{"id":12205,"date":"2025-09-11T11:34:31","date_gmt":"2025-09-11T09:34:31","guid":{"rendered":"https:\/\/www.optimalways.com\/?page_id=12205"},"modified":"2025-11-28T16:33:11","modified_gmt":"2025-11-28T15:33:11","slug":"realisations","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/fr\/realisations\/","title":{"rendered":"R\u00e9alisations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12205\" class=\"elementor elementor-12205\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c2a47 e-flex e-con-boxed e-con e-parent\" data-id=\"50c2a47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20d8011 e-con-full e-flex e-con e-child\" data-id=\"20d8011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936ac2f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"936ac2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9alisations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d67f488 e-flex e-con-boxed e-con e-parent\" data-id=\"d67f488\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f66cf22 e-con-full e-flex e-con e-child\" data-id=\"f66cf22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8f53e6b e-con-full e-flex e-con e-child\" data-id=\"8f53e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-439c751 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"439c751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" class=\"attachment-large size-large wp-image-12180\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcaf9f elementor-widget elementor-widget-heading\" data-id=\"5bcaf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audit de la collecte des donn\u00e9es pour les applications mobiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ac1a6 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d&rsquo;une application mobile Android &amp; iOS dont le fonctionnement interne \u00e9tait difficilement lisible pour les \u00e9quipes marketing et analytics.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/audit-de-la-collecte-des-donnees-pour-les-applications-mobiles\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58b2869 e-con-full e-flex e-con e-child\" data-id=\"58b2869\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b965677 e-con-full e-flex e-con e-child\" data-id=\"b965677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e952d45 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e952d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6be59d elementor-widget elementor-widget-heading\" data-id=\"f6be59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fiabilisation donn\u00e9es produits avec Google Analytics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98ec96 elementor-widget elementor-widget-text-editor\" data-id=\"f98ec96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e B2B a souhait\u00e9 fiabiliser le suivi des performances de ses produits dans Google Analytics. L\u2019enseigne propose des produits simples, en kit \/ bundle, avec pour certains un prix d\u00e9gressif&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/fiabilisation-donnees-produits-avec-google-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c09697 e-con-full e-flex e-con e-child\" data-id=\"2c09697\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8e25fa7 e-con-full e-flex e-con e-child\" data-id=\"8e25fa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-552fb51 e-con-full e-flex e-con e-child\" data-id=\"552fb51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f5bc0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a4f5bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"103\" height=\"104\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/maxime-blaise.png\" class=\"attachment-large size-large wp-image-12215\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc611ef elementor-widget elementor-widget-text-editor\" data-id=\"bc611ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Maxime Blaise<\/strong>, directeur digital &amp; transformation, <strong>Afibel<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6412483 elementor-widget elementor-widget-text-editor\" data-id=\"6412483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab\u00a0Lorsqu\u2019on a impl\u00e9ment\u00e9 notre nouvelle solution <strong>Piano Analytics<\/strong>, Optimal Ways nous a form\u00e9s avec nos donn\u00e9es directement, ce qui a fait la diff\u00e9rence car nous voyions tout de suite l\u2019int\u00e9r\u00eat et l\u2019efficacit\u00e9 du produit Piano Analytics.\u00a0<\/p><p>Optimal Ways nous apporte la confiance et s\u00e9r\u00e9nit\u00e9 sur site web\u00a0: <strong>tracking<\/strong>, <strong>plan de marquage<\/strong>, <strong>consentement<\/strong> et <strong>analytics<\/strong>. Les \u00e9quipes Optimal Ways sont de vrais experts \u00e0 l&rsquo;aff\u00fbt des nouveaut\u00e9s, des subtilit\u00e9s digitales et r\u00e9glementaires. C\u2019est g\u00e9nial.\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5f99c elementor-widget elementor-widget-heading\" data-id=\"5c5f99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7647c7 e-flex e-con-boxed e-con e-parent\" data-id=\"c7647c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9665476 e-con-full e-flex e-con e-child\" data-id=\"9665476\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf2b39 elementor-widget elementor-widget-heading\" data-id=\"cdf2b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a459f5 e-con-full e-flex e-con e-child\" data-id=\"7a459f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f74220f e-con-full e-flex e-con e-child\" data-id=\"f74220f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee4cb6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dee4cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"104\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/heloise-feix.png\" class=\"attachment-large size-large wp-image-13706\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6880185 elementor-widget elementor-widget-text-editor\" data-id=\"6880185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>H\u00e9lo\u00efse Feix<\/b>, Leader Analytics, <b>Chronodrive<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff12b7b elementor-widget elementor-widget-text-editor\" data-id=\"ff12b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab Optimal Ways nous a permis d&rsquo;obtenir un regard expert ext\u00e9rieur <b>sur l&rsquo;ensemble de nos KPIs digitaux<\/b> et nous a propos\u00e9 des solutions concr\u00e8tes pour optimiser leur lecture et cr\u00e9er une synergie entre les \u00e9quipes m\u00e9tiers, centr\u00e9e autour du parcours client sur web et application mobile.<\/p><p>Leur connaissance approfondie des diff\u00e9rents outils analytics, ainsi que leur expertise dans ce domaine, ont grandement facilit\u00e9 la r\u00e9alisation d&rsquo;<b>un audit complet en seulement 3 semaines<\/b>. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b79bcea e-con-full e-flex e-con e-child\" data-id=\"b79bcea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-895804c e-con-full e-flex e-con e-child\" data-id=\"895804c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee96be elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7ee96be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation.png\" class=\"attachment-large size-large wp-image-12178\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e8089 elementor-widget elementor-widget-heading\" data-id=\"99e8089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation \ndes parcours clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f7032 elementor-widget elementor-widget-text-editor\" data-id=\"f2f7032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e dans la mode en ligne fait face \u00e0 un constat : les tableaux de bord standards cr\u00e9\u00e9s par les \u00e9quipes dans leur outil BI mettent en avant un certain nombre de m\u00e9triques et dimensions, comme les conversions, le taux de rebond, le nombre d\u2019ajouts au panier\u2026<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/optimisation-des-parcours-clients\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfd88e5 e-con-full e-flex e-con e-child\" data-id=\"cfd88e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b8c1755 e-con-full e-flex e-con e-child\" data-id=\"b8c1755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d290631 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d290631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12174\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7b63b elementor-widget elementor-widget-heading\" data-id=\"ae7b63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement \ndans la dur\u00e9e des\n\u00e9quipes ecommerce (run)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a24bd elementor-widget elementor-widget-text-editor\" data-id=\"54a24bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 des outils en place, la fiabilit\u00e9 des donn\u00e9es reste incertaine avec les diff\u00e9rentes \u00e9volutions du site et la conformit\u00e9 aux r\u00e9glementations reste un d\u00e9fi. Le pilotage strat\u00e9gique manque de vision claire&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/accompagnement-dans-la-duree-des-equipes-e-commerce\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c66f44 e-flex e-con-boxed e-con e-parent\" data-id=\"5c66f44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a811b02 e-con-full e-flex e-con e-child\" data-id=\"a811b02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5744e3 e-con-full e-flex e-con e-child\" data-id=\"a5744e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb7d57 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4bb7d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12174\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abca580 elementor-widget elementor-widget-heading\" data-id=\"abca580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formation Piano Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0759715 elementor-widget elementor-widget-text-editor\" data-id=\"0759715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e dans la mode souhaite former ses \u00e9quipes \u00e0 l\u2019outil Piano Analytics : les \u00e9quipes ne regardent pas les m\u00eames chiffres et n\u2019ont pas les m\u00eames r\u00e9flexes pour analyser leurs performances. Au total, il y a 4 \u00e9quipes \u00e0 former : acquisition, merchandising, web analyste et store managers.<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/formation-piano-analytics\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d7531 e-con-full e-flex e-con e-child\" data-id=\"59d7531\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5609fd8 e-con-full e-flex e-con e-child\" data-id=\"5609fd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6584afe elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6584afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c3935 elementor-widget elementor-widget-heading\" data-id=\"57c3935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement multi-sites d\u2019un nouveau plan de marquage avec la plateforme Magento\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e964828 elementor-widget elementor-widget-text-editor\" data-id=\"e964828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un environnement ecommerce B2B \u00e0 forte complexit\u00e9 (multi-sites, multi-pays, multi-environnements), la donn\u00e9e n\u2019\u00e9tait initialement ni structur\u00e9e, ni pilot\u00e9e. Les \u00e9quipes m\u00e9tiers, tech et marketing&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/deploiement-multi-sites-dun-nouveau-plan-de-marquage-avec-la-plateforme-magento\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395dbdd e-con-full e-flex e-con e-child\" data-id=\"395dbdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-931ee58 e-con-full e-flex e-con e-child\" data-id=\"931ee58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3480f9c e-con-full e-flex e-con e-child\" data-id=\"3480f9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63cd4fa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"63cd4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"104\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/claire-tardy.png\" class=\"attachment-large size-large wp-image-13708\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c9c70 elementor-widget elementor-widget-text-editor\" data-id=\"14c9c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Claire Tardy<\/b>, responsable e-commerce et <b>Elise Descamps<\/b>, responsable traffic omnicanal,<strong> RougeGorge<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469fc9d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"469fc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"104\" height=\"104\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/10\/Elise-Descamps.png\" class=\"attachment-large size-large wp-image-13710\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb72dc3 elementor-widget elementor-widget-text-editor\" data-id=\"bb72dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab Nous collaborons depuis plusieurs ann\u00e9es avec Optimal Ways, <b>un partenaire cl\u00e9 <\/b>pour le suivi de nos performances e-commerce chez RougeGorge Lingerie. Leur proximit\u00e9 et leur disponibilit\u00e9 nous offrent un accompagnement sur mesure, que ce soit pour le <b>plan de taggage<\/b>, l\u2019<b>int\u00e9gration de Piano<\/b>, la<b> mise en place de notre solution server side<\/b> ou le <b>support apport\u00e9 \u00e0 notre DPO<\/b>.\u00a0<\/p><p>Nous appr\u00e9cions tout particuli\u00e8rement la pr\u00e9cision de leurs r\u00e9ponses, la qualit\u00e9 de leurs conseils, leur grande expertise technique, ainsi que leur r\u00e9activit\u00e9 et leur patience \u00e0 chaque \u00e9tape de nos projets. Optimal Ways est un <b>alli\u00e9 pr\u00e9cieux pour la performance et l\u2019optimisation de notre dispositif web analytics<\/b>. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33390b8 elementor-widget elementor-widget-heading\" data-id=\"33390b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9587b8b e-flex e-con-boxed e-con e-parent\" data-id=\"9587b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f462092 e-con-full e-flex e-con e-child\" data-id=\"f462092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc5f8b elementor-widget elementor-widget-heading\" data-id=\"fbc5f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9moignage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bbd496 e-con-full e-flex e-con e-child\" data-id=\"6bbd496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd506e6 e-con-full e-flex e-con e-child\" data-id=\"cd506e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5321583 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5321583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"191\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/11\/marina-veillon.png\" class=\"attachment-large size-large wp-image-13781\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/11\/marina-veillon.png 192w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/11\/marina-veillon-150x150.png 150w\" sizes=\"(max-width: 192px) 100vw, 192px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67a0e1 elementor-widget elementor-widget-text-editor\" data-id=\"f67a0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marina Veillon<\/strong><br \/>Responsable Data Gouvernance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58b634 elementor-widget elementor-widget-text-editor\" data-id=\"c58b634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab\u00a0Cela fait <strong>plusieurs ann\u00e9es que nous collaborons avec Optimal Ways<\/strong>, et c\u2019est un vrai plaisir de travailler avec une \u00e9quipe aussi <strong>comp\u00e9tente<\/strong> et <strong>engag\u00e9e<\/strong> ! Toujours r\u00e9active et <strong>force de proposition<\/strong>, l\u2019\u00e9quipe d\u2019Optimal Ways nous accompagne avec des conseils pertinents et des recommandations concr\u00e8tes pour faire \u00e9voluer <strong>nos pratiques analytics<\/strong>.<br \/>Leur syst\u00e8me de gestion des demandes via <strong>Zendesk<\/strong> est un vrai atout : simple, efficace et transparent, il nous permet de suivre facilement l\u2019avancement de chaque sujet.<br \/>Enfin, leur <strong>bilinguisme<\/strong> parfait facilite grandement les \u00e9changes avec nos coll\u00e8gues de <strong>Kingfisher UK<\/strong>, rendant les r\u00e9unions de synchronisation \u00e0 la fois fluides et productives.<br \/>Une <strong>collaboration de confiance<\/strong>, fond\u00e9e sur la comp\u00e9tence, la clart\u00e9 et la performance ! \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ced2e43 e-con-full e-flex e-con e-child\" data-id=\"ced2e43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b212ed4 e-con-full e-flex e-con e-child\" data-id=\"b212ed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-912e174 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"912e174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b05688a e-con-full e-flex e-con e-child\" data-id=\"b05688a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f06c89 elementor-widget elementor-widget-heading\" data-id=\"2f06c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesure de l\u2019attribution des campagnes avec exemption de consentement\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0493669 elementor-widget elementor-widget-text-editor\" data-id=\"0493669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une enseigne sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter souhaite analyser ses campagnes d\u2019acquisition et leur performance. Elle fait face \u00e0 plusieurs probl\u00e8mes : Google Analytics permet d\u2019avoir une <b>vue partielle<\/b> de la performance des campagnes&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/fr\/realisations\/mesure-de-lattribution-des-campagnes-avec-exemption-de-consentement\/\">En savoir plus &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e271a8b e-con-full e-flex e-con e-child\" data-id=\"e271a8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e9alisations Audit de la collecte des donn\u00e9es pour les applications mobiles Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d&rsquo;une application mobile Android &amp; iOS dont le fonctionnement interne \u00e9tait difficilement lisible pour les \u00e9quipes marketing et analytics. En savoir plus &gt; Fiabilisation donn\u00e9es produits avec Google Analytics Une enseigne sp\u00e9cialis\u00e9e B2B a souhait\u00e9 fiabiliser le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12205","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9alisations - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"R\u00e9alisations Audit de la collecte des donn\u00e9es pour les applications mobiles Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d&#039;une application %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/fr\/realisations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9alisations\" \/>\n<meta property=\"og:description\" content=\"R\u00e9alisations Audit de la collecte des donn\u00e9es pour les applications mobiles Une enseigne ecommerce sp\u00e9cialis\u00e9e en pr\u00eat-\u00e0-porter dispose d&#039;une application %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/fr\/realisations\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T15:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"65\" \/>\n\t<meta property=\"og:image:height\" content=\"65\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/realisations\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/fr\\\/realisations\\\/\",\"name\":\"R\u00e9alisations - 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