{"id":46,"date":"2024-12-16T17:25:48","date_gmt":"2024-12-16T16:25:48","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=46"},"modified":"2025-09-17T16:12:03","modified_gmt":"2025-09-17T14:12:03","slug":"formations","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/formations\/","title":{"rendered":"Formations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"46\" class=\"elementor elementor-46\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66691ce e-flex e-con-boxed e-con e-parent\" data-id=\"66691ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9495532 e-con-full e-flex e-con e-child\" data-id=\"9495532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b716734 elementor-widget elementor-widget-heading\" data-id=\"b716734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Formations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe092b elementor-widget elementor-widget-text-editor\" data-id=\"bbe092b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>mont\u00e9e en comp\u00e9tences<\/strong> de vos \u00e9quipes est notre priorit\u00e9 absolue !\u2028\u2028<\/p><p>Nous aidons vos \u00e9quipes \u00e0 <strong>renforcer leur expertise<\/strong> et \u00e0 d\u00e9velopper une r\u00e9elle maturit\u00e9 en <strong>Digital Analytics<\/strong> et en <strong>optimisation<\/strong>.\u2028\u2028<\/p><p><strong>Optimal Ways Academy<\/strong> est notre organisme de formation <strong>certifi\u00e9 Qualiopi<\/strong> depuis 2021 et toutes nos formations sont \u00e9ligibles au <strong>financement Opco<\/strong>. \u2028\u2028<\/p><p>Nous offrons une <strong>p\u00e9dagogie innovante<\/strong>, bas\u00e9e sur une connaissance approfondie des outils et des enjeux m\u00e9tiers pour des formations \u00e0 fort impact.\u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69cf6fa e-con-full e-flex e-con e-child\" data-id=\"69cf6fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a0244 elementor-widget elementor-widget-image\" data-id=\"83a0244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"328\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data.jpg\" class=\"attachment-large size-large wp-image-9951\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data.jpg 536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data-300x184.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57315c2 e-flex e-con-boxed e-con e-parent\" data-id=\"57315c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-496f689 e-con-full e-flex e-con e-child\" data-id=\"496f689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf1396 elementor-widget elementor-widget-image\" data-id=\"cbf1396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations.jpg\" class=\"attachment-full size-full wp-image-9955\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations.jpg 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-300x145.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0d6975 e-con-full e-flex e-con e-child\" data-id=\"d0d6975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef55eb8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef55eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Formations aux solutions de Digital Analytics<\/h2><p>Nous proposons des formations sp\u00e9cialis\u00e9es pour les \u00e9quipes ecommerce avec les solutions Adobe Analytics, Google Analytics et Piano Analytics.<\/p><p>Ces parcours de formation facilitent la prise en main et la mont\u00e9e en comp\u00e9tences des \u00e9quipes sur des cas pratiques li\u00e9s au ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68094dd e-grid e-con-full e-con e-child\" data-id=\"68094dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-802c554 elementor-widget elementor-widget-image\" data-id=\"802c554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"52\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics-1.png\" class=\"attachment-large size-large wp-image-9739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6edeca elementor-widget elementor-widget-image\" data-id=\"e6edeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"70\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-1-e1737016587556.png\" class=\"attachment-large size-large wp-image-9749\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd447 elementor-widget elementor-widget-image\" data-id=\"fafd447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"92\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" class=\"attachment-large size-large wp-image-9756\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbde614 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cbde614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3cdca1 e-flex e-con-boxed e-con e-parent\" data-id=\"c3cdca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-feb6d9a e-con-full e-flex e-con e-child\" data-id=\"feb6d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfcca5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1bfcca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Nouveau ! Formation \u00e0 l&rsquo;analyse ecommerce<\/h2><p>En parall\u00e8le des formations aux solutions de Digital Analytics, nous proposons une formation d\u00e9di\u00e9e \u00e0 l&rsquo;analyse ecommerce pour les \u00e9quipes m\u00e9tiers (direction ecommerce, responsable acquisition, responsable e-merchandising, responsable UX \/ Conversion, responsable marketing digital, responsable CRM, etc.).\u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528df00 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"528df00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/fr\/formation-analyse-ecommerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fad8d20 e-con-full e-flex e-con e-child\" data-id=\"fad8d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a64f5 elementor-widget elementor-widget-image\" data-id=\"31a64f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/analyse-ecommerce.jpg\" class=\"attachment-full size-full wp-image-9959\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/analyse-ecommerce.jpg 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/analyse-ecommerce-300x145.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab37eda e-flex e-con-boxed e-con e-parent\" data-id=\"ab37eda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0a26f8 e-con-full e-flex e-con e-child\" data-id=\"d0a26f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55e1dd elementor-widget elementor-widget-image\" data-id=\"f55e1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance.jpg\" class=\"attachment-full size-full wp-image-9963\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance.jpg 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance-300x145.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f99980e e-con-full e-flex e-con e-child\" data-id=\"f99980e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbe989 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebbe989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Modalit\u00e9s pratiques<\/h2><p>Nos formations sont disponibles en fran\u00e7ais et en anglais, en pr\u00e9sentiel ou \u00e0 distance.\u2028\u2028<\/p><p>Nous privil\u00e9gions des petits groupes de 4 \u00e0 10 participants afin de cr\u00e9er une dynamique d\u2019apprentissage optimale et d\u2019assurer un alignement des connaissances.\u2028\u2028<\/p><p>Chaque module de formation, d\u2019une dur\u00e9e de 2 heures, est con\u00e7u pour maximiser la concentration et l\u2019engagement des participants. Ce format flexible simplifie \u00e9galement la planification au sein de vos \u00e9quipes.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467ee07 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"467ee07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/fr\/modalites-pratiques\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06aeb9b e-flex e-con-boxed e-con e-parent\" data-id=\"06aeb9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6662a59 elementor-widget elementor-widget-image\" data-id=\"6662a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-dipolme.png\" class=\"attachment-large size-large wp-image-9964\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4bccb elementor-widget elementor-widget-heading\" data-id=\"8c4bccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour plus d\u2019informations, <br>\nvisitez le site d\u2019Optimal Ways Academy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef24f8c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef24f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimal Ways Academy &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Formations La mont\u00e9e en comp\u00e9tences de vos \u00e9quipes est notre priorit\u00e9 absolue !\u2028\u2028 Nous aidons vos \u00e9quipes \u00e0 renforcer leur expertise et \u00e0 d\u00e9velopper une r\u00e9elle maturit\u00e9 en Digital Analytics et en optimisation.\u2028\u2028 Optimal Ways Academy est notre organisme de formation certifi\u00e9 Qualiopi depuis 2021 et toutes nos formations sont \u00e9ligibles au financement Opco. \u2028\u2028 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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