{"id":13847,"date":"2025-12-03T14:14:06","date_gmt":"2025-12-03T13:14:06","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13847"},"modified":"2025-12-10T10:21:23","modified_gmt":"2025-12-10T09:21:23","slug":"lacquisition-augmentee-intelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/12\/lacquisition-augmentee-intelligence-artificielle\/","title":{"rendered":"Cap &#038; Coffee : l\u2019acquisition augment\u00e9e par l\u2019IA"},"content":{"rendered":"<p><span class=\"\">Le mardi\u00a0<\/span><span class=\"font-[700]\">2 d\u00e9cembre 2025<\/span><span class=\"\">,\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/company\/cap-digital?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Cap Digital<\/a>\u00a0<\/span><span class=\"\">a organis\u00e9 \u00e0\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/company\/euratechnologies?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">EuraTechnologies, Hub de startups et d&rsquo;innovation<\/a>\u00a0<\/span><span class=\"\">une matin\u00e9e consacr\u00e9e au th\u00e8me de\u00a0<\/span><strong><span class=\"font-[700]\">l\u2019acquisition augment\u00e9e par l\u2019intelligence artificielle<\/span><\/strong><span class=\"\">.<br \/>\n<\/span><span class=\"\">L\u2019objectif : comprendre comment exploiter les capacit\u00e9s pr\u00e9dictives et g\u00e9n\u00e9ratives de l\u2019IA pour <\/span><strong><span class=\"font-[700]\">identifier<\/span><\/strong><span class=\"\">, <\/span><strong><span class=\"font-[700]\">engager<\/span><\/strong><span class=\"\">\u00a0et\u00a0<\/span><strong><span class=\"font-[700]\">convertir<\/span><\/strong><span class=\"\"> les bons clients.<\/span><\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<h2 data-test-id=\"pulse-publishing-h1\"><span class=\"\">\ud83c\udfaf<strong> Un contexte en pleine transformation<\/strong><\/span><\/h2>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">L\u2019IA red\u00e9finit les strat\u00e9gies d\u2019acquisition gr\u00e2ce \u00e0 plusieurs leviers :<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ul>\n<li><strong><span class=\"font-[700]\">Ciblage pr\u00e9dictif<\/span><\/strong><\/li>\n<li><strong><span class=\"font-[700]\">Personnalisation avanc\u00e9e<\/span><\/strong><\/li>\n<li><strong><span class=\"font-[700]\">Automation conversationnelle<\/span><\/strong><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Ces innovations ouvrent de nouvelles opportunit\u00e9s mais s\u2019accompagnent \u00e9galement d\u2019un besoin accru :<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ul>\n<li><span class=\"\">d\u2019<\/span><strong><span class=\"font-[700]\">\u00e9thique<\/span><\/strong><span class=\"\">,<\/span><\/li>\n<li><span class=\"\">de\u00a0<\/span><strong><span class=\"font-[700]\">transparence<\/span><\/strong><span class=\"\">,<\/span><\/li>\n<li><span class=\"\">et de\u00a0<\/span><strong><span class=\"font-[700]\">maintien de la relation humaine<\/span><\/strong><span class=\"\">.<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">La matin\u00e9e \u00e9tait anim\u00e9e par\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/aniss-acherar?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Aniss Acherar, PhD\u00a0<\/a><\/span><span class=\"\">, Charg\u00e9 de projets innovation chez Cap Digital, qui a introduit le th\u00e8me en partageant plusieurs statistiques cl\u00e9s :<\/span><\/p>\n<p><span class=\"font-[700]\">\ud83d\udd39<strong> Adoption de l\u2019IA par les consommateurs<\/strong> : <strong>31 %<\/strong><\/span><span class=\"\">\u00a0des consommateurs fran\u00e7ais utilisent d\u00e9j\u00e0 l\u2019IA dans leurs parcours d\u2019achat.\u00a0<\/span><span class=\"italic\">Source : Barom\u00e8tre Adyen 2025\u00a0<\/span><span class=\"\">\u27a1\ufe0f Une hausse de\u00a0<\/span><strong><span class=\"font-[700]\">46 %<\/span><\/strong><span class=\"\"> en un an.<br \/>\n<\/span><span class=\"font-[700]\">\ud83d\udd39 <strong>Importance de la personnalisation<\/strong> : <strong>55 %<\/strong><\/span><span class=\"\">\u00a0des consommateurs se d\u00e9clarent plus fid\u00e8les envers une marque offrant une exp\u00e9rience personnalis\u00e9e.\u00a0<\/span><span class=\"italic\">Source : AKENEO B2C Survey 2025<br \/>\n<\/span><span class=\"font-[700]\">\ud83d\udd39 <strong>Impact observ\u00e9 sur la conversion<\/strong> : <strong>&gt; 20 % de taux de conversion<\/strong><\/span><span class=\"\"><strong>\u00a0observ\u00e9<\/strong>.\u00a0<\/span><span class=\"italic\">Source : CCI Lyon M\u00e9tropole \/ comarketing-news, 2025<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Pour lire l&rsquo;ensemble du compte-rendu, vous pouvez vous rendre <a href=\"https:\/\/www.linkedin.com\/pulse\/cap-coffee-lacquisition-augment%C3%A9e-par-lintelligence-artificielle-utpwe\/\">ici<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi\u00a02 d\u00e9cembre 2025,\u00a0Cap Digital\u00a0a organis\u00e9 \u00e0\u00a0EuraTechnologies, Hub de startups et d&rsquo;innovation\u00a0une matin\u00e9e consacr\u00e9e au th\u00e8me de\u00a0l\u2019acquisition augment\u00e9e par l\u2019intelligence artificielle. L\u2019objectif : comprendre comment exploiter les capacit\u00e9s pr\u00e9dictives et g\u00e9n\u00e9ratives de l\u2019IA pour identifier, engager\u00a0et\u00a0convertir les bons clients. \ud83c\udfaf Un contexte en pleine transformation L\u2019IA red\u00e9finit les strat\u00e9gies d\u2019acquisition gr\u00e2ce \u00e0 plusieurs leviers : [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-13847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Acquisition et intelligence artificielle en 2025<\/title>\n<meta name=\"description\" content=\"Apprenez comment l&#039;intelligence artificielle red\u00e9finit les strat\u00e9gies d&#039;acquisition avec ciblage pr\u00e9dictif et personnalisation avanc\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/12\/lacquisition-augmentee-intelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cap &amp; 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