{"id":13173,"date":"2025-09-23T09:39:06","date_gmt":"2025-09-23T07:39:06","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13173"},"modified":"2025-12-10T17:04:18","modified_gmt":"2025-12-10T16:04:18","slug":"cnil-consentement-mesure-audience","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/09\/cnil-consentement-mesure-audience\/","title":{"rendered":"Nouvelles r\u00e8gles CNIL sur les solutions de mesure d\u2019audience : \u00eates-vous pr\u00eats ?"},"content":{"rendered":"<header>\n<section class=\"core-section-container relative my-3\">\n<div class=\"core-section-container__content break-words\">\n<div class=\"base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-1.5 pr-2 babybear:pr-0 base-main-card--link publisher-author-card\">\n<p><span class=\"\">De mani\u00e8re assez discr\u00e8te, la <\/span><strong><span class=\"font-[700]\">CNIL<\/span><\/strong><span class=\"\">\u00a0a publi\u00e9 le\u00a0<\/span><strong><span class=\"font-[700]\">4 juillet 2025<\/span><\/strong><span class=\"\">\u00a0de nouvelles r\u00e8gles concernant l\u2019<\/span><strong><span class=\"font-[700]\">exemption de consentement pour les solutions de mesure d\u2019audience<\/span><\/strong><span class=\"\">. Elles devront \u00eatre appliqu\u00e9es\u00a0<\/span><strong><span class=\"font-[700]\">au plus tard le 1er janvier 2026<\/span><\/strong><span class=\"\">.<br \/>\n<\/span><span class=\"\">Dans cet article, nous passons en revue les principales \u00e9volutions par rapport aux r\u00e8gles en vigueur depuis\u00a0<\/span><strong><span class=\"font-[700]\">d\u00e9cembre 2020<\/span><\/strong><span class=\"\">.<\/span><\/p>\n<p><strong><span class=\"\">\u2728<\/span>Les principales \u00e9volutions<\/strong><\/p>\n<p><span class=\"\">1\ufe0f\u20e3 <\/span><strong><span class=\"font-[700]\">Du programme d\u2019\u00e9valuation \u00e0 l\u2019auto-\u00e9valuation<\/span><\/strong><\/p>\n<p><span class=\"\">Jusqu\u2019\u00e0 pr\u00e9sent, la CNIL menait un\u00a0<\/span><strong><span class=\"font-[700]\">programme d\u2019\u00e9valuation officiel<\/span><\/strong><span class=\"\"> : les solutions pouvaient \u00eatre audit\u00e9es et reconnues comme configurables pour b\u00e9n\u00e9ficier de l\u2019exemption.<\/span><\/p>\n<p><span class=\"\">\ud83d\udc49 D\u00e9sormais, ce dispositif est remplac\u00e9 par un\u00a0<\/span><strong><span class=\"font-[700]\">outil d\u2019auto-\u00e9valuation<\/span><\/strong><span class=\"\">\u00a0mis \u00e0 disposition des fournisseurs. Chaque \u00e9diteur ou prestataire doit \u00eatre en mesure de d\u00e9montrer que sa solution,\u00a0<\/span><strong><span class=\"font-[700]\">telle qu\u2019elle est configur\u00e9e<\/span><\/strong><span class=\"\">, respecte bien les crit\u00e8res.<\/span><\/p>\n<p><span class=\"\">2\ufe0f\u20e3\u00a0<\/span><strong><span class=\"font-[700]\">Fin de la liste officielle des solutions audit\u00e9es<\/span><\/strong><\/p>\n<p><span class=\"\">La\u00a0<\/span><span class=\"font-[700]\">liste publique des solutions \u00e9valu\u00e9es par la CNIL<\/span><span class=\"\">\u00a0dispara\u00eetra le\u00a0<\/span><span class=\"font-[700]\">1er janvier 2026<\/span><span class=\"\">.<\/span><\/p>\n<p><span class=\"\">\ud83d\udc49 Ce sera d\u00e9sormais\u00a0<\/span><strong><span class=\"font-[700]\">\u00e0 chaque \u00e9diteur et fournisseur de prouver sa conformit\u00e9<\/span><\/strong><span class=\"\">, que ce soit en avant-vente de l&rsquo;achat d&rsquo;une solution ou lors d\u2019un audit de la CNIL.<\/span><\/p>\n<p><span class=\"\">3\ufe0f\u20e3<\/span><strong><span class=\"font-[700]\"> Conditions d\u2019exemption : continuit\u00e9 mais plus d\u2019exigence<\/span><\/strong><\/p>\n<p>Les grands principes de 2020 sont maintenus :<\/p>\n<ul>\n<li><span class=\"\">finalit\u00e9 strictement limit\u00e9e \u00e0 la\u00a0<\/span><strong><span class=\"font-[700]\">mesure d\u2019audience<\/span><\/strong><span class=\"\">,<\/span><\/li>\n<li><strong><span class=\"font-[700]\">anonymisation<\/span><\/strong><span class=\"\">\u00a0des donn\u00e9es,<\/span><\/li>\n<li><span class=\"\">absence de\u00a0<\/span><strong><span class=\"font-[700]\">recoupement<\/span><\/strong><span class=\"\">\u00a0avec d\u2019autres traitements,<\/span><\/li>\n<li><span class=\"\">pas de\u00a0<\/span><strong><span class=\"font-[700]\">suivi inter-sites<\/span><\/strong><span class=\"\">,<\/span><\/li>\n<li>conformit\u00e9 au\u00a0<strong><span class=\"font-[700]\">RGPD<\/span><\/strong><span class=\"\">.<\/span><\/li>\n<\/ul>\n<p>En 2025, ces crit\u00e8res sont\u00a0<strong><span class=\"font-[700]\">pr\u00e9cis\u00e9s et renforc\u00e9s<\/span><\/strong><span class=\"\"> : l\u2019auto-\u00e9valuation impose une documentation d\u00e9taill\u00e9e des m\u00e9triques collect\u00e9es et des param\u00e8tres de configuration.<\/span><\/p>\n<p>4\ufe0f\u20e3 <strong>Dur\u00e9e de vie des traceurs et conservation des donn\u00e9es<\/strong><\/p>\n<ul>\n<li><strong><span class=\"font-[700]\">2020<\/span><\/strong><span class=\"\"> : recommandations claires \u2192 dur\u00e9e de vie limit\u00e9e des traceurs \/ cookies (ex. 13 mois), conservation maximale des donn\u00e9es collect\u00e9es de 25 mois, r\u00e9examen p\u00e9riodique.<\/span><\/li>\n<li><strong><span class=\"font-[700]\">2025<\/span><\/strong><span class=\"\">\u00a0: ces r\u00e8gles restent, mais le point cl\u00e9 est que<strong>\u00a0<\/strong><\/span><strong><span class=\"font-[700]\">les \u00e9diteurs doivent prouver concr\u00e8tement<\/span><\/strong><span class=\"\"> que ces dur\u00e9es sont respect\u00e9es dans leur configuration, et pas seulement affich\u00e9es en th\u00e9orie.<\/span><\/li>\n<\/ul>\n<p>5\ufe0f\u20e3<span class=\"font-[700]\">\u00a0<strong>Responsabilit\u00e9 renforc\u00e9e<\/strong><\/span><\/p>\n<p><span class=\"\">Avec ce nouveau cadre, la CNIL transf\u00e8re\u00a0<\/span><strong><span class=\"font-[700]\">l\u2019enti\u00e8re responsabilit\u00e9<\/span><\/strong><span class=\"\"> :<\/span><\/p>\n<ul>\n<li><span class=\"\">aux\u00a0<\/span><strong><span class=\"font-[700]\">fournisseurs de solutions analytics<\/span><\/strong><span class=\"\">,<\/span><\/li>\n<li><span class=\"\">et aux\u00a0<\/span><strong><span class=\"font-[700]\">\u00e9diteurs de sites<\/span><\/strong><span class=\"\"><strong>\u00a0<\/strong>qui les impl\u00e9mentent.<\/span><\/li>\n<\/ul>\n<p>\ud83d\udc49 \u00c0 eux de garantir que leurs configurations sont conformes et de pouvoir le d\u00e9montrer \u00e0 tout moment.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/header>\n<div data-test-id=\"article-content-blocks\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p>\u2705 En r\u00e9sum\u00e9 : la CNIL ne \u00ab valide \u00bb plus les solutions. C\u2019est d\u00e9sormais \u00e0 chaque acteur de prouver et documenter sa conformit\u00e9. Un changement de posture majeur qui impose plus de rigueur, de transparence et de gouvernance.<\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p data-test-id=\"pulse-publishing-h1\"><strong><span class=\"\">\u26a0\ufe0f Ce que cela implique<\/span><\/strong><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ul>\n<li><strong><span class=\"font-[700]\">Audit de vos outils actuels<\/span><\/strong><span class=\"\">\u00a0: Si vous utilisez un outil list\u00e9 dans la version 2020, v\u00e9rifiez sa version, sa configuration, si elle correspond \u00e0 ce que vous utilisez r\u00e9ellement. Ne partez pas du principe que \u201clist\u00e9 = exempt\u00e9 automatiquement\u201d.<\/span><\/li>\n<li><strong><span class=\"font-[700]\">Utiliser l\u2019outil d\u2019auto-\u00e9valuation CNIL<\/span><\/strong><span class=\"\">\u00a0sans tarder : c\u2019est d\u00e9sormais le m\u00e9canisme central pour v\u00e9rifier si votre solution peut \u00eatre exempt\u00e9e du consentement. Conservez les \u00e9l\u00e9ments de preuve (configuration, version, m\u00e9triques activ\u00e9es, dur\u00e9e de vie des cookies, etc.).<\/span><\/li>\n<li><strong><span class=\"font-[700]\">Transparence avec les prestataires<\/span><\/strong><span class=\"\">\u00a0: exigez des guides de configuration, des engagements contractuels pour qu\u2019ils respectent les crit\u00e8res de l\u2019exemption, et demandez la documentation.<\/span><\/li>\n<li><strong><span class=\"font-[700]\">Mise \u00e0 jour des politiques internes et de confidentialit\u00e9<\/span><\/strong><span class=\"\">\u00a0: assurez-vous que vos politiques mentionnent les bonnes pratiques (dur\u00e9e de vie, conservation, anonymisation, absence de suivi inter-site ou de recoupement non autoris\u00e9).<\/span><\/li>\n<li><strong><span class=\"font-[700]\">Pr\u00e9parer la suppression de l\u2019ancienne page<\/span><\/strong><span class=\"\">\u00a0: la version 2020 sera supprim\u00e9e au 1er janvier 2026. Il faut donc \u00eatre pleinement op\u00e9rationnel sous les crit\u00e8res 2025 bien en amont.<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p data-test-id=\"pulse-publishing-h1\"><strong><span class=\"\">\ud83d\udca1 En conclusion<\/span><\/strong><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">La diff\u00e9rence entre 2020 et 2025 n\u2019est pas r\u00e9volutionnaire sur les principes (finalit\u00e9, anonymisation, dur\u00e9e, etc.), mais\u00a0<\/span><strong><span class=\"font-[700]\">r\u00e9elle sur la forme et la responsabilit\u00e9<\/span><\/strong><span class=\"\">. On passe d\u2019un cadre o\u00f9 la CNIL identifiait des outils \u201cs\u00fbrs\u201d vers un r\u00e9gime dans lequel\u00a0<\/span><strong><span class=\"font-[700]\">chaque \u00e9diteur \/ fournisseur doit prouver<\/span><\/strong><span class=\"\">\u00a0que son usage est conforme. C\u2019est une pouss\u00e9e vers l\u2019auto-responsabilit\u00e9, la transparence et la d\u00e9monstration.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><em><span class=\"italic\">L\u2019\u00e9quipe d\u2019Optimal Ways est pr\u00eate \u00e0 vous accompagner sur ces enjeux. Nous travaillons depuis plusieurs ann\u00e9es aux c\u00f4t\u00e9s des DPO de grands acteurs du retail et de l\u2019e-commerce, avec une exp\u00e9rience reconnue dans la mise en conformit\u00e9 et l\u2019optimisation des solutions analytics.<\/span><\/em><\/p>\n<p><strong><a href=\"https:\/\/www.optimalways.com\/fr\/planifier-un-appel-decouverte\/\">Planifier un appel d\u00e9couverte<\/a><\/strong><\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Sources :<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ul>\n<li><span class=\"\"><a href=\"https:\/\/www.linkedin.com\/redir\/redirect?url=https%3A%2F%2Fwww%2Ecnil%2Efr%2Fsites%2Fdefault%2Ffiles%2Fatoms%2Ffiles%2Flignes_directrices_de_la_cnil_sur_les_cookies_et_autres_traceurs%2Epdf&amp;urlhash=GqIp&amp;trk=article-ssr-frontend-pulse_little-text-block\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-text-block\" data-tracking-will-navigate=\"\" data-test-link=\"\">D\u00e9lib\u00e9ration n\u00b0 2020-091 du 17 septembre 2020 portant adoption de lignes directrices relatives \u00e0 l\u2019application de l&rsquo;article 82 de la loi du 6 janvier 1978 modifi\u00e9e aux op\u00e9rations de lecture et \u00e9criture dans le terminal d\u2019un utilisateur (notamment aux \u00ab cookies et autres traceurs \u00bb) et abrogeant la d\u00e9lib\u00e9ration n\u00b0 2019-093 du 4 juillet 2019<\/a><\/span><span class=\"\">, 17 septembre 2020<\/span><\/li>\n<li><span class=\"\"><a href=\"https:\/\/www.linkedin.com\/redir\/redirect?url=https%3A%2F%2Fwww%2Ecnil%2Efr%2Ffr%2Fcookies-et-autres-traceurs%2Fregles%2Fcookies-solutions-pour-les-outils-de-mesure-daudience&amp;urlhash=Z-wG&amp;trk=article-ssr-frontend-pulse_little-text-block\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-text-block\" data-tracking-will-navigate=\"\" data-test-link=\"\">\u00ab\u00a0Cookies : solutions pour les outils de mesure d&rsquo;audience\u00a0\u00bb<\/a><\/span><span class=\"\">, CNIL, 15 septembre 2023<\/span><\/li>\n<li><span class=\"\"><a href=\"https:\/\/www.linkedin.com\/redir\/redirect?url=https%3A%2F%2Fwww%2Ecnil%2Efr%2Ffr%2Fcookies-solutions-pour-les-outils-de-mesure-daudience&amp;urlhash=8sO0&amp;trk=article-ssr-frontend-pulse_little-text-block\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-text-block\" data-tracking-will-navigate=\"\" data-test-link=\"\">\u00ab\u00a0Cookies : solutions pour les outils de mesure d&rsquo;audience\u00a0\u00bb<\/a><\/span><span class=\"\">, CNIL, 4 juillet 2025<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De mani\u00e8re assez discr\u00e8te, la CNIL\u00a0a publi\u00e9 le\u00a04 juillet 2025\u00a0de nouvelles r\u00e8gles concernant l\u2019exemption de consentement pour les solutions de mesure d\u2019audience. Elles devront \u00eatre appliqu\u00e9es\u00a0au plus tard le 1er janvier 2026. Dans cet article, nous passons en revue les principales \u00e9volutions par rapport aux r\u00e8gles en vigueur depuis\u00a0d\u00e9cembre 2020. \u2728Les principales \u00e9volutions 1\ufe0f\u20e3 Du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,48],"tags":[],"class_list":["post-13173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-tribunes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CNIL : Nouvelles r\u00e8gles de consentement janvier 2026<\/title>\n<meta name=\"description\" content=\"Les \u00e9volutions de la CNIL concernant l\u2019auto-\u00e9valuation des solutions de mesure d\u2019audience impactent les 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