{"id":9863,"date":"2025-01-16T11:31:35","date_gmt":"2025-01-16T10:31:35","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=9863"},"modified":"2025-10-01T12:06:51","modified_gmt":"2025-10-01T10:06:51","slug":"contentsquare","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/expertises\/contentsquare\/","title":{"rendered":"Contentsquare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9863\" class=\"elementor elementor-9863\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d0952 e-flex e-con-boxed e-con e-parent\" data-id=\"e6d0952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74b9bc7 e-con-full e-flex e-con e-child\" data-id=\"74b9bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ac3e6 elementor-widget elementor-widget-heading\" data-id=\"12ac3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Contentsquare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d66c7 elementor-widget elementor-widget-text-editor\" data-id=\"84d66c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Optimal Ways est fier d&rsquo;\u00eatre partenaire de Contentsquare depuis 2018, consolidant ainsi notre engagement \u00e0 offrir des solutions avanc\u00e9es d\u2019analyse de l\u2019exp\u00e9rience utilisateur (UX). Avec une expertise approfondie de cette plateforme, nos consultants accompagnent les entreprises dans l\u2019am\u00e9lioration de leur strat\u00e9gie digitale et l\u2019optimisation de leur ecommerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6760e93 e-con-full e-flex e-con e-child\" data-id=\"6760e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-185ca72 e-con-full e-flex e-con e-child\" data-id=\"185ca72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22550d1 elementor-widget elementor-widget-image\" data-id=\"22550d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"157\" height=\"46\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square-1.png\" class=\"attachment-large size-large wp-image-9764\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6b16c e-flex e-con-boxed e-con e-parent\" data-id=\"7f6b16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74ede4 elementor-widget elementor-widget-text-editor\" data-id=\"d74ede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Pourquoi choisir Contentsquare ?<\/h2><p>Contentsquare est une plateforme de pointe sp\u00e9cialis\u00e9e dans l\u2019analyse comportementale des utilisateurs en ligne. Elle permet de comprendre, mesurer et optimiser l\u2019exp\u00e9rience utilisateur gr\u00e2ce \u00e0 des outils innovants :<\/p><ul><li>Cartes de chaleur (heatmaps) avanc\u00e9es : visualisez les zones les plus interactives de votre site web.<\/li><li>Analyse des parcours utilisateurs : identifiez les frictions et optimisez les conversions.<\/li><li>Segmentation comportementale : comprenez les diff\u00e9rents types d\u2019utilisateurs pour leur offrir une exp\u00e9rience personnalis\u00e9e.<\/li><li>Benchmarks concurrentiels : comparez vos performances UX avec celles de votre secteur.<\/li><li>Int\u00e9grations \u00e9tendues : connectez Contentsquare avec vos outils analytiques et marketing existants.<\/li><\/ul><h2>Nos services avec Contentsquare<\/h2><p>Optimal Ways propose une gamme compl\u00e8te de services pour maximiser l\u2019impact de Contentsquare sur vos performances digitales :<\/p><ul><li>Audit et mise en place personnalis\u00e9e,<\/li><li>Int\u00e9gration et le param\u00e9trage de Contentsquare.<\/li><\/ul><p>Cela inclut :<\/p><ul><li>l\u2019analyse de vos besoins sp\u00e9cifiques,<\/li><li>la configuration des outils de suivi,<\/li><li>la v\u00e9rification de la qualit\u00e9 des donn\u00e9es collect\u00e9es.<\/li><\/ul><p><strong>Optimisation de l\u2019exp\u00e9rience utilisateur<\/strong><br \/>Nous exploitons les donn\u00e9es de Contentsquare pour :<\/p><ul><li>identifier les zones de friction sur vos pages cl\u00e9s,<\/li><li>optimiser les parcours utilisateurs et r\u00e9duire les abandons,<\/li><li>am\u00e9liorer les taux de conversion sur desktop et mobile.<\/li><\/ul><p><strong>Analyse approfondie et recommandations strat\u00e9giques<\/strong><\/p><p>Nous vous aidons \u00e0 transformer les donn\u00e9es brutes en insights exploitables pour :<\/p><ul><li>prioriser vos projets d\u2019am\u00e9lioration UX,<\/li><li>d\u00e9ployer des tests A\/B et valider vos hypoth\u00e8ses,<\/li><li>am\u00e9liorer l\u2019engagement et la satisfaction client.<\/li><\/ul><h2>Nos r\u00e9alisations et clients<\/h2><p>Depuis 2018, Optimal Ways a accompagn\u00e9 de nombreuses entreprises dans leur utilisation de Contentsquare, notamment :<\/p><ul><li>des leaders du ecommerce souhaitant am\u00e9liorer leurs parcours clients et augmenter leurs conversions ;<\/li><li>des entreprises internationales cherchant \u00e0 harmoniser leur strat\u00e9gie UX sur plusieurs march\u00e9s ;<\/li><li>des acteurs B2B et B2C d\u00e9sirant offrir une exp\u00e9rience utilisateur optimale et personnalis\u00e9e.<\/li><\/ul><h2>Pourquoi choisir Optimal Ways pour Contentsquare ?<\/h2><ul><li>Un partenariat solide : partenaire Contentsquare depuis 2018.<\/li><li>Une \u00e9quipe d\u2019experts ecommerce : comp\u00e9tences avanc\u00e9es en analyse et optimisation.<\/li><li>Focus sur le ROI : nos interventions visent \u00e0 maximiser vos performances digitales et ecommerce.<\/li><li>Approche personnalis\u00e9e : solutions adapt\u00e9es aux besoins sp\u00e9cifiques de chaque client.<\/li><li>Expertise sectorielle : connaissance approfondie des enjeux ecommerce, B2B et B2C.<\/li><\/ul><p>Avec Optimal Ways, lib\u00e9rez le potentiel de Contentsquare pour transformer votre exp\u00e9rience utilisateur en avantage concurrentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ff2cd e-con-full e-flex e-con e-parent\" data-id=\"43ff2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29ea3 elementor-widget elementor-widget-template\" data-id=\"ae29ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"9815\" class=\"elementor elementor-9815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a99c60f e-con-full e-flex e-con e-parent\" data-id=\"1a99c60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713380 e-con-full e-flex e-con e-child\" data-id=\"713380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3128ba89 elementor-widget elementor-widget-heading\" data-id=\"3128ba89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertise ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d0d294 elementor-widget elementor-widget-text-editor\" data-id=\"35d0d294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nos consultants poss\u00e8dent une expertise approfondie des enjeux m\u00e9tiers des sites ecommerce. Ils accompagnent vos \u00e9quipes dans <strong>l\u2019exploitation de la data<\/strong> et l\u2019<strong>optimisation de votre strat\u00e9gie ecommerce<\/strong>.<\/p><p>Notre agence est <strong>membre associ\u00e9e de la FEVAD<\/strong> ainsi que de<strong> La Retail Tech<\/strong>, des r\u00e9seaux qui rassemblent les acteurs cl\u00e9s du ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5f636a e-grid e-con-full e-con e-child\" data-id=\"5f5f636a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401e367f elementor-widget elementor-widget-image\" data-id=\"401e367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"83\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/membre-fevad.png\" class=\"attachment-large size-large wp-image-9353\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a2b80 elementor-widget elementor-widget-image\" data-id=\"302a2b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-9354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910ea1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"910ea1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/expertises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322c02d2 e-con-full e-flex e-con e-child\" data-id=\"322c02d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400eab4 elementor-widget elementor-widget-heading\" data-id=\"1400eab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertise technologique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f22870 elementor-widget elementor-widget-text-editor\" data-id=\"72f22870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 notre <strong>expertise<\/strong> et nos <strong>partenariats, <\/strong>nous vous permettons <strong>d&rsquo;optimiser l&rsquo;utilisation<\/strong>\u00a0des principales solutions de<strong> Digital Analytics<\/strong>, d&rsquo;<strong>UX Analytics<\/strong>, de <strong>gestion des tags<\/strong> et du <strong>consentement<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6667c6b e-grid e-con-full e-con e-child\" data-id=\"6667c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7810520 elementor-widget elementor-widget-image\" data-id=\"7810520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"107\" height=\"37\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics.png\" class=\"attachment-large size-large wp-image-9371\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6f73de elementor-widget elementor-widget-image\" data-id=\"1b6f73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"58\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-e1736519549302.png\" class=\"attachment-large size-large wp-image-9372\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62853870 elementor-widget elementor-widget-image\" data-id=\"62853870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"66\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics.png\" class=\"attachment-large size-large wp-image-9370\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2edb0 elementor-widget elementor-widget-image\" data-id=\"55d2edb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"57\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics.png\" class=\"attachment-large size-large wp-image-9373\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df9b055 elementor-widget elementor-widget-image\" data-id=\"7df9b055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"35\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square.png\" class=\"attachment-large size-large wp-image-9375\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5aa2f0 elementor-widget elementor-widget-image\" data-id=\"7e5aa2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"153\" height=\"63\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png\" class=\"attachment-large size-large wp-image-9374\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png 153w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667-150x63.png 150w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f1a8b elementor-widget elementor-widget-image\" data-id=\"2b1f1a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"49\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-e1736519716761.png\" class=\"attachment-large size-large wp-image-9377\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630ab89c elementor-widget elementor-widget-image\" data-id=\"630ab89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"16\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi.png\" class=\"attachment-large size-large wp-image-9376\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239ebdcb elementor-widget elementor-widget-image\" data-id=\"239ebdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"43\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-e1736519871395.png\" class=\"attachment-large size-large wp-image-9381\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233faf78 elementor-widget elementor-widget-image\" data-id=\"233faf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"26\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png\" class=\"attachment-large size-large wp-image-9379\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png 154w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act-150x26.png 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783ca781 elementor-widget elementor-widget-image\" data-id=\"783ca781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"18\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell.png\" class=\"attachment-large size-large wp-image-9378\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701aceaf elementor-widget elementor-widget-image\" data-id=\"701aceaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"17\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point.png\" class=\"attachment-large size-large wp-image-9380\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39bcff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e39bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/expertises\/#expertise-technologique\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31bd9e6 e-con-full e-flex e-con e-parent\" data-id=\"31bd9e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d63d70 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"2d63d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10126\" class=\"elementor elementor-10126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"6176ecb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e999107 elementor-widget elementor-widget-image\" data-id=\"5e999107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-contact.png\" class=\"attachment-large size-large wp-image-9929\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223dcb elementor-widget elementor-widget-heading\" data-id=\"f223dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un projet en t\u00eate ou une probl\u00e9matique \u00e0 r\u00e9soudre ?\u00a0<br>\nVous avez un besoin sp\u00e9cifique ?<br>\nPlanifiez d\u00e8s \u00e0 pr\u00e9sent un appel de d\u00e9couverte avec l\u2019un de nos experts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edf13d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5edf13d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/planifier-un-appel-decouverte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifier un appel d\u00e9couverte &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contentsquare Optimal Ways est fier d&rsquo;\u00eatre partenaire de Contentsquare depuis 2018, consolidant ainsi notre engagement \u00e0 offrir des solutions avanc\u00e9es d\u2019analyse de l\u2019exp\u00e9rience utilisateur (UX). Avec une expertise approfondie de cette plateforme, nos consultants accompagnent les entreprises dans l\u2019am\u00e9lioration de leur strat\u00e9gie digitale et l\u2019optimisation de leur ecommerce. Pourquoi choisir Contentsquare ? Contentsquare est une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":42,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-9863","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contentsquare et l&#039;analyse comportementale web<\/title>\n<meta name=\"description\" content=\"Partenaire de Contentsquare, Optimal Ways vous aide \u00e0 ma\u00eetriser l&#039;analyse de l&#039;exp\u00e9rience utilisateur pour am\u00e9liorer votre ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/expertises\/contentsquare\/\" \/>\n<meta property=\"og:locale\" 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