{"id":11505,"date":"2025-05-02T15:00:58","date_gmt":"2025-05-02T13:00:58","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11505"},"modified":"2025-05-23T12:04:47","modified_gmt":"2025-05-23T10:04:47","slug":"retour-sur-les-jeudis-de-la-retail-tech-dedies-a-lia","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/05\/retour-sur-les-jeudis-de-la-retail-tech-dedies-a-lia\/","title":{"rendered":"Retour sur les Jeudis de la Retail Tech d\u00e9di\u00e9s \u00e0 l&rsquo;IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11505\" class=\"elementor elementor-11505\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c776915 e-flex e-con-boxed e-con e-parent\" data-id=\"5c776915\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26336e20 elementor-widget elementor-widget-text-editor\" data-id=\"26336e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00e9dition d&rsquo;avril des Jeudis de <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.laretailtech.com\/fr\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>La Retail Tech<\/strong><\/a> a mis l&rsquo;intelligence artificielle \u00e0 l&rsquo;honneur, avec des t\u00e9moignages remarquables de nombreuses enseignes et acteurs du secteur.<\/p><p>Ce rendez-vous privil\u00e9gi\u00e9 analyse les enjeux d&rsquo;un march\u00e9 en pleine structuration et permet de d\u00e9couvrir les strat\u00e9gies d\u00e9ploy\u00e9es par les marques et enseignes les plus innovantes.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11509 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-1024x561.png\" alt=\"\" width=\"580\" height=\"318\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-1024x561.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-300x164.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-768x421.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech.png 1094w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p><p>L&rsquo;\u00e9quipe d&rsquo;<a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.optimalways.com\/fr\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Optimal Ways<\/strong><\/a>, repr\u00e9sent\u00e9e par <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAC7VeaoB_wMPUNQ4KmubZPgVnypvQdoKPTY?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAC7VeaoB_wMPUNQ4KmubZPgVnypvQdoKPTY\" target=\"_self\" data-test-app-aware-link=\"\"><strong>R\u00e9mi Gr\u00e9sillon<\/strong><\/a>, <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABiUkpEBRTV8RBZ-ceI0r0G6QKbGZjVobbI?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABiUkpEBRTV8RBZ-ceI0r0G6QKbGZjVobbI\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Kahan N\u2019guessan<\/strong><\/a> et <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/nicolasmalo\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Nicolas Malo<\/strong><\/a>, a le plaisir de vous pr\u00e9senter les temps forts de cette rencontre :<\/p><ul><li id=\"ember55\" class=\"ember-view reader-text-block__heading-2\"><a href=\"https:\/\/www.carrefour.fr\/\">Carrefour<\/a> : La vision d\u2019<a id=\"ember57\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/emmanuel-grenier-049909\/\">Emmanuel Grenier<\/a> pour un retail digital et innovant<\/li><li class=\"ember-view reader-text-block__heading-2\">Les Fran\u00e7ais et l\u2019intelligence artificielle dans le commerce : un \u00e9quilibre entre innovation et vigilance avec <a href=\"https:\/\/www.linkedin.com\/in\/fr%C3%A9d%C3%A9ric-micheau-26110b33\/\">Fr\u00e9d\u00e9ric Micheau<\/a> d&rsquo;<a href=\"https:\/\/www.opinion-way.com\/fr\/\">OpinionWay<\/a><br \/><br \/><\/li><li><p id=\"ember131\" class=\"ember-view reader-text-block__heading-2\">L\u2019\u0153il de l\u2019expert : <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/mikehadjadj\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Mike Hadjadj \ud83d\udecd\ufe0f<\/strong><\/a> de <a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.laretailtech.com\/fr\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>La Retail Tech<\/strong><\/a> d\u00e9crypte l\u2019explosion de l\u2019intelligence artificielle dans le retail<\/p><\/li><li><p id=\"ember187\" class=\"ember-view reader-text-block__heading-2\"><a href=\"https:\/\/lancel.com\/fr\/\">Lancel<\/a> \u00d7 <a href=\"https:\/\/autone.io\/fr\/\">Autone<\/a> : exploiter l\u2019intelligence artificielle comme levier de revenus et de performance durable<\/p><\/li><li><p id=\"ember227\" class=\"ember-view reader-text-block__heading-2\">L\u2019IA dans le retail : <a href=\"https:\/\/www.carrefour.fr\/\">Carrefour<\/a>, <a href=\"https:\/\/www.kiabi.com\/\">Kiabi<\/a> et <a href=\"https:\/\/www.mousquetaires.com\/\">Les Mousquetaires<\/a> t\u00e9moignent d\u2019une r\u00e9volution en marche<\/p><\/li><li><p id=\"ember264\" class=\"ember-view reader-text-block__heading-2\"><a href=\"https:\/\/www.sncf-connect.com\/\">SNCF Connect<\/a> \u00d7 <a href=\"https:\/\/www.alcmeon.ai\/fr\">Alcmeon<\/a> : Comment l\u2019IA conversationnelle r\u00e9volutionne la relation client<\/p><\/li><\/ul><p>Vous pourrez lire ici notre <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-l%C3%A9dition-davril-2025-des-jeudis-de-la-retail-tech-wirde\/?trackingId=ziglu2YRAYhCCLXaDp4a1g%3D%3D\"><strong>compte-rendu<\/strong><\/a>.<\/p><p>Bravo \u00e0 toute l&rsquo;\u00e9quipe <strong>La Retail Tech<\/strong>, \u00e0\u00a0<a class=\"CBbYpNePzBFhWBvcNlkynoaEFSgUIe \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/mikehadjadj\/\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Mike Hadjadj \ud83d\udecd\ufe0f<\/strong><\/a>\u00a0et aux nombreux intervenants pour cette \u00e9dition passionnante !<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-11511 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj-1024x577.png\" alt=\"\" width=\"580\" height=\"327\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj-1024x577.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj-300x169.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj-768x433.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj-1200x677.png 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-Mike-Hadjadj.png 1488w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-11513 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-IA-table-ronde-1024x567.png\" alt=\"\" width=\"580\" height=\"321\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-IA-table-ronde-1024x567.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-IA-table-ronde-300x166.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-IA-table-ronde-768x425.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/05\/Retail-Tech-IA-table-ronde.png 1156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9dition d&rsquo;avril des Jeudis de La Retail Tech a mis l&rsquo;intelligence artificielle \u00e0 l&rsquo;honneur, avec des t\u00e9moignages remarquables de nombreuses enseignes et acteurs du secteur. Ce rendez-vous privil\u00e9gi\u00e9 analyse les enjeux d&rsquo;un march\u00e9 en pleine structuration et permet de d\u00e9couvrir les strat\u00e9gies d\u00e9ploy\u00e9es par les marques et enseignes les plus innovantes. L&rsquo;\u00e9quipe d&rsquo;Optimal Ways, repr\u00e9sent\u00e9e [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[29,28],"tags":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retour sur les Jeudis de la Retail Tech d\u00e9di\u00e9s \u00e0 l&#039;IA - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9dition d&#039;avril des Jeudis de La Retail Tech a mis l&#039;intelligence artificielle \u00e0 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