{"id":11223,"date":"2025-02-07T15:07:58","date_gmt":"2025-02-07T14:07:58","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11223"},"modified":"2025-03-19T15:20:08","modified_gmt":"2025-03-19T14:20:08","slug":"edition-dhiver-du-first-party-tour-2025-par-commandersact","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/02\/edition-dhiver-du-first-party-tour-2025-par-commandersact\/","title":{"rendered":"Edition d&rsquo;hiver du First Party Tour 2025 par CommandersAct"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11223\" class=\"elementor elementor-11223\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b9052b e-flex e-con-boxed e-con e-parent\" data-id=\"22b9052b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cc7b4f elementor-widget elementor-widget-text-editor\" data-id=\"64cc7b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember199\" class=\"ember-view reader-text-block__paragraph\">Le 4 f\u00e9vrier 2025, l\u2019\u00e9quipe <a class=\"EUBticDMFgToOWVwLeafeAeKbqukUbAfJxdRQ \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\" target=\"_self\" data-test-app-aware-link=\"\">Optimal Ways<\/a>, repr\u00e9sent\u00e9e par <a id=\"ember366\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-stepien-b804a7b1\/\">Hugo Stepien<\/a> et <a id=\"ember367\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-sanchez-4a43411a7\/\">Hugo Sanchez<\/a>, a assist\u00e9 au First Party Tour organis\u00e9 par <a class=\"EUBticDMFgToOWVwLeafeAeKbqukUbAfJxdRQ \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/commandersact\/\" target=\"_self\" data-test-app-aware-link=\"\">Commanders Act<\/a> \u00e0 Lille. Une conf\u00e9rence passionnante sur l\u2019\u00e9volution du march\u00e9 publicitaire digital et les d\u00e9fis \u00e0 relever en 2025 pour les annonceurs dans un \u00e9cosyst\u00e8me en pleine mutation.<\/p>\n<p id=\"ember202\" class=\"ember-view reader-text-block__paragraph\">L\u2019\u00e9v\u00e9nement \u00e9tait anim\u00e9 par <a id=\"ember203\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/michaelfroment\/\">Michael Froment<\/a> (CEO), <a id=\"ember204\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/francoislabonne\/\">Fran\u00e7ois Labonne<\/a> (Head of Professional Services), <a id=\"ember205\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/lucmornat\/\">Luc Mornat<\/a> (CRO), <a id=\"ember206\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/christelle-maia-25599a2a\/\">Christelle MAIA<\/a> (Customer Success Manager) et <a id=\"ember207\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/audreymarissal\/\">Audrey Marissal<\/a> (Product Manager). Ensemble, ils ont partag\u00e9 leur vision et leurs recommandations sur la mani\u00e8re d\u2019optimiser les investissements m\u00e9dia \u00e0 l\u2019horizon 2025 :<\/p>\n<ul>\n<li id=\"ember209\" class=\"ember-view reader-text-block__heading-3\">Les grandes tendances qui redessinent le paysage publicitaire<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11221 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances.png\" alt=\"\" width=\"1488\" height=\"925\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances.png 1488w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-300x186.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-1024x637.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-768x477.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-1200x746.png 1200w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<ul>\n<li id=\"ember215\" class=\"ember-view reader-text-block__heading-3\">Comment optimiser ses investissements m\u00e9dia et maximiser son ROI ?<br><br><\/li>\n<li id=\"ember229\" class=\"ember-view reader-text-block__heading-3\">Quelles solutions pour r\u00e9ussir en 2025 ?<\/li>\n<\/ul>\n<p>Nous vous souhaitons une bonne lecture de l&rsquo;article que vous trouverez <a href=\"https:\/\/www.linkedin.com\/pulse\/edition-dhiver-du-first-party-tour-2025-par-commandersact-xedqe\/?trackingId=cu7aqF%2BeQa62%2BRKIKiWZ5g%3D%3D\">ici<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le 4 f\u00e9vrier 2025, l\u2019\u00e9quipe Optimal Ways, repr\u00e9sent\u00e9e par Hugo Stepien et Hugo Sanchez, a assist\u00e9 au First Party Tour organis\u00e9 par Commanders Act \u00e0 Lille. Une conf\u00e9rence passionnante sur l\u2019\u00e9volution du march\u00e9 publicitaire digital et les d\u00e9fis \u00e0 relever en 2025 pour les annonceurs dans un \u00e9cosyst\u00e8me en pleine mutation. L\u2019\u00e9v\u00e9nement \u00e9tait anim\u00e9 par [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Edition d&#039;hiver du First Party Tour 2025 par CommandersAct - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Le 4 f\u00e9vrier 2025, l\u2019\u00e9quipe Optimal Ways, repr\u00e9sent\u00e9e par Hugo Stepien et Hugo Sanchez, a assist\u00e9 au First Party Tour 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