{"id":13658,"date":"2025-10-01T14:37:31","date_gmt":"2025-10-01T12:37:31","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13658"},"modified":"2025-12-10T16:55:19","modified_gmt":"2025-12-10T15:55:19","slug":"adobe-summit-creativite-experience-client","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/10\/adobe-summit-creativite-experience-client\/","title":{"rendered":"Adobe Summit \u00e0 Paris : l&rsquo;IA au service de la cr\u00e9ativit\u00e9 et de l&rsquo;exp\u00e9rience client"},"content":{"rendered":"<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Le 1er octobre, la\u00a0<\/span><span class=\"font-[700]\">Maison de la Chimie<\/span><span class=\"\"> \u00e0 Paris s\u2019est transform\u00e9e en v\u00e9ritable laboratoire d\u2019innovation pour la <\/span><span class=\"font-[700]\">premi\u00e8re \u00e9dition de l\u2019Adobe Summit Paris<\/span><span class=\"\">.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Plus de\u00a0<\/span><span class=\"font-[700]\">1 000 participants<\/span><span class=\"\">\u00a0ont plong\u00e9 dans l\u2019univers de la donn\u00e9e, de la cr\u00e9ation et de l\u2019IA \u00e0 travers\u00a0<\/span><span class=\"font-[700]\">des keynotes inspirantes<\/span><span class=\"\">,\u00a0<\/span><span class=\"font-[700]\">des d\u00e9mos captivantes<\/span><span class=\"\">\u00a0et\u00a0<\/span><span class=\"font-[700]\">des t\u00e9moignages d\u2019annonceurs<\/span><span class=\"\"> venus partager leur vision du futur de l\u2019exp\u00e9rience client.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13662 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Sophie-Yannicopoulos.png\" alt=\"\" width=\"756\" height=\"438\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Sophie-Yannicopoulos.png 756w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Sophie-Yannicopoulos-300x174.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p><span class=\"\">Sous la houlette de\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/sophie-yannicopoulos-7a36982?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Sophie Yannicopoulos\u00a0<\/a><\/span><span class=\"\">, directrice g\u00e9n\u00e9rale d\u2019Adobe France, la matin\u00e9e a r\u00e9uni dirigeants, experts et cr\u00e9ateurs autour d\u2019un fil rouge clair : \ud83d\udc49 <\/span><em><span class=\"italic\">Comment l\u2019IA peut redonner du temps \u00e0 la cr\u00e9ativit\u00e9 et replacer la donn\u00e9e au service de l\u2019exp\u00e9rience client.<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13664 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Adobe-Summit-assemblee.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Adobe-Summit-assemblee.png 600w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Adobe-Summit-assemblee-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>L&rsquo;apr\u00e8s-midi a laiss\u00e9 place \u00e0 des retours d&rsquo;exp\u00e9rience concrets de clients mettant en lumi\u00e8re l&rsquo;impact des solutions Adobe sur leurs transformations digitales.<\/p>\n<p><span class=\"\">L\u2019\u00e9quipe d\u2019<\/span><span class=\"font-[700]\">Optimal Ways<\/span><span class=\"\">\u00a0\u00e9tait repr\u00e9sent\u00e9e par\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/kahan-n%E2%80%99guessan-781137b6?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Kahan N\u2019guessan <\/a><\/span><span class=\"\">et\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/nicolasmalo?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Nicolas Malo<\/a><\/span><span class=\"\">, qui ont le plaisir de partager avec vous\u00a0<\/span><span class=\"font-[700]\">les principaux enseignements de cette premi\u00e8re \u00e9dition<\/span><span class=\"\">. Notre agence est sp\u00e9cialis\u00e9e dans l&rsquo;impl\u00e9mentation d&rsquo;Adobe Analytics <\/span><span class=\"\">et dans la formation des \u00e9quipes m\u00e9tiers<\/span><span class=\"\">\u00a0\u00e0 l\u2019exploitation de la donn\u00e9e pour le pilotage de la performance digitale.<\/span><\/p>\n<p>Pour un compte-rendu complet, <strong>vous pouvez lire notre article complet <a href=\"https:\/\/fr.linkedin.com\/pulse\/premi%C3%A8re-%C3%A9dition-de-ladobe-summit-%C3%A0-paris-lintelligence-artificielle-8ysne?trk=public_post_feed-article-content\">ici<\/a><\/strong>. Bonne lecture !<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 1er octobre, la\u00a0Maison de la Chimie \u00e0 Paris s\u2019est transform\u00e9e en v\u00e9ritable laboratoire d\u2019innovation pour la premi\u00e8re \u00e9dition de l\u2019Adobe Summit Paris. Plus de\u00a01 000 participants\u00a0ont plong\u00e9 dans l\u2019univers de la donn\u00e9e, de la cr\u00e9ation et de l\u2019IA \u00e0 travers\u00a0des keynotes inspirantes,\u00a0des d\u00e9mos captivantes\u00a0et\u00a0des t\u00e9moignages d\u2019annonceurs venus partager leur vision du futur de l\u2019exp\u00e9rience [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-13658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exp\u00e9rience client au c\u0153ur de l&#039;Adobe Summit<\/title>\n<meta name=\"description\" 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