{"id":11696,"date":"2025-06-18T12:12:05","date_gmt":"2025-06-18T10:12:05","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11696"},"modified":"2025-06-27T12:12:46","modified_gmt":"2025-06-27T10:12:46","slug":"contentsquares-digital-experience-summit-2025-paris","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/06\/contentsquares-digital-experience-summit-2025-paris\/","title":{"rendered":"Contentsquare&#8217;s Digital Experience Summit 2025 &#8211; Paris"},"content":{"rendered":"<p>The Digital Experience Summit 2025, organised by <a href=\"https:\/\/contentsquare.com\/\">Contentsquare<\/a>, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting of Ground Control, bringing together more than 400 participants.<\/p>\n<p>The event clearly set out to build the digital experiences of tomorrow, making them more fluid, inclusive, effective and memorable.<\/p>\n<p>On the programme for the Digital Experience Summit 2025:<\/p>\n<ul>\n<li>Contentsquare Product Keynote 2025: Generative AI, hyper-personalisation and the reinvention of digital analytics<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11679 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2-1024x780.png\" alt=\"\" width=\"580\" height=\"442\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2-1024x780.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2-300x229.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2-768x585.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2-1200x915.png 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-2.png 1312w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<ul>\n<li>How do you prove the value of Contentsquare internally?\n<ul>\n<li>At <a href=\"https:\/\/www.deezer.com\/en\/\">Deezer<\/a>: transforming an analytics team into a continuous performance engine<\/li>\n<li>At <a href=\"https:\/\/www.engie.fr\/\">Engie<\/a>: involving thousands of stakeholders in a shared experience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11681 size-large\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3-1024x762.png\" alt=\"\" width=\"580\" height=\"432\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3-1024x762.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3-300x223.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3-768x571.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3-1200x893.png 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-3.png 1344w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<ul>\n<li>European Accessibility Act: are you ready for the 28 June 2025 deadline?\n<ul>\n<li><a href=\"https:\/\/www.interflora.fr\/\">Interflora<\/a>: accessibility as a lever for UX, conversion and internal consistency<\/li>\n<li>CNAM: making accessibility a large-scale priority project<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11683 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-4.png\" alt=\"\" width=\"744\" height=\"367\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-4.png 744w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-4-300x148.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<ul>\n<li>How <a href=\"https:\/\/www.petit-bateau.fr\/\">Petit Bateau<\/a> aligns product and business through experimentation<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11685 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-5.png\" alt=\"\" width=\"602\" height=\"400\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-5.png 602w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-5-300x199.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<ul>\n<li>Ecolabels and conversion: measuring the real impact of sustainable commitments<\/li>\n<li>Aligning for better delivery: how <a href=\"https:\/\/www.adeo.com\/\">Adeo<\/a> unites product, marketing and data around a single vision<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11687 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-6.png\" alt=\"\" width=\"624\" height=\"357\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-6.png 624w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-6-300x172.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<ul>\n<li>AI &amp; Marketing: Reinventing every stage of the customer journeyOptimal Ways was represented by its CEO, <a href=\"https:\/\/fr.linkedin.com\/in\/nicolasmalo?trk=article-ssr-frontend-pulse_little-mention\">Nicolas Malo<\/a>, who is pleased to share with you this <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-le-digital-experience-summit-2025-de-contentsquare-scbie\/\">report<\/a> on the main conferences.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting of Ground Control, bringing together more than 400 participants. The event clearly set out to build the digital experiences of tomorrow, making them more fluid, inclusive, effective and memorable. On [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-11696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contentsquare&#039;s Digital Experience Summit 2025 - Paris - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2025\/06\/contentsquares-digital-experience-summit-2025-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contentsquare&#039;s Digital Experience Summit 2025 - Paris\" \/>\n<meta property=\"og:description\" content=\"The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2025\/06\/contentsquares-digital-experience-summit-2025-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T10:12:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T10:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/06\/Digital-Exp-Summit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/06\\\/contentsquares-digital-experience-summit-2025-paris\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/06\\\/contentsquares-digital-experience-summit-2025-paris\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Contentsquare&#8217;s Digital Experience Summit 2025 &#8211; 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