{"id":12347,"date":"2025-09-17T11:46:47","date_gmt":"2025-09-17T09:46:47","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=12347"},"modified":"2025-09-17T11:53:27","modified_gmt":"2025-09-17T09:53:27","slug":"deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2\/","title":{"rendered":"D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento"},"content":{"rendered":"\t\t
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D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage
\n avec la plateforme Magento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contexte \/ Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans un environnement ecommerce B2B \u00e0 forte complexit\u00e9 (multi-sites, multi-pays, multi-environnements), la donn\u00e9e n\u2019\u00e9tait initialement ni structur\u00e9e, ni pilot\u00e9e.<\/p>

Les \u00e9quipes m\u00e9tiers, tech et marketing \u00e9voluaient en parall\u00e8le, sans r\u00e9f\u00e9rentiel commun sur ce qui \u00e9tait mesur\u00e9, ni sur comment exploiter.<\/p>

Notre mission : concevoir puis faire \u00e9voluer, sur le long terme, une couche data fiable, activable, et partag\u00e9e, qui soutient les ambitions business et les besoins quotidiens des \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Aligner les besoins m\u00e9tiers, analytics et techniques autour d\u2019un socle de tracking commun et document\u00e9.
\u2022 <\/span>Structurer une couche data fiable et \u00e9volutive, pour s\u00e9curiser les analyses, faciliter les arbitrages business.
\u2022 <\/span>Acc\u00e9l\u00e9rer l\u2019activation marketing multicanale, avec des donn\u00e9es de qualit\u00e9, exploitables en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Notre approche en 3 \u00e9tapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cadrage & structuration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Identification des parcours cl\u00e9s avec les \u00e9quipes m\u00e9tier (commerce, CRM, produit, marketing).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pilotage & impl\u00e9mentation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Coordination projet via JIRA, en lien avec les devs, QA, PO, analytics.
\u2022 <\/span>Impl\u00e9mentation multi-TMS : Tealium IQ pour la structure centrale et GTM pour les besoins agiles et sp\u00e9cifiques. Recette, QA, documentation, mise en production continue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Activation marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Mise en \u0153uvre d\u2019audiences dynamiques dans Tealium AudienceStream.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 <\/span>Une couche data homog\u00e8ne, align\u00e9e et stable, d\u00e9ploy\u00e9e sur l\u2019ensemble des sites et environnements.
\u2022 <\/span>Une exploitation marketing op\u00e9rationnelle et ROIste, via des activations cibl\u00e9es, rapides et pertinentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022 <\/span>Une data utilis\u00e9e au quotidien par les \u00e9quipes m\u00e9tiers pour piloter l\u2019activit\u00e9.
\u2022 <\/span>Une data ma\u00eetris\u00e9e qui a permis d\u2019acc\u00e9l\u00e9rer la centralisation dans BigQuery et d\u2019ouvrir la voie \u00e0 des projets cloud & IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00e9n\u00e9fices cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au fil des ann\u00e9es, nous avons mis en place une organisation et une m\u00e9thodologie adapt\u00e9es pour r\u00e9pondre aux besoins sp\u00e9cifiques d’agilit\u00e9<\/strong> et d’expertise<\/strong> de vos \u00e9quipes ecommerce<\/strong> que nous accompagnons dans le monde entier<\/strong>, en fran\u00e7ais<\/strong> et en anglais<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
<\/div><\/figure><\/div>
\"damart\"
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\"decathlon\"
<\/div><\/figure><\/div>
\"doublet\"
<\/div><\/figure><\/div>
\"electro-depot\"
<\/div><\/figure><\/div>
\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
<\/div><\/figure><\/div>
\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
<\/div><\/figure><\/div>
\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
<\/div><\/figure><\/div>
\"furet-du-nord\"
<\/div><\/figure><\/div>
\"nature-et-decouvertes\"
<\/div><\/figure><\/div>
\"maty\"
<\/div><\/figure><\/div>
\"dim\"
<\/div><\/figure><\/div>
\"la-halle\"
<\/div><\/figure><\/div>
\"jennifer\"
<\/div><\/figure><\/div>
\"minelli\"
<\/div><\/figure><\/div>
\"dior\"
<\/div><\/figure><\/div>
\"san-marina\"
<\/div><\/figure><\/div>
\"okaidi\"
<\/div><\/figure><\/div>
\"des-marques-&-vous\"
<\/div><\/figure><\/div>
\"leel\"
<\/div><\/figure><\/div>
\"armand-thierry\"
<\/div><\/figure><\/div>
\"la-gentle-factory\"
<\/div><\/figure><\/div>
\"kiabi\"
<\/div><\/figure><\/div>
\"somfy\"
<\/div><\/figure><\/div>
\"rougegorge\"
<\/div><\/figure><\/div>
\"pimkie\"
<\/div><\/figure><\/div>
\"nosoli\"
<\/div><\/figure><\/div>
\"mobalpa\"
<\/div><\/figure><\/div>
\"gifi\"
<\/div><\/figure><\/div>
\"brico-depot\"
<\/div><\/figure><\/div>
\"cyrillus\"
<\/div><\/figure><\/div>
\"afibel\"
<\/div><\/figure><\/div>
\"brady\"
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir toutes nos r\u00e9f\u00e9rences ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Un projet en t\u00eate ou une probl\u00e9matique \u00e0 r\u00e9soudre ?\u00a0
\nVous avez un besoin sp\u00e9cifique ?
\nPlanifiez d\u00e8s \u00e0 pr\u00e9sent un appel de d\u00e9couverte avec l\u2019un de nos experts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlanifier un appel d\u00e9couverte ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento Contexte \/ Probl\u00e9matique Dans un environnement ecommerce B2B \u00e0 forte complexit\u00e9 (multi-sites, multi-pays, multi-environnements), la donn\u00e9e n\u2019\u00e9tait initialement ni structur\u00e9e, ni pilot\u00e9e. Les \u00e9quipes m\u00e9tiers, tech et marketing \u00e9voluaient en parall\u00e8le, sans r\u00e9f\u00e9rentiel commun sur ce qui \u00e9tait mesur\u00e9, ni sur comment exploiter. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12347","page","type-page","status-publish","hentry"],"yoast_head":"\nD\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento Contexte \/ Probl\u00e9matique Dans un environnement ecommerce B2B \u00e0 forte %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento Contexte \/ Probl\u00e9matique Dans un environnement ecommerce B2B \u00e0 forte %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T09:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"82\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2\/\",\"url\":\"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento-2\/\",\"name\":\"D\u00e9ploiement multi sites d\u2019un nouveau plan de marquage avec la plateforme Magento - 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