{"id":11645,"date":"2025-06-23T10:27:05","date_gmt":"2025-06-23T08:27:05","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11645"},"modified":"2025-12-11T14:24:23","modified_gmt":"2025-12-11T13:24:23","slug":"retail-tech-juin-2025-lille","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/06\/retail-tech-juin-2025-lille\/","title":{"rendered":"Retour sur l&rsquo;\u00e9dition sp\u00e9ciale Lille de la Retail Tech &#8211; Juin 2025"},"content":{"rendered":"<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Pour sa session de juin 2025,\u00a0<\/span><span class=\"\"><a href=\"https:\/\/www.laretailtech.com\/fr\/\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">La Retail Tech<\/a>\u00a0<\/span><span class=\"\">a pos\u00e9 ses valises <\/span><span class=\"\">en plein c\u0153ur de la m\u00e9tropole lilloise. Ce d\u00e9placement a offert une belle opportunit\u00e9 de connecter l\u2019\u00e9cosyst\u00e8me local avec des intervenants de renom, \u00e0 la fois nationaux et internationaux.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Au programme : \u00e9changes sur les derni\u00e8res \u00e9volutions du retail, partages d\u2019exp\u00e9riences concr\u00e8tes et r\u00e9flexions collectives sur les enjeux du secteur.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Depuis janvier 2025,\u00a0<\/span><span class=\"font-[700]\">Optimal Ways est membre de La Retail Tech<\/span><span class=\"\">, et nous sommes heureux de vous partager le compte-rendu de cette rencontre riche en enseignements et co-anim\u00e9e par <\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/mikehadjadj?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Mike Hadjadj \ud83d\udecd\ufe0f\u00a0<\/a><\/span><span class=\"\">et\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/barbara-sarre-deroubaix-b978268?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Barbara SARRE-DEROUBAIX<\/a><\/span><span class=\"\">.<\/span><\/p>\n<p>Voici les th\u00e9matiques abord\u00e9es en juin :<\/p>\n<ul>\n<li data-test-id=\"pulse-publishing-h1\"><span class=\"\">CEO Vision \u2013 <a href=\"https:\/\/www.blancheporte.fr\/\">Blancheporte<\/a> : une transformation digitale engag\u00e9e, une marque r\u00e9invent\u00e9e<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11651 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-1.png\" alt=\"\" width=\"707\" height=\"400\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-1.png 707w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-1-300x170.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/p>\n<ul>\n<li data-test-id=\"pulse-publishing-h1\"><span class=\"\"><span class=\"\">Table ronde : quand omnicanalit\u00e9, IA et engagement redessinent l\u2019exp\u00e9rience client chez <a href=\"https:\/\/fr.linkedin.com\/company\/nosoli\">NOSOLI<\/a> et <a href=\"https:\/\/corporate.idkids.com\/\">IDKIDS<\/a><\/span><\/span><\/li>\n<li data-test-id=\"pulse-publishing-h1\"><span class=\"\"><a href=\"https:\/\/www.motoblouz.com\/\">Motoblouz<\/a> x <a href=\"https:\/\/keyneo.com\/\">Keyneo<\/a> : une alliance technologique pour propulser l\u2019exp\u00e9rience retail omnicanale<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11653 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-2.png\" alt=\"\" width=\"708\" height=\"400\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-2.png 708w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin-table-ronde-2-300x169.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/p>\n<ul>\n<li data-test-id=\"pulse-publishing-h1\"><span class=\"\"><span class=\"\">Table ronde : <a href=\"https:\/\/www.kingfisher.com\/\">Kingfisher<\/a> &amp; <a href=\"https:\/\/www.kiabi.com\/\">Kiabi<\/a> : deux visions compl\u00e9mentaires du retail \u00e0 l\u2019\u00e8re de l\u2019IA et des marketplaces<\/span><\/span><\/li>\n<li data-test-id=\"pulse-publishing-h1\"><span class=\"\">Collaboration Tech du Mois : <a href=\"https:\/\/www.leroymerlin.fr\/\">Leroy Merlin<\/a> &amp; <a href=\"https:\/\/www.pricinghub.net\/fr\">Pricing Hub<\/a>, l\u2019IA au service du pilotage des prix \u00e0 l\u2019international<\/span><\/li>\n<\/ul>\n<p data-test-id=\"pulse-publishing-h1\">Vous trouverez l&rsquo;ensemble du compte-rendu <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-l%25C3%25A9dition-sp%25C3%25A9ciale-lille-de-la-retail-tech-juin-hwyoe\/\">ici<\/a>. Bonne lecture !<\/p>\n<p data-test-id=\"pulse-publishing-h1\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour sa session de juin 2025,\u00a0La Retail Tech\u00a0a pos\u00e9 ses valises en plein c\u0153ur de la m\u00e9tropole lilloise. Ce d\u00e9placement a offert une belle opportunit\u00e9 de connecter l\u2019\u00e9cosyst\u00e8me local avec des intervenants de renom, \u00e0 la fois nationaux et internationaux. Au programme : \u00e9changes sur les derni\u00e8res \u00e9volutions du retail, partages d\u2019exp\u00e9riences concr\u00e8tes et r\u00e9flexions [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Tech : une rencontre sur les tendances 2025<\/title>\n<meta name=\"description\" content=\"Revivez les \u00e9changes enrichissants autour du retail et de la transformation digitale lors de La Retail Tech \u00e0 Lille en juin 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/06\/retail-tech-juin-2025-lille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retour sur l&#039;\u00e9dition sp\u00e9ciale Lille de la Retail Tech - Juin 2025\" \/>\n<meta property=\"og:description\" content=\"Revivez les \u00e9changes enrichissants autour du retail et de la transformation digitale lors de La Retail Tech \u00e0 Lille en juin 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/06\/retail-tech-juin-2025-lille\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T08:27:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T13:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Retail-Tech-juin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/06\\\/retail-tech-juin-2025-lille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/06\\\/retail-tech-juin-2025-lille\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Retour sur l&rsquo;\u00e9dition sp\u00e9ciale Lille de la Retail Tech &#8211; 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