{"id":44,"date":"2024-12-16T17:25:40","date_gmt":"2024-12-16T16:25:40","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=44"},"modified":"2025-09-16T11:30:33","modified_gmt":"2025-09-16T09:30:33","slug":"services","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44\" class=\"elementor elementor-44\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c966a7 e-flex e-con-boxed e-con e-parent\" data-id=\"1c966a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b4be4a e-con-full e-flex e-con e-child\" data-id=\"3b4be4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5803247 elementor-widget elementor-widget-heading\" data-id=\"5803247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nos services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b02c63 elementor-widget elementor-widget-text-editor\" data-id=\"7b02c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous faites face \u00e0 des<strong> volumes de donn\u00e9es en constante augmentation<\/strong> et souhaitez transformer ces informations en<strong> leviers d&rsquo;optimisation<\/strong> pour vos plateformes <strong>ecommerce<\/strong> (<strong>sites<\/strong>, <strong>applications<\/strong>, <strong>bornes interactives<\/strong>,&#8230;). Chez <strong>Optimal Ways<\/strong>, nous vous aidons \u00e0 d\u00e9ployer une strat\u00e9gie v\u00e9ritablement <strong>data-driven<\/strong> en optimisant la <strong>collecte<\/strong>, l\u2019<strong>analyse<\/strong> et l\u2019<strong>exploitation<\/strong> de vos donn\u00e9es.\u2028\u2028<\/p><p>Nous vous partageons des insights pr\u00e9cis sur le <strong>comportement de vos clients<\/strong>, l\u2019<strong>efficacit\u00e9 de vos campagnes marketing<\/strong>, et les <strong>axes d\u2019am\u00e9lioration de votre site<\/strong>. Ensemble, transformons vos donn\u00e9es en actions concr\u00e8tes pour <strong>optimiser la performance de votre ecommerce<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e621739 e-con-full e-flex e-con e-child\" data-id=\"e621739\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6581e elementor-widget elementor-widget-image\" data-id=\"8e6581e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg\" class=\"attachment-large size-large wp-image-9910\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg 536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services-300x185.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a943f expertises e-flex e-con-boxed e-con e-parent\" data-id=\"28a943f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d652c4c e-con-full e-flex e-con e-child\" data-id=\"d652c4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38cb573 elementor-widget elementor-widget-image\" data-id=\"38cb573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"113\" height=\"113\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement-1.png\" class=\"attachment-large size-large wp-image-12292\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfb131 e-con-full e-flex e-con e-child\" data-id=\"bbfb131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f8ac7 elementor-widget elementor-widget-heading\" data-id=\"b0f8ac7\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"accompagnement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e539fdf elementor-widget elementor-widget-text-editor\" data-id=\"e539fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chaque jour, nous sommes \u00e0 vos c\u00f4t\u00e9s pour faire de votre strat\u00e9gie Digital Analytics un puissant levier de performance, en optimisant vos sites et applications ecommerce.\u2028\u2028<\/strong><\/p><p>Nous prenons en charge tous les aspects de votre gestion de donn\u00e9es digitales : audits approfondis, am\u00e9lioration de votre plan de marquage, gestion des tags, cr\u00e9ation de tableaux de bord sur mesure et analyses de performance d\u00e9taill\u00e9es.\u2028\u2028<\/p><p>Notre \u00e9quipe assure la mise en place et le retrait de vos tags de trafic avec pr\u00e9cision, garantissant un data layer fiable et une impl\u00e9mentation Digital Analytics parfaitement adapt\u00e9e \u00e0 chaque \u00e9volution de votre site.<\/p><p>Des comit\u00e9s de pilotage r\u00e9guliers permettent de rester align\u00e9s sur vos objectifs, d\u2019ajuster notre approche en fonction de vos priorit\u00e9s, et d\u2019int\u00e9grer les derni\u00e8res avanc\u00e9es en Digital Analytics et ecommerce, pour que vous soyez toujours \u00e0 la pointe de l\u2019innovation et de l\u2019efficacit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc76f5 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"5fc76f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac03b1a e-con-full e-flex e-con e-child\" data-id=\"ac03b1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f72366a elementor-widget elementor-widget-image\" data-id=\"f72366a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"136\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation-1.png\" class=\"attachment-large size-large wp-image-12296\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b0e24 e-con-full e-flex e-con e-child\" data-id=\"66b0e24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0711568 elementor-widget elementor-widget-heading\" data-id=\"0711568\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"implementation\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impl\u00e9mentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb07864 elementor-widget elementor-widget-text-editor\" data-id=\"bb07864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nous orchestrons chaque \u00e9tape de votre strat\u00e9gie de collecte de donn\u00e9es, en int\u00e9grant harmonieusement les solutions de tag management, de gestion du consentement et de Digital Analytics pour une efficacit\u00e9 optimale.\u2028\u2028<\/strong><\/p><p>Nos services couvrent tout ce dont vous avez besoin : d\u00e9finition des KPI cl\u00e9s, cr\u00e9ation de plans de marquage d\u00e9taill\u00e9s, param\u00e9trage pr\u00e9cis, phases de recette rigoureuses et mise en place de modules de consentement conformes au RGPD. Nous d\u00e9veloppons \u00e9galement des fonctionnalit\u00e9s sur mesure, pour vous offrir une solution compl\u00e8te, s\u00e9curis\u00e9e et parfaitement align\u00e9e avec vos objectifs. Avec nous, transformez votre collecte de donn\u00e9es en un atout strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a85fe expertises e-flex e-con-boxed e-con e-parent\" data-id=\"12a85fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-053253c e-con-full e-flex e-con e-child\" data-id=\"053253c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05878e5 elementor-widget elementor-widget-image\" data-id=\"05878e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"136\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation-1.png\" class=\"attachment-large size-large wp-image-12298\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2654e51 e-con-full e-flex e-con e-child\" data-id=\"2654e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d7527 elementor-widget elementor-widget-heading\" data-id=\"f2d7527\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"optimisation\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61aed58 elementor-widget elementor-widget-text-editor\" data-id=\"61aed58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Experts en ecommerce, nous vous aidons \u00e0 analyser et optimiser les leviers cl\u00e9s de votre performance : audience, acquisition, merchandising, conversion et r\u00e9tention.\u2028<\/strong>\u2028<\/p><p>Gr\u00e2ce \u00e0 un accompagnement combinant expertise technique et connaissance approfondie du m\u00e9tier, nous vous permettons de d\u00e9passer les analyses classiques pour obtenir des insights r\u00e9ellement percutants et contribuer \u00e0 votre feuille de route d&rsquo;optimisation.\u2028<\/p><p>Ensemble, nous affinons votre m\u00e9thodologie pour identifier les actions d&rsquo;optimisation avec le plus fort impact. Avec nous, transformez vos donn\u00e9es en actions concr\u00e8tes pour maximiser la performance de vos plateformes ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f072d35 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"f072d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6d705a e-con-full e-flex e-con e-child\" data-id=\"e6d705a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4374a2d elementor-widget elementor-widget-image\" data-id=\"4374a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit-1.png\" class=\"attachment-large size-large wp-image-12238\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146a4d1 e-con-full e-flex e-con e-child\" data-id=\"146a4d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbdd53 elementor-widget elementor-widget-heading\" data-id=\"4bbdd53\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"audit\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aad5a5 elementor-widget elementor-widget-text-editor\" data-id=\"2aad5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En tant que tiers de confiance, nous veillons \u00e0 la fiabilit\u00e9 de votre impl\u00e9mentation et \u00e0 la qualit\u00e9 de vos donn\u00e9es, pour des analyses solides et exploitables.\u2028\u2028<\/strong><\/p><p>Nos audits approfondis passent au peigne fin vos solutions de Digital Analytics et de Tag Management, \u00e9valuant la robustesse de votre param\u00e9trage, la coh\u00e9rence de votre data layer, la qualit\u00e9 de vos donn\u00e9es historiques, ainsi que l\u2019int\u00e9grit\u00e9 de vos sources de trafic et de vos tags.\u2028\u2028<\/p><p>Nous vous aidons \u00e9galement \u00e0 d\u00e9finir les indicateurs de performance (KPI) essentiels pour vos sites et applications ecommerce, en vous fournissant des recommandations concr\u00e8tes. Avec nous, maximisez votre impact et alignez-vous sur les meilleures pratiques du secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60bd6bd expertises e-flex e-con-boxed e-con e-parent\" data-id=\"60bd6bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87a04cf e-con-full e-flex e-con e-child\" data-id=\"87a04cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb6dac elementor-widget elementor-widget-image\" data-id=\"3cb6dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"136\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-tableauxdebord-1.png\" class=\"attachment-large size-large wp-image-12300\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a65f9 e-con-full e-flex e-con e-child\" data-id=\"33a65f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-985a68d elementor-widget elementor-widget-heading\" data-id=\"985a68d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"tableauxdebord\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tableaux de bord<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1078d2 elementor-widget elementor-widget-text-editor\" data-id=\"b1078d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Acc\u00e9dez facilement \u00e0 vos donn\u00e9es Digital Analytics et lib\u00e9rez tout leur potentiel pour optimiser la performance de vos plateformes ecommerce.<\/strong><\/p><p>Nous concevons des tableaux de bord sur mesure, parfaitement adapt\u00e9s aux besoins de vos \u00e9quipes \u2013 acquisition, merchandising, conversion \u2013 et aux exigences des comit\u00e9s de direction. Suivez vos indicateurs cl\u00e9s d\u2019un simple coup d&rsquo;\u0153il et prenez des d\u00e9cisions strat\u00e9giques, appuy\u00e9es sur des insights pr\u00e9cis et exploitables pour un impact imm\u00e9diat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ffada7 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"8ffada7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab2957f e-con-full e-flex e-con e-child\" data-id=\"ab2957f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdabaa3 elementor-widget elementor-widget-image\" data-id=\"cdabaa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"136\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-gouvernance-1.png\" class=\"attachment-large size-large wp-image-12294\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ebc56a e-con-full e-flex e-con e-child\" data-id=\"4ebc56a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e257070 elementor-widget elementor-widget-heading\" data-id=\"e257070\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"gouvernance\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gouvernance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc48908 elementor-widget elementor-widget-text-editor\" data-id=\"fc48908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Garantissez la conformit\u00e9 CNIL \/ RGPD de vos outils digitaux et alignez vos indicateurs cl\u00e9s de performance avec votre strat\u00e9gie ecommerce.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8da3af9 e-con-full e-flex e-con e-parent\" data-id=\"8da3af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbe797 elementor-widget elementor-widget-template\" data-id=\"abbe797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10126\" class=\"elementor elementor-10126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"6176ecb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e999107 elementor-widget elementor-widget-image\" data-id=\"5e999107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-contact.png\" class=\"attachment-large size-large wp-image-9929\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223dcb elementor-widget elementor-widget-heading\" data-id=\"f223dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un projet en t\u00eate ou une probl\u00e9matique \u00e0 r\u00e9soudre ?\u00a0<br>\nVous avez un besoin sp\u00e9cifique ?<br>\nPlanifiez d\u00e8s \u00e0 pr\u00e9sent un appel de d\u00e9couverte avec l\u2019un de nos experts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edf13d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5edf13d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/planifier-un-appel-decouverte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifier un appel d\u00e9couverte &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nos services Vous faites face \u00e0 des volumes de donn\u00e9es en constante augmentation et souhaitez transformer ces informations en leviers d&rsquo;optimisation pour vos plateformes ecommerce (sites, applications, bornes interactives,&#8230;). Chez Optimal Ways, nous vous aidons \u00e0 d\u00e9ployer une strat\u00e9gie v\u00e9ritablement data-driven en optimisant la collecte, l\u2019analyse et l\u2019exploitation de vos donn\u00e9es.\u2028\u2028 Nous vous partageons des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-44","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Services pour optimiser votre plateforme e-commerce<\/title>\n<meta name=\"description\" content=\"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/services\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services\" \/>\n<meta property=\"og:description\" content=\"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/services\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T09:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/\",\"url\":\"https:\/\/www.optimalways.com\/fr\/services\/\",\"name\":\"Services pour optimiser votre plateforme e-commerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg\",\"datePublished\":\"2024-12-16T16:25:40+00:00\",\"dateModified\":\"2025-09-16T09:30:33+00:00\",\"description\":\"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optimalways.com\/fr\/services\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage\",\"url\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg\",\"contentUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/services\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.optimalways.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#website\",\"url\":\"https:\/\/www.optimalways.com\/fr\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\/\/www.optimalways.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png\",\"contentUrl\":\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Services pour optimiser votre plateforme e-commerce","description":"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/services\/","og_locale":"fr_FR","og_type":"article","og_title":"Services","og_description":"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.","og_url":"https:\/\/www.optimalways.com\/fr\/services\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_modified_time":"2025-09-16T09:30:33+00:00","og_image":[{"width":536,"height":331,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/services\/","url":"https:\/\/www.optimalways.com\/fr\/services\/","name":"Services pour optimiser votre plateforme e-commerce","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg","datePublished":"2024-12-16T16:25:40+00:00","dateModified":"2025-09-16T09:30:33+00:00","description":"Optimisez votre ecommerce gr\u00e2ce \u00e0 nos services. Nous vous aidons \u00e0 collecter et analyser vos donn\u00e9es pour de meilleures performances.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/services\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/services\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/services\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/services.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Services"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":71,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/44\/revisions"}],"predecessor-version":[{"id":12652,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/44\/revisions\/12652"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}