{"id":13835,"date":"2025-11-07T13:40:50","date_gmt":"2025-11-07T12:40:50","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13835"},"modified":"2025-12-10T15:59:37","modified_gmt":"2025-12-10T14:59:37","slug":"retail-tech-agentic-commerce","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/","title":{"rendered":"Les Jeudis de la Retail Tech : le choc du \u00ab\u00a0agentic commerce\u00a0\u00bb"},"content":{"rendered":"<p>Pour la 30\u1d49 \u00e9dition des Jeudis de <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/laretailtech?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">La Retail Tech<\/a>, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/mikehadjadj?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Mike Hadjadj \ud83d\udecd\ufe0f<\/a> et <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/barbara-sarre-deroubaix-b978268?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Barbara SARRE-DEROUBAIX<\/a> ont relev\u00e9 un d\u00e9fi audacieux : que devient le commerce quand l\u2019IA choisit \u00e0 la place du consommateur ?<\/p>\n<p>Autour d\u2019eux, experts, marques et acteurs du retail ont partag\u00e9 une m\u00eame conviction : nous ne savons pas tout, rien n\u2019est fig\u00e9, et le changement s\u2019acc\u00e9l\u00e8re. Face \u00e0 une intelligence artificielle qui bouleverse chaque jour les parcours d\u2019achat, les intervenants ont insist\u00e9 sur une id\u00e9e cl\u00e9 : il faut prendre le virage maintenant, tester, apprendre, et s\u2019adapter avant qu\u2019il ne soit trop tard.<\/p>\n<p>\ud83d\udcca Les Fran\u00e7ais et l\u2019IA \u2013 Pr\u00e9sentation de <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/fr%C3%A9d%C3%A9ric-micheau-26110b33?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Fr\u00e9d\u00e9ric MICHEAU<\/a>, directeur g\u00e9n\u00e9ral adjoint, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/opinionway?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">OpinionWay<\/a> L\u2019IA devient un copilote d\u2019achat : usage en nette hausse, b\u00e9n\u00e9fices per\u00e7us (gain de temps, comparaison, conseils personnalis\u00e9s) et ouverture \u00e0 l\u2019achat depuis une IA sur plusieurs cat\u00e9gories. Les 18-34 ans tirent la bascule : ce sont les clients de demain.<\/p>\n<p>\ud83e\uddea D\u00e9mos &amp; cas concrets \u2013 Avec <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/nicolasdiacono?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Nicolas Diacono \ud83e\udd16\ud83d\udecd\ufe0f<\/a>, fondateur, <a class=\"link\" href=\"https:\/\/www.linkedin.com\/company\/nincotech?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">NINCOTECH<\/a><br \/>\n\ud83d\udd39 Agents semi-autonomes (ex. assistants e-commerce) : ils \u00ab font avec \u00bb l\u2019utilisateur et pr\u00e9parent le panier.<br \/>\n\ud83d\udd39 Navigateurs IA (type Comet \/ Atlas) : vers un web personnalis\u00e9 o\u00f9 l\u2019assistant accompagne toute la navigation.<br \/>\n\ud83d\udd39 Demain : agents autonomes et \u00e9changes agent-to-agent \u2192 visibilit\u00e9 \u00e0 repenser quand l\u2019achat se fait sans passer par le site.<\/p>\n<p>\ud83e\udded Marques &amp; enseignes : cap strat\u00e9gique \u2013 Table ronde avec <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/lisa-nakam-349b6218?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Lisa Nakam<\/a>, directrice g\u00e9n\u00e9rale associ\u00e9e, <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/company\/jonak?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Jonak<\/a> et Melvina Sarfati El Grably, DG, <a class=\"link\" href=\"https:\/\/uk.linkedin.com\/company\/deliveroo?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Deliveroo<\/a> France<br \/>\n\ud83d\udc49 Devenir une source d\u2019information riche (contenus, avis, donn\u00e9es structur\u00e9es), tenir la promesse (qualit\u00e9 de service, ex\u00e9cution), et travailler la marque pour \u201cplier le match d\u00e8s le prompt\u201d (\u00ab Montre-moi le meilleur escarpin chez Jonak \u00bb).<br \/>\n\ud83d\udc49 Sur l\u2019alimentaire et le temps r\u00e9el, l\u2019enjeu est la pr\u00e9cision (prix\/d\u00e9lais) et l\u2019exp\u00e9rience (photos, descriptions, clart\u00e9).<\/p>\n<p>\ud83c\udfd7\ufe0f Infra &amp; mod\u00e8les \u2013 Table ronde avec <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/thierrypierre?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Thierry Pierre<\/a>, Principal AI\/ML &amp; Generative AI Sales Specialist Lead, <a class=\"link\" href=\"https:\/\/www.linkedin.com\/company\/amazon-web-services?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Amazon Web Services (AWS)<\/a> <a class=\"link\" href=\"https:\/\/fr.linkedin.com\/in\/matthieuvermot\/fr?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Matthieu Vermot<\/a>, Country Manager France &amp; Luxembourg, <a class=\"link\" href=\"https:\/\/www.linkedin.com\/company\/worldpay?trk=public_post-text\" target=\"_self\" data-tracking-control-name=\"public_post-text\" data-tracking-will-navigate=\"\">Worldpay<\/a><br \/>\n\ud83d\udc49 Passer de l\u2019automatisation \u00ab computer use \u00bb au agent-to-agent (r\u00e9f\u00e9rentiels produits\/APIs) ; choisir les mod\u00e8les IA selon le cas d\u2019usage (co\u00fbt\/latence\/qualit\u00e9).<br \/>\n\ud83d\udc49 C\u00f4t\u00e9 paiement, transparence au checkout, responsabilit\u00e9s clarifi\u00e9es et tokens\/protocoles (type ACP\/A2P) pour s\u00e9curiser l\u2019instant checkout dans l\u2019assistant.<\/p>\n<p>\u2705 \u00c0 faire d\u00e8s maintenant<br \/>\n\ud83d\udd39Ne pas l\u00e2cher le SEO tout en amor\u00e7ant le GEO.<br \/>\n\ud83d\udd39Structurer la donn\u00e9e, documenter les intentions, soigner les avis.<br \/>\n\ud83d\udd39Muscler le post-achat pour reprendre la relation, m\u00eame si la transaction a eu lieu dans un assistant.<br \/>\n\ud83d\udd39Exp\u00e9rimenter vite (POC, hackathons) et capitaliser.<br \/>\n\ud83d\udd39En bref : la recherche devient conversation, le r\u00e9f\u00e9rencement devient intention, et la fid\u00e9lit\u00e9 se gagne par l\u2019ex\u00e9cution.<\/p>\n<p>Vous trouverez l&rsquo;article entier <a href=\"https:\/\/fr.linkedin.com\/pulse\/le-choc-du-agentic-commerce-ce-quil-faut-retenir-de-l%C3%A9dition-q7jge?trk=public_post_feed-article-content\">ici<\/a>. Bonne lecture !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la 30\u1d49 \u00e9dition des Jeudis de La Retail Tech, Mike Hadjadj \ud83d\udecd\ufe0f et Barbara SARRE-DEROUBAIX ont relev\u00e9 un d\u00e9fi audacieux : que devient le commerce quand l\u2019IA choisit \u00e0 la place du consommateur ? Autour d\u2019eux, experts, marques et acteurs du retail ont partag\u00e9 une m\u00eame conviction : nous ne savons pas tout, rien [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-13835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Achat : Comment l&#039;IA red\u00e9finit le commerce<\/title>\n<meta name=\"description\" content=\"Participez \u00e0 la discussion sur l&#039;avenir de l&#039;achat : comment l&#039;IA influence nos d\u00e9cisions dans le commerce d&#039;aujourd&#039;hui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Jeudis de la Retail Tech : le choc du &quot;agentic commerce&quot;\" \/>\n<meta property=\"og:description\" content=\"Participez \u00e0 la discussion sur l&#039;avenir de l&#039;achat : comment l&#039;IA influence nos d\u00e9cisions dans le commerce d&#039;aujourd&#039;hui.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T12:40:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T14:59:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"749\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Les Jeudis de la Retail Tech : le choc du \u00ab\u00a0agentic commerce\u00a0\u00bb\",\"datePublished\":\"2025-11-07T12:40:50+00:00\",\"dateModified\":\"2025-12-10T14:59:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Retail-Tech-Agentic-commerce-2.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/\",\"name\":\"Achat : Comment l'IA red\u00e9finit le commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Retail-Tech-Agentic-commerce-2.jpg\",\"datePublished\":\"2025-11-07T12:40:50+00:00\",\"dateModified\":\"2025-12-10T14:59:37+00:00\",\"description\":\"Participez \u00e0 la discussion sur l'avenir de l'achat : comment l'IA influence nos d\u00e9cisions dans le commerce d'aujourd'hui.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Retail-Tech-Agentic-commerce-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Retail-Tech-Agentic-commerce-2.jpg\",\"width\":749,\"height\":421},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/11\\\/retail-tech-agentic-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les Jeudis de la Retail Tech : le choc du \u00ab\u00a0agentic commerce\u00a0\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\",\"name\":\"Catherine Tranchant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"caption\":\"Catherine Tranchant\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Achat : Comment l'IA red\u00e9finit le commerce","description":"Participez \u00e0 la discussion sur l'avenir de l'achat : comment l'IA influence nos d\u00e9cisions dans le commerce d'aujourd'hui.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/","og_locale":"fr_FR","og_type":"article","og_title":"Les Jeudis de la Retail Tech : le choc du \"agentic commerce\"","og_description":"Participez \u00e0 la discussion sur l'avenir de l'achat : comment l'IA influence nos d\u00e9cisions dans le commerce d'aujourd'hui.","og_url":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_published_time":"2025-11-07T12:40:50+00:00","article_modified_time":"2025-12-10T14:59:37+00:00","og_image":[{"width":749,"height":421,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg","type":"image\/jpeg"}],"author":"Catherine Tranchant","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Catherine Tranchant","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/"},"author":{"name":"Catherine Tranchant","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28"},"headline":"Les Jeudis de la Retail Tech : le choc du \u00ab\u00a0agentic commerce\u00a0\u00bb","datePublished":"2025-11-07T12:40:50+00:00","dateModified":"2025-12-10T14:59:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/"},"wordCount":489,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg","articleSection":["Actualit\u00e9s","Retours d'exp\u00e9riences"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/","url":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/","name":"Achat : Comment l'IA red\u00e9finit le commerce","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg","datePublished":"2025-11-07T12:40:50+00:00","dateModified":"2025-12-10T14:59:37+00:00","description":"Participez \u00e0 la discussion sur l'avenir de l'achat : comment l'IA influence nos d\u00e9cisions dans le commerce d'aujourd'hui.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/12\/Retail-Tech-Agentic-commerce-2.jpg","width":749,"height":421},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2025\/11\/retail-tech-agentic-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les Jeudis de la Retail Tech : le choc du \u00ab\u00a0agentic commerce\u00a0\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28","name":"Catherine Tranchant","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","caption":"Catherine Tranchant"}}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=13835"}],"version-history":[{"count":1,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13835\/revisions"}],"predecessor-version":[{"id":13842,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/13835\/revisions\/13842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/13840"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=13835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=13835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=13835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}