{"id":14122,"date":"2026-04-13T14:19:21","date_gmt":"2026-04-13T12:19:21","guid":{"rendered":"https:\/\/www.optimalways.com\/2026\/04\/cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world\/"},"modified":"2026-04-13T15:17:31","modified_gmt":"2026-04-13T13:17:31","slug":"cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2026\/04\/cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world\/","title":{"rendered":"Caf\u00e9 1 % Lille 2026: Rethinking Business to Serve Life and Social Engagement"},"content":{"rendered":"

Building on the success of the previous edition held in Lille<\/strong>, which included testimonials from Tikamoon<\/a> andAvril Cosm\u00e9tique Bio<\/a> <\/strong>(report here<\/a>), the Caf\u00e9 1%<\/strong> was back in the exceptional setting of the CCI meeting room. This new event, dedicated to commitment, experience-sharing and concrete action<\/strong>, once again illustrated the company’s determination to become a fully-fledged player in the preservation of the living world<\/strong>.<\/p>\n

The aim of the 1% Caf\u00e9 is to bring together the associations, companies and partners of the <\/strong>1% for the Planet France<\/a> collective <\/strong>, in order to encourage exchanges<\/strong>, create new synergies<\/strong> and strengthen the dynamics of local commitment<\/strong>.<\/p>\n

At Optimal Ways<\/a>, we were delighted to contribute to the organization of this event thanks to the commitment of Marie Malo<\/a> and Nicolas Malo<\/a>, alongsideAmandine Planchon<\/strong><\/a> from Avril Cosm\u00e9tique<\/strong>, as Planet Pilots for the Hauts-de-France region<\/strong>. Their role is to represent the 1% for the Planet collective in the region, and to help grow a committed local dynamic.<\/p>\n

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REV3: supporting companies in the Hauts-de-France region through transition<\/h2>\n

Didier COUSIN<\/a>, Vice-President of Transitions REV3 at the Hauts-de-France Chamber of Commerce and Industry<\/strong>, opened the meeting by welcoming nearly a hundred participants<\/strong>, representatives of the region’s associations and committed businesses<\/strong>.<\/p>\n

He recalled the CCI’s commitment to the REV3<\/strong> dynamic – the Third Industrial Revolution<\/strong>, launched in 2012-2013<\/strong> to support the sustainable transformation of the regional economy<\/strong> by federating public and private players.<\/p>\n

Today, this approach translates into very concrete actions to support businesses in several key areas: decarbonization<\/strong>, energy transition<\/strong>, water management<\/strong> and sustainable innovation<\/strong>.<\/p>\n

In a historically industrial region like the Hauts-de-France, the objective is clear: to help companies meet the climatic, regulatory and financial challenges associated with their transition<\/strong>.<\/p>\n

Another flagship initiative is REV3LAB<\/strong>, an acceleration program launched in 2017 to support innovative startups in fields such as the circular economy or energy<\/strong>. Since its inception, nearly 300 companies have already been supported<\/strong>, thanks to a network of 17 partner territories<\/strong>.<\/p>\n

To keep the momentum going, the CCI Hauts-de-France will be bringing together the REV3LAB community on June 22<\/strong> to encourage meetings, share experiences and foster new collaborations in the service of transitions<\/strong>.<\/p>\n

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1% for the Planet: mobilizing businesses to finance environmental action<\/h2>\n

Antoine Leguin<\/a>, Business Development & Account Manager at 1% for the Planet France<\/strong>, then presented the workings and impact of the collective.<\/p>\n

The initiative originated in 2002<\/strong>, when Patagonia founder Yvon Chouinard<\/strong> decided to create a simple yet powerful model: encourage companies to donate 1% of their sales to environmental associations<\/strong>.<\/p>\n

This vision is part of a long history of commitment. As early as the 1970s, Patagonia was already supporting environmental causes. In 2022<\/strong>, Yvon Chouinard took the next step by transferring 100% of the company’s capital to a structure dedicated to financing the protection of the planet<\/strong>.<\/p>\n

Facilitating funding for environmental associations<\/h3>\n

The mission of 1% for the Planet<\/strong> is clear: to facilitate contact between committed companies and environmental associations<\/strong>.<\/p>\n

Today, associations spend almost 40% of their time looking for funding<\/strong>. The collective makes it possible to reduce this time and direct more resources towards environmental action<\/strong>.<\/p>\n

A growing international collective<\/h3>\n

Since its creation, the movement has redistributed over $800 million to environmental projects around the world<\/strong>.<\/p>\n

France is now the second-largest contributor to<\/strong> the international network, with :<\/p>\n