{"id":13843,"date":"2025-11-20T13:56:25","date_gmt":"2025-11-20T12:56:25","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13843"},"modified":"2025-12-10T15:52:29","modified_gmt":"2025-12-10T14:52:29","slug":"retailgo-2025-innovation-retail","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retailgo-2025-innovation-retail\/","title":{"rendered":"RetailGo 2025 : l&rsquo;innovation pour un retail plus agile et plus humain"},"content":{"rendered":"<p>La 2\u1d49 \u00e9dition de <a class=\"link\" href=\"https:\/\/www.linkedin.com\/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailgo&amp;trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">#RetailGo<\/a> s\u2019est tenue le 19 novembre 2025 au <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/kiabi?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">KIABI<\/a> Village, avec plus de 200 participants pour une matin\u00e9e 100 % d\u00e9di\u00e9e \u00e0 l\u2019IA, la data, la performance retail et la RSE.<\/p>\n<p>\ud83d\ude4f L\u2019\u00e9v\u00e9nement \u00e9tait co-organis\u00e9 par <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/cap-digital?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Cap Digital<\/a>, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/citc-eurarfid?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">CITC EuraRFID<\/a>, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/edih-greenpowerit-hauts-de-france?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">EDIH GreenPowerIT Hauts-de-France<\/a> et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/euratechnologies?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">EuraTechnologies, Innovation &amp; Startup Hub<\/a>.<\/p>\n<p>L\u2019\u00e9quipe d&rsquo;<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/optimal-ways?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Optimal Ways<\/a> est fi\u00e8re d\u2019avoir \u00e9t\u00e9 partenaire avec <a class=\"link\" href=\"https:\/\/www.linkedin.com\/company\/deloitte?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Deloitte<\/a> de cet \u00e9v\u00e9nement et a le plaisir de vous partager ce compte-rendu.<\/p>\n<p>\ud83d\udd0cRetail &amp; IA : visions strat\u00e9giques<br \/>\n\ud83d\udca0 La conf\u00e9rence d\u2019ouverture anim\u00e9e par <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/demora?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Akim Demora<\/a> a r\u00e9uni <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/sebastienpicart\/fr?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">S\u00e9bastien PICART<\/a> &#8211; DG <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/chronodrive?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Chronodrive<\/a>, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/brunodelahaye?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Bruno Delahaye<\/a> &#8211; Pr\u00e9sident <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/valiuz?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Valiuz<\/a> et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/joannes-so%C3%ABnen-b68b8317?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Joannes SO\u00cbNEN<\/a> &#8211; CEO <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/jules?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">JULES<\/a>.<br \/>\n\ud83d\udca0 Avec une id\u00e9e forte : nous entrons dans l\u2019\u00e8re du \u201cno AI, no business\u201d, o\u00f9 la vitesse d\u2019adoption et la capacit\u00e9 \u00e0 cr\u00e9er un avantage d\u00e9loyal feront la diff\u00e9rence.<\/p>\n<p>\ud83e\udde0 Data &amp; IA au service des \u00e9quipes<br \/>\n\ud83d\udd39 Chez <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/boulanger?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Boulanger<\/a>, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/camille-martinazzo-77a72a11?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Camille Martinazzo<\/a> et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/jeanne-coadou-924411197?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Jeanne COADOU<\/a> ont montr\u00e9 comment l\u2019API Connaissances Clients r\u00e9enchante le m\u00e9tier des vendeurs et rend l\u2019hyperpersonnalisation r\u00e9ellement activable en magasin.<br \/>\n\ud83d\udd39 <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/jfjouannais?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Jean-Fran\u00e7ois Jouannais<\/a> (Jules) et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/benjamin-derville-2b253861?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Benjamin Derville<\/a> (<a class=\"link\" href=\"https:\/\/www.linkedin.com\/company\/myriade-ai?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Myriade<\/a>) ont expliqu\u00e9 comment documenter un entrep\u00f4t de donn\u00e9es \u201cplat de spaghetti\u201d gr\u00e2ce \u00e0 des agents IA, pour lib\u00e9rer les \u00e9quipes data et d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 la donn\u00e9e.<br \/>\n\ud83d\udd39<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/djamalsaid?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Djamal SAID<\/a> (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/b-z-b?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">BIZZBEE<\/a>) et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/jean-bernard-della-chiesa-976b97a?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">jean bernard Della chiesa<\/a> (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/nostress-io?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Nostress.io<\/a>) ont illustr\u00e9 comment un \u201cWaze du retail\u201d permet \u00e0 chaque magasin d\u2019exploiter son potentiel en temps r\u00e9el.<\/p>\n<p>\ud83c\udfa7 Relation client augment\u00e9e par l\u2019IA<br \/>\n\ud83d\udd39<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/celine-flipo-700603134?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">CELINE FLIPO<\/a> (Chronodrive) et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/alexlemarchand?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Alexandre Lemarchand<\/a> (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/volubileai?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Volubile<\/a>) ont pr\u00e9sent\u00e9 Oc\u00e9ane, la \u201cchronodriveuse virtuelle\u201d qui absorbe les appels simples tout en laissant l\u2019humain au centre.<\/p>\n<p>\ud83d\uded2 Marketplace &amp; comp\u00e9titivit\u00e9<br \/>\n\ud83d\udd39<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/efrath-zouari?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Efrath Zouari<\/a> (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/leroy-merlin?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Leroy Merlin<\/a>) et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/karl-leicht?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Karl Leicht<\/a> (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/vigie-co?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Vigie<\/a>) ont racont\u00e9 comment la marketplace Leroy Merlin est devenue en 5 ans une activit\u00e9 c\u0153ur, repr\u00e9sentant 1\/3 du e-commerce et un puissant levier de recrutement client, gr\u00e2ce \u00e0 une gap analysis fine des marketplaces comme Amazon.<\/p>\n<p>\ud83c\udf0d RSE &amp; ancrage local La table ronde anim\u00e9e a mis en lumi\u00e8re :\ud83d\udd39<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/l%C3%A9a-cervellin-78729938?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">L\u00e9a CERVELLIN<\/a> (Kiabi), qui a partag\u00e9 la vision 2035, les petits magasins solidaires et l\u2019engagement de la Fondation Kiabi pour la jeunesse dans 11 pays.<br \/>\n\ud83d\udd39Thomas Pocher (<a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/e-leclerc?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">E.Leclerc<\/a>), qui a montr\u00e9 comment un magasin devient un acteur de territoire avec drives pi\u00e9tons, partenariats locaux (ex. sant\u00e9, producteurs) et innovation utile plut\u00f4t que technologique pour la technologie.<\/p>\n<p>\ud83d\udca1 De l\u2019IA g\u00e9n\u00e9rative \u00e0 l\u2019ancrage local, RetailGo 2025 a confirm\u00e9 une conviction : le retail de demain sera data-driven, augment\u00e9 par l\u2019IA\u2026 mais gagnant seulement s\u2019il reste profond\u00e9ment humain et local.<\/p>\n<p>\ud83d\udccc Le compte rendu complet est \u00e0 d\u00e9couvrir dans <a href=\"https:\/\/fr.linkedin.com\/pulse\/retailgo-2025-linnovation-au-service-dun-retail-plus-agile-b8xge?trk=public_post_feed-article-content\">ici<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 2\u1d49 \u00e9dition de #RetailGo s\u2019est tenue le 19 novembre 2025 au KIABI Village, avec plus de 200 participants pour une matin\u00e9e 100 % d\u00e9di\u00e9e \u00e0 l\u2019IA, la data, la performance retail et la RSE. \ud83d\ude4f L\u2019\u00e9v\u00e9nement \u00e9tait co-organis\u00e9 par Cap Digital, CITC EuraRFID, EDIH GreenPowerIT Hauts-de-France et EuraTechnologies, Innovation &amp; Startup Hub. L\u2019\u00e9quipe d&rsquo;Optimal [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-13843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail : Innovations et tendances du march\u00e9<\/title>\n<meta name=\"description\" content=\"RetailGo 2025 a mis en avant les visions strat\u00e9giques du retail avec des experts du secteur. 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