{"id":32,"date":"2024-12-16T14:57:05","date_gmt":"2024-12-16T13:57:05","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=32"},"modified":"2026-04-15T13:40:11","modified_gmt":"2026-04-15T11:40:11","slug":"accueil","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32\" class=\"elementor elementor-32\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ddba7 e-flex e-con-boxed e-con e-parent\" data-id=\"e8ddba7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0ad5de e-con-full e-flex e-con e-child\" data-id=\"a0ad5de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adef004 elementor-widget elementor-widget-heading\" data-id=\"adef004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transformez vos donn\u00e9es en acc\u00e9l\u00e9rateur puissant de croissance digitale et e-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b35f53 elementor-widget elementor-widget-text-editor\" data-id=\"8b35f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous aidons vos \u00e9quipes \u00e0 <strong data-start=\"0\" data-end=\"74\" data-is-only-node=\"\">collecter, analyser et activer leurs donn\u00e9es<\/strong> pour <strong data-start=\"80\" data-end=\"106\">piloter la performance<\/strong>, <strong data-start=\"108\" data-end=\"134\">optimiser les parcours<\/strong> et <strong data-start=\"138\" data-end=\"179\">automatiser le reporting gr\u00e2ce \u00e0 l\u2019IA<\/strong>. Avec un <strong data-start=\"189\" data-end=\"208\">tracking fiable<\/strong>, elles gagnent en <strong data-start=\"227\" data-end=\"240\">autonomie<\/strong> et exploitent des <strong data-start=\"259\" data-end=\"271\">insights<\/strong> pour <strong data-start=\"277\" data-end=\"304\">am\u00e9liorer la croissance <\/strong>et <strong>la conversion\u00a0de vos sites et applications<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c646db elementor-widget elementor-widget-button\" data-id=\"0c646db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/planifier-un-appel-decouverte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifier un appel d\u00e9couverte &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-010c41c e-con-full e-flex e-con e-child\" data-id=\"010c41c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a356d3 elementor-widget elementor-widget-image\" data-id=\"0a356d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"406\" height=\"395\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2.png\" class=\"attachment-large size-large wp-image-12157\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2.png 406w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2-300x292.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81559d4 e-con-full e-flex e-con e-parent\" data-id=\"81559d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c16116 elementor-widget elementor-widget-heading\" data-id=\"7c16116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des services r\u00e9pondant \u00e0 vos enjeux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76989f4 e-flex e-con-boxed e-con e-parent\" data-id=\"76989f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-187b7bd e-con-full e-flex e-con e-child\" data-id=\"187b7bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-970e3c8 e-con-full e-flex e-con e-child\" data-id=\"970e3c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ba040 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b8ba040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12174\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caec7b elementor-widget elementor-widget-heading\" data-id=\"2caec7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accompagnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdc912 elementor-widget elementor-widget-text-editor\" data-id=\"bfdc912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B\u00e9n\u00e9ficiez au quotidien de l\u2019expertise de notre \u00e9quipe pour <strong>piloter<\/strong> et <strong>optimiser<\/strong> la performance de votre activit\u00e9 <strong>ecommerce<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#accompagnement\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e84e14 e-con-full e-flex e-con e-child\" data-id=\"1e84e14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-db9cd5c e-con-full e-flex e-con e-child\" data-id=\"db9cd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc17b3b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dc17b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9f91d elementor-widget elementor-widget-heading\" data-id=\"df9f91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impl\u00e9mentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a86d2b elementor-widget elementor-widget-text-editor\" data-id=\"2a86d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Assurez la <strong>pr\u00e9cision<\/strong> de votre <strong>tracking<\/strong> et maximisez l\u2019efficacit\u00e9 de vos <strong>campagnes marketing<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#implementation\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87405bf e-con-full e-flex e-con e-child\" data-id=\"87405bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c4deb8 e-con-full e-flex e-con e-child\" data-id=\"9c4deb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b0a0e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"09b0a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation.png\" class=\"attachment-large size-large wp-image-12178\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af86856 elementor-widget elementor-widget-heading\" data-id=\"af86856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30efa6a elementor-widget elementor-widget-text-editor\" data-id=\"30efa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9tectez des pistes d\u2019<strong>am\u00e9lioration concr\u00e8tes <\/strong>afin d\u2019enrichir vos parcours clients et d\u2019augmenter vos <strong>taux de conversion<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#optimisation\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e291fa e-flex e-con-boxed e-con e-parent\" data-id=\"2e291fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8effef1 e-con-full e-flex e-con e-child\" data-id=\"8effef1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-28ff219 e-con-full e-flex e-con e-child\" data-id=\"28ff219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d54 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"eaf8d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" class=\"attachment-large size-large wp-image-12180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a9c28 elementor-widget elementor-widget-heading\" data-id=\"d9a9c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a61881 elementor-widget elementor-widget-text-editor\" data-id=\"8a61881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identifiez les <strong>anomalies<\/strong> et <strong>renforcez <\/strong>la <strong>fiabilit\u00e9<\/strong> de vos donn\u00e9es pour prendre des <strong>d\u00e9cisions \u00e9clair\u00e9es<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#audit\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f0a8a5 e-con-full e-flex e-con e-child\" data-id=\"6f0a8a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fe18dc7 e-con-full e-flex e-con e-child\" data-id=\"fe18dc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6083011 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6083011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-tableauxdebord.png\" class=\"attachment-large size-large wp-image-12182\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259e119 elementor-widget elementor-widget-heading\" data-id=\"259e119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tableaux de bord<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e2309 elementor-widget elementor-widget-text-editor\" data-id=\"30e2309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offrez \u00e0 vos \u00e9quipes un acc\u00e8s simple et rapide \u00e0 des <strong>donn\u00e9es claires<\/strong>, <strong>pertinentes<\/strong> et <strong>imm\u00e9diatement exploitables<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#tableauxdebord\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f10bf e-con-full e-flex e-con e-child\" data-id=\"c1f10bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e044469 e-con-full e-flex e-con e-child\" data-id=\"e044469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee014c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1ee014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"56\" height=\"62\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-gouvernance.png\" class=\"attachment-large size-large wp-image-12184\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb08a4 elementor-widget elementor-widget-heading\" data-id=\"6fb08a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gouvernance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab59544 elementor-widget elementor-widget-text-editor\" data-id=\"ab59544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Garantissez la <strong>conformit\u00e9 CNIL \/ RGPD<\/strong> de vos outils digitaux et alignez vos indicateurs cl\u00e9s de performance avec votre strat\u00e9gie ecommerce.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/services\/#gouvernance\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04dae1 e-con-full e-flex e-con e-parent\" data-id=\"c04dae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90e4010 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90e4010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6147c16 elementor-widget elementor-widget-heading\" data-id=\"6147c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples de r\u00e9alisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab7cc2 e-flex e-con-boxed e-con e-parent\" data-id=\"1ab7cc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfb9d97 e-con-full e-flex e-con e-child\" data-id=\"cfb9d97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf13d28 e-con-full e-flex e-con e-child\" data-id=\"bf13d28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0da459 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b0da459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" class=\"attachment-large size-large wp-image-12180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4521b7e elementor-widget elementor-widget-heading\" data-id=\"4521b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audit de la collecte des donn\u00e9es pour les applications mobiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b17c8 elementor-widget elementor-widget-text-editor\" data-id=\"46b17c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d&rsquo;une application mobile Android &amp; iOS dont le fonctionnement interne \u00e9tait difficilement lisible pour les \u00e9quipes marketing et analytics.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/audit-de-la-collecte-des-donnees-pour-les-applications-mobiles\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d5c247 e-con-full e-flex e-con e-child\" data-id=\"1d5c247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9993611 e-con-full e-flex e-con e-child\" data-id=\"9993611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7659c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3b7659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1e971 elementor-widget elementor-widget-heading\" data-id=\"9f1e971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fiabilisation donn\u00e9es produits avec Google Analytics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457c97f elementor-widget elementor-widget-text-editor\" data-id=\"457c97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e a souhait\u00e9 fiabiliser le suivi des performances de ses produits dans Google Analytics. L\u2019enseigne propose des produits simples, en kit \/ bundle, avec pour certains un prix d\u00e9gressif&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/fiabilisation-donnees-produits-avec-google-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1454210 e-con-full e-flex e-con e-child\" data-id=\"1454210\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cf7e991 e-con-full e-flex e-con e-child\" data-id=\"cf7e991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38246e2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"38246e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation.png\" class=\"attachment-large size-large wp-image-12178\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0010d elementor-widget elementor-widget-heading\" data-id=\"db0010d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation \ndes parcours clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9739a0 elementor-widget elementor-widget-text-editor\" data-id=\"b9739a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e fait face \u00e0 un constat : les tableaux de bord standards cr\u00e9\u00e9s par les \u00e9quipes dans leur outil BI mettent en avant un certain nombre de m\u00e9triques et dimensions, comme par exemple les conversions, le taux de rebond, le nombre d\u2019ajouts au panier\u2026<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/optimisation-des-parcours-clients\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73bc61c e-con-full e-flex e-con e-child\" data-id=\"73bc61c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b428c85 e-con-full e-flex e-con e-child\" data-id=\"b428c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e0ca2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"16e0ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12174\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8102b9 elementor-widget elementor-widget-heading\" data-id=\"b8102b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement \ndans la dur\u00e9e des\n\u00e9quipes ecommerce\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c49dc elementor-widget elementor-widget-text-editor\" data-id=\"77c49dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 des outils en place, la fiabilit\u00e9 des donn\u00e9es reste incertaine avec les diff\u00e9rentes \u00e9volutions du site et la conformit\u00e9 aux r\u00e9glementations reste un d\u00e9fi. <br \/>Le pilotage strat\u00e9gique manque de vision claire&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/accompagnement-dans-la-duree-des-equipes-e-commerce\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710f675 e-con-full e-flex e-con e-parent\" data-id=\"710f675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84a597 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c84a597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nos r\u00e9alisations &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baba99f e-flex e-con-boxed e-con e-parent\" data-id=\"baba99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a2e82 e-flex e-con-boxed e-con e-parent\" data-id=\"92a2e82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b8f02d e-con-full e-flex e-con e-child\" data-id=\"2b8f02d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb14d86 elementor-widget elementor-widget-heading\" data-id=\"eb14d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce829 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fce829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Optimal Ways Academy<\/strong> est notre organisme de formation <strong>certifi\u00e9 Qualiopi<\/strong>, sp\u00e9cialis\u00e9 en <strong>Digital Analytics<\/strong> pour les \u00e9quipes ecommerce : <strong>Google Analytics<\/strong>, <strong>Piano Analytics<\/strong>, <strong>Adobe Analytics<\/strong> et l&rsquo;<strong>analyse ecommerce<\/strong>.<\/p><p>Ces formations sont disponibles en <strong>pr\u00e9sentiel<\/strong> et \u00e0 <strong>distance<\/strong>, en <strong>fran\u00e7ais<\/strong> et en <strong>anglais<\/strong> et sont \u00e9ligibles <strong>Opco<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f871f84 elementor-widget elementor-widget-button\" data-id=\"f871f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/formations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos formations &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f760a35 e-con-full e-flex e-con e-child\" data-id=\"f760a35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128cdd9 elementor-widget elementor-widget-image\" data-id=\"128cdd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.com\/fr\/formations\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/qualiopi.png\" title=\"qualiopi\" alt=\"qualiopi\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a13091 e-flex e-con-boxed e-con e-parent\" data-id=\"67a13091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4d30d4 elementor-widget elementor-widget-heading\" data-id=\"6a4d30d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b6b250 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29b6b250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au fil des ann\u00e9es, nous avons mis en place une organisation et une m\u00e9thodologie adapt\u00e9es pour r\u00e9pondre aux besoins sp\u00e9cifiques d&rsquo;<strong>agilit\u00e9<\/strong> et d&rsquo;<strong>expertise<\/strong> de vos \u00e9quipes <strong>ecommerce<\/strong> que nous accompagnons dans le <strong>monde entier<\/strong>, en <strong>fran\u00e7ais<\/strong> et en <strong>anglais<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69444b09 elementor-widget elementor-widget-image-carousel\" data-id=\"69444b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;5&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/cultura.png\" alt=\"cultura\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/damart.png\" alt=\"damart\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/decathlon.png\" alt=\"decathlon\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/doublet.png\" alt=\"doublet\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/electro-depot.png\" alt=\"electro-depot\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/bernard.png\" alt=\"bernard\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nhood.png\" alt=\"nhood\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/decathlon-pro.jpg\" alt=\"decathlon-pro\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/m-and-ms.png\" alt=\"m-and-ms\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/royal-canin.png\" alt=\"royal-canin\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/vandb.png\" alt=\"vandb\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/mars.png\" alt=\"mars\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/chronodrive.png\" alt=\"chronodrive\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/boulanger.png\" alt=\"boulanger\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/compastor.png\" alt=\"compastor\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/leroy-merlin.png\" alt=\"leroy-merlin\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adeo.png\" alt=\"adeo\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/truffaut.png\" alt=\"truffaut\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/stores-discount.png\" alt=\"stores-discount\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"20 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/socooc.png\" alt=\"socooc\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"21 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/wonderbox.png\" alt=\"wonderbox\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"22 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/furet-du-nord.jpg\" alt=\"furet-du-nord\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"23 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nature-et-decouvertes.png\" alt=\"nature-et-decouvertes\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"24 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/maty.png\" alt=\"maty\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"25 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/dim.png\" alt=\"dim\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"26 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-halle.png\" alt=\"la-halle\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"27 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/jennifer.png\" alt=\"jennifer\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"28 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/minelli.png\" alt=\"minelli\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"29 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/dior.png\" alt=\"dior\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"30 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/san-marina.png\" alt=\"san-marina\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"31 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/okaidi.png\" alt=\"okaidi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"32 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/des-marques-vous.png\" alt=\"des-marques-&amp;-vous\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"33 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/leel.png\" alt=\"leel\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"34 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/armand-thierry.png\" alt=\"armand-thierry\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"35 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-gentle-factory.png\" alt=\"la-gentle-factory\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"36 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/kiabi.png\" alt=\"kiabi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"37 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/somfy.png\" alt=\"somfy\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"38 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/rougegorge.png\" alt=\"rougegorge\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"39 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/pimkie.png\" alt=\"pimkie\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"40 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nosoli.png\" alt=\"nosoli\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"41 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/mobalpa.png\" alt=\"mobalpa\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"42 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/gifi.png\" alt=\"gifi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"43 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/brico-depot.png\" alt=\"brico-depot\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"44 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/cyrillus.png\" alt=\"cyrillus\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"45 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/afibel.png\" alt=\"afibel\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"46 sur 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/brady.png\" alt=\"brady\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a267023 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a267023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/references\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir toutes nos r\u00e9f\u00e9rences &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-097141e e-flex e-con-boxed e-con e-parent\" data-id=\"097141e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bfc7a22 e-con-full e-flex e-con e-child\" data-id=\"bfc7a22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1230b1d elementor-widget elementor-widget-heading\" data-id=\"1230b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre approche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ebfe3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3ebfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous collaborons avec vos \u00e9quipes avec une m\u00e9thode organis\u00e9e et agile pour une <strong>efficacit\u00e9 maximale<\/strong>.<\/p><p>Tous nos services sont disponibles en <strong>fran\u00e7ais<\/strong> et en <strong>anglais<\/strong>, pour une <strong>communication fluide<\/strong> et <strong>sans fronti\u00e8res<\/strong>.<\/p><p>Chez nous, <strong>1% de notre chiffre d&rsquo;affaires<\/strong>\u00a0est vers\u00e9 \u00e0 des associations d\u00e9vou\u00e9es \u00e0 l\u2019environnement et \u00e0 la soci\u00e9t\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd27c02 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd27c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/fr\/notre-approche\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Notre approche &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5732ee e-con-full e-flex e-con e-child\" data-id=\"c5732ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510878e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"510878e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une agence engag\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449246e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"449246e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;entreprise a franchit une nouvelle \u00e9tape en obtenant la <strong>certification B Corp<\/strong> en 2024, affirmant son engagement en faveur d\u2019un <strong>ecommerce plus durable<\/strong> et <strong>responsable<\/strong>.<\/p><p>Quatre engagements cl\u00e9s nous guident, alimentant notre volont\u00e9 de g\u00e9n\u00e9rer un <strong>impact positif<\/strong> pour la <strong>soci\u00e9t\u00e9<\/strong> et l\u2019<strong>environnement<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3df4a0 e-grid e-con-full e-con e-child\" data-id=\"a3df4a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95af667 elementor-widget elementor-widget-image\" data-id=\"95af667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/certifie-b-corp-qzszo836yoerrc3gyyl68vymjvc63aootto7mr239c.png\" title=\"certifie-b-corp\" alt=\"certifie-b-corp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3826baf elementor-widget elementor-widget-image\" data-id=\"3826baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/1-pourcent-for-the-planet-member-qzxt0v23rhddsdhjleiw9vgkyk6kf5dzkrkwrxckjk.png\" title=\"1-pourcent-for-the-planet-member\" alt=\"1-pourcent-for-the-planet-member\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eade1ac elementor-widget elementor-widget-image\" data-id=\"eade1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/Gold-medal-r77dybzxv7s0izkyyi675ay97ft2voafgi97q9z400.png\" title=\"Gold medal\" alt=\"Gold medal\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06706a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"06706a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/rse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Notre d\u00e9marche RSE &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d806cb e-flex e-con-boxed e-con e-parent\" data-id=\"5d806cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4101a83 elementor-widget elementor-widget-heading\" data-id=\"4101a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c44647 elementor-widget elementor-widget-shortcode\" data-id=\"2c44647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"liste_articles liste_articles_shortcode\"><article><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/supply-chain-logistique-les-enseignements-cles-des-jeudis-de-la-retail-tech\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/fr\/2026\/04\/supply-chain-logistique-les-enseignements-cles-des-jeudis-de-la-retail-tech\/'><h3><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/supply-chain-logistique-les-enseignements-cles-des-jeudis-de-la-retail-tech\/'>Supply chain & logistique : les enseignements cl\u00e9s des Jeudis de la Retail Tech<\/a><\/h3><p>Apr\u00e8s une \u00e9dition \u201cvisite carrelages\u201d sur les Champs-\u00c9lys\u00e9es, retour rue de Valois pour cette 35e \u00e9dition des Jeudis de la Retail Tech, d\u00e9di\u00e9e aux enjeux [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/fr\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'><h3><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'>Visites carrelage des Champs-\u00c9lys\u00e9es : quand l\u2019IA acc\u00e9l\u00e8re\u2026 et que le retail redevient humain<\/a><\/h3><p>Pour son \u00e9dition de mars 2026, les Jeudis de La Retail Tech ont choisi de sortir de leur cadre habituel pour aller observer le retail [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/retour-sur-la-matinee-performance-retail-ce-que-le-cas-arthur-nous-apprend-sur-le-retail-unifie-dans-un-ecosysteme-shopify\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1200x676.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1200x676.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944.jpg 1279w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/fr\/2026\/04\/retour-sur-la-matinee-performance-retail-ce-que-le-cas-arthur-nous-apprend-sur-le-retail-unifie-dans-un-ecosysteme-shopify\/'><h3><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/retour-sur-la-matinee-performance-retail-ce-que-le-cas-arthur-nous-apprend-sur-le-retail-unifie-dans-un-ecosysteme-shopify\/'>Retour sur la matin\u00e9e retail : les enseignements du cas Arthur sur le retail unifi\u00e9 (Shopify)<\/a><\/h3><p>Le jeudi 19 mars 2026, nous avons eu le plaisir d\u2019\u00eatre invit\u00e9s \u00e0 la premi\u00e8re matin\u00e9e \u00ab\u00a0performance retail\u00a0\u00bb co-organis\u00e9e par notre confr\u00e8re lillois Fourseeds , [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/cafe-1-lille-2026-repenser-lentreprise-comme-moteur-dengagement-pour-le-vivant\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/fr\/2026\/04\/cafe-1-lille-2026-repenser-lentreprise-comme-moteur-dengagement-pour-le-vivant\/'><h3><a href='https:\/\/www.optimalways.com\/fr\/2026\/04\/cafe-1-lille-2026-repenser-lentreprise-comme-moteur-dengagement-pour-le-vivant\/'>Caf\u00e9 1 % Lille 2026 : repenser l\u2019entreprise au service du vivant et de l\u2019engagement<\/a><\/h3><p>Fort du succ\u00e8s de la pr\u00e9c\u00e9dente \u00e9dition organis\u00e9e \u00e0 Lille, marqu\u00e9e notamment par les t\u00e9moignages de Tikamoon et d\u2019Avril Cosm\u00e9tique Bio (compte-rendu ici), le Caf\u00e9 [...]<\/p><\/div><\/article><div class='bouton'><a href='https:\/\/www.optimalways.com\/fr\/category\/actualites\/'>Voir toutes nos actualit\u00e9s ><\/a><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transformez vos donn\u00e9es en acc\u00e9l\u00e9rateur puissant de croissance digitale et e-commerce Nous aidons vos \u00e9quipes \u00e0 collecter, analyser et activer leurs donn\u00e9es pour piloter la performance, optimiser les parcours et automatiser le reporting gr\u00e2ce \u00e0 l\u2019IA. Avec un tracking fiable, elles gagnent en autonomie et exploitent des insights pour am\u00e9liorer la croissance et la conversion\u00a0de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agence digital analytics pour l&#039;e-commerce (Paris &amp; Lille)<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre agence digital analytics sp\u00e9cialis\u00e9e en e-commerce pour am\u00e9liorer votre tracking et votre exp\u00e9rience client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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