{"id":14132,"date":"2026-04-13T14:27:55","date_gmt":"2026-04-13T12:27:55","guid":{"rendered":"https:\/\/www.optimalways.com\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/"},"modified":"2026-04-13T15:06:30","modified_gmt":"2026-04-13T13:06:30","slug":"visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/","title":{"rendered":"A Tour of the Champs-\u00c9lys\u00e9es: When AI Speeds Things Up\u2026 and Retail Becomes Human Again"},"content":{"rendered":"

For its March 2026 edition, Les Jeudis de La Retail Tech<\/a> chose to step outside its usual framework to observe retail where it is fully expressed: in the field. For one morning, the rue de Valois gave way to an immersion in the heart of Paris, carefully imagined by Mike Hadjadj \ud83d\udecd\ufe0f,<\/a> Barbara SARRE-DEROUBAIX<\/a> and Nicolas Diacono \ud83e\udd16\ud83d\udecd\ufe0f<\/a>.<\/p>\n

The venue was Fouquet’s<\/strong>, on the Champs-\u00c9lys\u00e9es. More than just a starting point, this emblematic Parisian landmark, at the crossroads of cinema, history and the French art of living, gave this off-site edition a very special tone. A symbolic backdrop for an itinerary dedicated to inspiration, experience and new expressions of retail.<\/p>\n

\ud83c\udf35 SXSW 2026: AI accelerates everything and the human becomes the real strategic subject again.<\/h2>\n

Before starting the store tour, Nicolas Diacono \ud83e\udd16\ud83d\udecd\ufe0f<\/a> shared his feedback from the South by Southwest event, which is a collection of music, film and interactive media festivals held annually since 1987 in Austin, Texas.<\/p>\n

One message emerges very clearly: the subject is no longer just what AI can do. The real issue is what its acceleration is changing in our organizations, our uses… and our relationship with people<\/strong>.<\/p>\n

\ud83e\udd16 AI has become a political issue<\/strong> Debates go far beyond technology: surveillance, weaponry, platform dependency, economic impacts… Tool choices are also becoming societal choices.<\/p>\n

\u2699\ufe0f AI agents are already changing the game<\/strong> We’re entering a world where agents can perform tasks 24\/7. So it’s not just a question of adopting AI tools, but of rethinking the way work is organized<\/strong> between humans and agents.<\/p>\n

\ud83e\udde0 The risk is not just technical, it’s emotional<\/strong> As AI becomes more conversational, more “human”, the question of anthropomorphism becomes central. Trust, attachment, dependency: we’re already projecting a lot onto these tools.<\/p>\n

\ud83d\udc65 In response, community regains value<\/strong> In an increasingly automated environment, the brands that emerge are those that create links, cultural codes, a sense of belonging.<\/p>\n

\ud83c\udfec And this is where retail becomes strategic again<\/strong>. The store is no longer just a transactional place. It can once again become a social, cultural and relational place<\/strong>. In short, a space where the brand creates something other than a purchase: a human experience.<\/p>\n

\ud83d\udc49 In short: the more automated commerce becomes, the more differentiation is achieved through culture, community and human connection<\/strong>.<\/p>\n

A great introduction to the store tour!<\/p>\n

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\u2615 Bacha Coffee: when retail becomes a sensory journey<\/h2>\n

The first stop of this off-site edition: the brand-new Bacha Coffee flagship<\/strong> on the Champs-\u00c9lys\u00e9es. And the least we can say is that the experience lives up to the promise.<\/p>\n

Founded in Marrakech in 1910, Maison Bacha Coffee<\/strong> was built around a strong promise: to take its customers on a journey through a selection of specialty 100% Arabica<\/strong> coffees from the finest origins. Today, the brand offers over 200 products from more than 35 producing countries.<\/p>\n

Relaunched in 2019, the brand has rapidly accelerated its international development (Hong Kong, Middle East, Asia), before opening its first European flagship in Paris<\/strong> in 2025.<\/p>\n

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This elegantly reinterprets the spirit of Dar el Bacha<\/strong>, its original palace in Marrakech: red ochre tones, black and white checkerboard marble, geometric trellises and carved cedar woodwork create an immersive, refined and instantly recognizable setting.<\/p>\n

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\ud83d\udc49 A fine example of experiential retail, where the venue doesn’t just sell a product, but stages a genuine sensory and cultural journey around coffee.<\/p>\n

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\ud83c\udfdb\ufe0f HR on the Champs-\u00c9lys\u00e9es: when the flagship becomes a destination in its own right<\/h2>\n

The visit then continued with the new RH flagship<\/strong> on the Champs-\u00c9lys\u00e9es, opening in September 2025. With this RH Gallery<\/strong>, the Californian home furnishings brand, formerly Restoration Hardware, signs a spectacular Parisian arrival in a place designed to be much more than just a store.<\/p>\n

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Installed on the site of the former Abercrombie & Fitch store, the concept impresses from the moment you enter: monumental gates, landscaped driveways, architectural staging, generous volumes… everything contributes to transforming the visit into a real experience.<\/p>\n

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On several floors, RH unfolds a hybrid universe combining furniture, decoration, interior design studio, design bookshop, bars, restaurant and rooftop overlooking Paris<\/strong>. The space is aimed at both private and professional customers, with a focus on tailor-made support and personalized rooms.<\/p>\n

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This flagship perfectly illustrates a strong trend in premium retail: creating spaces where people don’t just come to buy, but also to be inspired, to plan, to lunch, to stroll and to experience the brand<\/strong>.<\/p>\n

\ud83d\udc49 A fine example of where retail meets design, hospitality and the art of living.<\/p>\n

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\ud83d\udcf8 Monoprix Champs-\u00c9lys\u00e9es: a concept designed for tourists, combining services, image and heritage<\/h2>\n

The visit continued at Monoprix des Champs-\u00c9lys\u00e9es<\/strong>, a store designed above all for international customers. There’s no food to be found here: the offer focuses on fashion, decoration and beauty<\/strong>, in a 2,000 m\u00b2<\/strong> space on three levels<\/strong>.<\/p>\n

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The concept is based on a more premium approach, with a meticulous design, a strong visual dimension and a host of services: concierge service, click & collect, an app to avoid the need for a checkout, connected cabins, on-site touch-ups, beauty diagnostics, hotel delivery and even key storage.<\/p>\n

Everything has been thought out to offer a fluid, practical… and very Instagrammable<\/strong> experience.<\/p>\n

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Another striking feature: in the basement, an impressive safe door<\/strong> recalls the history of the building, which once housed the headquarters of First National City Bank. An architectural relic that lends the site an unexpected depth of heritage.<\/p>\n

\ud83d\udc49 An interesting example of a retailer adapting its concept, services and staging to a location as strategic as the Champs-\u00c9lys\u00e9es.<\/p>\n

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\ud83d\udc0a Lacoste Arena: a flagship designed as a field of expression<\/h2>\n

The next stop is the Lacoste Arena, at 50 avenue des Champs-\u00c9lys\u00e9es, on the site of the former Gaumont cinema, in a building owned by the Seydoux family, who control the cinema giant.<\/p>\n

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Opening in 2022, this 1,600 m\u00b2<\/strong> flagship showcases the Lacoste universe as a bridge between sport, fashion and design<\/strong>. Tennis, golf, padel, training, shoes and women’s, men’s and children’s ready-to-wear make up a complete offer, true to the brand’s DNA.<\/p>\n

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The space has been designed as a true experience, with several signature areas, an immersive tunnel, an interactive sports room and on-site personalization services, which have become essential in this type of address.<\/p>\n

\ud83d\udc49 More than a store, Lacoste offers here a living space, where performance, elegance and innovation meet, in a format tailor-made for the Champs-\u00c9lys\u00e9es.<\/p>\n

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\ud83d\udc0a Caf\u00e9 Lacoste: the brand expands its lifestyle playground<\/h2>\n

The visit continued with the very first Caf\u00e9 Lacoste, opened on avenue Franklin Delano Roosevelt, a few hundred meters from the Lacoste Arena.<\/p>\n

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With this new address, Lacoste extends its universe beyond traditional retail, by fully investing in the lifestyle and hospitality<\/strong> register. In a 100 sq.m. space with a strong identity – deep green, off-white, terracotta touches and tennis-inspired lines – the brand offers an experience consistent with its image.<\/p>\n

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The offer has been designed for Parisians and tourists alike: specialty coffees, creative lattes, signature drinks, pastries featuring the brand’s symbols, takeaway products and Lacoste-branded objects make up a place that is both accessible, well-groomed and highly “branded”.<\/p>\n

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\ud83d\udc49 A good example of a brand that seeks to establish itself in its customers’ daily lives, transforming its universe into a real living space.<\/p>\n

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\ud83d\ude97 Le D\u00e9fil\u00e9 Renault: when the automobile takes center stage on the Champs-\u00c9lys\u00e9es<\/h2>\n

The visit continued at the D\u00e9fil\u00e9 Renault<\/strong>, 53 Champs-\u00c9lys\u00e9es, a venue designed by Franklin Azzi that marks a new stage in the brand’s staging.<\/p>\n

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Conceived as a hybrid between showroom, event venue and sales outlet<\/strong>, the concept features a permanent vehicle display, a central agora for conferences and broadcasts, and a full range of purchase, financing, leasing and after-sales services.<\/p>\n

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With its “carwalk<\/strong>” name, a nod to the fashion catwalk, Renault is asserting a clear ambition: to make the visitor’s journey a more immersive, cultural and status-enhancing experience. The site is also extended by a digital twin, allowing visitors to explore the history of the brand and its models in an interactive virtual universe.<\/p>\n

\ud83d\udc49 A good example of a concept in which sales partially take a back seat to scenography, events and brand experience.<\/p>\n

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\ud83c\udf77 Maison Nicolas: reenchanting the point of sale through conviviality<\/h2>\n

The visit concluded at Maison Nicolas, Place de la Madeleine, with a talk by General Manager Cathy Collard Geiger<\/strong> on the company’s transformation.<\/p>\n

Inaugurated in 2022, this new space is much more than a traditional store. Part boutique, part premium cellar and part events space, it has been redesigned as a veritable living space<\/strong>: monthly evenings, tastings, meetings between managers, journalists and partners… everything is designed to embody the brand’s signature.<\/p>\n

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A clear ambition: to make Maison Nicolas a “source of conviviality”,<\/strong> capable of creating links around wine and moments of sharing.<\/p>\n

This drive is part of a wider transformation plan, aimed at modernizing the brand’s image, reaffirming its premium positioning and broadening its customer base in a tense market. In particular, the brand is working on its communication platform to reconcile elegance, accessibility and regulatory constraints.<\/p>\n

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The development of alcohol-free<\/strong> beverages is a prime example of this desire to adapt: a quality offering, designed to support new uses and attract new consumers, without sacrificing product quality.<\/p>\n

\ud83d\udc49 Here, the point of sale becomes a genuine strategic lever<\/strong>, at the crossroads of experience, brand content and customer relations.<\/p>\n

\ud83d\udca1 In summary,<\/strong> Maison Nicolas shows how a historic retailer can reinvent itself by transforming its spaces into places of exchange, emotion and discovery.<\/p>\n

A fine conclusion to this retail immersion, which was all about conviviality.<\/p>\n","protected":false},"excerpt":{"rendered":"

For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully expressed: in the field. For one morning, the rue de Valois gave way to an immersion in the heart of Paris, carefully imagined by Mike Hadjadj \ud83d\udecd\ufe0f, Barbara SARRE-DEROUBAIX and […]<\/p>\n","protected":false},"author":7,"featured_media":14130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-14132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-new-things"],"yoast_head":"\nA Tour of the Champs-\u00c9lys\u00e9es: When AI Speeds Things Up\u2026 and Retail Becomes Human Again - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully expressed: in the\" \/>\n<meta name=\"robots\" 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