{"id":14266,"date":"2026-07-01T16:10:17","date_gmt":"2026-07-01T14:10:17","guid":{"rendered":"https:\/\/www.optimalways.com\/2026\/07\/connect-lille-2026-day-1-the-real-issue-is-no-longer-ai-its-the-speed-of-execution\/"},"modified":"2026-07-01T16:10:17","modified_gmt":"2026-07-01T14:10:17","slug":"connect-lille-2026-day-1-the-real-issue-is-no-longer-ai-its-the-speed-of-execution","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2026\/07\/connect-lille-2026-day-1-the-real-issue-is-no-longer-ai-its-the-speed-of-execution\/","title":{"rendered":"Connect Lille 2026 &#8211; Day 1: The real issue is no longer AI. It&#8217;s the speed of execution."},"content":{"rendered":"<p id=\"ember2495\" class=\"ember-view reader-text-block__paragraph\">The 2026 edition of <strong>Connect Lille<\/strong> was held at the Casino Barri\u00e8re in Lille on <strong>June 30 and July 1<\/strong>, bringing together <strong>more than 250 decision-makers<\/strong> to discuss key issues in <strong>e-commerce<\/strong>, <strong>retail<\/strong>, <strong>data<\/strong>, and <strong>artificial intelligence<\/strong>.<\/p>\n<p id=\"ember2496\" class=\"ember-view reader-text-block__paragraph\">On the agenda: <strong>real-world case studies<\/strong>, use cases, operational transformations, and strategic vision.<\/p>\n<p id=\"ember2497\" class=\"ember-view reader-text-block__paragraph\">One trend emerged throughout this first day:<\/p>\n<blockquote id=\"ember2498\" class=\"ember-view reader-text-block__blockquote\"><p><strong>Competitive advantage no longer comes from access to AI. It comes from companies&#8217; ability to quickly integrate it into their business processes. <\/strong><\/p><\/blockquote>\n<p id=\"ember2499\" class=\"ember-view reader-text-block__paragraph\">Here are the key takeaways.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2500\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHi_mf6z9DYbQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfptfJIAI-\/0\/1782889493490?e=1789603200&#038;v=beta&#038;t=ymYlSrvOJiWJHl9fJRFGQOyLGOeTtcZ4y1m9ZKmQqvU\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2501\" class=\"ember-view reader-text-block__heading-3\">Pocket Coach at Leroy Merlin: AI to Support Sales Associates<\/h3>\n<p id=\"ember2502\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: Isma Hadjersi \u2013 Sales Director, Leroy Merlin France<\/strong><\/p>\n<p id=\"ember2503\" class=\"ember-view reader-text-block__paragraph\">At Leroy Merlin, AI is not intended to replace salespeople.<\/p>\n<p id=\"ember2504\" class=\"ember-view reader-text-block__paragraph\"><strong>It helps them become better.<\/strong><\/p>\n<p id=\"ember2505\" class=\"ember-view reader-text-block__paragraph\">To address the accelerating obsolescence of skills, Leroy Merlin has developed <strong>Pocket Coach<\/strong>, a conversational training app created in partnership with Muchbetter and Twins.<\/p>\n<p id=\"ember2506\" class=\"ember-view reader-text-block__paragraph\">The goal is simple: <strong>to build trust, enhance skills, and improve the quality of advice provided to clients.<\/strong><\/p>\n<h3 id=\"ember2507\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 A virtual client to help you improve every week<\/h3>\n<p id=\"ember2508\" class=\"ember-view reader-text-block__paragraph\">Available directly on the smartphones of <strong>9,200 sales consultants<\/strong>, Pocket Coach allows users to have a voice conversation with a virtual customer.<\/p>\n<p id=\"ember2509\" class=\"ember-view reader-text-block__paragraph\">After each simulation, the app immediately provides:<\/p>\n<ul>\n<li>a personalized debrief;<\/li>\n<li>areas for improvement;<\/li>\n<li>specific recommendations.<\/li>\n<\/ul>\n<p id=\"ember2511\" class=\"ember-view reader-text-block__paragraph\">Just a few weekly simulations are enough to improve sales skills, product knowledge, and upselling.<\/p>\n<h3 id=\"ember2512\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Already Very Tangible Results<\/h3>\n<p id=\"ember2513\" class=\"ember-view reader-text-block__paragraph\">Tested for <strong>4 months<\/strong> in <strong>8 stores<\/strong> with <strong>more than 300 employees<\/strong>, the solution is already showing impressive results:<\/p>\n<ul>\n<li><strong>+15 transformation points<\/strong><\/li>\n<li><strong>+9% in related sales<\/strong><\/li>\n<li><strong>+30% customer retention<\/strong><\/li>\n<li><strong>+21 NPS points<\/strong><\/li>\n<li><strong>Up to +90 \u20ac average order value<\/strong> on large orders<\/li>\n<\/ul>\n<p id=\"ember2515\" class=\"ember-view reader-text-block__paragraph\">But the main benefit lies elsewhere.<\/p>\n<p id=\"ember2516\" class=\"ember-view reader-text-block__paragraph\">Teams are noticing that advisors are <strong>more confident<\/strong>, <strong>more independent<\/strong>, and <strong>more at ease<\/strong> when dealing with clients.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2517\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQH_bsKP00Aazw\/article-inline_image-shrink_1500_2232\/B4EZ8cfpNIJYAQ-\/0\/1782889487557?e=1789603200&#038;v=beta&#038;t=WuySL--66RcK_3_YvEjlsbfU_qzwwDpHSaXbjh2uNJU\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2518\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Adoption planned from the very beginning<\/h3>\n<p id=\"ember2519\" class=\"ember-view reader-text-block__paragraph\">Pocket Coach was developed in collaboration with the field teams.<\/p>\n<p id=\"ember2520\" class=\"ember-view reader-text-block__paragraph\">This approach has helped address a common concern in AI projects: <strong>the tool is not a control system.<\/strong><\/p>\n<p id=\"ember2521\" class=\"ember-view reader-text-block__paragraph\">Above all, it is <strong>a tool<\/strong> designed <strong>to support and foster the development<\/strong> of both employees and managers.<\/p>\n<h3 id=\"ember2522\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>AI enhances employees&#8217; capabilities rather than replacing them.<\/strong><\/li>\n<li><strong>Training becomes ongoing thanks to conversational simulations.<\/strong><\/li>\n<li><strong>Adoption depends first and foremost on the teams&#8217; trust.<\/strong><\/li>\n<li><strong>The impact can be seen both in terms of attitude and business results.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2524\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQF81ZWjdejh6w\/article-inline_image-shrink_1000_1488\/B4EZ8cfps9IcAI-\/0\/1782889492077?e=1789603200&#038;v=beta&#038;t=0I00vw_xqaI5oa_4byxCTIygneK2SgKDHSmUVIOixYE\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2525\" class=\"ember-view reader-text-block__heading-3\">KIABI &#038; Splio: How an AI Agent Is Transforming the Daily Work of CRM Teams<\/h3>\n<p id=\"ember2526\" class=\"ember-view reader-text-block__paragraph\"><strong>Speakers: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAABQ8SQBjDLENImm3v9yKuOIqOFqVcwqWQY?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABQ8SQBjDLENImm3v9yKuOIqOFqVcwqWQY\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Pierre-Emmanuel Halimi<\/strong><\/a> <strong>(Splio) &#038; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAB3MQKIBbgGl1_gCaupa-kIIGzq-qGdLGCs?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAB3MQKIBbgGl1_gCaupa-kIIGzq-qGdLGCs\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Julie Huguet-Macquart<\/strong><\/a> <strong>(KIABI)<\/strong><\/p>\n<p id=\"ember2527\" class=\"ember-view reader-text-block__paragraph\">Following predictive and generative models, a new generation of AI is making its way into businesses: <strong>specialized AI agents.<\/strong><\/p>\n<p id=\"ember2528\" class=\"ember-view reader-text-block__paragraph\">With <strong>Ask My CRM<\/strong>, developed by Splio using Tinyclues AI technologies, CRM teams can now interact directly with their data using natural language.<\/p>\n<h3 id=\"ember2529\" class=\"ember-view reader-text-block__heading-3\">\u26a1 From several days&#8230; to just a few seconds<\/h3>\n<p id=\"ember2530\" class=\"ember-view reader-text-block__paragraph\">Before the AI agent was introduced, a simple request for an analysis involved several teams:<\/p>\n<ul>\n<li>CRM<\/li>\n<li>Data<\/li>\n<li>Product<\/li>\n<li>Customer Insight<\/li>\n<\/ul>\n<p id=\"ember2532\" class=\"ember-view reader-text-block__paragraph\">Delays could last several days.<\/p>\n<p id=\"ember2533\" class=\"ember-view reader-text-block__paragraph\">Today, a simple question provides an initial analysis in <strong>less than 30 seconds<\/strong>, after which you can continue the conversation to receive recommendations right away.<\/p>\n<h3 id=\"ember2534\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 The Specific Case of Sales<\/h3>\n<p id=\"ember2535\" class=\"ember-view reader-text-block__paragraph\">The example given is particularly telling.<\/p>\n<p id=\"ember2536\" class=\"ember-view reader-text-block__paragraph\">It used to take several days to develop the CRM plan for the four-week sales period:<\/p>\n<ul>\n<li>analyze previous campaigns;<\/li>\n<li>identify high-performing segments;<\/li>\n<li>set targets;<\/li>\n<li>adjust the marketing intensity.<\/li>\n<\/ul>\n<p id=\"ember2538\" class=\"ember-view reader-text-block__paragraph\">With Ask My CRM, the teams simply asked the agent:<\/p>\n<ul>\n<li>to start over with the 2025 campaigns;<\/li>\n<li>to take the current context into account;<\/li>\n<li>to propose a new CRM plan.<\/li>\n<\/ul>\n<p id=\"ember2540\" class=\"ember-view reader-text-block__paragraph\"><strong>The result: a job completed in just 30 minutes.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2541\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQExMij8jXK8rQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfpZXKoAI-\/0\/1782889488357?e=1789603200&#038;v=beta&#038;t=58eYhtV614XdsA7sQ216R3trs-N-WM1hEOnzzzpZUL4\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2542\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 AI is becoming a true co-pilot<\/h3>\n<p id=\"ember2543\" class=\"ember-view reader-text-block__paragraph\">Users quickly moved from simply requesting KPIs to engaging in genuine strategic discussions with the agent.<\/p>\n<p id=\"ember2544\" class=\"ember-view reader-text-block__paragraph\">Thanks to the guidance and support from the Splio teams, the AI has become capable of:<\/p>\n<ul>\n<li>make recommendations;<\/li>\n<li>identify overlooked opportunities;<\/li>\n<li>identify underutilized customer segments.<\/li>\n<\/ul>\n<p id=\"ember2546\" class=\"ember-view reader-text-block__paragraph\">The example given regarding customers who are not very responsive to promotions perfectly illustrates this trend.<\/p>\n<h3 id=\"ember2547\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>AI agents directly connect business units with their data.<\/strong><\/li>\n<li><strong>Analyses now take just a few seconds instead of several days.<\/strong><\/li>\n<li><strong>AI no longer just provides KPIs\u2014it also makes recommendations.<\/strong><\/li>\n<li><strong>CRM is entering a new era, driven by specialized chatbots.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2549\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFHvTL-BFPEtQ\/article-inline_image-shrink_1000_1488\/B4EZ8cfp3sHwAI-\/0\/1782889495261?e=1789603200&#038;v=beta&#038;t=lKAw7CykRyuCvsK6h6jN09A4vmVWG661gYT-1FzByVw\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2550\" class=\"ember-view reader-text-block__heading-3\">Content Creation: Finding the Right Balance Between AI and Human Expertise<\/h3>\n<p id=\"ember2551\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABHFXasBDBeFH_C1cIXEdipa3FNHxDmhxIA?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABHFXasBDBeFH_C1cIXEdipa3FNHxDmhxIA\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Jean-Christophe Darcheville<\/strong><\/a> <strong>\u2013 CEO, Altavia Wetail<\/strong><\/p>\n<p id=\"ember2552\" class=\"ember-view reader-text-block__paragraph\">Artificial intelligence is profoundly transforming the creative professions.<\/p>\n<p id=\"ember2553\" class=\"ember-view reader-text-block__paragraph\">But according to Jean-Christophe Darcheville, one idea keeps coming up throughout the conference:<\/p>\n<blockquote id=\"ember2554\" class=\"ember-view reader-text-block__blockquote\"><p><strong>AI speeds up the creative process. It does not replace creativity. <\/strong><\/p><\/blockquote>\n<p id=\"ember2555\" class=\"ember-view reader-text-block__paragraph\">Marketing departments must now produce more content across more channels without a significant increase in budgets.<\/p>\n<p id=\"ember2556\" class=\"ember-view reader-text-block__paragraph\">AI is therefore becoming a powerful driver of productivity.<\/p>\n<h3 id=\"ember2557\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Produce more&#8230; on the same budget<\/h3>\n<p id=\"ember2558\" class=\"ember-view reader-text-block__paragraph\">The goal is not to reduce costs.<\/p>\n<p id=\"ember2559\" class=\"ember-view reader-text-block__paragraph\">The goal is to <strong>produce much more content with the same resources<\/strong>.<\/p>\n<p id=\"ember2560\" class=\"ember-view reader-text-block__paragraph\">AI thus enables:<\/p>\n<ul>\n<li>to explore more creative avenues;<\/li>\n<li>to increase the number of variations;<\/li>\n<li>quickly adapt a campaign to multiple countries or formats;<\/li>\n<li>to personalize content on a large scale.<\/li>\n<\/ul>\n<h3 id=\"ember2562\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udca1 Four applications that are already well-established<\/h3>\n<p id=\"ember2563\" class=\"ember-view reader-text-block__paragraph\">Today, AI delivers real value in four key areas:<\/p>\n<ul>\n<li><strong>creative exploration<\/strong>;<\/li>\n<li><strong>industrial content production<\/strong>;<\/li>\n<li><strong>regulatory compliance<\/strong>;<\/li>\n<li><strong>Support for creative teams<\/strong> provided by specialized staff.<\/li>\n<\/ul>\n<p id=\"ember2565\" class=\"ember-view reader-text-block__paragraph\">This allows creative professionals to spend more time on design and much less time on repetitive tasks.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2566\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGWr6p9WZ7fYw\/article-inline_image-shrink_1000_1488\/B4EZ8cfpX9JEAM-\/0\/1782889487831?e=1789603200&#038;v=beta&#038;t=GdOjPWVVJjRl0HDehDD_UaQ0k3cLpQuexI8d3ISHW1w\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2567\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc68\ud83c\udfa8 Value remains fundamentally human<\/h3>\n<p id=\"ember2568\" class=\"ember-view reader-text-block__paragraph\">Altavia emphasizes a key point.<\/p>\n<p id=\"ember2569\" class=\"ember-view reader-text-block__paragraph\">AI can generate, suggest, accelerate, or enhance.<\/p>\n<p id=\"ember2570\" class=\"ember-view reader-text-block__paragraph\">But it never replaces:<\/p>\n<ul>\n<li>creative vision;<\/li>\n<li>the intention;<\/li>\n<li>arbitrations;<\/li>\n<li>An artistic director&#8217;s perspective.<\/li>\n<\/ul>\n<p id=\"ember2572\" class=\"ember-view reader-text-block__paragraph\"><strong>Humans are still the ones who set the direction.<\/strong><\/p>\n<p id=\"ember2573\" class=\"ember-view reader-text-block__paragraph\">AI then runs much faster.<\/p>\n<h3 id=\"ember2574\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>AI boosts the productivity of creative teams.<\/strong><\/li>\n<li><strong>Value is shifting toward strategy, design, and management.<\/strong><\/li>\n<li><strong>Producing more does not mean producing lower-quality products.<\/strong><\/li>\n<li><strong>The right balance between AI and human expertise is becoming a competitive advantage.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2576\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHd0X_a-zdd_A\/article-inline_image-shrink_1000_1488\/B4EZ8cfpWUKIAI-\/0\/1782889486804?e=1789603200&#038;v=beta&#038;t=PoqfE8WODYoR11VdU4pFPrtvyU-2ktVFhLDJEVa1tdE\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2577\" class=\"ember-view reader-text-block__heading-3\">Blancheporte &#038; Veeton: How Generative AI Is Revolutionizing the Production of E-Commerce Visuals<\/h3>\n<p id=\"ember2578\" class=\"ember-view reader-text-block__paragraph\"><strong>Speakers: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/flore-lestrade?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACk2lWkBMxe-nrsvdIChtY2jBkYsQuaPGM4\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Flore Lestrade<\/strong><\/a> <strong>\u2013 Co-Founder &#038; CEO, Veeton &#038; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAznSB8BF1KQNFyWnk35PPTervCyhZ73nkY?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAznSB8BF1KQNFyWnk35PPTervCyhZ73nkY\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Manuela Martin<\/strong><\/a> <strong>\u2013 Head of Marketing Communications, Blancheporte<\/strong><\/p>\n<p id=\"ember2579\" class=\"ember-view reader-text-block__paragraph\">E-commerce demands ever-increasing amounts of content: more visuals, more product variations, more personalization\u2026 but with tighter deadlines and budgets that aren&#8217;t growing.<\/p>\n<p id=\"ember2580\" class=\"ember-view reader-text-block__paragraph\">Faced with this challenge, Blancheporte chose to completely transform its visual production pipeline using <strong>generative AI<\/strong>.<\/p>\n<p id=\"ember2581\" class=\"ember-view reader-text-block__paragraph\">The goal isn&#8217;t just to produce faster.<\/p>\n<p id=\"ember2582\" class=\"ember-view reader-text-block__paragraph\"><strong>The main goal is to produce much more content while maintaining the brand&#8217;s identity.<\/strong><\/p>\n<h3 id=\"ember2583\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Scaling up creativity without losing its essence<\/h3>\n<p id=\"ember2584\" class=\"ember-view reader-text-block__paragraph\">Veeton is a French platform that specializes in generating fashion visuals using AI.<\/p>\n<p id=\"ember2585\" class=\"ember-view reader-text-block__paragraph\">At Blancheporte, the decision was made to take a very different approach from generic tools.<\/p>\n<p id=\"ember2586\" class=\"ember-view reader-text-block__paragraph\">The brand has created:<\/p>\n<ul>\n<li>its own virtual muses;<\/li>\n<li>her poses;<\/li>\n<li>its visual style;<\/li>\n<li>its visual codes.<\/li>\n<\/ul>\n<p id=\"ember2588\" class=\"ember-view reader-text-block__paragraph\">As a result, <strong>the generated images remain immediately recognizable as Blancheporte visuals<\/strong>.<\/p>\n<p id=\"ember2589\" class=\"ember-view reader-text-block__paragraph\">AI thus serves as a catalyst for creativity, without making the brand uniform.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2590\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHEdvdzKhJacg\/article-inline_image-shrink_1500_2232\/B4EZ8cfpVdJgAQ-\/0\/1782889487948?e=1789603200&#038;v=beta&#038;t=dUxA53nJ0Z4JZWTySJMzRTMc-f-ss8RC2tYa4mPcDzs\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2591\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 A transformation that also affects the teams<\/h3>\n<p id=\"ember2592\" class=\"ember-view reader-text-block__paragraph\">The project wasn&#8217;t just about rolling out a new tool.<\/p>\n<p id=\"ember2593\" class=\"ember-view reader-text-block__paragraph\">We had to support our employees to help them learn to work differently.<\/p>\n<p id=\"ember2594\" class=\"ember-view reader-text-block__paragraph\">Creative professionals have gradually embraced:<\/p>\n<ul>\n<li>prompting;<\/li>\n<li>the new workflows;<\/li>\n<li>validation methods.<\/li>\n<\/ul>\n<p id=\"ember2596\" class=\"ember-view reader-text-block__paragraph\"><strong>The goal was never to replace the teams, but to enhance their creative capabilities.<\/strong><\/p>\n<p id=\"ember2597\" class=\"ember-view reader-text-block__paragraph\">The result speaks for itself.<\/p>\n<p id=\"ember2598\" class=\"ember-view reader-text-block__paragraph\">In just a few months, Blancheporte grew from <strong>2 users to about 20<\/strong>, capable of generating <strong>several thousand images<\/strong>.<\/p>\n<h3 id=\"ember2599\" class=\"ember-view reader-text-block__heading-3\">\u2696\ufe0f AI and Photography: A Clear Synergy<\/h3>\n<p id=\"ember2600\" class=\"ember-view reader-text-block__paragraph\">Blancheporte does not believe in <strong>100% AI<\/strong>.<\/p>\n<p id=\"ember2601\" class=\"ember-view reader-text-block__paragraph\">Photo shoots remain the preferred choice for:<\/p>\n<ul>\n<li>major campaigns;<\/li>\n<li>catalogs;<\/li>\n<li>premium visuals.<\/li>\n<\/ul>\n<p id=\"ember2603\" class=\"ember-view reader-text-block__paragraph\">AI is primarily used for:<\/p>\n<ul>\n<li>enhance the product listings;<\/li>\n<li>quickly produce variations;<\/li>\n<li>adapt content for different uses.<\/li>\n<\/ul>\n<p id=\"ember2605\" class=\"ember-view reader-text-block__paragraph\"><strong>Each technology is used where it creates the most value.<\/strong><\/p>\n<h3 id=\"ember2606\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>AI makes it possible to scale up creative production without sacrificing brand identity.<\/strong><\/li>\n<li><strong>Jobs are evolving more than they are disappearing.<\/strong><\/li>\n<li><strong>Photography and AI are becoming complementary.<\/strong><\/li>\n<li><strong>The real benefit lies in the ability to produce much more high-quality content.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2608\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQE6jxSc4i0MLA\/article-inline_image-shrink_1000_1488\/B4EZ8cfpVTHwAM-\/0\/1782889486531?e=1789603200&#038;v=beta&#038;t=h30e4Yja1ks1yOS2i7IYLygfXF6CdG5EsOfCPIfC3cI\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2609\" class=\"ember-view reader-text-block__heading-3\">Eden Park: When Unified Commerce Finally Replaces Silos<\/h3>\n<p id=\"ember2610\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAABn7eZUBwL1Q5dKo8V755kJdorQh0qfyb20?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABn7eZUBwL1Q5dKo8V755kJdorQh0qfyb20\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Bastien BORGET<\/strong><\/a> <strong>\u2013 Director of Digital, Eden Park<\/strong><\/p>\n<p id=\"ember2611\" class=\"ember-view reader-text-block__paragraph\">For a long time, Eden Park&#8217;s brick-and-mortar stores and e-commerce site operated in two almost entirely separate worlds.<\/p>\n<p id=\"ember2612\" class=\"ember-view reader-text-block__paragraph\">For Bastien Borget, this situation was no longer acceptable.<\/p>\n<p id=\"ember2613\" class=\"ember-view reader-text-block__paragraph\">The brand has therefore launched an ambitious transformation to build <strong>a truly unified business<\/strong>, based on a single platform and a single data source.<\/p>\n<h3 id=\"ember2614\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd04 One platform, one truth<\/h3>\n<p id=\"ember2615\" class=\"ember-view reader-text-block__paragraph\">Despite a new ERP system and a new point-of-sale system, much of the data remained siloed:<\/p>\n<ul>\n<li>customers;<\/li>\n<li>products;<\/li>\n<li>price;<\/li>\n<li>inventory.<\/li>\n<\/ul>\n<p id=\"ember2617\" class=\"ember-view reader-text-block__paragraph\">The goal is now clear:<\/p>\n<p id=\"ember2618\" class=\"ember-view reader-text-block__paragraph\"><strong>Have a single source of truth across stores, e-commerce, and headquarters.<\/strong><\/p>\n<p id=\"ember2619\" class=\"ember-view reader-text-block__paragraph\">To achieve this, Eden Park relies in particular on <strong>Shopify POS<\/strong>, which it already uses for its e-commerce business.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2620\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFZXKBoNWv4jw\/article-inline_image-shrink_1500_2232\/B4EZ8cfpVuKIAQ-\/0\/1782889487660?e=1789603200&#038;v=beta&#038;t=IapKVfog4YYlPgvmx58AxQgsaIyM4gsSkEr1Ad52JFw\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2621\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 Real-time data<\/h3>\n<p id=\"ember2622\" class=\"ember-view reader-text-block__paragraph\">The most dramatic improvement is in operational management.<\/p>\n<p id=\"ember2623\" class=\"ember-view reader-text-block__paragraph\">Teams can now view the following in near real time:<\/p>\n<ul>\n<li>store sales;<\/li>\n<li>available inventory;<\/li>\n<li>the remaining sizes;<\/li>\n<li>best sellers;<\/li>\n<li>breaks.<\/li>\n<\/ul>\n<p id=\"ember2625\" class=\"ember-view reader-text-block__paragraph\">The information is updated in <strong>less than two seconds<\/strong>.<\/p>\n<p id=\"ember2626\" class=\"ember-view reader-text-block__paragraph\"><strong>Data is finally becoming usable in everyday life.<\/strong><\/p>\n<h3 id=\"ember2627\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Improved profitability<\/h3>\n<p id=\"ember2628\" class=\"ember-view reader-text-block__paragraph\">The first benefits are already becoming apparent in business operations.<\/p>\n<p id=\"ember2629\" class=\"ember-view reader-text-block__paragraph\">Thanks to a unified view of inventory, Eden Park can adjust discounts much more precisely during sales.<\/p>\n<p id=\"ember2630\" class=\"ember-view reader-text-block__paragraph\">The goal is simple: <strong>avoid discounting products that continue to sell well in order to maintain profit margins.<\/strong><\/p>\n<p id=\"ember2631\" class=\"ember-view reader-text-block__paragraph\">Data thus becomes a real driver of profitability.<\/p>\n<h3 id=\"ember2632\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Unified commerce goes far beyond omnichannel.<\/strong><\/li>\n<li><strong>A single platform simplifies all operations.<\/strong><\/li>\n<li><strong>Real-time data significantly improves control.<\/strong><\/li>\n<li><strong>Unified data helps optimize both margins and the customer experience.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2634\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFANrtCut6jxw\/article-inline_image-shrink_1000_1488\/B4EZ8cfnE0JMAI-\/0\/1782889477837?e=1789603200&#038;v=beta&#038;t=cZOhwS7bIPeOeUD-KCu0W5UDG-GxfXdDXsLjOtdKhPc\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2635\" class=\"ember-view reader-text-block__heading-3\">Carrefour: Accelerating Omnichannel Strategy Through Mobile, Data, and AI<\/h3>\n<p id=\"ember2636\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAUnWeEBDosUyYKWJo3f696eEQXfzoo0fCo?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAUnWeEBDosUyYKWJo3f696eEQXfzoo0fCo\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Karim Dali<\/strong><\/a> <strong>\u2013 Director of E-commerce, Carrefour<\/strong><\/p>\n<p id=\"ember2637\" class=\"ember-view reader-text-block__paragraph\">For Carrefour, online grocery shopping is entering a new phase of growth.<\/p>\n<p id=\"ember2638\" class=\"ember-view reader-text-block__paragraph\">The priority is no longer simply to grow online sales.<\/p>\n<p id=\"ember2639\" class=\"ember-view reader-text-block__paragraph\"><strong>The goal is to create a truly omnichannel experience where the store and digital channels function as a single ecosystem.<\/strong><\/p>\n<h3 id=\"ember2640\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 A Market That&#8217;s Picking Up Speed<\/h3>\n<p id=\"ember2641\" class=\"ember-view reader-text-block__paragraph\">Today, e-commerce already accounts for <strong>11%<\/strong> of the consumer goods market.<\/p>\n<p id=\"ember2642\" class=\"ember-view reader-text-block__paragraph\">Its growth is <strong>nearly three times<\/strong> that of brick-and-mortar retail.<\/p>\n<p id=\"ember2643\" class=\"ember-view reader-text-block__paragraph\">Carrefour aims to strengthen its position in the curbside pickup market while significantly accelerating home delivery.<\/p>\n<h3 id=\"ember2644\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 Omnichannel customers create more value<\/h3>\n<p id=\"ember2645\" class=\"ember-view reader-text-block__paragraph\">One of the most interesting insights concerns customer profitability.<\/p>\n<p id=\"ember2646\" class=\"ember-view reader-text-block__paragraph\">At Carrefour: <strong>An omnichannel customer spends about twice as much as a single-channel customer.<\/strong><\/p>\n<p id=\"ember2647\" class=\"ember-view reader-text-block__paragraph\">The challenge, therefore, is to create more bridges between the various channels.<\/p>\n<h3 id=\"ember2648\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcf1 The app is becoming the new entry point<\/h3>\n<p id=\"ember2649\" class=\"ember-view reader-text-block__paragraph\">The Carrefour app now plays a central role.<\/p>\n<p id=\"ember2650\" class=\"ember-view reader-text-block__paragraph\">Today, it comprises:<\/p>\n<ul>\n<li><strong>63% of e-commerce revenue;<\/strong><\/li>\n<li><strong>8 million downloads;<\/strong><\/li>\n<li><strong>4 million monthly users.<\/strong><\/li>\n<\/ul>\n<p id=\"ember2652\" class=\"ember-view reader-text-block__paragraph\">In addition to personalized promotions, it also makes in-store shopping easier through product geolocation.<\/p>\n<h3 id=\"ember2653\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udd16 AI Now Helps with Shopping Trips<\/h3>\n<p id=\"ember2654\" class=\"ember-view reader-text-block__paragraph\">With <strong>Hopla Plus<\/strong>, which is based on Gemini, Carrefour is gradually introducing generative AI into the shopping experience.<\/p>\n<p id=\"ember2655\" class=\"ember-view reader-text-block__paragraph\">There are many uses:<\/p>\n<ul>\n<li>preparing for the races;<\/li>\n<li>recipe ideas;<\/li>\n<li>answers to customer questions.<\/li>\n<\/ul>\n<p id=\"ember2657\" class=\"ember-view reader-text-block__paragraph\">Initial results show that <strong>users of the AI assistant are adding more items to their carts.<\/strong><\/p>\n<p id=\"ember2658\" class=\"ember-view reader-text-block__paragraph\">Carrefour is also testing its first conversational commerce scenarios with ChatGPT.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2659\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFbSDCb1Huv1A\/article-inline_image-shrink_1000_1488\/B4EZ8cfnIzHwAQ-\/0\/1782889478331?e=1789603200&#038;v=beta&#038;t=RRTtq2kajqJVcmXw7W03wWbIqnG2eNG7B6rD9RyBF1A\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2661\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfea The store is becoming a logistics center<\/h3>\n<p id=\"ember2662\" class=\"ember-view reader-text-block__paragraph\">Another major development: nearly <strong>60%<\/strong> of e-commerce orders are now fulfilled directly from stores.<\/p>\n<p id=\"ember2663\" class=\"ember-view reader-text-block__paragraph\">This structure allows for:<\/p>\n<ul>\n<li>faster deliveries;<\/li>\n<li>improved product availability;<\/li>\n<li>a smoother service.<\/li>\n<\/ul>\n<p id=\"ember2665\" class=\"ember-view reader-text-block__paragraph\">The store is gradually becoming a true local logistics hub.<\/p>\n<h3 id=\"ember2666\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Omnichannel customers generate more value.<\/strong><\/li>\n<li><strong>The app is becoming the centerpiece of customer relations.<\/strong><\/li>\n<li><strong>AI is gradually enhancing the shopping experience.<\/strong><\/li>\n<li><strong>Physical stores now play a central role in online grocery shopping.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2668\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEd_FT28ABkHA\/article-inline_image-shrink_1500_2232\/B4EZ8cfnJWJkAU-\/0\/1782889477858?e=1789603200&#038;v=beta&#038;t=0_KWx1pu-RpkcWuIzzm7Et6iWr5yorS5zpJnI-WvwJ4\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2669\" class=\"ember-view reader-text-block__heading-3\">CABAIA: Why Hypergrowth Starts with Team Alignment<\/h3>\n<p id=\"ember2670\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/ACoAAAh4r9QBER9unpZL8EtogSlFBQncjtIuMCE?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAh4r9QBER9unpZL8EtogSlFBQncjtIuMCE\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Fran\u00e7ois D.<\/strong><\/a> <strong>\u2013 Head of Transformation, CABAIA<\/strong><\/p>\n<p id=\"ember2671\" class=\"ember-view reader-text-block__paragraph\">When sales double or triple, the real challenge is no longer a sales issue.<\/p>\n<p id=\"ember2672\" class=\"ember-view reader-text-block__paragraph\">It is becoming operational.<\/p>\n<p id=\"ember2673\" class=\"ember-view reader-text-block__paragraph\">According to Fran\u00e7ois Danel, growth can only be sustainable if <strong>purchasing, marketing, the supply chain, logistics, and operations all move forward at the same pace.<\/strong><\/p>\n<h3 id=\"ember2674\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd2e Plan several months in advance<\/h3>\n<p id=\"ember2675\" class=\"ember-view reader-text-block__paragraph\">At CABAIA, certain decisions must be made <strong>nearly ten months before a product is launched<\/strong>.<\/p>\n<p id=\"ember2676\" class=\"ember-view reader-text-block__paragraph\">Enter:<\/p>\n<ul>\n<li>supplier lead times;<\/li>\n<li>Chinese New Year;<\/li>\n<li>industrial capacity;<\/li>\n<li>sales forecasts,<\/li>\n<\/ul>\n<p id=\"ember2678\" class=\"ember-view reader-text-block__paragraph\">Every decision directly influences future performance.<\/p>\n<p id=\"ember2679\" class=\"ember-view reader-text-block__paragraph\">AI now makes it possible to build simulations and scenarios more quickly, particularly with the help of Python.<\/p>\n<h3 id=\"ember2680\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udce6 Sales are useless&#8230; if you can&#8217;t deliver<\/h3>\n<p id=\"ember2681\" class=\"ember-view reader-text-block__paragraph\">During peak periods, such as Christmas, volumes can increase <strong>three- or fourfold<\/strong>.<\/p>\n<p id=\"ember2682\" class=\"ember-view reader-text-block__paragraph\">However, logistical capacity remains limited.<\/p>\n<p id=\"ember2683\" class=\"ember-view reader-text-block__paragraph\"><strong>Increasing marketing spending without being able to ship orders is counterproductive.<\/strong><\/p>\n<p id=\"ember2684\" class=\"ember-view reader-text-block__paragraph\">Collaboration between procurement, marketing, and the supply chain is therefore essential.<\/p>\n<h3 id=\"ember2685\" class=\"ember-view reader-text-block__heading-3\">\u2696\ufe0f Building Structure Without Losing Agility<\/h3>\n<p id=\"ember2686\" class=\"ember-view reader-text-block__paragraph\">Growing up also involves more processes.<\/p>\n<p id=\"ember2687\" class=\"ember-view reader-text-block__paragraph\">But Fran\u00e7ois Danel points out that they must never hinder innovation.<\/p>\n<p id=\"ember2688\" class=\"ember-view reader-text-block__paragraph\">On the contrary.<\/p>\n<p id=\"ember2689\" class=\"ember-view reader-text-block__paragraph\"><strong>Well-designed processes make it possible to anticipate problems more quickly and maintain agility.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2690\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFhAlZl1jWLGg\/article-inline_image-shrink_1500_2232\/B4EZ8cfnIHJIAU-\/0\/1782889478492?e=1789603200&#038;v=beta&#038;t=ZfKY4YPAW-CpuUUYJDwU7Kum2hhCaXNzMcuhSlAtY6I\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2691\" class=\"ember-view reader-text-block__heading-3\">\u26a0\ufe0f The Risks of Hypergrowth<\/h3>\n<p id=\"ember2692\" class=\"ember-view reader-text-block__paragraph\">Very rapid growth also magnifies errors:<\/p>\n<ul>\n<li>inappropriately sized inventories;<\/li>\n<li>insufficient capacity;<\/li>\n<li>tools that are too fragile;<\/li>\n<li>cash flow under strain.<\/li>\n<\/ul>\n<p id=\"ember2694\" class=\"ember-view reader-text-block__paragraph\">That is why it is important to quickly surround yourself with experienced professionals and reliable partners.<\/p>\n<h3 id=\"ember2695\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Growth must be aligned with operational capacity.<\/strong><\/li>\n<li><strong>Marketing can no longer operate independently of the supply chain.<\/strong><\/li>\n<li><strong>AI improves planning but does not replace business decisions.<\/strong><\/li>\n<li><strong>People remain at the heart of operational execution.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2697\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQE77TvlPBat2w\/article-inline_image-shrink_1000_1488\/B4EZ8cfnHZHsAI-\/0\/1782889477737?e=1789603200&#038;v=beta&#038;t=LxLCpoqiIU9iu1-p_CwFfsKAUecJIRe_PuWiwrEhkGE\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2698\" class=\"ember-view reader-text-block__heading-3\">Orange Business &#038; imagino: Data Sovereignty Becomes a Driver of Performance<\/h3>\n<p id=\"ember2699\" class=\"ember-view reader-text-block__paragraph\"><strong>Speakers: <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/jphlechene?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABBkWEBAAwqglfaTj_0Uj8jbgFUMm8OgtA\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Jean-Philippe LECH\u00caNE<\/strong><\/a><strong>, Imagino Expert, Orange Business &#038; <\/strong><a class=\"BJEbSaIJBPeWfhLqLplZbvbHLceVASpzKHENE \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/quentinbarrat?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAqNv78B4yPT7AhguM_daC5IeiUXFJSqYzM\" target=\"_self\" data-test-app-aware-link=\"\"><strong>Quentin Barrat<\/strong><\/a>, <strong>Sales Director, Imagino<\/strong><\/p>\n<p id=\"ember2700\" class=\"ember-view reader-text-block__paragraph\">Artificial intelligence is the topic of every discussion these days. Yet one message came up repeatedly during this conference: <\/p>\n<blockquote id=\"ember2701\" class=\"ember-view reader-text-block__blockquote\"><p><strong>The performance of AI depends first and foremost on the quality of the data it is fed.<\/strong><\/p><\/blockquote>\n<p id=\"ember2702\" class=\"ember-view reader-text-block__paragraph\">Without reliable, well-managed, and accessible data, even the best AI models remain limited.<\/p>\n<p id=\"ember2703\" class=\"ember-view reader-text-block__paragraph\">For Orange Business and imagino, the priority is therefore to regain control of their data assets before expanding the range of AI use cases.<\/p>\n<h3 id=\"ember2704\" class=\"ember-view reader-text-block__heading-3\">\ud83e\uddf1 Data Quality Before Artificial Intelligence<\/h3>\n<p id=\"ember2705\" class=\"ember-view reader-text-block__paragraph\">In many companies, customer data is still scattered across multiple tools.<\/p>\n<p id=\"ember2706\" class=\"ember-view reader-text-block__paragraph\">This fragmentation leads to:<\/p>\n<ul>\n<li>high infrastructure costs;<\/li>\n<li>inconsistencies;<\/li>\n<li>operational difficulties;<\/li>\n<li>significant delays in launching marketing campaigns.<\/li>\n<\/ul>\n<p id=\"ember2708\" class=\"ember-view reader-text-block__paragraph\">The goal, therefore, is to build <strong>a single platform<\/strong> capable of centralizing, validating, and enriching all customer data.<\/p>\n<p id=\"ember2709\" class=\"ember-view reader-text-block__paragraph\"><strong>High-performance AI always starts with high-quality data.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2710\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEx264ST4Ts7Q\/article-inline_image-shrink_1000_1488\/B4EZ8cfnL7KkAI-\/0\/1782889479064?e=1789603200&#038;v=beta&#038;t=n2IWSZwqbURKrgcpASF7CyFSf2F0zE_Hdz7nCez6Yck\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2711\" class=\"ember-view reader-text-block__heading-3\">\u2699\ufe0f Simplify the architecture to increase agility<\/h3>\n<p id=\"ember2712\" class=\"ember-view reader-text-block__paragraph\">Over the years, companies have piled up solutions.<\/p>\n<p id=\"ember2713\" class=\"ember-view reader-text-block__paragraph\">Result:<\/p>\n<ul>\n<li>more maintenance;<\/li>\n<li>more costs;<\/li>\n<li>more addictions.<\/li>\n<\/ul>\n<p id=\"ember2715\" class=\"ember-view reader-text-block__paragraph\">imagino advocates a much simpler approach.<\/p>\n<p id=\"ember2716\" class=\"ember-view reader-text-block__paragraph\">A single platform allows you to:<\/p>\n<ul>\n<li>connect the various sources;<\/li>\n<li>standardize the data;<\/li>\n<li>manage marketing campaigns;<\/li>\n<li>accelerate future AI use cases.<\/li>\n<\/ul>\n<p id=\"ember2718\" class=\"ember-view reader-text-block__paragraph\"><strong>Less complexity, faster execution.<\/strong><\/p>\n<h3 id=\"ember2719\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udee1\ufe0f Sovereignty Is Becoming a Competitive Advantage<\/h3>\n<p id=\"ember2720\" class=\"ember-view reader-text-block__paragraph\">Long reserved for IT departments, the issue of sovereignty is now becoming a strategic one.<\/p>\n<p id=\"ember2721\" class=\"ember-view reader-text-block__paragraph\">Companies want to know:<\/p>\n<ul>\n<li>where their data is stored;<\/li>\n<li>who can access it;<\/li>\n<li>how to maintain their technological independence.<\/li>\n<\/ul>\n<p id=\"ember2723\" class=\"ember-view reader-text-block__paragraph\">Orange Business points out that the sovereign cloud now makes it possible to address these challenges while ensuring security and governance.<\/p>\n<p id=\"ember2724\" class=\"ember-view reader-text-block__paragraph\"><strong>With AI, mastering your data becomes a competitive advantage.<\/strong><\/p>\n<h3 id=\"ember2725\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd0c Focus on open architectures<\/h3>\n<p id=\"ember2726\" class=\"ember-view reader-text-block__paragraph\">Another particularly interesting topic: <strong>MCP (Model Context Protocol)<\/strong> connectors <strong>.<\/strong><\/p>\n<p id=\"ember2727\" class=\"ember-view reader-text-block__paragraph\">Rather than relying on a single AI provider, these architectures make it easy to connect multiple models.<\/p>\n<p id=\"ember2728\" class=\"ember-view reader-text-block__paragraph\">This allows the company to maintain its freedom of choice as technologies evolve.<\/p>\n<h3 id=\"ember2729\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Data quality remains the most important factor in the success of AI projects.<\/strong><\/li>\n<li><strong>Centralizing data simplifies architectures and reduces costs.<\/strong><\/li>\n<li><strong>Sovereignty is becoming a real business issue.<\/strong><\/li>\n<li><strong>Open architectures provide greater agility in the face of rapidly evolving AI models.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2731\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGapImkv5y2Yw\/article-inline_image-shrink_1500_2232\/B4EZ8cgK.lIsAU-\/0\/1782889624713?e=1789603200&#038;v=beta&#038;t=tYkmHfcU6xTDuvvWDZwhz-LKS6uPAEqL6tNrtAr7pzo\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2732\" class=\"ember-view reader-text-block__heading-2\">Saint-Gobain: When Data Finally Becomes Accessible to All Business Units<\/h2>\n<p id=\"ember2733\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a id=\"ember2734\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/simoh-mohammed-labdoui-63a09210\/\">Simoh-Mohammed LABDOUI<\/a> <strong>\u2013 Director of Data, Saint-Gobain<\/strong><\/p>\n<p id=\"ember2735\" class=\"ember-view reader-text-block__paragraph\">At Saint-Gobain, the issue is no longer simply about making data available.<\/p>\n<p id=\"ember2736\" class=\"ember-view reader-text-block__paragraph\">It&#8217;s already everywhere.<\/p>\n<p id=\"ember2737\" class=\"ember-view reader-text-block__paragraph\">The real challenge now is to make it <strong>understandable, usable, and useful<\/strong> for all business units.<\/p>\n<p id=\"ember2738\" class=\"ember-view reader-text-block__paragraph\">The Data Marketplace developed by the group is specifically designed to meet this goal.<\/p>\n<h3 id=\"ember2739\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udf0d Moving from \u201cData for All\u201d to \u201cData by All\u201d<\/h3>\n<p id=\"ember2740\" class=\"ember-view reader-text-block__paragraph\">For a long time, the promise was to provide access to data.<\/p>\n<p id=\"ember2741\" class=\"ember-view reader-text-block__paragraph\">Today, the goal is much more ambitious: <strong>to enable business units to generate value themselves through data.<\/strong><\/p>\n<p id=\"ember2742\" class=\"ember-view reader-text-block__paragraph\">Marketing, sales, finance, supply chain, and operations must gradually become self-sufficient in their analyses.<\/p>\n<p id=\"ember2743\" class=\"ember-view reader-text-block__paragraph\">Data is no longer a topic reserved for experts.<\/p>\n<h3 id=\"ember2744\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udded Provide context rather than tables<\/h3>\n<p id=\"ember2745\" class=\"ember-view reader-text-block__paragraph\">Raw data alone is not enough.<\/p>\n<p id=\"ember2746\" class=\"ember-view reader-text-block__paragraph\">To be used, it must be understood.<\/p>\n<p id=\"ember2747\" class=\"ember-view reader-text-block__paragraph\">Saint-Gobain is therefore investing heavily in <strong>semantic models<\/strong> capable of providing a common language for the entire organization.<\/p>\n<p id=\"ember2748\" class=\"ember-view reader-text-block__paragraph\">What is a customer?<\/p>\n<p id=\"ember2749\" class=\"ember-view reader-text-block__paragraph\">What is a product?<\/p>\n<p id=\"ember2750\" class=\"ember-view reader-text-block__paragraph\">What is a sale?<\/p>\n<p id=\"ember2751\" class=\"ember-view reader-text-block__paragraph\">These definitions are shared across all entities in the group.<\/p>\n<p id=\"ember2752\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaking the same language is the first step toward democratizing data.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2753\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHFVqFfWCbMig\/article-inline_image-shrink_1500_2232\/B4EZ8cgUlYJMAQ-\/0\/1782889665804?e=1789603200&#038;v=beta&#038;t=sxohNOQy3a7gp4nR3894lOOvSCgof6NU9GI8bYTc3Lk\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2754\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfdb\ufe0f Governance Before AI<\/h3>\n<p id=\"ember2755\" class=\"ember-view reader-text-block__paragraph\">Artificial intelligence opens up immense possibilities.<\/p>\n<p id=\"ember2756\" class=\"ember-view reader-text-block__paragraph\">But it cannot function properly without strong governance.<\/p>\n<p id=\"ember2757\" class=\"ember-view reader-text-block__paragraph\">For Simoh-Mohammed Labdoui, the priority remains:<\/p>\n<ul>\n<li>quality;<\/li>\n<li>structuring;<\/li>\n<li>documentation;<\/li>\n<li>governance.<\/li>\n<\/ul>\n<p id=\"ember2759\" class=\"ember-view reader-text-block__paragraph\">AI then accelerates the adoption of these applications.<\/p>\n<p id=\"ember2760\" class=\"ember-view reader-text-block__paragraph\"><strong>It is never a substitute for well-structured data.<\/strong><\/p>\n<h3 id=\"ember2761\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udc65 A Transformation That Is, Above All, About People<\/h3>\n<p id=\"ember2762\" class=\"ember-view reader-text-block__paragraph\">Technology is only one part of the project.<\/p>\n<p id=\"ember2763\" class=\"ember-view reader-text-block__paragraph\">Success depends primarily on supporting the teams.<\/p>\n<p id=\"ember2764\" class=\"ember-view reader-text-block__paragraph\">Data experts need to learn to understand business needs.<\/p>\n<p id=\"ember2765\" class=\"ember-view reader-text-block__paragraph\">Business units must gradually take ownership of their data.<\/p>\n<p id=\"ember2766\" class=\"ember-view reader-text-block__paragraph\"><strong>The transformation is, first and foremost, a cultural one.<\/strong><\/p>\n<h3 id=\"ember2767\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Data creates value only when it is used by business units.<\/strong><\/li>\n<li><strong>Semantic models facilitate widespread adoption.<\/strong><\/li>\n<li><strong>Governance remains the essential foundation of AI.<\/strong><\/li>\n<li><strong>Success depends just as much on human support as it does on technology.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2769\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEUNy8iiXQWCg\/article-inline_image-shrink_1500_2232\/B4EZ8ch1.iHoAQ-\/0\/1782890062804?e=1789603200&#038;v=beta&#038;t=Tgt3e0jV0i0Wd52EFAaVVH1hGHy4p5HsXXCYWzppRLY\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2771\" class=\"ember-view reader-text-block__heading-2\">Bamboo Rose: How AI Is Transforming Supply Chain Forecasting<\/h2>\n<p id=\"ember2772\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: <\/strong><a id=\"ember2773\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/clementguillon\/\">Clement Guillon<\/a> <strong>\u2013 CEO, Bamboo Rose<\/strong><\/p>\n<p id=\"ember2774\" class=\"ember-view reader-text-block__paragraph\">Can we really predict the unpredictable?<\/p>\n<p id=\"ember2775\" class=\"ember-view reader-text-block__paragraph\">Between weather, promotions, supply disruptions, and changes in consumer behavior, supply chain teams are working in an increasingly unstable environment.<\/p>\n<p id=\"ember2776\" class=\"ember-view reader-text-block__paragraph\">For Bamboo Rose, the goal is no longer to produce <strong>perfect forecasts<\/strong>.<\/p>\n<p id=\"ember2777\" class=\"ember-view reader-text-block__paragraph\">The goal is to produce <strong>forecasts that are reliable enough to support better decision-making.<\/strong><\/p>\n<h3 id=\"ember2778\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udfaf Truly actionable forecasts<\/h3>\n<p id=\"ember2779\" class=\"ember-view reader-text-block__paragraph\">The example given involving <strong>a French gourmet food brand<\/strong> perfectly illustrates this approach.<\/p>\n<p id=\"ember2780\" class=\"ember-view reader-text-block__paragraph\">The models must include:<\/p>\n<ul>\n<li>several hundred stores;<\/li>\n<li>thousands of items;<\/li>\n<li>weather conditions;<\/li>\n<li>special offers;<\/li>\n<li>very different seasonal patterns.<\/li>\n<\/ul>\n<p id=\"ember2782\" class=\"ember-view reader-text-block__paragraph\">All of this with a time frame of up to <strong>18 months<\/strong>.<\/p>\n<h3 id=\"ember2783\" class=\"ember-view reader-text-block__heading-3\">\ud83e\udd16 AI for the Entire Company<\/h3>\n<p id=\"ember2784\" class=\"ember-view reader-text-block__paragraph\">Forecasts aren&#8217;t just for the supply chain.<\/p>\n<p id=\"ember2785\" class=\"ember-view reader-text-block__paragraph\">They also contribute to:<\/p>\n<ul>\n<li>production;<\/li>\n<li>purchases;<\/li>\n<li>marketing;<\/li>\n<li>finance;<\/li>\n<li>operations.<\/li>\n<\/ul>\n<p id=\"ember2787\" class=\"ember-view reader-text-block__paragraph\">Simulations make it possible, in particular, to anticipate the effects of a promotion even before it is launched.<\/p>\n<p id=\"ember2788\" class=\"ember-view reader-text-block__paragraph\">Some retailers are already seeing <strong>up to 10 additional points of accuracy<\/strong>.<\/p>\n<h3 id=\"ember2789\" class=\"ember-view reader-text-block__heading-3\">\ud83c\udf26\ufe0f AI is constantly learning<\/h3>\n<p id=\"ember2790\" class=\"ember-view reader-text-block__paragraph\">The weather remains unpredictable.<\/p>\n<p id=\"ember2791\" class=\"ember-view reader-text-block__paragraph\">On the other hand, AI learns extremely quickly.<\/p>\n<p id=\"ember2792\" class=\"ember-view reader-text-block__paragraph\">After an initial heat wave, the models automatically reassess the weight of the weather factor to improve subsequent forecasts.<\/p>\n<p id=\"ember2793\" class=\"ember-view reader-text-block__paragraph\"><strong>The goal is not to eliminate uncertainty but to adapt to it more quickly.<\/strong><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2794\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFgapIrhrxaqA\/article-inline_image-shrink_1500_2232\/B4EZ8ecLGKJEAQ-\/0\/1782922130705?e=1789603200&#038;v=beta&#038;t=OnRrkFnX1eCmV2XDFif8XgjinvZoXz9tRJTH6mZbdaE\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2796\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udd0d Transparent AI<\/h3>\n<p id=\"ember2797\" class=\"ember-view reader-text-block__paragraph\">Another key point: trust.<\/p>\n<p id=\"ember2798\" class=\"ember-view reader-text-block__paragraph\">Unlike many approaches considered &#8220;black boxes,&#8221; Bamboo Rose explains the factors that led to each prediction.<\/p>\n<p id=\"ember2799\" class=\"ember-view reader-text-block__paragraph\">Users can also manually adjust the results when they have on-site information.<\/p>\n<p id=\"ember2800\" class=\"ember-view reader-text-block__paragraph\">This transparency greatly facilitates adoption.<\/p>\n<h3 id=\"ember2801\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>It&#8217;s impossible to plan perfectly. Making decisions quickly is essential. <\/strong><\/li>\n<li><strong>AI improves forecasts while making business simulations easier.<\/strong><\/li>\n<li><strong>Models learn quickly from exceptional events.<\/strong><\/li>\n<li><strong>Transparency remains essential to building trust.<\/strong><\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2803\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGBpMxVo_HMkw\/article-inline_image-shrink_1500_2232\/B4EZ8chCT2HoAQ-\/0\/1782889851569?e=1789603200&#038;v=beta&#038;t=mp1b2IMgYOdUpUUudFx5Mi9Atc8dcojWiH2FxXKUfc4\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h2 id=\"ember2804\" class=\"ember-view reader-text-block__heading-2\">Lyreco Group: When Automation Becomes a Driver of Overall Performance<\/h2>\n<p id=\"ember2805\" class=\"ember-view reader-text-block__paragraph\"><strong>Speaker: Beno\u00eet Bocquet \u2013 Director of Supply Chain for France, Lyreco Group<\/strong><\/p>\n<p id=\"ember2806\" class=\"ember-view reader-text-block__paragraph\">At Lyreco, automation isn&#8217;t just about increasing productivity.<\/p>\n<p id=\"ember2807\" class=\"ember-view reader-text-block__paragraph\">It is fundamentally transforming logistics operations.<\/p>\n<p id=\"ember2808\" class=\"ember-view reader-text-block__paragraph\">The goal is twofold:<\/p>\n<p id=\"ember2809\" class=\"ember-view reader-text-block__paragraph\"><strong>simultaneously improve operational performance and working conditions.<\/strong><\/p>\n<h3 id=\"ember2810\" class=\"ember-view reader-text-block__heading-3\">\ud83d\ude80 Turning a Challenge into an Opportunity<\/h3>\n<p id=\"ember2811\" class=\"ember-view reader-text-block__paragraph\">After <strong>35 years of operation<\/strong>, the legacy system was reaching the end of its life cycle.<\/p>\n<p id=\"ember2812\" class=\"ember-view reader-text-block__paragraph\">Rather than replicating the existing setup, Lyreco chose to completely redesign its warehouse around <strong>Exotec<\/strong> robots.<\/p>\n<p id=\"ember2813\" class=\"ember-view reader-text-block__paragraph\">There were many ambitions:<\/p>\n<ul>\n<li>reduce the physical strain;<\/li>\n<li>improve the quality of preparation;<\/li>\n<li>optimize the last mile;<\/li>\n<li>support future growth.<\/li>\n<\/ul>\n<h3 id=\"ember2815\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udce6 Automation designed with operators in mind<\/h3>\n<p id=\"ember2816\" class=\"ember-view reader-text-block__paragraph\">The project is not solely aimed at automation.<\/p>\n<p id=\"ember2817\" class=\"ember-view reader-text-block__paragraph\">It also improves ergonomics.<\/p>\n<p id=\"ember2818\" class=\"ember-view reader-text-block__paragraph\">Operators now work at a constant height.<\/p>\n<p id=\"ember2819\" class=\"ember-view reader-text-block__paragraph\">Heavy loads are handled much less frequently.<\/p>\n<p id=\"ember2820\" class=\"ember-view reader-text-block__paragraph\">Pallets are automatically assembled in the correct order to ensure safe transport.<\/p>\n<p id=\"ember2821\" class=\"ember-view reader-text-block__paragraph\"><strong>Technology improves both working conditions and productivity.<\/strong><\/p>\n<h3 id=\"ember2822\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcc8 Spectacular gains<\/h3>\n<p id=\"ember2823\" class=\"ember-view reader-text-block__paragraph\">The results presented are impressive:<\/p>\n<ul>\n<li><strong>productivity tripled<\/strong>;<\/li>\n<li>significant reduction in sorting errors;<\/li>\n<li>a reduction from <strong>8,000 m\u00b2 to 1,800 m\u00b2<\/strong> for the same business activity;<\/li>\n<li><strong>105 robots<\/strong>;<\/li>\n<li><strong>20,000 storage spaces<\/strong>.<\/li>\n<\/ul>\n<p id=\"ember2825\" class=\"ember-view reader-text-block__paragraph\">Beyond the immediate benefits, the new system also paves the way for future phases of growth.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember2826\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGGo5w5dkIhMA\/article-inline_image-shrink_1500_2232\/B4EZ8chVvoJYAQ-\/0\/1782889930956?e=1789603200&#038;v=beta&#038;t=cwngsceTypSZcSOuCu7akU0d11G9J_FyKLxqeCwwpOY\" alt=\"Article content\"><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\"><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"ember2827\" class=\"ember-view reader-text-block__heading-3\">\ud83d\udcb0 A Wealth Management Perspective<\/h3>\n<p id=\"ember2828\" class=\"ember-view reader-text-block__paragraph\">The project represents an investment of <strong>24 million euros<\/strong>.<\/p>\n<p id=\"ember2829\" class=\"ember-view reader-text-block__paragraph\">A family-owned business for five generations, Lyreco has not focused solely on return on investment.<\/p>\n<p id=\"ember2830\" class=\"ember-view reader-text-block__paragraph\">This approach is part of a long-term strategy.<\/p>\n<p id=\"ember2831\" class=\"ember-view reader-text-block__paragraph\"><strong>Invest today to remain competitive for decades to come.<\/strong><\/p>\n<h3 id=\"ember2832\" class=\"ember-view reader-text-block__heading-3\">\u2705 Key Takeaways<\/h3>\n<ul>\n<li><strong>Automation improves both ergonomics and productivity.<\/strong><\/li>\n<li><strong>Automation significantly reduces errors while paving the way for growth.<\/strong><\/li>\n<li><strong>The last kilometer now begins in the warehouse.<\/strong><\/li>\n<li><strong>The best logistics projects are part of a long-term vision.<\/strong><\/li>\n<\/ul>\n<h2 id=\"ember2835\" class=\"ember-view reader-text-block__heading-2\">\ud83c\udfaf Key takeaways from this first day<\/h2>\n<p id=\"ember2836\" class=\"ember-view reader-text-block__paragraph\">If I had to sum up this first day of Connect Lille in one sentence, it would probably be this:<\/p>\n<blockquote id=\"ember2837\" class=\"ember-view reader-text-block__blockquote\"><p><strong>The real issue isn&#8217;t AI anymore. It&#8217;s execution speed. <\/strong><\/p><\/blockquote>\n<p id=\"ember2838\" class=\"ember-view reader-text-block__paragraph\">All conferences, regardless of industry or field, come to the same conclusions:<\/p>\n<ul>\n<li><strong>AI is moving out of the lab and into operational processes.<\/strong><\/li>\n<li><strong>Data quality is becoming the key factor for success.<\/strong><\/li>\n<li><strong>Companies are now looking for measurable results, not technology demonstrations.<\/strong><\/li>\n<li><strong>Jobs are changing, but people remain at the heart of decision-making.<\/strong><\/li>\n<li><strong>Organizations that can act quickly will gain a competitive edge.<\/strong><\/li>\n<\/ul>\n<p id=\"ember2840\" class=\"ember-view reader-text-block__paragraph\">This is undoubtedly the most striking message from this first day: <strong>innovation is no longer a matter of technology, but of the ability to bring about tangible change in organizations.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 edition of Connect Lille was held at the Casino Barri\u00e8re in Lille on June 30 and July 1, bringing together more than 250 decision-makers to discuss key issues in e-commerce, retail, data, and artificial intelligence. On the agenda: real-world case studies, use cases, operational transformations, and strategic vision. One trend emerged throughout this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-14266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connect Lille 2026 - Day 1: The real issue is no longer AI. 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