{"id":12235,"date":"2025-09-11T13:26:45","date_gmt":"2025-09-11T11:26:45","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=12235"},"modified":"2025-09-22T16:09:06","modified_gmt":"2025-09-22T14:09:06","slug":"audit-de-la-collecte-des-donnees-pour-les-applications-mobiles","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/realisations\/audit-de-la-collecte-des-donnees-pour-les-applications-mobiles\/","title":{"rendered":"Audit de la collecte des donn\u00e9es pour les applications mobiles"},"content":{"rendered":"\t\t
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Audit de la collecte des donn\u00e9es pour les applications mobiles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contexte \/ Probl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d\u2019une application mobile<\/strong> (Android & iOS) dont le fonctionnement interne restait peu lisible pour les \u00e9quipes marketing et analytics.<\/p>\n

Les environnements de d\u00e9veloppement<\/strong> (prod, staging, debug) \u00e9taient mal document\u00e9s ; l\u2019encha\u00eenement des \u00e9v\u00e9nements demeurait peu compr\u00e9hensible et l\u2019exploitation des donn\u00e9es<\/strong> devenait incertaine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Cartographier de mani\u00e8re exhaustive les \u00e9v\u00e9nements et \u00e9crans track\u00e9s sur l\u2019application.
\u2022 Identifier les \u00e9carts \u00e9ventuels entre les specs et la r\u00e9alit\u00e9 du tracking, mais \u00e9galement \u00e9carts entre App et Web.
\u2022 Transf\u00e9rer les bonnes pratiques \u00e0 l\u2019\u00e9quipe pour mieux g\u00e9rer les environnements (QA, debug, prod).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Notre approche en 3 \u00e9tapes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Plan de marquage app<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mise en place d\u2019un mapping complet \u00ab page vues \/ \u00e9v\u00e9nements \/ param\u00e8tres envoy\u00e9s \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Assurance qualit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tests fonctionnels sur toutes les versions disponibles de l\u2019app (debug, production, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Transfert de comp\u00e9tences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Formation et transmission \u00e0 l\u2019\u00e9quipe du client pour gagner en autonomie sur les prochaines \u00e9volutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 100 % des parcours cl\u00e9s test\u00e9s (navigation, tunnel d\u2019achat, fiches produit, wishlist, etc.).
\u2022 Recommandations claires sur l\u2019ensemble des points critiques (environnements mal s\u00e9par\u00e9s, surcharge de param\u00e8tres et d\u2019\u00e9v\u00e9nements inutiles, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022 Mont\u00e9e en comp\u00e9tence des \u00e9quipes internes sur les outils de debug mobile.
\u2022 Am\u00e9lioration de la fiabilit\u00e9 des donn\u00e9es analys\u00e9es (meilleure prise de d\u00e9cision).
\u2022 R\u00e9duction du temps pass\u00e9 en recette pour les futures \u00e9volutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B\u00e9n\u00e9fices cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au fil des ann\u00e9es, nous avons mis en place une organisation et une m\u00e9thodologie adapt\u00e9es pour r\u00e9pondre aux besoins sp\u00e9cifiques d’agilit\u00e9<\/strong> et d’expertise<\/strong> de vos \u00e9quipes e-commerce<\/strong> que nous accompagnons dans le monde entier<\/strong>, en fran\u00e7ais<\/strong> et en anglais<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
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\"damart\"
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\"decathlon\"
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\"doublet\"
<\/div><\/figure><\/div>
\"electro-depot\"
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\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
<\/div><\/figure><\/div>
\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
<\/div><\/figure><\/div>
\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
<\/div><\/figure><\/div>
\"furet-du-nord\"
<\/div><\/figure><\/div>
\"nature-et-decouvertes\"
<\/div><\/figure><\/div>
\"maty\"
<\/div><\/figure><\/div>
\"dim\"
<\/div><\/figure><\/div>
\"la-halle\"
<\/div><\/figure><\/div>
\"jennifer\"
<\/div><\/figure><\/div>
\"minelli\"
<\/div><\/figure><\/div>
\"dior\"
<\/div><\/figure><\/div>
\"san-marina\"
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\"okaidi\"
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\"des-marques-&-vous\"
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\"leel\"
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\"armand-thierry\"
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\"la-gentle-factory\"
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\"kiabi\"
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\"somfy\"
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\"rougegorge\"
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\"pimkie\"
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\"nosoli\"
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\"mobalpa\"
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\"gifi\"
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\"brico-depot\"
<\/div><\/figure><\/div>
\"cyrillus\"
<\/div><\/figure><\/div>
\"afibel\"
<\/div><\/figure><\/div>
\"brady\"
<\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir toutes nos r\u00e9f\u00e9rences ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Un projet en t\u00eate ou une probl\u00e9matique \u00e0 r\u00e9soudre ?\u00a0
\nVous avez un besoin sp\u00e9cifique ?
\nPlanifiez d\u00e8s \u00e0 pr\u00e9sent un appel de d\u00e9couverte avec l\u2019un de nos experts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlanifier un appel d\u00e9couverte ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Audit de la collecte des donn\u00e9es pour les applications mobiles Contexte \/ Probl\u00e9matique Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d\u2019une application mobile (Android & iOS) dont le fonctionnement interne restait peu lisible pour les \u00e9quipes marketing et analytics. Les environnements de d\u00e9veloppement (prod, staging, debug) \u00e9taient mal document\u00e9s ; l\u2019encha\u00eenement des \u00e9v\u00e9nements demeurait peu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12235","page","type-page","status-publish","hentry"],"yoast_head":"\nAudit collecte de donn\u00e9es applications mobiles : \u00c9tapes cl\u00e9s<\/title>\n<meta name=\"description\" content=\"Un audit collecte de donn\u00e9es applications mobiles permet de cartographier les interactions et d'identifier les \u00e9carts de tracking essentiels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/realisations\/audit-de-la-collecte-des-donnees-pour-les-applications-mobiles\/\" 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