{"id":14289,"date":"2026-06-30T16:53:12","date_gmt":"2026-06-30T14:53:12","guid":{"rendered":"https:\/\/www.optimalways.com\/2026\/06\/measurecamp-paris-2026\/"},"modified":"2026-06-30T16:53:12","modified_gmt":"2026-06-30T14:53:12","slug":"measurecamp-paris-2026","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2026\/06\/measurecamp-paris-2026\/","title":{"rendered":"MeasureCamp Paris 2026"},"content":{"rendered":"

\ud83d\uddfcMeasureCamp Paris<\/a> returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and Europe for another day filled with knowledge sharing, discussions, and a sense of community.<\/p>\n

Optimal Ways was delighted to participate in the event, represented by Hugo Stepien<\/a> and Nicolas Malo<\/a>.<\/p>\n

Nicolas Malo and Marie Fenner<\/a> from Piano<\/a> co-led the workshop titled \u201cMCP for Analytics: Michelin-Star Insights or AI Fast Food?\u201d: https:\/\/lnkd.in\/epYamUC6<\/a><\/p>\n

This session explored how the Model Context Protocol (MCP) can help analytics professionals go beyond generic AI responses to produce reliable, context-rich analyses that business units can put to immediate use. A big thank you to everyone who actively participated in the discussions and Slido polls! <\/p>\n

Nicolas also published a summary of the main English-language sessions at MeasureCamp Paris, covering topics such as business impact, CRO, server-side tagging, visibility in AI (GEO), MCP, and the future of analytics careers:
\nhttps:\/\/lnkd.in\/eKEPBdfF<\/a><\/p>\n

\ud83d\udc99 A huge thank you to our volunteers, sponsors, speakers, and all the participants who helped make this 11th edition of MeasureCamp Paris another great success!<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\uddfcMeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and Europe for another day filled with knowledge sharing, discussions, and a sense of community. Optimal Ways was delighted to participate in the event, represented by Hugo Stepien and Nicolas Malo. Nicolas Malo […]<\/p>\n","protected":false},"author":2,"featured_media":14283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-14289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"\nMeasureCamp Paris 2026 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"\ud83d\uddfcMeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2026\/06\/measurecamp-paris-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MeasureCamp Paris 2026\" \/>\n<meta property=\"og:description\" content=\"\ud83d\uddfcMeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2026\/06\/measurecamp-paris-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T14:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/08\/1782808704759-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\"},\"author\":{\"name\":\"nmalo\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/5b49833bf64a5072bd20bea321792965\"},\"headline\":\"MeasureCamp Paris 2026\",\"datePublished\":\"2026-06-30T14:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\"},\"wordCount\":184,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/1782808704759-1.jpeg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2026\\\/06\\\/measurecamp-paris-2026\\\/\",\"name\":\"MeasureCamp Paris 2026 - 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