-text-block__paragraph\"><strong>\u274c Croisement difficile \u00e0 exploiter Device \u00d7 Pages vues<\/strong><\/p>\n<ul>\n<li>Constat : le mobile g\u00e9n\u00e8re moins de pages vues<\/li>\n<li>Sans taux de conversion ou impact business, impossible de conclure \u27a1\ufe0f Observation int\u00e9ressante, mais non actionnable<\/li>\n<\/ul>\n<p id=\"ember644\" class=\"ember-view reader-text-block__paragraph\"><strong>\u2705 Croisement actionnable Cat\u00e9gorie produit \u00d7 Source de trafic<\/strong><\/p>\n<ul>\n<li>Constat : les am\u00e9nagements de bureaux performent via le paid search \u27a1\ufe0f Base claire pour <strong>r\u00e9allouer le budget par gamme<\/strong><\/li>\n<\/ul>\n<h3 id=\"ember646\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd01 Trois croisements souvent utiles<\/h3>\n<p id=\"ember647\" class=\"ember-view reader-text-block__paragraph\"><strong>1. Source de trafic \u00d7 \u00c9tape du tunnel <\/strong>Permet d\u2019identifier <strong>o\u00f9 \u00e7a bloque, canal par canal<\/strong>. Exemple : le paid g\u00e9n\u00e8re du trafic, mais l\u2019abandon au panier est \u00e9lev\u00e9 \u2192 possible d\u00e9calage entre promesse publicitaire et exp\u00e9rience sur site.<\/p>\n<p id=\"ember648\" class=\"ember-view reader-text-block__paragraph\"><strong>2. Segment utilisateur \u00d7 Abandon panier <\/strong>Met en lumi\u00e8re des comportements diff\u00e9renci\u00e9s. Exemple : les nouveaux visiteurs abandonnent plus au paiement \u2192 enjeu de r\u00e9assurance (livraison, retours, moyens de paiement).<\/p>\n<p id=\"ember649\" class=\"ember-view reader-text-block__paragraph\"><strong>3. Cat\u00e9gorie produit \u00d7 Canal d\u2019acquisition <\/strong>Chaque gamme a ses canaux qui performent. \u27a1\ufe0f Aide \u00e0 <strong>prioriser les investissements<\/strong> de mani\u00e8re plus fine.<\/p>\n<h3 id=\"ember650\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udded Trois questions pour cadrer toute analyse<\/h3>\n<p id=\"ember651\" class=\"ember-view reader-text-block__paragraph\"><strong>1. Quel probl\u00e8me business cherche-t-on \u00e0 comprendre ? <\/strong>Pas \u201cque disent les donn\u00e9es\u201d, mais \ud83d\udc49 \u201cPourquoi perd-on des clients au checkout ?\u201d<\/p>\n<p id=\"ember652\" class=\"ember-view reader-text-block__paragraph\"><strong>2. Si on trouve un \u00e9cart, quelle action peut en d\u00e9couler ? <\/strong>Modifier une campagne, ajuster une page, alerter une \u00e9quipe. \ud83d\udc49 Si la r\u00e9ponse reste vague, le croisement ne l\u2019est pas moins.<\/p>\n<p id=\"ember653\" class=\"ember-view reader-text-block__paragraph\"><strong>3. A-t-on les donn\u00e9es n\u00e9cessaires (et fiables) ? <\/strong>Mieux vaut le v\u00e9rifier <strong>avant<\/strong> d\u2019investir du temps d\u2019analyse.<\/p>\n<h3 id=\"ember654\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 \u00c0 retenir<\/h3>\n<p id=\"ember655\" class=\"ember-view reader-text-block__paragraph\">Le bon analyste n\u2019est pas celui qui croise le plus de donn\u00e9es. C\u2019est souvent celui qui sait <strong>lesquelles laisser de c\u00f4t\u00e9<\/strong>.<\/p>\n<p id=\"ember656\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udc49 <strong>Et vous, quel croisement vous a d\u00e9j\u00e0 permis de d\u00e9bloquer une d\u00e9cision concr\u00e8te ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital Analytics, on nous encourage \u00e0 tout croiser : plus de dimensions, plus de m\u00e9triques, plus de profondeur. R\u00e9sultat : des rapports denses des tableaux complexes des \u00e9quipes qui passent plus [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,29],"tags":[],"class_list":["post-13986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-nouveautes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision\" \/>\n<meta property=\"og:description\" content=\"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T07:56:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Vaisseau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Vaisseau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/\"},\"author\":{\"name\":\"Paul Vaisseau\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/93b7bf070e34223a551aca246d6dbb75\"},\"headline\":\"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision\",\"datePublished\":\"2026-02-06T07:56:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1770208103473.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Nouveaut\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/\",\"name\":\"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1770208103473.png\",\"datePublished\":\"2026-02-06T07:56:48+00:00\",\"description\":\"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1770208103473.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1770208103473.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2026\\\/02\\\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/93b7bf070e34223a551aca246d6dbb75\",\"name\":\"Paul Vaisseau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g\",\"caption\":\"Paul Vaisseau\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/","og_locale":"fr_FR","og_type":"article","og_title":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision","og_description":"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital","og_url":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_published_time":"2026-02-06T07:56:48+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png","type":"image\/png"}],"author":"Paul Vaisseau","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Paul Vaisseau","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/"},"author":{"name":"Paul Vaisseau","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/93b7bf070e34223a551aca246d6dbb75"},"headline":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision","datePublished":"2026-02-06T07:56:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/"},"wordCount":420,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png","articleSection":["Actualit\u00e9s","Nouveaut\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/","url":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/","name":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png","datePublished":"2026-02-06T07:56:48+00:00","description":"100 lignes. 6 colonnes. 3 heures d\u2019analyses. Et au final, aucune d\u00e9cision prise. C\u2019est un sch\u00e9ma qu\u2019on observe tr\u00e8s r\u00e9guli\u00e8rement. \ud83e\udde0 Le constat En Digital","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/02\/1770208103473.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2026\/02\/le-bon-croisement-de-donnees-celui-qui-mene-a-une-decision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le bon croisement de donn\u00e9es : celui qui m\u00e8ne \u00e0 une d\u00e9cision"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/93b7bf070e34223a551aca246d6dbb75","name":"Paul Vaisseau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7f2fc35b80c6fdc76d374d8eeb28ca0ed5c77feb6ae33e567a1e842c6b2f9da?s=96&d=mm&r=g","caption":"Paul Vaisseau"}}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=13986"}],"version-history":[{"count":1,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13986\/revisions"}],"predecessor-version":[{"id":13989,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13986\/revisions\/13989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/13987"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=13986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=13986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=13986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}