{"id":11530,"date":"2025-05-07T17:23:39","date_gmt":"2025-05-07T15:23:39","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11530"},"modified":"2025-12-11T14:49:24","modified_gmt":"2025-12-11T13:49:24","slug":"breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/05\/breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint\/","title":{"rendered":"Breakfast &#038; Learn sur la performance technique et la qualit\u00e9 des donn\u00e9es avec ObservePoint"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11530\" class=\"elementor elementor-11530\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2543c479 e-flex e-con-boxed e-con e-parent\" data-id=\"2543c479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d5234 elementor-widget elementor-widget-text-editor\" data-id=\"d8d5234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de nos engagements RSE et de notre certification B Corp, nous avons lanc\u00e9 en septembre 2024 un tout nouveau format de partage de connaissances pour nos clients : les Breakfast &amp; Learn ! Ces rencontres conviviales sont l\u2019occasion id\u00e9ale de renforcer les comp\u00e9tences sur des sujets cl\u00e9s, en collaboration avec nos experts et partenaires.<\/p>\n<p>Apr\u00e8s les pr\u00e9c\u00e9dentes \u00e9ditions d\u00e9di\u00e9es <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/09\/premier-breakfast-learn-sur-les-cas-dusage-du-server-side-addingwell\/\">aux cas d&rsquo;usage du server-side, <\/a><a href=\"https:\/\/www.optimalways.com\/fr\/2024\/11\/breakfast-learn-sur-lattribution-avec-thankyou-analytics\/\">la mesure de l&rsquo;attribution des campagnes <\/a>et <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-loptimisation-du-consentement-avec-didomi\/\">l&rsquo;optimisation du consentement<\/a>, <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-lanalyse-des-parcours-ecommerce-avec-piano-analytics\/\">l&rsquo;analyse des parcours ecommerce<\/a>,&nbsp;<a href=\"https:\/\/www.optimalways.com\/fr\/2025\/03\/breakfast-learn-accessiblite-numerique-contentsquare-foundation\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;accessibilit\u00e9 num\u00e9rique des sites<\/a>, <a href=\"https:\/\/www.optimalways.com\/fr\/2025\/04\/breakfast-learn-integrations-ga4-google\/\">les int\u00e9grations avec GA4<\/a>, nous avons accueilli pour notre session d&rsquo;avril deux repr\u00e9sentants<span style=\"text-align: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">&nbsp;d&rsquo;ObservePoint : <\/span><span style=\"text-align: inherit; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\"><span style=\"font-family: Roboto Bold;\">Sarah Hector,&nbsp;<\/span><\/span><span style=\"text-align: inherit;\"><span style=\"font-family: Roboto Bold;\">Manager, Business Development&nbsp;<\/span><\/span><span style=\"font-size: inherit; text-align: inherit; font-family: 'Roboto Bold'; letter-spacing: 0px;\">EMEA, et Michael Fong, S<\/span><span style=\"text-align: inherit;\"><span style=\"font-family: Roboto Bold;\">enior Manager, Product Marketing.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.observepoint.com\">ObservePoint<\/a> est une solution de gouvernance web automatis\u00e9e qui aide les entreprises \u00e0 g<span style=\"text-align: inherit; letter-spacing: 0px;\">\u00e9rer la complexit\u00e9 croissante de leur stack MarTech, r<\/span><span style=\"text-align: inherit; letter-spacing: 0px;\">\u00e9pondre aux exigences r\u00e9glementaires et a<\/span><span style=\"text-align: inherit; letter-spacing: 0px;\">ssurer la qualit\u00e9 des donn\u00e9es et le respect de la vie priv\u00e9e. Optimal Ways est partenaire d&rsquo;ObservePoint depuis plus d&rsquo;une dizaine d&rsquo;ann\u00e9es.<\/span><\/p>\n<p>Michael nous a partag\u00e9 des informations tr\u00e8s int\u00e9ressantes sur les diff\u00e9rents enjeux et solutions concr\u00e8tes pour am\u00e9liorer la performance technique et la qualit\u00e9 des donn\u00e9es :<\/p>\n<ul>\n<li><strong>performance technique :&nbsp;<\/strong>am\u00e9liorer Core Web Vitals en r\u00e9duisant le poids des pages, en supprimant les tags et le code Javascript inutlis\u00e9 ou en erreur,<\/li>\n<li><strong>qualit\u00e9 des donn\u00e9es :<\/strong>&nbsp;\u00e9viter les erreurs fr\u00e9quentes comme les pages sans tags analytics, les variables incoh\u00e9rentes et les doubles envois de tags,<\/li>\n<li><span style=\"text-align: inherit;\"><span style=\"font-family: Roboto Bold;\">gouvernance &amp; conformit\u00e9 :&nbsp;<\/span><\/span>conformit\u00e9 RGPD, ePrivacy et Consent Mode,<\/li>\n<li><span style=\"font-family: 'Roboto Bold'; letter-spacing: 0px;\">accessibilit\u00e9 :&nbsp;<\/span><strong style=\"text-align: inherit; letter-spacing: 0px;\" data-start=\"2604\" data-end=\"2640\">European Accessibility Act (EAA)<\/strong><span style=\"text-align: inherit; letter-spacing: 0px;\"> entre en vigueur le <\/span><strong style=\"text-align: inherit; letter-spacing: 0px;\" data-start=\"2661\" data-end=\"2677\">28 juin 2025.&nbsp;<\/strong>&nbsp;0,4 % des internautes sont aveugles, 7,4 % malvoyants<\/li>\n<\/ul>\n<div>Un grand merci \u00e0 toutes et \u00e0 tous pour votre pr\u00e9sence et votre engagement qui ont fait de cet \u00e9v\u00e9nement un v\u00e9ritable succ\u00e8s !<\/div>\n<div>&nbsp;<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png\" alt=\"\" width=\"722\" height=\"157\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18344bc e-grid e-con-boxed e-con e-parent\" data-id=\"18344bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb30b9 elementor-widget elementor-widget-image\" data-id=\"adb30b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"378\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-1024x668.jpg\" class=\"attachment-large size-large wp-image-11534\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-1024x668.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-300x196.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-768x501.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-1536x1002.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-2048x1336.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-1200x783.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1521-1980x1292.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous avons accueilli pour notre session d&rsquo;avril deux repr\u00e9sentants d&rsquo;ObservePoint : Marion Ranvier, directrice ex\u00e9cutive, et Natacha Madeuf, experte en accessibilit\u00e9, pour partager les enjeux et derni\u00e8res nouveaut\u00e9s au sujet de l&rsquo;accessibilit\u00e9 num\u00e9rique.<\/p>\n","protected":false},"author":2,"featured_media":11536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,44],"tags":[],"class_list":["post-11530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vie-de-lagence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Observepoint et l&#039;optimisation du consentement<\/title>\n<meta name=\"description\" content=\"Participez \u00e0 nos rencontres Breakfast &amp; Learn sur les solutions d&#039;ObservePoint pour am\u00e9liorer votre e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/05\/breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breakfast &amp; Learn sur la performance technique et la qualit\u00e9 des donn\u00e9es avec ObservePoint\" \/>\n<meta property=\"og:description\" content=\"Participez \u00e0 nos rencontres Breakfast &amp; Learn sur les solutions d&#039;ObservePoint pour am\u00e9liorer votre e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/05\/breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T15:23:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T13:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/IMG_1526-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/05\\\/breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/05\\\/breakfast-learn-performance-technique-et-qualite-des-donnees-avec-observepoint\\\/\"},\"author\":{\"name\":\"nmalo\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b49833bf64a5072bd20bea321792965\"},\"headline\":\"Breakfast &#038; 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