{"id":11156,"date":"2025-02-04T11:12:39","date_gmt":"2025-02-04T10:12:39","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11156"},"modified":"2025-08-27T15:03:50","modified_gmt":"2025-08-27T13:03:50","slug":"superweek-anaytics-summit-2025","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2025\/02\/superweek-anaytics-summit-2025\/","title":{"rendered":"Superweek Analytics Summit 2025"},"content":{"rendered":"<p>La 12e \u00e9dition du <strong>Superweek Analytics Summit<\/strong> a rassembl\u00e9 cette ann\u00e9e plus de 180 sp\u00e9cialistes et experts de l&rsquo;analyse num\u00e9rique venant de plus de 40 pays dans les montagnes \u00e9poustouflantes du nord de la Hongrie !<\/p>\n<p>La Superweek r\u00e9unit des professionnels du marketing num\u00e9rique, des analystes et des leaders d&rsquo;opinion de l&rsquo;industrie de la mesure.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11160 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2.jpg\" alt=\"\" width=\"1280\" height=\"719\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2.jpg 1280w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-1024x575.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-768x431.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-1200x674.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Notre pr\u00e9sident, <a href=\"https:\/\/www.linkedin.com\/in\/nicolasmalo\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_posts%3Bq6vORG11Q8GeL31DEz%2FfNw%3D%3D\">Nicolas Malo<\/a>, \u00e9tait sur place et vous pouvez lire ici son retour quotidien des pr\u00e9sentations les plus significatives :<\/p>\n<ul>\n<li>Premi\u00e8re journ\u00e9e : <a href=\"https:\/\/lnkd.in\/e49-Rnpm\">https:\/\/lnkd.in\/e49-Rnpm<\/a><\/li>\n<li>Deuxi\u00e8me journ\u00e9e : <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-analytics-summit-2025-day-2-nicolas-malo-o5yxe\/\">https:\/\/lnkd.in\/ekV9eAvr<\/a><\/li>\n<li>Troisi\u00e8me journ\u00e9e : <a href=\"https:\/\/lnkd.in\/ehv9AG_i\">https:\/\/lnkd.in\/ehv9AG_i<\/a><\/li>\n<li>Quatri\u00e8me journ\u00e9e : <a href=\"https:\/\/lnkd.in\/dP399rc2\">https:\/\/lnkd.in\/dP399rc2<\/a><\/li>\n<li>Cinqui\u00e8me journ\u00e9e : <a href=\"https:\/\/lnkd.in\/ewTckJH2\">https:\/\/lnkd.in\/ewTckJH2<\/a><\/li>\n<\/ul>\n<p>Un grand merci \u00e0 tous les intervenants, \u00e0 tous les participants, \u00e0 l&rsquo;incroyable \u00e9quipe d&rsquo;organisation et aux sponsors Piano &amp; Conductrics INC pour avoir rendu cet \u00e9v\u00e9nement possible !<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11162 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-scaled.jpg 2560w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-2048x1536.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1980x1485.jpg 1980w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 12e \u00e9dition du Superweek Analytics Summit a rassembl\u00e9 cette ann\u00e9e plus de 180 sp\u00e9cialistes et experts de l&rsquo;analyse num\u00e9rique venant de plus de 40 pays dans les montagnes \u00e9poustouflantes du nord de la Hongrie ! La Superweek r\u00e9unit des professionnels du marketing num\u00e9rique, des analystes et des leaders d&rsquo;opinion de l&rsquo;industrie de la mesure. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Superweek Analytics Summit 2025 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"La 12e \u00e9dition du Superweek Analytics Summit a rassembl\u00e9 cette ann\u00e9e plus de 180 sp\u00e9cialistes et experts de l&#039;analyse num\u00e9rique venant de plus de 40 pays\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2025\/02\/superweek-anaytics-summit-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superweek Analytics Summit 2025\" \/>\n<meta property=\"og:description\" content=\"La 12e \u00e9dition du Superweek Analytics Summit a rassembl\u00e9 cette ann\u00e9e plus de 180 sp\u00e9cialistes et experts de l&#039;analyse num\u00e9rique venant de plus de 40 pays\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2025\/02\/superweek-anaytics-summit-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T10:12:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T13:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Nicolas_Malo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Superweek Analytics Summit 2025\",\"datePublished\":\"2025-02-04T10:12:39+00:00\",\"dateModified\":\"2025-08-27T13:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Superweek_2025_Nicolas_Malo.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2025\\\/02\\\/superweek-anaytics-summit-2025\\\/\",\"name\":\"Superweek Analytics Summit 2025 - 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