{"id":11592,"date":"2025-06-03T12:26:17","date_gmt":"2025-06-03T10:26:17","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11592"},"modified":"2025-12-11T14:50:06","modified_gmt":"2025-12-11T13:50:06","slug":"media-workshop-piano-paris","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/06\/media-workshop-piano-paris\/","title":{"rendered":"Retour sur les temps forts du Media Workshop Piano \u00e0 Paris"},"content":{"rendered":"<p>Dans un contexte o\u00f9 le monde des m\u00e9dias traverse une transformation radicale \u2014 mont\u00e9e en puissance des LLM, fragmentation des audiences, inflation des co\u00fbts d\u2019acquisition \u2014 les \u00e9diteurs n\u2019ont d\u2019autre choix que de repenser leurs strat\u00e9gies. C\u2019est dans ce cadre qu\u2019a eu lieu, \u00e0 Paris, \u00e0 Fluctuart, un atelier coorganis\u00e9 par <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.piano.io\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Piano<\/strong><\/a> et <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/indigital.marketing\/\" data-test-app-aware-link=\"\">In Digital<\/a>, r\u00e9unissant journalistes, analystes, responsables produit et experts data le 22 mai 2025.<\/p>\n<p id=\"ember2169\" class=\"ember-view reader-text-block__paragraph\">Le th\u00e8me ? <strong>\u201cLes segments qui rapportent \u2013 le meilleur de l\u2019activation de la donn\u00e9e chez les m\u00e9dias europ\u00e9ens\u201d<\/strong>. L\u2019objectif : partager des retours d\u2019exp\u00e9rience concrets et d\u00e9couvrir comment les outils de la suite Piano (Analytics, Audience, Activation, Amplification) permettent d\u2019optimiser la mon\u00e9tisation via une segmentation fine et une activation cibl\u00e9e.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11602 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748769145082.png\" alt=\"\" width=\"1034\" height=\"600\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748769145082.png 1034w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748769145082-300x174.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748769145082-1024x594.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748769145082-768x446.png 768w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/p>\n<p id=\"ember2170\" class=\"ember-view reader-text-block__paragraph\">Au programme : \ud83d\udd0e Les meilleures pratiques d\u2019activation data en Europe \ud83d\udcc8 Des cas concrets de performance optimis\u00e9e \ud83e\udde0 Des \u00e9changes riches autour des d\u00e9fis technologiques et \u00e9ditoriaux<\/p>\n<p id=\"ember2171\" class=\"ember-view reader-text-block__paragraph\">Plus qu\u2019un simple rendez-vous professionnel, cet apr\u00e8s-midi a mis en lumi\u00e8re un enjeu crucial : <strong>comment redonner de la valeur \u00e0 chaque visiteur gr\u00e2ce \u00e0 la donn\u00e9e, dans un \u00e9cosyst\u00e8me m\u00e9dia plus incertain que jamais<\/strong>.<\/p>\n<p id=\"ember2172\" class=\"ember-view reader-text-block__paragraph\">Repr\u00e9sent\u00e9e par <a id=\"ember2173\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/kahan-n%E2%80%99guessan-781137b6\/\">Kahan N\u2019guessan<\/a> et <a id=\"ember2174\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-sanchez-4a43411a7\/\">Hugo Sanchez<\/a> , l\u2019\u00e9quipe d\u2019Optimal Ways est ravie de vous partager <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-les-temps-forts-du-media-workshop-piano-%C3%A0-paris-kciye\/?trackingId=6DNtW7adEvh05RRZ9Ei4HA%3D%3D\">leur article<\/a>, o\u00f9 vous retrouverez ces th\u00e9matiques :<\/p>\n<ul>\n<li class=\"ember-view reader-text-block__paragraph\">Benchmark Piano 2024, pr\u00e9sent\u00e9 par <a id=\"ember3024\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/vincentbrach\/\">Vincent Brach<\/a><\/li>\n<li class=\"ember-view reader-text-block__paragraph\">Focus sur <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.elmundo.es\/\" target=\"_self\" data-test-app-aware-link=\"\">El Mundo<\/a> \u2013 <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.unidadeditorial.es\/\" target=\"_self\" data-test-app-aware-link=\"\">Unidad Editorial<\/a>, intervention de <a id=\"ember3025\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/i%C3%B1igo-de-juan-sainz-planillo-6a4aaa3\/\">I\u00f1igo de Juan Sainz-Planillo<\/a><\/li>\n<li>Les cas <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.ft.com\/\" target=\"_self\" data-test-app-aware-link=\"\">Financial Times<\/a> &amp; <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.independent.co.uk\/\" target=\"_self\" data-test-app-aware-link=\"\">The Independent<\/a>, par <a id=\"ember3026\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/romainlhote\/\">Romain Lhote<\/a> \u2013 CEO de In Digital<\/li>\n<li>Performer \u00e0 moyens limit\u00e9s : le cas <a class=\"FYFwKXYNhRNjjSvOyrNhgyvQhtApFmdaFNvUxIg \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/lexpress\/\" target=\"_self\" data-test-app-aware-link=\"\">L&rsquo;Express<\/a>\u00a0partag\u00e9 par <a id=\"ember3027\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/pierre-buffet-41699844\/\">Pierre Buffet<\/a> \u2013 Responsable \u00e9tudes &amp; data.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11595 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748770160219.png\" alt=\"\" width=\"1051\" height=\"544\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748770160219.png 1051w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748770160219-300x155.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748770160219-1024x530.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748770160219-768x398.png 768w\" sizes=\"(max-width: 1051px) 100vw, 1051px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11597 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748794773810.png\" alt=\"\" width=\"961\" height=\"534\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748794773810.png 961w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748794773810-300x167.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748794773810-768x427.png 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11599 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748803124613.png\" alt=\"\" width=\"1011\" height=\"611\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748803124613.png 1011w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748803124613-300x181.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/1748803124613-768x464.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 le monde des m\u00e9dias traverse une transformation radicale \u2014 mont\u00e9e en puissance des LLM, fragmentation des audiences, inflation des co\u00fbts d\u2019acquisition \u2014 les \u00e9diteurs n\u2019ont d\u2019autre choix que de repenser leurs strat\u00e9gies. C\u2019est dans ce cadre qu\u2019a eu lieu, \u00e0 Paris, \u00e0 Fluctuart, un atelier coorganis\u00e9 par Piano et In Digital, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audiences : repenser les strat\u00e9gies des \u00e9diteurs<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les segments qui rapportent et comment activer efficacement vos audiences avec des strat\u00e9gies adapt\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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