{"id":11288,"date":"2025-03-19T16:58:31","date_gmt":"2025-03-19T15:58:31","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11288"},"modified":"2025-03-19T16:58:31","modified_gmt":"2025-03-19T15:58:31","slug":"retour-sur-ladobe-club-data-mars-2025-a-paris","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/03\/retour-sur-ladobe-club-data-mars-2025-a-paris\/","title":{"rendered":"Retour sur l&rsquo;Adobe Club Data mars 2025 \u00e0 Paris"},"content":{"rendered":"<p id=\"ember2140\" class=\"ember-view reader-text-block__paragraph\">L&rsquo;Adobe Club Data a eu lieu le 6 mars 2025 \u00e0 Paris. Cette conf\u00e9rence a rassembl\u00e9 une trentaine de professionnels du digital analytics. Adobe a pr\u00e9sent\u00e9 les derni\u00e8res avanc\u00e9es de sa stack en mati\u00e8re d\u2019analytics et d\u2019intelligence artificielle.<\/p>\n<p id=\"ember2141\" class=\"ember-view reader-text-block__paragraph\"><a id=\"ember2142\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/kahan-n%E2%80%99guessan-781137b6\/\">Kahan N\u2019guessan<\/a> et <a id=\"ember2143\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-stepien-b804a7b1\/\">Hugo Stepien<\/a>, d&rsquo;<a class=\"SrYYJunmALVKMYUuhvClaWtLdliaPRxrjTnw \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\" data-test-app-aware-link=\"\">Optimal Ways<\/a>, \u00e9taient pr\u00e9sents pour assister aux \u00e9changes. Adobe continue d&rsquo;innover pour r\u00e9pondre aux besoins des entreprises en mati\u00e8re d\u2019analyse et de gestion des parcours clients.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11278 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution.jpg\" alt=\"\" width=\"1479\" height=\"1000\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution.jpg 1479w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution-300x203.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution-1024x692.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution-768x519.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Evolution-1200x811.jpg 1200w\" sizes=\"(max-width: 1479px) 100vw, 1479px\" \/><\/p>\n<p>Adobe Analytics reste un outil cl\u00e9, mais l\u2019accent est mis sur Customer Journey Analytics (CJA), qui offre une approche plus compl\u00e8te en int\u00e9grant Adobe Analytics et d\u2019autres modules. Pour faciliter la transition, Adobe propose Analytics Inventory, un outil d\u2019aide \u00e0 la migration des Workspace.<\/p>\n<p>Par ailleurs, Adobe pousse l\u2019analytics vers une approche plus int\u00e9gr\u00e9e et intelligente. CJA devient un pivot central, unifiant les donn\u00e9es, int\u00e9grant l\u2019IA et optimisant l\u2019analyse des parcours clients. L\u2019avenir se dessine autour d\u2019une automatisation accrue, d\u2019une convergence entre cr\u00e9ation et performance et d\u2019une exp\u00e9rience utilisateur enrichie.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11280 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde.jpg\" alt=\"\" width=\"1488\" height=\"892\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde.jpg 1488w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde-300x180.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde-1024x614.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde-768x460.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Adobe-Club-Data-Table-ronde-1200x719.jpg 1200w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<p>Un grand merci \u00e0 tous les organisateurs et aux intervenants pour cette conf\u00e9rence tr\u00e8s int\u00e9ressante ! Pour l&rsquo;article plus d\u00e9taill\u00e9, rendez-vous <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-ladobe-club-data-mars-2025-%C3%A0-paris-optimal-ways-kvroe\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Adobe Club Data a eu lieu le 6 mars 2025 \u00e0 Paris. Cette conf\u00e9rence a rassembl\u00e9 une trentaine de professionnels du digital analytics. Adobe a pr\u00e9sent\u00e9 les derni\u00e8res avanc\u00e9es de sa stack en mati\u00e8re d\u2019analytics et d\u2019intelligence artificielle. Kahan N\u2019guessan et Hugo Stepien, d&rsquo;Optimal Ways, \u00e9taient pr\u00e9sents pour assister aux \u00e9changes. Adobe continue d&rsquo;innover pour [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retour sur l&#039;Adobe Club Data mars 2025 \u00e0 Paris - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"L&#039;Adobe Club Data a eu lieu le 6 mars 2025 \u00e0 Paris. Cette conf\u00e9rence a rassembl\u00e9 une trentaine de professionnels du digital analytics. 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