{"id":13152,"date":"2025-09-22T14:44:56","date_gmt":"2025-09-22T12:44:56","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=13152"},"modified":"2025-09-22T14:55:28","modified_gmt":"2025-09-22T12:55:28","slug":"nrf-europe-our-adventure-inside-the-retail-tech-startup-hub","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/09\/nrf-europe-our-adventure-inside-the-retail-tech-startup-hub\/","title":{"rendered":"NRF Europe: Our Adventure Inside the Retail Tech Startup Hub"},"content":{"rendered":"<p><span class=\"\">Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first edition of\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/company\/nrfeurope?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">NRF 2025: Retail&#8217;s Big Show Europe<\/a>\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Powered by the amazing\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/company\/laretailtech?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">La Retail Tech<\/a>\u00a0<\/span><span class=\"\">team \u2014\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/barbara-sarre-deroubaix-b978268?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Barbara SARRE-DEROUBAIX\u00a0<\/a><\/span><span class=\"\">,\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/mikehadjadj?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Mike Hadjadj \ud83d\udecd\ufe0f\u00a0<\/a><\/span><span class=\"\">and\u00a0<\/span><span class=\"\"><a href=\"https:\/\/fr.linkedin.com\/in\/julia-massoteau?trk=article-ssr-frontend-pulse_little-mention\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-mention\" data-tracking-will-navigate=\"\" data-test-link=\"\">Julia Massoteau\u00a0<\/a><\/span><span class=\"\">\u2014 the Startup Hub brought together 60+ startups from 15 countries.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">For us, it was a double win: reconnecting with the key players in retail &amp; e-commerce, while discovering innovative tech solutions that open the door to exciting new collaborations.<\/span><\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Every day at NRF Europe was buzzing with startup pitch battles and inspiring client stories. <\/span><span class=\"\">We were proud to step on stage too, with our CEO Nicolas Malo representing Optimal Ways in the competition (<\/span><span class=\"\"><a href=\"https:\/\/www.linkedin.com\/posts\/optimal-ways_gpdr-compliance-datadriven-activity-7374414639088177153-2FzX?trk=article-ssr-frontend-pulse_little-text-block\" target=\"_blank\" rel=\"noopener\" data-tracking-control-name=\"article-ssr-frontend-pulse_little-text-block\" data-tracking-will-navigate=\"\" data-test-link=\"\">see here<\/a><\/span><span class=\"\">).<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">And among the many startups we discovered, a few real gems stood out\u2026 We sat down with them for quick interviews \u2014 and we\u2019re excited to share their insights <a href=\"https:\/\/www.linkedin.com\/pulse\/nrf-europe-our-adventure-inside-retail-tech-startup-hub-zx9fe?trk=public_post_feed-article-content\">here<\/a>.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13148 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/NRF25-Hugo-Sanchez-et-Nicolas-Malo-1.jpg\" alt=\"\" width=\"800\" height=\"446\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/NRF25-Hugo-Sanchez-et-Nicolas-Malo-1.jpg 800w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/NRF25-Hugo-Sanchez-et-Nicolas-Malo-1-300x167.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/NRF25-Hugo-Sanchez-et-Nicolas-Malo-1-768x428.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"flex flex-col mt-2\" data-test-id=\"publishing-image-block\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first edition of\u00a0NRF 2025: Retail&#8217;s Big Show Europe\u00a0. Powered by the amazing\u00a0La Retail Tech\u00a0team \u2014\u00a0Barbara SARRE-DEROUBAIX\u00a0,\u00a0Mike Hadjadj \ud83d\udecd\ufe0f\u00a0and\u00a0Julia Massoteau\u00a0\u2014 the Startup Hub brought together 60+ startups from 15 countries. For us, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[42,41],"tags":[],"class_list":["post-13152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-things","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NRF Europe: Our Adventure Inside the Retail Tech Startup Hub - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first edition of\u00a0NRF 2025:\" \/>\n<meta name=\"robots\" content=\"index, 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