{"id":11458,"date":"2025-04-07T13:30:45","date_gmt":"2025-04-07T11:30:45","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11458"},"modified":"2025-08-27T14:33:01","modified_gmt":"2025-08-27T12:33:01","slug":"une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/","title":{"rendered":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La matin\u00e9e a commenc\u00e9 par un temps de r\u00e9flexion collectif consacr\u00e9 \u00e0 l\u2019intelligence artificielle, un sujet au c\u0153ur des \u00e9volutions de nos m\u00e9tiers. Ensemble et guid\u00e9s par <a href=\"https:\/\/www.linkedin.com\/in\/r%C3%A9mi-gr%C3%A9sillon-b4a18719b\/\">R\u00e9mi Gr\u00e9sillon<\/a>, nous avons explor\u00e9 les multiples facettes de l\u2019IA, ses applications concr\u00e8tes dans notre quotidien professionnel, ses opportunit\u00e9s, mais aussi les d\u00e9fis \u00e9thiques qu\u2019elle soul\u00e8ve. Une pr\u00e9sentation passionnante et stimulante, qui a nourri notre vision strat\u00e9gique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019apr\u00e8s-midi, changement d\u2019ambiance ! Direction <\/span><a href=\"https:\/\/www.linkedin.com\/company\/tissel-roubaix\/\"><b>Tissel<\/b><\/a><span style=\"font-weight: 400;\">, lieu embl\u00e9matique \u00e0 Roubaix, pour une immersion ludique dans le monde de l\u2019\u00e9conomie circulaire \u00e0 travers un escape game pas comme les autres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accueillis par <\/span><a href=\"https:\/\/www.linkedin.com\/in\/oph%C3%A9lie-poillion-485a6b6b\/\"><b>Oph\u00e9lie Poillon<\/b><\/a><span style=\"font-weight: 400;\">, ma\u00eetre du jeu et v\u00e9ritable guide dans cet univers \u00e9tonnant, nous avons investi les 11 000 m\u00b2 de l\u2019ancienne usine textile <\/span><b>Ternynck Fr\u00e8res<\/b><span style=\"font-weight: 400;\">, aujourd\u2019hui r\u00e9habilit\u00e9e en un espace inspirant d\u00e9di\u00e9 \u00e0 l\u2019innovation durable.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11461 size-large alignnone\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-1024x768.jpg\" alt=\"\" width=\"580\" height=\"435\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon-1980x1485.jpg 1980w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Ophelie-Poillon.jpg 2016w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ce b\u00e2timent charg\u00e9 d\u2019histoire, transform\u00e9 en \u00e9cosyst\u00e8me dynamique, abrite d\u00e9sormais de jeunes entreprises engag\u00e9es <\/span><b>dans une d\u00e9marche d\u2019\u00e9conomie circulaire<\/b><span style=\"font-weight: 400;\">, entre savoir-faire local et modernit\u00e9 responsable :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dagoma3d.com\/\"><strong>Dagoma<\/strong><\/a>, conception et mise \u00e0 disposition des imprimantes 3D,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.juinfaitlelin.fr\/\"><strong>Juin fait le lin<\/strong><\/a>, v\u00eatements en maille de lin fabriqu\u00e9s en France,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/lavieestbelt.fr\/\">La Vie est Belt<\/a><\/strong>, accessoires \u00e9coresponsables en mati\u00e8res upcycl\u00e9es,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/leparpaing.fr\/\"><strong>Le Parpaing<\/strong><\/a>, r\u00e9emploi de mat\u00e9riel de chantier,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/lestroistricoteurs.fr\/\">Les Trois Tricoteurs<\/a><\/strong>, atelier de tricot z\u00e9ro d\u00e9chet,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.recyclemoi.org\/\">Recycle-Moi<\/a><\/strong>, atelier de r\u00e9emploi de v\u00e9los \u00e0 grande \u00e9chelle,<\/span><\/li>\n<\/ul>\n<p>&#8230; mais aussi les structures :<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.anti-fashion-project.com\/\"><strong>Anti-fashion-project<\/strong><\/a>, mise en lumi\u00e8re des initiatives qui participent au renouveau de la mode et d\u2019une \u00e9conomie plus responsable,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.btpcfa.com\/\"><strong>BTP Cfa Hauts-de-France<\/strong><\/a>.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11459 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-1024x907.jpg\" alt=\"\" width=\"580\" height=\"514\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-1024x907.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-300x266.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-768x680.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-1536x1361.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs-1200x1063.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Les-3-Tricoteurs.jpg 1707w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11467 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-1024x823.jpg\" alt=\"\" width=\"580\" height=\"466\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-1024x823.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-300x241.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-768x617.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-1536x1235.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi-1200x965.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-Recycle-Moi.jpg 1881w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Au fil des \u00e9nigmes et des indices, nous avons d\u00e9couvert les secrets de la transformation circulaire, dans une mise en sc\u00e8ne immersive et collaborative. Une mani\u00e8re originale et concr\u00e8te d\u2019aborder les enjeux environnementaux tout en renfor\u00e7ant notre esprit d\u2019\u00e9quipe.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Le tr\u00e9sor des manufactures n\u2019est d\u00e9sormais plus un myst\u00e8re pour l\u2019\u00e9quipe d\u2019Optimal Ways !<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11465 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-1024x768.jpg\" alt=\"\" width=\"580\" height=\"435\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-2048x1536.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-bureau-1980x1485.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La matin\u00e9e a commenc\u00e9 par un temps de r\u00e9flexion collectif consacr\u00e9 \u00e0 l\u2019intelligence artificielle, un sujet au c\u0153ur des \u00e9volutions de nos m\u00e9tiers. Ensemble et guid\u00e9s par R\u00e9mi Gr\u00e9sillon, nous avons [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,44],"tags":[],"class_list":["post-11458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vie-de-lagence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T11:30:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T12:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire\",\"datePublished\":\"2025-04-07T11:30:45+00:00\",\"dateModified\":\"2025-08-27T12:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Tissel-team-1.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Vie de l'agence\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/\",\"name\":\"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Tissel-team-1.jpg\",\"datePublished\":\"2025-04-07T11:30:45+00:00\",\"dateModified\":\"2025-08-27T12:33:01+00:00\",\"description\":\"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Tissel-team-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Tissel-team-1.jpg\",\"width\":2016,\"height\":1203},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\",\"name\":\"Catherine Tranchant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"caption\":\"Catherine Tranchant\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire","og_description":"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La","og_url":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_published_time":"2025-04-07T11:30:45+00:00","article_modified_time":"2025-08-27T12:33:01+00:00","og_image":[{"width":2016,"height":1203,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg","type":"image\/jpeg"}],"author":"Catherine Tranchant","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Catherine Tranchant","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/"},"author":{"name":"Catherine Tranchant","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28"},"headline":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire","datePublished":"2025-04-07T11:30:45+00:00","dateModified":"2025-08-27T12:33:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/"},"wordCount":384,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg","articleSection":["Actualit\u00e9s","Vie de l'agence"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/","url":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/","name":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg","datePublished":"2025-04-07T11:30:45+00:00","dateModified":"2025-08-27T12:33:01+00:00","description":"\u00c0 l\u2019occasion de notre s\u00e9minaire de printemps, l\u2019\u00e9quipe d\u2019Optimal Ways s\u2019est r\u00e9unie pour une journ\u00e9e riche en \u00e9changes, en d\u00e9couvertes\u2026 et en \u00e9nigmes ! La","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/Tissel-team-1.jpg","width":2016,"height":1203},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/une-journee-inspirante-autour-de-lintelligence-artificielle-et-de-leconomie-circulaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Une journ\u00e9e inspirante autour de l\u2019intelligence artificielle et de l\u2019\u00e9conomie circulaire"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28","name":"Catherine Tranchant","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","caption":"Catherine Tranchant"}}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=11458"}],"version-history":[{"count":9,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11458\/revisions"}],"predecessor-version":[{"id":11577,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11458\/revisions\/11577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/11888"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=11458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=11458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=11458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}