{"id":12356,"date":"2025-09-11T17:13:36","date_gmt":"2025-09-11T15:13:36","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=12356"},"modified":"2025-09-24T15:18:59","modified_gmt":"2025-09-24T13:18:59","slug":"mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/realisations\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\/","title":{"rendered":"Mesure de l\u2019attribution des campagnes avec exemption de consentement"},"content":{"rendered":"\t\t
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Mesure de l\u2019attribution des campagnes avec exemption de consentement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contexte \/ Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une enseigne sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter souhaite analyser ses campagnes d\u2019acquisition et leur performance. Elle fait face \u00e0 plusieurs probl\u00e8mes :<\/p>

\u2022<\/span> Google Analytics permet d\u2019avoir une vue partielle<\/b> de la performance des campagnes (n\u00e9cessit\u00e9 d\u2019obtenir le consentement de l\u2019utilisateur).
\u2022<\/span> Les plateformes publicitaires sont des \u201cbo\u00eetes noires\u201d et peuvent potentiellement s\u2019attribuer plus de conversions<\/b> que ce qu\u2019elles g\u00e9n\u00e8rent r\u00e9ellement.
\u2022<\/span> Sur ces outils, le mod\u00e8le d\u2019attribution est fixe <\/b>et ne peut pas \u00eatre personnalis\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Impl\u00e9menter une solution qui permette :<\/p>

\u2022<\/span> de s\u2019affranchir <\/b>des plateformes publicitaires
\u2022<\/span> d\u2019avoir une vue exhaustive des campagnes sur 100 % du trafic<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Notre approche en 3 \u00e9tapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Impl\u00e9mentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022<\/span> Impl\u00e9mentation des tags ThankYou Analytics.
\u2022<\/span> Param\u00e9trage des tags pour l\u2019exemption de consentement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Configuration\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022<\/span> Configuration technique de l\u2019interface ThankYou : ajout des dimensions d\u2019audience et de conversions, cr\u00e9ation des canaux et leviers\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Recette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022<\/span> Recette de la bonne impl\u00e9mentation et configuration.
\u2022<\/span> Animation d\u2019une session d\u2019onboarding avec les \u00e9quipes ThankYou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022<\/span> Collecte agnostique des sources d\u2019acquisition de trafic avec exemption de consentement.
\u2022<\/span> Possibilit\u00e9 de personnaliser le mod\u00e8le d\u2019attribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022<\/span> Meilleur pilotage des investissements m\u00e9dia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00e9n\u00e9fices cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au fil des ann\u00e9es, nous avons mis en place une organisation et une m\u00e9thodologie adapt\u00e9es pour r\u00e9pondre aux besoins sp\u00e9cifiques d’agilit\u00e9<\/strong> et d’expertise<\/strong> de vos \u00e9quipes ecommerce<\/strong> que nous accompagnons dans le monde entier<\/strong>, en fran\u00e7ais<\/strong> et en anglais<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
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\"damart\"
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\"decathlon\"
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\"doublet\"
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\"electro-depot\"
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\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
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\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
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\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
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\"furet-du-nord\"
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\"nature-et-decouvertes\"
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\"maty\"
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\"dim\"
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\"la-halle\"
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\"jennifer\"
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\"minelli\"
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\"dior\"
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\"san-marina\"
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\"okaidi\"
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\"des-marques-&-vous\"
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\"leel\"
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\"armand-thierry\"
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\"la-gentle-factory\"
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\"kiabi\"
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\"somfy\"
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\"rougegorge\"
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\"pimkie\"
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\"nosoli\"
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\"mobalpa\"
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\"gifi\"
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\"brico-depot\"
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\"cyrillus\"
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\"afibel\"
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\"brady\"
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir toutes nos r\u00e9f\u00e9rences ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Un projet en t\u00eate ou une probl\u00e9matique \u00e0 r\u00e9soudre ?\u00a0
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlanifier un appel d\u00e9couverte ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mesure de l\u2019attribution des campagnes avec exemption de consentement Contexte \/ Probl\u00e9matique Une enseigne sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter souhaite analyser ses campagnes d\u2019acquisition et leur performance. Elle fait face \u00e0 plusieurs probl\u00e8mes : \u2022 Google Analytics permet d\u2019avoir une vue partielle de la performance des campagnes (n\u00e9cessit\u00e9 d\u2019obtenir le consentement de l\u2019utilisateur).\u2022 Les plateformes publicitaires sont […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12356","page","type-page","status-publish","hentry"],"yoast_head":"\nMesure de l\u2019attribution des campagnes avec exemption de consentement - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Mesure de l\u2019attribution des campagnes avec exemption de consentement Contexte \/ Probl\u00e9matique Une enseigne sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter souhaite analyser %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/realisations\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesure de l\u2019attribution des campagnes avec exemption de consentement\" \/>\n<meta property=\"og:description\" content=\"Mesure de l\u2019attribution des campagnes avec exemption de consentement Contexte \/ Probl\u00e9matique Une enseigne sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter souhaite analyser %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/realisations\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T13:18:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"82\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/realisations\\\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/realisations\\\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\\\/\",\"name\":\"Mesure de l\u2019attribution des campagnes avec exemption de consentement - 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