{"id":11389,"date":"2025-04-24T22:16:05","date_gmt":"2025-04-24T20:16:05","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11389"},"modified":"2025-04-24T22:21:27","modified_gmt":"2025-04-24T20:21:27","slug":"replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/","title":{"rendered":"Replay webinaire \u00ab\u00a0R\u00e9ussir la mesure de ses investissements digitaux en 2025\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11389\" class=\"elementor elementor-11389\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9631cd e-flex e-con-boxed e-con e-parent\" data-id=\"d9631cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf693f2 elementor-widget elementor-widget-text-editor\" data-id=\"cf693f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"68\" data-end=\"257\">Cookies<strong data-start=\"68\" data-end=\"170\"> tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.<\/strong><\/p><p data-start=\"68\" data-end=\"257\"><br data-start=\"170\" data-end=\"173\" \/>Si ces enjeux vous concernent au quotidien, ne ratez pas le \u00ab\u00a0replay\u00a0\u00bb de notre <strong data-start=\"236\" data-end=\"256\">webinar exclusif<\/strong>.<\/p><p data-start=\"259\" data-end=\"611\"><strong data-start=\"259\" data-end=\"291\">Au programme de ce webinar :<\/strong><br data-start=\"291\" data-end=\"294\" \/>\u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic.<br data-start=\"418\" data-end=\"421\" \/>\u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe.<br data-start=\"518\" data-end=\"521\" \/>\u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.<\/p><p data-start=\"259\" data-end=\"611\"><strong>Intervenants :<\/strong><\/p><ul><li data-start=\"259\" data-end=\"611\"><strong>Matthieu Debondues<\/strong>, responsable Acquisition chez Damart<\/li><li data-start=\"259\" data-end=\"611\"><strong>Romain Baert<\/strong>, CEO chez Addingwell<\/li><li data-start=\"259\" data-end=\"611\"><strong>Damien Ousaci<\/strong>, CEO chez ThankYou Analytics<\/li><li data-start=\"259\" data-end=\"611\"><strong>Nicolas Malo<\/strong>, CEO chez Optimal Ways<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-360cde7 e-flex e-con-boxed e-con e-parent\" data-id=\"360cde7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc8db0 elementor-widget elementor-widget-hubspot-form\" data-id=\"efc8db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"270c8a44-64ba-4c72-b9a5-e062f78d32e4\"\n\t\t\tdata-portal-id=\"7714570\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.<\/p>\n<p>Si ces enjeux vous concernent au quotidien, ne ratez pas le \u00ab\u00a0replay\u00a0\u00bb de notre webinar exclusif.<\/p>\n<p>Au programme de ce webinar :<br \/>\n\u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic.<br \/>\n\u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe.<br \/>\n\u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.<\/p>\n","protected":false},"author":2,"featured_media":11390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-11389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay webinaire &quot;R\u00e9ussir la mesure de ses investissements digitaux en 2025&quot; - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.  Si ces enjeux vous concernent au quotidien, ne ratez pas le &quot;replay&quot; de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replay webinaire &quot;R\u00e9ussir la mesure de ses investissements digitaux en 2025&quot;\" \/>\n<meta property=\"og:description\" content=\"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.  Si ces enjeux vous concernent au quotidien, ne ratez pas le &quot;replay&quot; de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T20:16:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T20:21:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/\"},\"author\":{\"name\":\"nmalo\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b49833bf64a5072bd20bea321792965\"},\"headline\":\"Replay webinaire \u00ab\u00a0R\u00e9ussir la mesure de ses investissements digitaux en 2025\u00a0\u00bb\",\"datePublished\":\"2025-04-24T20:16:05+00:00\",\"dateModified\":\"2025-04-24T20:21:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/\"},\"wordCount\":123,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/1737911782190.jpeg\",\"articleSection\":[\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/\",\"name\":\"Replay webinaire \\\"R\u00e9ussir la mesure de ses investissements digitaux en 2025\\\" - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/1737911782190.jpeg\",\"datePublished\":\"2025-04-24T20:16:05+00:00\",\"dateModified\":\"2025-04-24T20:21:27+00:00\",\"description\":\"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis. Si ces enjeux vous concernent au quotidien, ne ratez pas le \\\"replay\\\" de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/1737911782190.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/1737911782190.jpeg\",\"width\":800,\"height\":491},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/04\\\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Replay webinaire \u00ab\u00a0R\u00e9ussir la mesure de ses investissements digitaux en 2025\u00a0\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/5b49833bf64a5072bd20bea321792965\",\"name\":\"nmalo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g\",\"caption\":\"nmalo\"},\"sameAs\":[\"https:\\\/\\\/www.optimalways.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Replay webinaire \"R\u00e9ussir la mesure de ses investissements digitaux en 2025\" - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.  Si ces enjeux vous concernent au quotidien, ne ratez pas le \"replay\" de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/","og_locale":"fr_FR","og_type":"article","og_title":"Replay webinaire \"R\u00e9ussir la mesure de ses investissements digitaux en 2025\"","og_description":"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis.  Si ces enjeux vous concernent au quotidien, ne ratez pas le \"replay\" de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.","og_url":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_published_time":"2025-04-24T20:16:05+00:00","article_modified_time":"2025-04-24T20:21:27+00:00","og_image":[{"width":800,"height":491,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg","type":"image\/jpeg"}],"author":"nmalo","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"nmalo","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/"},"author":{"name":"nmalo","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/5b49833bf64a5072bd20bea321792965"},"headline":"Replay webinaire \u00ab\u00a0R\u00e9ussir la mesure de ses investissements digitaux en 2025\u00a0\u00bb","datePublished":"2025-04-24T20:16:05+00:00","dateModified":"2025-04-24T20:21:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/"},"wordCount":123,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg","articleSection":["Retours d'exp\u00e9riences"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/","url":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/","name":"Replay webinaire \"R\u00e9ussir la mesure de ses investissements digitaux en 2025\" - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg","datePublished":"2025-04-24T20:16:05+00:00","dateModified":"2025-04-24T20:21:27+00:00","description":"Cookies tiers en voie de disparition, pression croissante du RGPD\u2026 2025 s\u2019annonce pleine de d\u00e9fis. Si ces enjeux vous concernent au quotidien, ne ratez pas le \"replay\" de notre webinar exclusif. Au programme de ce webinar : \u2705 Des r\u00e9ponses concr\u00e8tes pour faire face aux obstacles techniques, juridiques et budg\u00e9taires li\u00e9s \u00e0 l\u2019acquisition de trafic. \u2705 Des m\u00e9thodes pour garantir la fiabilit\u00e9 de vos donn\u00e9es dans un contexte r\u00e9glementaire complexe. \u2705 Des conseils pratiques pour optimiser les performances de votre strat\u00e9gie d\u2019acquisition.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/1737911782190.jpeg","width":800,"height":491},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2025\/04\/replay-webinaire-reussir-la-mesure-de-ses-investissements-digitaux-en-2025-les-approches-efficaces-adoptees-par-damart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Replay webinaire \u00ab\u00a0R\u00e9ussir la mesure de ses investissements digitaux en 2025\u00a0\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/5b49833bf64a5072bd20bea321792965","name":"nmalo","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a84d142bb0d4468c42bcafff9df5c4f57346aec0694e8b064f61012c413c772e?s=96&d=mm&r=g","caption":"nmalo"},"sameAs":["https:\/\/www.optimalways.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=11389"}],"version-history":[{"count":13,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11389\/revisions"}],"predecessor-version":[{"id":11404,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11389\/revisions\/11404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/11390"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=11389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=11389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=11389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}