{"id":11253,"date":"2025-03-14T16:09:26","date_gmt":"2025-03-14T15:09:26","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11253"},"modified":"2025-06-04T11:56:07","modified_gmt":"2025-06-04T09:56:07","slug":"les-jeudis-de-la-retail-tech-sur-le-retail-media","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/03\/les-jeudis-de-la-retail-tech-sur-le-retail-media\/","title":{"rendered":"Les Jeudis de la Retail Tech sur le Retail Media"},"content":{"rendered":"

L\u2019\u00e9dition de mars des Jeudis de La Retail Tech<\/a> \u00e9tait consacr\u00e9e au Retail Media, avec les t\u00e9moignages exceptionnels de nombreuses enseignes et acteurs du secteur. Une occasion unique de d\u00e9crypter les enjeux de ce march\u00e9 en pleine structuration et d\u2019explorer les strat\u00e9gies des marques et enseignes leaders.<\/p>\n

L’\u00e9quipe d’Optimal Ways<\/a> \u00e9tait repr\u00e9sent\u00e9e par Evelien Vieveen<\/a>, Hugo Sanchez<\/a> et Nicolas Malo<\/a> qui ont, notamment, assist\u00e9 aux pr\u00e9sentations suivantes :<\/p>\n

Ouverture par Emma Recco d’Ikea France<\/strong><\/h5>\n

Pour lancer cette \u00e9dition, Emma RECCO<\/a>, directrice g\u00e9n\u00e9rale d’IKEA<\/a> France, s’est pr\u00eat\u00e9e au jeu de l\u2019interview CEO\u2019s Vision<\/em>. Elle a partag\u00e9 son regard \u00e0 360\u00b0 sur le secteur ainsi que les principaux d\u00e9fis \u00e0 relever en 2025.<\/p>\n

\"\"<\/p>\n

Les attentes des consommateurs et l\u2019impact des technologies interactives en magasin \u2013 Enqu\u00eate OpinionWay<\/strong><\/h5>\n

Fr\u00e9d\u00e9ric MICHEAU<\/a>, directeur g\u00e9n\u00e9ral adjoint de OpinionWay<\/a>, a pr\u00e9sent\u00e9 les r\u00e9sultats d\u2019une enqu\u00eate men\u00e9e aupr\u00e8s de 1 057 personnes repr\u00e9sentatives de la population fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus. Les consommateurs expriment notamment des attentes fortes vis-\u00e0-vis de leur exp\u00e9rience en magasin.<\/p>\n

\"\"<\/p>\n

Pour le retour d\u00e9taill\u00e9 de notre \u00e9quipe, vous pouvez lire l’article disponible ici<\/a> !<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9dition de mars des Jeudis de La Retail Tech \u00e9tait consacr\u00e9e au Retail Media, avec les t\u00e9moignages exceptionnels de nombreuses enseignes et acteurs du secteur. Une occasion unique de d\u00e9crypter les enjeux de ce march\u00e9 en pleine structuration et d\u2019explorer les strat\u00e9gies des marques et enseignes leaders. L’\u00e9quipe d’Optimal Ways \u00e9tait repr\u00e9sent\u00e9e par Evelien Vieveen, […]<\/p>\n","protected":false},"author":5,"featured_media":11268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nLes Jeudis de la Retail Tech sur le Retail Media - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9dition de mars des Jeudis de La Retail Tech \u00e9tait consacr\u00e9e au Retail Media, avec les t\u00e9moignages exceptionnels de nombreuses enseignes et acteurs du\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/03\/les-jeudis-de-la-retail-tech-sur-le-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Jeudis de la Retail Tech sur le Retail Media\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9dition de mars des Jeudis de La Retail Tech \u00e9tait consacr\u00e9e au Retail Media, avec les t\u00e9moignages exceptionnels de nombreuses enseignes et acteurs du\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/03\/les-jeudis-de-la-retail-tech-sur-le-retail-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T15:09:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T09:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Retail-Tech-Jeudis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Les Jeudis de la Retail Tech sur le Retail Media\",\"datePublished\":\"2025-03-14T15:09:26+00:00\",\"dateModified\":\"2025-06-04T09:56:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/\"},\"wordCount\":224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Retail-Tech-Jeudis.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-sur-le-retail-media\\\/\",\"name\":\"Les Jeudis de la Retail Tech sur le Retail Media - 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