{"id":42,"date":"2024-12-16T17:25:32","date_gmt":"2024-12-16T16:25:32","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=42"},"modified":"2025-09-30T15:15:52","modified_gmt":"2025-09-30T13:15:52","slug":"expertises","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/expertises\/","title":{"rendered":"Expertises"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42\" class=\"elementor elementor-42\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b82d3 e-flex e-con-boxed e-con e-parent\" data-id=\"76b82d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61de054 e-con-full e-flex e-con e-child\" data-id=\"61de054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a46915 elementor-widget elementor-widget-heading\" data-id=\"8a46915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Expertises<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa574 elementor-widget elementor-widget-text-editor\" data-id=\"7baa574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Agence ind\u00e9pendante, enti\u00e8rement d\u00e9di\u00e9e \u00e0 vos int\u00e9r\u00eats.<\/strong><br \/><br \/>Sans affiliation avec aucune agence de communication ni SSII et sans commissions d&rsquo;apport d&rsquo;affaires des \u00e9diteurs de logiciels, nous vous garantissons des <strong>conseils<\/strong> et <strong>recommandations 100 % ind\u00e9pendants<\/strong> et <strong>impartiaux<\/strong>, notamment dans le choix de vos outils et partenaires.\u2028\u2028<\/p><p><strong>Notre engagement ?<\/strong> Servir exclusivement vos <strong>objectifs<\/strong>, vos <strong>besoins<\/strong> et vos <strong>ambitions<\/strong>, pour des solutions qui <strong>vous ressemblent<\/strong> et <strong>vous propulsent<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d863af e-con-full e-flex e-con e-child\" data-id=\"3d863af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95788a5 elementor-widget elementor-widget-image\" data-id=\"95788a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg\" class=\"attachment-large size-large wp-image-9722\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg 536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises-300x185.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c73851 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"5c73851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccda156 e-con-full e-flex e-con e-child\" data-id=\"ccda156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f687fd elementor-widget elementor-widget-heading\" data-id=\"3f687fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertise ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483b26f elementor-widget elementor-widget-image\" data-id=\"483b26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce.png\" class=\"attachment-large size-large wp-image-9723\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce.png 200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2aa38b e-con-full e-flex e-con e-child\" data-id=\"e2aa38b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c7956 elementor-widget elementor-widget-text-editor\" data-id=\"21c7956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec plus de <strong>95 % de clients<\/strong> et <strong>plusieurs centaines de projets r\u00e9alis\u00e9s<\/strong> dans l&rsquo;industrie du <strong>ecommerce<\/strong> et du <strong>retail<\/strong>, nous avons acquis une compr\u00e9hension approfondie des <strong>dynamiques<\/strong> et <strong>enjeux du secteur<\/strong>.<\/p><ul><li><strong>Connaissance des enjeux commerciaux<\/strong> : nous saisissons vos priorit\u00e9s et vos d\u00e9fis pour mieux vous accompagner.<\/li><li><strong>Ma\u00eetrise des indicateurs cl\u00e9s<\/strong> : une parfaite compr\u00e9hension des KPIs et ratios sp\u00e9cifiques au march\u00e9 pour mesurer ce qui compte vraiment.\u2028<\/li><li><strong>Adoption des meilleures pratiques ecommerce<\/strong> : de l&rsquo;analyse des performances au tracking avanc\u00e9, nous int\u00e9grons les pratiques les plus performantes.\u2028<\/li><li><strong>Compr\u00e9hension de l&rsquo;organisation ecommerce<\/strong> : nous vous aidons \u00e0 optimiser les \u00e9quipes, les r\u00f4les, la gestion de projets et les outils pour une efficacit\u00e9 maximale.\u2028<\/li><li>Avec nous, acc\u00e9dez \u00e0 <strong>une expertise solide et sur-mesure pour propulser votre ecommerce<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64dfdf3 e-grid e-con-full e-con e-child\" data-id=\"64dfdf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e887d elementor-widget elementor-widget-image\" data-id=\"17e887d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"301\" height=\"93\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/feved-membre.png\" class=\"attachment-large size-large wp-image-9724\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be660b elementor-widget elementor-widget-image\" data-id=\"4be660b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-9354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a2482 elementor-widget elementor-widget-heading\" data-id=\"c7a2482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0101c41 elementor-widget elementor-widget-text-editor\" data-id=\"0101c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Optimal Ways, nous comprenons les sp\u00e9cificit\u00e9s uniques des entreprises B2B et les d\u00e9fis qu\u2019elles rencontrent dans l\u2019univers du Digital Analytics. Forts de plus de 10 ans d\u2019exp\u00e9rience, nous accompagnons les entreprises B2B dans l\u2019optimisation de leurs performances digitales en nous adaptant aux exigences et r\u00e9alit\u00e9s de ce secteur, souvent tr\u00e8s diff\u00e9rent du B2C. <a href=\"https:\/\/www.optimalways.com\/expertises\/b2b\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cec3f elementor-widget elementor-widget-heading\" data-id=\"b7cec3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2C<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8999a09 elementor-widget elementor-widget-text-editor\" data-id=\"8999a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Optimal Ways, nous accompagnons les entreprises B2C dans l\u2019optimisation de leurs performances digitales, en adaptant nos strat\u00e9gies aux besoins uniques de ce secteur. Depuis plus de 10 ans, nous collaborons avec des marques reconnues pour transformer leurs donn\u00e9es en leviers de croissance et offrir des exp\u00e9riences clients exceptionnelles. <a href=\"https:\/\/www.optimalways.com\/expertises\/b2c\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1265765 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"1265765\" data-element_type=\"container\" data-e-type=\"container\" id=\"expertise-technologique\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5acca88 e-con-full e-flex e-con e-child\" data-id=\"5acca88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f2f8b elementor-widget elementor-widget-heading\" data-id=\"70f2f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertise technologique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb226e elementor-widget elementor-widget-image\" data-id=\"ceb226e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique.png\" class=\"attachment-large size-large wp-image-9732\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique.png 200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259f769 e-con-full e-flex e-con e-child\" data-id=\"259f769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0ba63 elementor-widget elementor-widget-text-editor\" data-id=\"cb0ba63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous \u00e9tablissons des <strong>partenariats<\/strong> de confiance avec les principales solutions de <strong>Digital Analytics<\/strong>, d&rsquo;<strong>UX Analytics<\/strong>, de <strong>gestion des tags<\/strong> et du <strong>consentement<\/strong>, sp\u00e9cialement con\u00e7ues pour les secteurs du <strong>ecommerce<\/strong> et du <strong>retail<\/strong>.\u2028\u2028<\/p><p><strong>R\u00e9sultats et avantages pour vous<\/strong>\u2028<\/p><ul><li><strong>Collecte de donn\u00e9es premium<\/strong> : un suivi rigoureux et un d\u00e9ploiement de qualit\u00e9 pour des donn\u00e9es fiables et exploitables.\u2028<\/li><li><strong>Polyvalence technologique<\/strong> : une capacit\u00e9 \u00e0 vous accompagner sur diff\u00e9rentes solutions, en fonction de vos besoins sp\u00e9cifiques.\u2028<\/li><li><strong>Acc\u00e8s privil\u00e9gi\u00e9 au support \u00e9diteur<\/strong> : un acc\u00e8s direct et prioritaire \u00e0 l\u2019assistance technique des fournisseurs pour une r\u00e9activit\u00e9 optimale.<\/li><li>Avec nous, b\u00e9n\u00e9ficiez d\u2019une <strong>expertise technique de pointe<\/strong> pour tirer le meilleur parti de vos solutions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd44ec elementor-widget elementor-widget-heading\" data-id=\"3fd44ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d4540 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11d4540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9739 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics-1.png\" alt=\"\" width=\"150\" height=\"52\" \/>Depuis 2016, Optimal Ways est un partenaire certifi\u00e9 Google Analytics, refl\u00e9tant notre ma\u00eetrise et notre expertise dans l\u2019utilisation de cet outil pour aider nos clients \u00e0 atteindre leurs objectifs digitaux. Forts de plusieurs ann\u00e9es d\u2019exp\u00e9rience, nous accompagnons les entreprises dans la mise en place, l\u2019optimisation et l\u2019exploitation strat\u00e9gique de leurs donn\u00e9es via Google Analytics, avec un focus particulier sur les besoins des acteurs du ecommerce. <a href=\"https:\/\/www.optimalways.com\/expertises\/google-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324131d elementor-widget elementor-widget-heading\" data-id=\"324131d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Piano Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c44ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6c44ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9749 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-1-e1737016587556.png\" alt=\"\" width=\"132\" height=\"70\" \/>Optimal Ways est fier d&rsquo;\u00eatre partenaire de Piano Analytics depuis 2021, renfor\u00e7ant ainsi notre engagement \u00e0 fournir des solutions de Digital Analytics performantes et adapt\u00e9es aux besoins de nos clients. Avec une ma\u00eetrise avanc\u00e9e de cette plateforme, nos consultants accompagnent les entreprises dans l\u2019exploitation de leurs donn\u00e9es pour optimiser leur strat\u00e9gie ecommerce et maximiser leur ROI. <a href=\"https:\/\/www.optimalways.com\/expertises\/piano-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d19d1a elementor-widget elementor-widget-heading\" data-id=\"5d19d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adobe Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9938da3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9938da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9756 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" alt=\"\" width=\"174\" height=\"92\" \/>Chez Optimal Ways, nous mettons \u00e0 profit notre expertise en Adobe Analytics pour accompagner les entreprises dans l\u2019optimisation de leurs performances digitales. Bien que l\u2019agence ne soit pas certifi\u00e9e directement, nos consultants, eux, sont certifi\u00e9s et poss\u00e8dent une ma\u00eetrise avanc\u00e9e de cet outil puissant. Cette expertise nous permet d\u2019aider nos clients \u00e0 exploiter pleinement leurs donn\u00e9es afin de r\u00e9pondre \u00e0 leurs objectifs business, avec un focus particulier sur les acteurs du ecommerce. <a href=\"https:\/\/www.optimalways.com\/expertises\/adobe-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acaefb elementor-widget elementor-widget-heading\" data-id=\"8acaefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ThankYou Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e8e35 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24e8e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9757 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics-1-e1737016793433.png\" alt=\"\" width=\"187\" height=\"59\" \/>Optimal Ways est fier d&rsquo;\u00eatre partenaire de ThankYou Analytics depuis 2021, consolidant ainsi notre engagement \u00e0 offrir des solutions de Digital Analytics innovantes et adapt\u00e9es aux besoins de nos clients. Avec une ma\u00eetrise avanc\u00e9e de cette plateforme, nos consultants accompagnent les ecommer\u00e7ants dans l&rsquo;analyse de la performance et de la rentabilit\u00e9 de leurs campagnes marketing. <a href=\"https:\/\/www.optimalways.com\/expertises\/thankyou-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe65fa4 elementor-widget elementor-widget-heading\" data-id=\"fe65fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contentsquare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d257 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d42d257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9764 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square-1.png\" alt=\"\" width=\"157\" height=\"46\" \/><span data-sheets-root=\"1\">Optimal Ways est fier d&rsquo;\u00eatre partenaire de Contentsquare depuis 2018, consolidant ainsi notre engagement \u00e0 offrir des solutions avanc\u00e9es d\u2019analyse de l\u2019exp\u00e9rience utilisateur (UX). Avec une expertise approfondie de cette plateforme, nos consultants accompagnent les entreprises dans l\u2019am\u00e9lioration de leur strat\u00e9gie digitale et l\u2019optimisation de leur ecommerce. <a href=\"https:\/\/www.optimalways.com\/expertises\/content-square\/\" data-wplink-edit=\"true\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb03e30 elementor-widget elementor-widget-heading\" data-id=\"cb03e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft Clarity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1db6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d1db6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9768 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-1-e1737017134237.png\" alt=\"\" width=\"179\" height=\"63\" \/><span data-sheets-root=\"1\">Optimal Ways exploite tout le potentiel de Microsoft Clarity pour offrir des solutions novatrices d\u2019analyse de l\u2019exp\u00e9rience utilisateur (UX) et d\u2019optimisation des parcours clients. Gr\u00e2ce \u00e0 une approche centr\u00e9e sur vos objectifs, nous aidons les entreprises \u00e0 mieux comprendre les comportements en ligne et \u00e0 transformer ces insights en actions strat\u00e9giques.<\/span> <a href=\"https:\/\/www.optimalways.com\/expertises\/microsoft-clarity\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e526a78 elementor-widget elementor-widget-heading\" data-id=\"e526a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa4b63 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5aa4b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9779 size-full alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-1-e1737017789849.png\" alt=\"\" width=\"228\" height=\"48\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous accompagnons les entreprises dans l\u2019utilisation avanc\u00e9e de Google Tag Manager (GTM) pour simplifier la gestion de leurs balises et optimiser leur \u00e9cosyst\u00e8me digital. Nos experts mettent en place des solutions sur mesure pour vous aider \u00e0 collecter des donn\u00e9es pr\u00e9cises, am\u00e9liorer vos performances marketing et renforcer votre strat\u00e9gie analytique. <a href=\"https:\/\/www.optimalways.com\/expertises\/google-tag-manager\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6237f elementor-widget elementor-widget-heading\" data-id=\"af6237f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Didomi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0489df8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0489df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9780 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi-1.png\" alt=\"\" width=\"117\" height=\"22\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous accompagnons les entreprises dans l\u2019utilisation avanc\u00e9e de Didomi pour simplifier la gestion de la conformit\u00e9 RGPD et optimiser la collecte des consentements utilisateurs. Nos experts vous aident \u00e0 mettre en place une strat\u00e9gie efficace qui garantit \u00e0 la fois le respect des r\u00e9glementations et une exp\u00e9rience utilisateur optimis\u00e9e. <a href=\"https:\/\/www.optimalways.com\/expertises\/didomi\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe6b36 elementor-widget elementor-widget-heading\" data-id=\"7fe6b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tealium<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43d545 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e43d545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9781 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-1-e1737017938230.png\" alt=\"\" width=\"164\" height=\"47\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous aidons les entreprises \u00e0 exploiter tout le potentiel de Tealium pour optimiser la gestion de leurs donn\u00e9es et renforcer leur strat\u00e9gie digitale. En tant qu\u2019experts de cette plateforme de tag management et de customer data platform (CDP), nous accompagnons nos clients dans l\u2019int\u00e9gration, la gestion et l\u2019analyse de leurs donn\u00e9es pour offrir une exp\u00e9rience client personnalis\u00e9e et conforme aux r\u00e9glementations. <a href=\"https:\/\/www.optimalways.com\/expertises\/tealium\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c895e59 elementor-widget elementor-widget-heading\" data-id=\"c895e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commanders Act<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac3cd1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fac3cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9785 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commenders-act.png\" alt=\"\" width=\"205\" height=\"35\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous aidons les entreprises \u00e0 exploiter tout le potentiel de Commanders Act pour g\u00e9rer efficacement leurs balises, centraliser leurs donn\u00e9es et renforcer leur strat\u00e9gie digitale. En tant qu\u2019experts de cette plateforme europ\u00e9enne de tag management et de customer data platform (CDP), nous accompagnons nos clients dans l\u2019optimisation de leur \u00e9cosyst\u00e8me digital, tout en assurant une conformit\u00e9 stricte aux r\u00e9glementations. <a href=\"https:\/\/www.optimalways.com\/expertises\/commandersact\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bf2b6 elementor-widget elementor-widget-heading\" data-id=\"14bf2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ObservePoint<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e64a3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e2e64a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9786 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point-1.png\" alt=\"\" width=\"170\" height=\"23\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous aidons les entreprises \u00e0 exploiter tout le potentiel d\u2019ObservePoint pour garantir la qualit\u00e9 et la fiabilit\u00e9 de leurs donn\u00e9es digitales. En tant qu\u2019experts de cette plateforme d\u2019audit et de monitoring, nous accompagnons nos clients dans la v\u00e9rification de leurs impl\u00e9mentations analytiques et la conformit\u00e9 de leurs \u00e9cosyst\u00e8mes digitaux. <a href=\"https:\/\/www.optimalways.com\/expertises\/observepoint\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0f904 elementor-widget elementor-widget-heading\" data-id=\"9a0f904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Addingwell<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d227b96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d227b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9790 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell-1.png\" alt=\"\" width=\"141\" height=\"25\" \/><span data-sheets-root=\"1\">Chez Optimal Ways, nous accompagnons les entreprises dans l\u2019utilisation d\u2019Addingwell, une solution de taggage serverside int\u00e9gr\u00e9e avec Google Tag Manager (GTM), pour am\u00e9liorer leur gestion des donn\u00e9es digitales et renforcer leur strat\u00e9gie analytique. En tant qu\u2019experts de cette technologie, nous veillons \u00e0 ce que vos \u00e9cosyst\u00e8mes digitaux soient fiables, conformes et performants. <a href=\"https:\/\/www.optimalways.com\/expertises\/addingwell\/\">En savoir plus &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expertises Agence ind\u00e9pendante, enti\u00e8rement d\u00e9di\u00e9e \u00e0 vos int\u00e9r\u00eats. Sans affiliation avec aucune agence de communication ni SSII et sans commissions d&rsquo;apport d&rsquo;affaires des \u00e9diteurs de logiciels, nous vous garantissons des conseils et recommandations 100 % ind\u00e9pendants et impartiaux, notamment dans le choix de vos outils et partenaires.\u2028\u2028 Notre engagement ? Servir exclusivement vos objectifs, vos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expertises Agence Digital Analytics pour E-Commerce - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/expertises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertises\" \/>\n<meta property=\"og:description\" content=\"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/expertises\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T13:15:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/\",\"name\":\"Expertises Agence Digital Analytics pour E-Commerce - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\",\"datePublished\":\"2024-12-16T16:25:32+00:00\",\"dateModified\":\"2025-09-30T13:15:52+00:00\",\"description\":\"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/expertises\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expertises Agence Digital Analytics pour E-Commerce - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/fr\/expertises\/","og_locale":"fr_FR","og_type":"article","og_title":"Expertises","og_description":"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.","og_url":"https:\/\/www.optimalways.com\/fr\/expertises\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_modified_time":"2025-09-30T13:15:52+00:00","og_image":[{"width":536,"height":331,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/fr\/expertises\/","url":"https:\/\/www.optimalways.com\/fr\/expertises\/","name":"Expertises Agence Digital Analytics pour E-Commerce - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/fr\/expertises\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/expertises\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","datePublished":"2024-12-16T16:25:32+00:00","dateModified":"2025-09-30T13:15:52+00:00","description":"Nous offrons des expertises agence digital analytics pour vous aider \u00e0 choisir les meilleurs outils adapt\u00e9s \u00e0 votre entreprise.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/fr\/expertises\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/fr\/expertises\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/expertises\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/fr\/expertises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Expertises"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/fr\/#website","url":"https:\/\/www.optimalways.com\/fr\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/fr\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":95,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":13598,"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/pages\/42\/revisions\/13598"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/fr\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}