{"id":14277,"date":"2026-07-02T16:45:54","date_gmt":"2026-07-02T14:45:54","guid":{"rendered":"https:\/\/www.optimalways.com\/2026\/06\/connect-lille-2026-day-2-the-real-issue-is-no-longer-ai-its-the-ability-to-transform-business\/"},"modified":"2026-08-28T17:24:58","modified_gmt":"2026-08-28T15:24:58","slug":"connect-lille-2026-day-2-the-real-issue-is-no-longer-ai-its-the-ability-to-transform-business","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2026\/07\/connect-lille-2026-day-2-the-real-issue-is-no-longer-ai-its-the-ability-to-transform-business\/","title":{"rendered":"Connect Lille 2026 – Day 2: The real issue is no longer AI. It’s the ability to transform business."},"content":{"rendered":"

After a first day filled with lively discussions, which continued with a VIP dinner featuring a fascinating presentation byEdouard Dequeker<\/strong><\/a>, full professor of Urban Economics at ESSEC and co-author of \u201cCommand Never Sleeps: Transform or Perish\u201d<\/em><\/a>, the second day of Connect Lille 2026<\/strong> confirmed a fundamental trend: artificial intelligence is gradually moving beyond the realm of promise to bring about concrete transformation in the retail industry.<\/strong><\/p>\n

From GEO strategies to new conversational shopping journeys, from customer experience to the supply chain, and from circularity to logistics, the speakers shared very concrete insights centered on a common goal: creating more value for the customer while improving business performance.<\/strong><\/p>\n

Here are the key takeaways from this second day.<\/p>\n

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Kantar: With AI, brands must now win over consumers\u2026 and machines<\/h2>\n

One of the most memorable presentations on the second day was undoubtedly the one by Anne-Lise Toursel<\/strong><\/a>, CEO of Kantar.<\/strong><\/p>\n

His message is clear: artificial intelligence isn’t just changing the way consumers search for products; it’s redefining the very rules of brand visibility.<\/strong><\/p>\n

\ud83d\udcac LLMs are becoming second nature<\/h3>\n

Figures presented by Kantar show that conversational AI is already in widespread use.<\/p>\n

Today, six out of ten French people<\/strong> regularly use an LLM such as ChatGPT, Gemini, or other AI assistants.<\/p>\n

Even more significantly, one-third<\/strong> of them already use it to prepare for or facilitate their purchasing decisions.<\/p>\n

AI is now involved at every stage of the process:<\/p>\n