{"id":11121,"date":"2024-12-05T14:56:17","date_gmt":"2024-12-05T13:56:17","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11121"},"modified":"2025-02-27T15:01:13","modified_gmt":"2025-02-27T14:01:13","slug":"points-cles-de-tech-for-retail-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/","title":{"rendered":"Points cl\u00e9s de Tech for Retail 2024"},"content":{"rendered":"

Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail<\/a><\/strong> les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation num\u00e9rique du retail.<\/p>\n

 <\/p>\n

Dans nos articles sur la premi\u00e8re<\/a><\/strong> et la deuxi\u00e8me<\/a><\/strong> journ\u00e9e, vous retrouverez les points cl\u00e9s de cet \u00e9v\u00e9nement. Enti\u00e8rement d\u00e9di\u00e9 aux solutions digitales et technologiques, Tech for Retail est devenu un incontournable pour les acteurs des commerces physiques et en ligne, couvrant des secteurs vari\u00e9s tels que le luxe, la mode, le ecommerce, la grande distribution et les biens de consommation.<\/p>\n

 <\/p>\n

Du commerce de demain \u00e0 l’IA, vous pourrez lire une synth\u00e8se des conf\u00e9rences majeures de ces deux journ\u00e9es. Nous vous souhaitons une bonne lecture !<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation num\u00e9rique du retail.   Dans nos articles sur la premi\u00e8re et la deuxi\u00e8me journ\u00e9e, vous retrouverez les points cl\u00e9s de cet \u00e9v\u00e9nement. Enti\u00e8rement d\u00e9di\u00e9 aux solutions digitales et technologiques, Tech […]<\/p>\n","protected":false},"author":5,"featured_media":11125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7,28],"tags":[],"class_list":["post-11121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-retours-dexperiences"],"yoast_head":"\nPoints cl\u00e9s de Tech for Retail 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Points cl\u00e9s de Tech for Retail 2024\" \/>\n<meta property=\"og:description\" content=\"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T13:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T14:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Points cl\u00e9s de Tech for Retail 2024\",\"datePublished\":\"2024-12-05T13:56:17+00:00\",\"dateModified\":\"2025-02-27T14:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/\"},\"wordCount\":134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tech_for_Retail_2024-1.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Retours d'exp\u00e9riences\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/\",\"name\":\"Points cl\u00e9s de Tech for Retail 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tech_for_Retail_2024-1.jpg\",\"datePublished\":\"2024-12-05T13:56:17+00:00\",\"dateModified\":\"2025-02-27T14:01:13+00:00\",\"description\":\"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tech_for_Retail_2024-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tech_for_Retail_2024-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/2024\\\/12\\\/points-cles-de-tech-for-retail-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Points cl\u00e9s de Tech for Retail 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\",\"name\":\"Catherine Tranchant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g\",\"caption\":\"Catherine Tranchant\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Points cl\u00e9s de Tech for Retail 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Points cl\u00e9s de Tech for Retail 2024","og_description":"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation","og_url":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/","og_site_name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","article_published_time":"2024-12-05T13:56:17+00:00","article_modified_time":"2025-02-27T14:01:13+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg","type":"image\/jpeg"}],"author":"Catherine Tranchant","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Catherine Tranchant","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#article","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/"},"author":{"name":"Catherine Tranchant","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28"},"headline":"Points cl\u00e9s de Tech for Retail 2024","datePublished":"2024-12-05T13:56:17+00:00","dateModified":"2025-02-27T14:01:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/"},"wordCount":134,"commentCount":0,"publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg","articleSection":["Actualit\u00e9s","Retours d'exp\u00e9riences"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/","url":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/","name":"Points cl\u00e9s de Tech for Retail 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg","datePublished":"2024-12-05T13:56:17+00:00","dateModified":"2025-02-27T14:01:13+00:00","description":"Paris a accueilli la quatri\u00e8me \u00e9dition de Tech for Retail les 26 et 27 novembre 2024, confirmant son r\u00f4le central dans l\u2019innovation et la transformation","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024-1.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/2024\/12\/points-cles-de-tech-for-retail-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Points cl\u00e9s de Tech for Retail 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]},{"@type":"Person","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/person\/84807a8e444f91847f8776282332bd28","name":"Catherine Tranchant","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1b155c8db4a1d20d0fffbf23571005cbd67ffb71f273b6a17f861c7879e57d?s=96&d=mm&r=g","caption":"Catherine Tranchant"}}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=11121"}],"version-history":[{"count":1,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11121\/revisions"}],"predecessor-version":[{"id":11123,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/posts\/11121\/revisions\/11123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media\/11125"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=11121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/categories?post=11121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/tags?post=11121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}